Being Human Clothing, the apparel extension of Bollywood star Salman Khan’s Being Human foundation has de-merged from Mandhana Industries to form Mandhana Retail Ventures (MRVL).
Being operated as a retail division of Mandhana Industries from 2012, the brand will now be manufactured, retailed and distributed under the domain of MRVL.
Being Human Clothing as a brand has been an epitome of brand licensing for home-grown brands. The brand closed 2015-16 with 51 exclusive stores in India and one in Nepal and targets 80 stores by end of this fiscal.
"We are focused on enhancing Being Human’s presence internationally by tapping new markets this year," said Manish Mandhana, Director, Mandhana Retail Ventures.
Being Human plans to open exclusive international stores in France and UK as well as its online channel with the brand s AW16 Collection in July 2016.
The brand, which is present in Europe and UK, will additionally launch its official e-commerce website for US.
With 500 points-of-sale (POS) worldwide, Being Human is available in over 15 countries across Europe, Middle East, Nepal and India and its online sales channel is set up in Europe, India, Middle East, UK and South Africa.
The brand is selling in over 200 POS in the country through retail partners such as Central, Jade Blue, Globus, Lifestyle, Shoppers Stop, Splash and Westside and is available across 150 multi-brand outlets in the country.
It has a footprint in 35 Indian cities with a total retail size of approximately 66,181 sq ft.