Being Human Clothing, a creation of licensing agreement between Mandhana Industries and Salman Khan’s Being Human Foundation is all set to foray into the activewear category by April this year.
Manish Mandhana, Managing Director, Mandhana Industries said, "In India, it is just the global players who are dominating the segment. Since no significant national player is present in this category, and youngsters today are involved in some form of fitness activity, we see a big opportunity to provide value-for-money products.”
Touted as clothing line with a heart, Being Human Clothing is growing by leaps and bounds, with marking its presence across 16 countries including Middle East, Nepal, Europe and South Africa. Recently the apparel brand has launched it 59th store at the Great India Palace, Gurgaon.
By March, Being Human Clothing will make its debut in France, Mandhana said. Also, segment for boys aged 6 to 16 years is in pipeline.
As per the company, the brand is targeting a turnover of Rs 220 crore this fiscal. The combined market size of active sportswear goods (including sports footwear, apparel and accessories) in India stands at a worth of Rs. 6,000 crore and it is growing at 13% year-on-year.