Betting on lifestyle category, King Features has secured a licensing deal with lifestyle brand Young & Reckless for a new line inspired by Hank Ketcham’s classic Dennis the Menace.
The new men’s fashion collection features the classic US animated character on a variety of items including two graffiti inspired pins, a dad hat, hoodie and premium T-shirts. The exclusive collection is currently only available through the Young & Reckless website.
In a blog post announcing the launch of the range, Y&R’s Amy Reckless, said, “We have to say childhood memories are the best memories. The sensory overload while rummaging through the local newspaper to get to the comic strips is one we vividly remembers.
“As an ode to childhood we collaborated with Hank Ketcham’s classic Dennis the Menace and created a limited edition six-piece capsule.”
Carla Silva, vice president, global head of licensing for King Features, added, “We are delighted to partner with Young & Reckless to bring this wonderful collection to fruition.
“The extraordinarily creative design team at Y&R has managed to seamlessly combine Hank Ketcham’s classic artwork with their own cool street-wear inspired look. The results are totally on trend.”