Columbia Sportswear Company’s exclusive Indian distributor, Chogori India Retail, continues to establish the Columbia brand in India with the opening of 6 new stores. While, Columbia already has their stores in Delhi and Bangalore, the brand has expanded its presence in tier 2 cities such as Pune, Chandigarh and Kochi.
With the launch of new stores, Chogori has now reached a total of 12 Columbia brand stores in India. Columbia has opened their new stores at Delhi- Vasant Kunj, Gurgaon- Ambience Mall, Pune- Market City, Chandigarh - Elante Mall , Bangalore - Mantri Square Mall and Kochi - Lulu Mall.
Columbia Sportswear Company has entered the country through an exclusive distribution agreement with Chogori India Retail Limited (CIRL), a privately-owned Indian outdoor brand distributor and retailer. Chogori India Retail Ltd (CIRL) signed an exclusive distribution agreement in 2013 with Columbia Sportswear Company covering retail, wholesale, and e-commerce sales of its Columbia®, brand.
The new stores offer innovative products with various technologies that are comfortable, protective, functional and yet stylish for outdoor lovers. Columbia's apparel is designed to enhance the outdoor experience with ground-breaking technologies that include TurboDown™, Omni-Heat™ Reflective, Omni-Tech®, Omni-Shade™, Omni-Freeze™ ZERO, etc.
Expressing views on the matter, Hemant Sachdev, Founder CIRL and distributor said, “We are delighted to share the news of opening new stores in India. With the growing interest of people towards outdoor activities, we see huge potential in the outdoor industry. The market is growing rapidly, creating demand for products that feature cutting edge technology. Our aim is to keep our consumers comfortable as they explore the outdoors.”
At present, the Columbia brand is sold in 100 countries, including North & South America, Australia, Asia, Europe and Africa with over 13,000 retail doors worldwide. Columbia's extensive product lineup includes a wide variety of competitively priced product ranging from Rs. 1,199/- to Rs. 14,999/-.