Neha Malhotra
Neha Malhotra
Neha Malhotra, is presently working as Sub Editor, with Franchise India Holdings Limited’s Web Division. She has done her graduation with an honors degree in economics from Panjab University. She has also done Post Graduate Diploma in Mass Communication. She has two years of working experience in print media, with specialisation in franchise and retail industry.
.
Zicom is a pioneer in electronic security in India and has helped many a retail firms in protecting the bottomline. Shrinkage is very high in Indian retail and it plays a significant role in curbing this menace. In an interaction with Pramoud Rao, Promoter Managing Director, Zicom we get details on how there technologies work in the retail business environment.
Neha Malhotra (NM): Can you brief us about Zicom?
A venture of young guns, bestylish is on the right road map of growth. In a conversation, Shailen Amin, CEO, beStylish.com talks about their retail journey.
Neha Malhotra (NM): Can you brief us aboutbestylish.com? The team consists of young minds, how did everyone get together to decide on the venture?
Paymate has come up with a mobile application which facilitates swiping of cards on a customer’s phone at any POS. Ajay Adiseshann, Founder and MD, PayMate India delves into details of the application and how it will benefit a retailer and a customer.
Neha Malhotra (NM): How do Mobile payments benefit a retailer? Also what does it bring to a customer?
Juvalia & You is an innovative online social selling company for exquisite fashion jewellery from around the globe. Aiming at filling the gap of offering stylish fashion jewellery, they have made an India entry. Chaitanya Aggarwal, Founder & CEO, Juvalia & You India shares details of their business strategy for India.
Neha Malhotra (NM): Why did they opt for India as a destination to start operations?
Citizen as a brand is growing swiftly in the Indian market and is working towards creating a niche for itself. In an interaction with Katsusuke Tokura, MD, CITIZEN WATCHES India, we get an insight into the brand’s India operations.
Neha Malhotra(NM): What is the stature of the Indian watch industry? Who is your TG?
The recently opened Pink Gold, houses Prêt and couture collections by leading Indian designers. With the concept of multi-label designer stores on the rise, we decided to catch up Tavishi Gupta, the entrepreneur behind the concept.
Neha Malhotra (NM): How did the idea for Pink Gold come up? Why the name ‘Pink Gold’?
Ebony Gautier recently unveiled its first store in Faridabad taking their count up to six stores in the country. We caught up with Abhijeet Mitra, CEO, Ebony Gautier to get an account of the brands journey on Indian shores.
Neha malhotra (NM): Can you brief us about the inception and growth of Ebony Gautier?
Adopting a 360 degree marketing approach has emerged as a must have for every retail entity as connecting well with the consumers. Aurora Comms is working well towards creating an experience for their potential customers for retail brands. Vishakha Singh, Executive Director, Aurora Comms shares her view with Neha Malhotra on how branding is important for current retail scenario.
Neha Malhotra (NM): What all innovative and relevant branding solutions for consumer engagement are offered by Aurora Comms?
Styleever has clubbed a wide variety of lifestyle apparels & accessories under one roof. There are few things that makes this shopping experience different from the rest. Rajiv Mehra, Director, Styleever share the brand's essence and offerings.
Neha Malhotra (NM): How did you decide to come up with your own brand and what ideation was involved behind your label and e-commerce for fashion apparels?
F&B industry added a new name to its list in 2011, Orange Tomato Pvt Ltd. The young hospitality brand aims at offering good food and atmosphere at affordable prices, keeping in mind today’s young office goers. Suhani Mehta, Director, Orange Tomato Pvt Ltd talks about her plans in an interaction with Neha Malhotra.
Neha Malhotra (NM): Can you brief us about the inception and growth of Orange Tomato?
Leonidas is the Belgian luxury brand offering premium paralines for the Indian taste palette. Vrinda Rambhia, Director of Business Development, Leonidas India shares with Neha Malhotra, the industry stature, acceptance and growth of the brand in India.
Neha Malhotra (NM): What is the industry stature for chocolates in India?
With its first standalone store having opened in Inorbit Malad, Mumbai in 2004, today BIBA has 87 stand alone stores across India and plans to reach 150 stores by 2013. Expanding its wiongs, the brand has created a niche for itself. In an Interaction with Neha Malhotra, Siddhartha Bindra, Managing Director, BIBA shares the brand's journey.
Neha Malhotra (NM): How would you describe the retail presence of Biba? From where do you garner maximum revenues?
Avenir is a result oriented, 100 per cent delivery focused management consulting company working with its clients to significantly increase cash flow and profits and sustain the same over a long time frame making the so called business cycle irrelevant. We caught up with Anuj Mittal, Principal Consultant, Avenir to understand the application of the Theory of Constraints for turning around a business.
Neha Malhotra (NM): Can you brief us about Avenir?
Kingfisher is a name synonymous for beer in India today. It is giving stiff competition of Indian as well as international labels in the segment. In an interaction with Neha Malhotra, Samar Singh Sheikhawat, Senior VP, Marketing, United Breweries Ltd shares intricacies of the business.
Neha Malhotra (NM): What is the stature of the beer industry in India?
Following the footsteps of Vadilal Gandhi, who set up Vadilal’s first business venture a century back, his great great grand-daughter Aastha Gandhi has ventured out on her own to set up a new business for Vadilal Industries Limited. On Women’s Day she will be opening India’s first artisanal gelato (Italian ice cream) outlet, melt in, in Ahmedabad.
Neha Malhotra (NM): Can you brief us about your entrepreneurial journey?
Mad over Donuts (MOD) has changed the way people relish donuts today. Competition doesn’t deter and to believe that it will always have the first mover advantage. Tarak Bhattacharya, COO, MOD divulges details of the business.
Neha Malhotra (NM): Can you brief us about Mad Over Donuts and its growth since inception?
Internet penetration along with the exponential growth in smart phones, tablets and other web-enabled mobile devices has led mobile commerce to take off in India. mCommerce is becoming important not just for operators, but also for consumers who are using their mobile phone as a window to transact ‘anytime & anywhere’.
