Smiley launches collection with Ami

Sanrio, the brand behind Hello Kitty, has announced the launch of dedicated Hello Kitty And Friends YouTube channels in Hindi, Tamil, and Telugu. This initiative brings the beloved characters closer to fans across India and beyond, making their favorite episodes and special content available in their preferred languages.

This expansion reflects Sanrio’s commitment to connecting with Hello Kitty fans across diverse linguistic backgrounds and creating a more inclusive experience. By introducing content in Hindi, Tamil, and Telugu, the brand aims to make Hello Kitty’s magical adventures more accessible and enjoyable for a wider audience. As Hello Kitty’s global popularity continues to grow, Sanrio remains dedicated to ensuring that fans can experience their favorite characters in a language that feels most familiar and engaging to them.

The Hello Kitty And Friends YouTube channels will feature a diverse range of content, including full episodes, special features, and exciting new programming such as Hello Kitty And Friends Supercute Adventures. This beloved animated series, with multiple seasons and episodes already available, brings Hello Kitty’s charming world to life. The show follows Hello Kitty and her friends—including My Melody, Kuromi, Bad Badtz-Maru, Cinnamoroll, and Pompompurin—on fun and heartwarming adventures. Each episode is designed to entertain while reinforcing universal values such as friendship, kindness, and positivity, which are central to the Sanrio universe. With its delightful storytelling and lovable characters, the series continues to resonate with fans of all ages worldwide.

Fans can also look forward to upcoming series such as DIY with Hello Kitty, which will inspire creativity through fun craft projects, and How to Draw Hello Kitty, where viewers can learn to sketch their favorite characters step by step. By expanding its content offerings, Sanrio aims to provide an engaging and interactive experience, allowing fans to connect with Hello Kitty’s world in new and meaningful ways.

MUSE Communication has announced the appointment of Julia Cheng as its new Head of Global Business Development. Having previously served as Director of India, Cheng is now set to lead the company’s international expansion and spearhead new business opportunities.

Expressing her enthusiasm for the new role, Cheng shared, “I’m excited to share that after serving as Director of India, I am now stepping into the role of Head of Global Business Development at MUSE Communication. I look forward to leading the global expansion and driving new opportunities!”

With a strong track record in business strategy and market development, Cheng’s transition marks a pivotal moment for MUSE Communication as it strengthens its global footprint. Her appointment aligns with the company’s vision of expanding into emerging markets and fostering strategic collaborations worldwide.

MUSE Communication, known for its innovative approach in media and marketing, has seen tremendous growth under its leadership team. Cheng’s new role signals the brand’s commitment to international scalability and deeper engagement in global markets.

As Head of Global Business Development, Cheng will focus on identifying expansion prospects, forming strategic alliances, and leveraging new opportunities in key international markets. Her appointment is expected to accelerate MUSE Communication’s global initiatives while maintaining its legacy of excellence in communication and branding.

As the company embarks on this next phase of growth, all eyes are on Julia Cheng and MUSE Communication’s continued journey toward global success.

LEGO has officially launched its 2025 LEGO Brand Days in India, introducing over 100 new sets designed to ignite creativity and imaginative play across all age groups. With prices starting at just Rs. 449, the latest collection spans a wide range of themes, from wizarding adventures in the Harry Potter universe and high-speed Formula 1 racing to action-packed ninja battles and interstellar space explorations. Each set is crafted to provide immersive storytelling opportunities, making them ideal gifts for every occasion. The new lineup will be available from March 15th to March 30th across leading retailers, including Amazon, Hamleys, Toycra.com, FirstCry, Blinkit, and Flipkart, ensuring accessibility for fans across the country.

"We believe that play can unlock creativity and inspire imagination. With our versatile new sets for 2025, our goal is to encourage families to engage in meaningful play experiences together, fostering both learning and bonding. This new collection showcases how LEGO brings passions to life, from thrilling adventures to fantastical worlds and high-speed vehicles, unified through the limitless possibilities of LEGO bricks,” shared Bhavana Pandey, Country Manager, LEGO India.

