Xilam, the Paris-based entertainment production company is heading to India and has licensed its celebrated property ‘Oggy and the Cockroaches’ for Indian region.
Xilam has appointed Dream Theatre to serve as the licensing agent in India for its children’s series Oggy and the Cockroaches.
The two-year agreement entitles Dream Theatre to represent Xilam’s flagship global kids’ brand across all consumer products categories and brand promotion. ‘Oggy and the Cockroaches’ is telecasted on both Cartoon Network and Nickelodeon in India.
The Oggy brand is distributed in more than 160 countries worldwide. It is available in 600 million homes, has an internet audience of 3 billion total videos viewed on YouTube and 3 million fans on Facebook.
Marie-Laure Marchand, the senior VP of global licensing at Xilam, commented, “We are delighted to have secured this partnership agreement with Dream Theatre; we know their experienced licensing team will capture the essence of Oggy and the key characters in a range of products that will engage the fans of today as well as tomorrow. Asia is a key growth market for our business and it was important we appointed an agency, which shared our vision and passion for the brand.”
Jiggy George, Founder and CEO of Dream Theatre, added, “Oggy‘s continued success on television has made it one of the top-rated kids’ programs in India and it is a much sought-after brand for networks as a show that drives up ratings, bearing testimony to its power and popularity. Dream Theatre is proud to work with Xilam and bring Oggy licensed merchandise to its huge legion of fans in India.”