Forevermark India has partnered with designer Bibhu Mohapatra to debut an Artemis collection that is exclusive to India. The New York-based designer, who grew up in Rourkela has secretly been working on the collaboration for the new Artemis collection for the past two years.
With three key motifs seen in earrings, rings, bracelets, pendants and brooches, the Artemis™ collection is inspired by the sun, moon and stars. A central Forevermark diamond emerges as the definitive element in each design.
The collection is for the evolved woman who appreciates fine jewellery and believes these pieces represent a state of life together.
On the occasion Bibhu Mohapatra said, “I’ve combined the surreal forms of the sun, moon and stars to create sensual, romantic jewellery. The central thought behind the Artemis™ collection was inner balance and outer strength, making it a very special collaboration for me.”
Indirectly, First Lady Michelle Obama gets credits for this deal as executives of Forevermark first contacted the designer after Michelle wore one of his sleeveless printed dresses on ‘The Tonight Show with Jay Leno’ in August 2012.
Commenting on the partnership, Sachin Jain, President, Forevermark India said, “We are pleased to collaborate with Bibhu Mohapatra who seamlessly blends the sensibilities of the East and the West in his fashion, as he has done so once again in our new Artemis™ Collection. These elegant pieces go beyond traditional Indian jewellery and yet retain an heirloom value.”
The Artemis™ collection is made of 22 pieces and is exclusively available at selected stores in Bengaluru, Mumbai, Delhi, Kolkata, Baroda and Chennai.