The 2025 LEGO Brand Days collection caters to a wide range of interests, offering something for every enthusiast. Speed and motorsports fans can experience the adrenaline of Formula 1® with sets like F1® Garage & Mercedes-AMG, featuring legendary race cars such as the Ferrari SF-24, Mercedes-AMG W15, Aston Martin AMR24, McLaren MCL38, and Williams FW46. 

For those fascinated by space exploration and science fiction, LEGO introduces the Modular Galactic Spaceship, a versatile modular set that can transform into a space shuttle, land base, medical bay, kitchen, and lab, offering endless possibilities for interstellar adventures. 

With the launch of 2025 LEGO Brand Days, the company continues to inspire builders of all ages to explore new worlds, unleash their creativity, and craft their own adventures—one brick at a time.

Indian fans of the popular anime character Shinchan have reason to celebrate as the latest film in the franchise, Crayon Shin-chan: Our Dinosaur Diary, is set to hit Indian theaters on May 1, 2025. The movie will be released in Japanese, Hindi, Tamil, and Telugu, allowing audiences across the country to enjoy the beloved character’s newest adventure on the big screen.

Shinchan’s growing popularity in India has been fueled by Sony YAY!, which has been airing new episodes and movies in multiple Indian languages since 2024. Last year, the channel introduced the 31st installment of the franchise, Crayon Shin-chan the Movie: Battle of Supernatural Powers, in Hindi, Tamil, and Telugu, receiving an enthusiastic response from fans. Continuing this momentum, the 32nd film in the series will also have a nationwide theatrical release on May 1, 2025, further strengthening Shinchan’s presence in Indian cinemas.

Adding to the excitement, the upcoming 33rd installment of the franchise, Crayon Shin-chan the Movie: Super Magnificent! Scorching Kasukabe Dancers, has been filmed in India—a first for the long-running series. This marks a significant milestone, making it the first Shinchan movie to be shot in the country. The film is scheduled to premiere in Japanese theaters on August 8, 2025, followed by an Indian release.

Meanwhile, Crayon Shin-chan: Our Dinosaur Diary has already achieved record-breaking success, emerging as the highest-grossing 2D Shinchan film across Japan, Taiwan, and Hong Kong. The story follows the opening of a new Dinosaur Park in Tokyo, where dinosaurs are brought back to life. The Kasukabe Defense Force is invited to visit the park, leading to an action-packed adventure. In an unexpected turn of events, Shinchan’s pet dog, Shiro, forms a bond with a baby dinosaur named Nana, who is later adopted by the Nohara family. However, Nana carries a mysterious secret, and soon, dinosaurs start escaping from the park, causing chaos in Tokyo.

With Sony YAY! continuously bringing new Shinchan episodes and movies, and multiple theatrical releases lined up, the anime icon remains a favorite among audiences of all ages. From dinosaur encounters to supernatural battles and now a dance-themed adventure set in India, Shinchan’s cinematic journey is only getting bigger!

Sony India has officially appointed Karan Aujla, the renowned music sensation, as the brand ambassador for its audio product category. This partnership underscores Sony’s dedication to delivering superior sound quality, ensuring music lovers can experience their favorite tunes in the most authentic way. The campaign featuring Karan Aujla launches today, marking the start of a comprehensive promotional initiative spanning digital platforms, outdoor activations, and retail outlets.

“Music has been at the heart of my journey, and having the right sound is essential to creating and experiencing it the way it’s meant to be. Sony’s commitment to delivering top-quality audio perfectly aligns with my passion for music and the standards I believe in. Sony has been a part of my musical journey for years, and I am thrilled to collaborate with a brand that shares my vision of bringing powerful, high-quality sound to the audience,” shared Karan Aujla.

