Manpasand Beverages plans to set up new plant at Ambala

Manpasand Beverages, manufacturer of Fruit juice plans to set up a new manufacturing plant at Ambala in Haryana. The company has two manufacturing facilities at Vadodara in Gujarat and one each at Varanasi in Uttar Pradesh and Dehradun in Uttaranchal, reported PTI.

"This new manufacturing facility in Ambala would focus on manufacturing our existing range of products, such as our flagship product 'Mango Sip', along with the newly launched 'Fruits Up' range of fruit drinks and carbonated fruit drinks and Manpasand ORS," said the company's Chairman and Managing Director Dhirendra Singh.

"The plant is being set up at a cost of Rs 153.30 crore and would start manufacturing by March 2016," he said, adding that this is part of the company's expansion plans, which includes modernisation of Vadodara and Varanasi facilities.

"We are following a well-defined, two-pronged strategy for fast-paced growth. While we continue to further increase our significant presence in rural and semi-rural markets, we have also started to aggressively tap the urban markets, where our presence was minimal till recently," he said.

The company has a strong presence in tier-II, semi-rural and rural markets.

Manpasand's beverage brands are present in 24 states through more than 2, 00,000 retailers, over 2,000 distributors and 200-plus super stockists.