Bradford to represent Marie Claire in India
Bradford to represent Marie Claire in India
Bradford Licensing India has announced to have been appointed by international brand Marie Claire as exclusive licensing agency for their women’s wear segment for Indian subcontinent.
Bradford Licensing India will be responsible for the implementation and launch of the licensing and promotional programs for the brand.
Marie Claire is a French brand which made headlines with its journey from pages to fashion retail. It has extended its portfolio to apparel, accessories, cosmetics and many more via licensing and now it is looking to enter into segments such as café and spa.
Commenting on the partnership, Fabrice Taupin, Vice President - Licensing, Marie Claire Group said, “This collaboration started a few months ago and we shared information about marketing and also retailing, which is very important. Thanks to our partner Bradford, that we are able to launch the first Marie Claire products which will be women’s wear and also lingerie.”
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