Sunil Nayyar, Managing Director, Sony India expressed, “Sony India is dedicated to delivering top-tier audio products that resonate with music lovers across the country and beyond. We are excited to welcome Karan Aujla as our new brand ambassador for the audio category. His global appeal, strong connection with audience and passion for high-quality sound, make him the perfect fit for this collaboration. Together, we aim to elevate the way music is experienced, delivering immersive sound that truly connects with fans everywhere." 

This announcement coincides with Sony India’s expansion of its ULT Power Sound sub-brand, introduced in 2024. Designed for music enthusiasts, the ULT Power Sound lineup delivers deep, powerful audio, enhancing the listening experience with premium headphones and wireless speakers. These products incorporate cutting-edge technologies, including noise cancellation, deep bass, and high clarity, ensuring an immersive and dynamic sound experience. The overwhelming response to ULT Power Sound has resulted in a 2X year-on-year growth, showcasing the increasing demand for high-performance audio solutions.

Crocs has launched a psychedelic tribute to The Beatles with its Yellow Submarine Classic Clog collection. The limited-edition footwear celebrates the iconic band's legendary animated film, featuring two unique designs that capture the spirit of their 1968 musical adventure.

The first clog replicates the Yellow Submarine itself, complete with propellers, a four-headed periscope, and band members visible through porthole-style windows. A second black pair showcases a trippy, rainbow-inspired graphic design packed with nostalgic Jibbitz charms.

Priced at $70-$80, these unisex clogs will be available through Crocs and select retailers both online and in-store. Music and fashion fans can now literally step into the whimsical world of Beatlemania, making this collaboration a must-have for collectors and sneaker enthusiasts alike.

The Beatles' influence continues decades after John Lennon’s death and George Harrison’s death, with Paul McCartney’s net worth reflecting the band's enduring legacy. Their impact on music and culture remains unmatched, inspiring new generations through both sound and style.

Bangalore-based F&B brands CakeZone and Olio Pizza, part of Curefoods, have joined forces with Nick India to introduce exclusive Motu-Patlu-themed products and experiences. Launching this week, the collaboration aims to delight children across India with fun-filled culinary offerings.

As part of the partnership, the beloved Motu Patlu characters will feature prominently across CakeZone’s dessert range and Olio Pizza’s offerings, with customized product packaging and in-store branding. Customers can expect specially themed products, limited-edition giveaways, and engaging activities designed to create memorable moments for families.

Ankit Nagori, Founder, Curefoods said, "We are thrilled to collaborate with Nick India to bring their iconic characters, Motu Patlu, to life through this exciting partnership. As one of the most popular and enduring kids’ shows for over 13 years, Motu Patlu has captivated young audiences with its humor, heartwarming friendship, and light-hearted storytelling. This collaboration seamlessly blends nostalgia with the joy of indulging in our products, creating a truly special experience for families and children. We believe this initiative will strengthen our brand’s connection with young audiences while bringing fun and happiness into every household."

Sachin Puntambekar, Head, JioStar Consumer Products said, “Motu Patlu holds a special place in the hearts of our fans and this collaboration with CakeZone and Olio Pizza allows us to bring their magic to life in a fun-filled culinary experience. By bringing our beloved characters into everyday moments, we are further strengthening their deep emotional connection with fans.”

The collaboration will see CakeZone introduce a special range of cakes and single-serve desserts, while Olio Pizza will launch the Motu Patlu Kids Meal featuring collectible add-ons. Fans can also enjoy exclusive merchandise and giveaways, including activity booklets, party hats, lunch boxes, and stationery. Select offline outlets in Bangalore, Mumbai, and Pune will offer Motu Patlu-themed coloring placemats for children, along with exclusive birthday party packs featuring character décor, customized cakes, and interactive activities. Additionally, themed promotions around Children’s Day, Back-to-School season, and other key occasions will further enhance customer engagement.

The Motu Patlu-themed products will be available for six months, starting the last week of February, across CakeZone and Olio’s online platforms and select offline outlets in Bangalore, Mumbai, and Pune. Through this initiative, Curefoods and Nick India aim to blend entertainment and food, making every dining experience a memorable adventure for Motu Patlu fans.

