Zara teams with Smiley for winter collection

The largest fashion retailer Zara has extended its partnership with Smiley Company to include a winter collection of handbags and apparel separates. This is Zara’s yet another association with Smiley after they both came together for the Spring Summer 2015 collection for Zara Trafaluc, the casual women clothing line geared to a teenage audience. A highlight from Zara’s new handbag line is a leather city bag featuring the Smiley icon on the flap. The retailer has also released a women’s poplin shirt featuring the brand’s logo on the back and the phrase show me your smile across the front pocket. Additionally, Zara has introduced a host of items for kids, including a khaki bomber jacket. In words of Nicolas Loufrani, Chief Executive Officer, Smiley, "The latest collection between Smiley and Zara shows the continued demand for Smiley products at the most influential fashion retailers in the world today.” “My team has worked hard to continue to keep Smiley as a leading trend on the high street, and the measure of this success is that our distribution is growing into new doors and our products are now at retail all year. Currently we have fashion ranges in-store with at least 10 major retailers, and with some exciting new deals in place for 2017, I'm looking forward to seeing this continue well into next year," Loufrani added. The new Smiley collection is now available in more than 2,000 Zara locations worldwide.