Amazon India has inked a long term content partnership with T-Series to feature its new releases on Amazon’s soon to be launched Prime Video service. As per the pact, Prime will stream the videos just few weeks after their theatrical release in the country.
While revealing the information, Amazon stated in its official statement that new releases by T-Series will be streamed within a few weeks of their theatrical release in India. Currently, company is looking forward for some of the big releases such as ‘Tum Bin 2’, ‘Raabta’, ‘Simran’, ‘Chef’, ‘Yaariyan 2’, ‘Hindi Medium’, ’Wajah Tum Ho’, ‘Hate Story 4’ and ‘Noor’.
Elaborating further on the deal, Nitesh Kripalani, Video India Director and Country Head, Amazon said that T-Series is one of the leaders in the Indian entertainment industry. As a result of this partnership, Amazon Prime members will soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release.
Adding further, he commented that Amazon is committed to adding value for Prime members and it is excited to give them exclusive access to premium entertainment they will love. It will continue to add more content in the coming months.
Adding another feather in its cap, company informed that its Prime subscribers will be able to watch 17 under production movies of T-Series first before their television premier.
T-Series has always strived to be ahead of the curve in the digital content distribution space and this exclusive alliance for its future under-production films with Amazon is another step in that direction, said Bhushan Kumar, Chairman and MD, T-Series.