Cricket legend Mahendra Singh Dhoni has unveiled ‘DHONI,’ an exclusive loyalty fan app designed to offer his supporters a unique blend of engagement and rewards. The app provides an intimate look into Dhoni’s world while allowing fans to benefit from one of the most extensive rewards ecosystems.

Developed in collaboration with Single.id, the cross-reward program identifier by Enigmatic Smile, the ‘DHONI’ app grants users access to Single.id’s vast retail network. This enables fans to earn and redeem reward points, cash-back, and gift cards across a wide range of partner brands throughout India.

In addition to its rewards program, the app offers exclusive behind-the-scenes content, personal insights, and never-before-seen videos, strengthening the connection between Dhoni and his fans. 

“The DHONI app is designed to give you more value from your everyday spending. You can redeem rewards across categories ranging from travel & tourism, retail, to fashion and F&B outlets using Single.id technology. The DHONI app is all about more rewards, more savings, and more benefits. ‘Thoda aur’ – that’s what every fan of mine deserves and will get on this app,” said MS Dhoni. 

“We are honored to work with MS Dhoni and unveil DHONI to India. DHONI offers fans the double advantage of engaging with their icon on a day-to-day basis while also collecting free rewards every time they shop," Bish Smeir, CEO of Enigmatic Smile, the parent company of Single.id.

“The launch of the ‘DHONI’ app marks a significant milestone for Enigmatic Smile and Single.id in India. We are thrilled to partner with MS Dhoni to bring his fans closer to their icon, while also enriching their everyday experiences through our rewards ecosystem. DHONI app not only enables seamless fan engagement but also offers unparalleled value through our extensive network of partners. At Enigmatic Smile, we vow to enhance user experiences, and the ‘DHONI’ app is a testament to that vision,” said Chandra Bhushan, India Head, Enigmatic Smile. 

“The launch of the ‘DHONI’ app marks a pivotal moment for Enigmatic Smile and MS Dhoni’s dedicated fans. This platform goes beyond just offering exclusive content—it creates an immersive experience that brings fans closer to their hero. By combining advanced technology with a comprehensive rewards system, we’re empowering fans to engage in a way that truly rewards their loyalty. We’re excited about the future, as we continue to enhance the app with new features and deeper connections, ensuring that this journey with Dhoni and his fans only grows stronger,” said Subash Manuel, Director, Enigmatic Smile.

Enigmatic Smile is a UK-based rewards technology company specializing in developing large-scale payment-linked rewards infrastructure. Supporting 90 high-profile reward programs, the company operates within a rapidly expanding global loyalty network. Founded by Bish Smeir in 2014, Enigmatic Smile is a QSA-assessed, PCI Level 1 service provider integrated with 27 financial services organizations across 14 countries. Collectively, companies within its group reach 514 million payment cards worldwide.

Renowned actor Pankaj Tripathi has officially joined Velvet, a pioneering cinematic audio stories platform, as co-founder. Designed to redefine the storytelling experience, Velvet aims to deliver immersive audio narratives to a global audience. Tripathi co-founded the platform alongside actor and dialogue coach Vikas Kumar, Akshat Saxena, Varad Bhatnagar, and Sharib Khan, with a vision to take India’s rich oral storytelling tradition to new heights.

After launching its beta version in July 2024 for distribution partners, Velvet officially became available to the public in October 2024. The platform is currently accessible as a web-based service and a free-to-download app on iOS and Android. The addition of Pankaj Tripathi as co-founder aligns with the company's strategy to expand its user base, leveraging his influence to reach a wider audience. Velvet has already attracted 10,000 listeners on its platform and over 1 million listeners through its distribution partners, which include Josh App in India and Future Today Group in the US.

