With its first standalone store having opened in Inorbit Malad, Mumbai in 2004, today BIBA has 87 stand alone stores across India and plans to reach 150 stores by 2013. Expanding its wiongs, the brand has created a niche for itself. In an Interaction with Neha Malhotra, Siddhartha Bindra, Managing Director, BIBA shares the brand's journey.
Neha Malhotra (NM): How would you describe the retail presence of Biba? From where do you garner maximum revenues?