Batman vs Superman: Dawn of Justice is just around the corner, and most aficionados have probably designated their sides already. Starting from Man of Steel’s DC ground zero, the film will bring a fresh (though older) Batman at odds with a relatively green Superman.
Getting in line with the mood of fans, Cartoon Network Enterprises has ensured to create and kindle the freshness for followers of both superheroes with its new deodorant range.
As a part of licensing program for the much awaited movie, CNE has announced strategic alliance with Vanesa Care to launch a range of DENVER BATMAN deodorants. This is the second such agreement between the two brands. Both the brands came together last year to launch Denver Superman deodorants.
Enwrapped with the fragrance on spicy side and more mature with lingering effect, Denver Batman has been introduced in two variants, Batman Urban Legend and Batman Night Warrior.
Batman Urban Legend has a fresh spicy citrus top notes with base enriched with musky and warm woody elements. Batman Night warrior possesses an ultra masculine fragrance opens with the richness of galbanum, cinnamon and juniper at heart. The base is emblazoned with amber, patchouli, oakmoss and vetiver which aim to the warrior who takes adventure of the night.
Speaking at the launch, Siddharth Jain, SVP and Managing Director – South Asia, Turner International India Pvt Ltd, said, “This agreement underlines the significance of expansion of the Vanesa Group with one more brand on their coveted portfolio. I hope the deadly duo of Batman and Superman Series will draw consumer excitement and add fragrance to their lives.”
Saurabh Gupta, CMO, Vanesa Care added "After the successful launch of Superman deodorant, we didn’t want to lose the momentum and the potential of bringing exclusive merchandise inspired by the world’s greatest superheroes. So we kept pushing our innovation and quality to newer heights and came up with Batman Deodorant Series.”
The Batman effect
As this superhero is towards slightly dark and mature side – someone with plush surroundings and more into mind games, the notes have been positioned towards spicy and mysterious side.
Elucidating about the target audiences Gupta said, “It’s a series targeted to the men who don’t budge at the slightest sign of trouble, instead they go head on with them. It has been designed as per the international standards which represent the true essence of the dark knight.”
Further Gupta quipped, “From the movies, one could analyze that the stories are in form of mind game, which mostly attracts more mature audiences who can understand that kind of humour. We feel that there are different personalities among men out there; hence we should address them individually because ultimately fragrance is about our own personality.”
Inspired from the Batman personality, Denver Batman deodorant has been packed in all black cane with imported ‘twist to turn’ caps of 250 ml which cost at Rs 249/- only and is available at all leading retail and e-retail stores including Filpkart, Amazon, Snapdeal, Big Basket and Paytm.