Positioned as an audio-first platform, Velvet curates engaging, cinematic, and imaginative audio content, predominantly in Hindi, with plans to introduce content in English and other Indian regional languages soon. By blending traditional Indian storytelling with contemporary technology, the platform seeks to captivate audiences globally. Additionally, Velvet plans to collaborate with popular personalities, particularly cinematic icons, to lend their voices to unique storytelling experiences.

"Storytelling is deeply rooted in our culture. From folk tales to epics, our stories have always had the power to inspire, educate, and entertain. With this audio platform, we wanted to take this tradition and elevate it into a cinematic experience for the ears—something that transports listeners into a world of imagination while being deeply rooted in our cultural ethos,” shared Pankaj Tripathi.

He further added, "What excites me the most is the opportunity to connect with audiences worldwide and share stories that are uniquely Indian yet universally relatable. This platform is not just about entertainment; it’s about preserving and promoting the art of storytelling in a way that resonates with modern listeners. I believe that audio has the power to evoke emotions in a way that’s different from visual mediums. It allows the listener to imagine, to dream, and to connect with the narrative on a personal level. With the collective vision of our team and the passion behind this project, I am confident that Velvet will open new doors for creative expression and inspire countless storytellers across the globe."

With its cinematic approach to audio storytelling, Velvet is set to become a trailblazer in the digital entertainment landscape, offering listeners an innovative way to engage with stories that are deeply rooted in culture yet universally appealing.

Ahead of the much-anticipated release of Marvel Studios’ ‘Captain America: Brave New World’, Disney Consumer Products India has unveiled an exclusive range of Captain America-themed merchandise in collaboration with 22 leading brands. The lineup, featuring brands such as AXOR, Bata, Being Human, LEGO, The Souled Store, TVS NTORQ, Welspun, and more, spans across apparel, accessories, footwear, home essentials, and two-wheelers. With the film set to release in theatres on February 14, this collection brings Marvel’s legendary storytelling into everyday fashion and lifestyle.

Priya Nijhara, Director, Disney Consumer Products, India said, “Marvel’s popularity has grown tremendously over the last decade, evolving from a fandom into a pop culture phenomenon. Captain America’s innate courage and resilience speaks to people everywhere and our diverse lineup of collaborations only reflects fans’ eagerness to embrace the franchise into their lifestyle.”

The merchandise collection offers a wide range of products that cater to fans of all ages. Being Human, the brand founded by Salman Khan introduces a special Captain America-inspired collection featuring t-shirts, polos, shirts, denim jackets, and jeans designed with signature imagery and motifs from the franchise. Other fashion retailers, including The Souled Store, Lifestyle Stores, Reliance’s Yousta, Bewakoof, and Myntra’s Kook N Keech, have also launched exclusive apparel collections featuring bold designs, graphic tees, and stylish sweatshirts inspired by the iconic superhero.

Expanding beyond fashion, the collaboration extends into lifestyle and accessories. TVS NTORQ has introduced a Captain America-themed two-wheeler, offering fans a unique way to channel their inner Super-Soldier on the road. To complement the ride, AXOR has unveiled a limited-edition Captain America helmet, allowing bikers to embody the spirit of their favorite Avenger. Meanwhile, Bata’s North Star has launched a vibrant sneaker collection, while Floatz and Bubblegummers introduce superhero-inspired footwear for kids.

For collectors and toy enthusiasts, LEGO has introduced action-packed sets, including the Captain America vs. Red Hulk Battle Set and the New Captain America Construction Figure, giving fans a chance to recreate their favorite Marvel moments. Home décor also gets a superhero upgrade, with Athom Living launching Captain America-themed bath towels, while Welspun is set to release a special bed and bath collection in March. Additionally, Project Eve has introduced Captain America-inspired deodorants, expanding the range into personal care.

The release of ‘Captain America: Brave New World’ on February 14 in English, Hindi, Tamil, and Telugu marks the beginning of an exciting year for Marvel fans. With upcoming theatrical releases like The Fantastic Four: First Steps and Thunderbolts, along with Disney+ series including Daredevil: Born Again, Ironheart, Eyes of Wakanda, Marvel Zombies, and Wonder Man, the Marvel Cinematic Universe continues to expand.

With this latest wave of merchandise, Disney Consumer Products India offers fans a chance to celebrate their favorite hero beyond the screen. Whether through fashion, collectibles, or lifestyle products, this collection ensures that Captain America’s enduring legacy remains a part of everyday life.

Peppa Pig fans now have a new and exciting way to engage in creative play with the launch of Peppa’s Juicer, an interactive playset designed to introduce children to ingredients, cooking, and healthy eating habits. This innovative new toy brings fun and learning together, encouraging kids to explore the world of nutrition through hands-on play.

The Peppa’s Juicer playset features "The magic Juice Machine With different Fruits & two cups," allowing children to mix and match fruits, create their own pretend juice recipes and serve up delicious drinks in a playful roleplay setting. With bright colors and easy-to-use components, the set is designed for little hands, fostering curiosity and imaginative storytelling while reinforcing the importance of fresh, healthy ingredients.

Touted as "The ideal play set to introduce children to ingredients, cooking and healthy eating," Peppa’s Juicer provides an engaging and interactive way for kids to learn about making nutritious choices. By simulating the juicing process, children can develop essential motor skills and gain an early appreciation for healthy food in an enjoyable, screen-free play experience.

With Peppa Pig being a favorite among young audiences worldwide, this latest launch is expected to be a hit with both children and parents. As awareness of healthy eating grows, Peppa’s Juicer offers a fun and educational way to encourage nutritious habits from an early age.

The playset is now available for purchase and is set to become a must-have for Peppa Pig enthusiasts and budding little chefs alike, making healthy learning both exciting and interactive.

As parents seek meaningful and educational play options for their children, Peppa’s Juicer stands out as a must-have addition to any toy collection. Whether as a gift or a fun activity for everyday play, this latest launch is set to become a favorite among young food enthusiasts and Peppa Pig fans alike.

PVR INOX, one of India’s largest and most premium cinema chains, is set to make this Valentine’s season even more special with the launch of an interactive and engaging gamification campaign—‘What’s Your Love Language?’ Running from 7th February to 16th February 2025, the campaign aims to bring moviegoers closer by helping them discover their unique love language through the world of cinema.

This fun and insightful initiative invites participants to answer five love and movie-themed questions, revealing their personal love language. To add to the cinematic charm, the game will also match them with an iconic movie character that best represents their love style, making the experience both entertaining and relatable.

Movie lovers can easily take part in the campaign by scanning a QR code or clicking on a provided link, which directs them to an online game. Through five scenario-based questions, participants can uncover their love language and share their results with friends and family on social media, sparking engaging conversations about love and films.

“Valentine’s Day is all about celebrating love in its many forms, and at PVR INOX, we believe cinema has always been one of the most powerful media for storytelling. With this engaging gamification initiative, we aim to bring movie lovers closer through a fun and personalized experience, making their Valentine’s celebrations even more memorable,” said Gautam Dutta, CEO, Revenue and Operations, PVR INOX Ltd.

PVR INOX invites audiences to celebrate love and cinema by participating in this exciting campaign. For updates and participation details, movie lovers can stay tuned to PVR INOX’s digital channels.

PVR INOX Limited is known to operate 1,730 screens across 351 properties in 111 cities in India and Sri Lanka. With a rich legacy of transforming out-of-home entertainment, the company offers world-class cinematic experiences, featuring child-friendly auditoriums, cutting-edge screening technology, immersive sound systems, diverse F&B offerings, and premium screen formats. By consistently setting industry benchmarks, PVR INOX continues to redefine moviegoing experiences for audiences across the country.

A47.in, the premier destination for Indian pop culture and heritage-inspired merchandise, has announced an exciting collaboration with Maddock Films for the highly anticipated film Chhaava. This exclusive merchandise collection aims to bring the grandeur and historical legacy of the film to life, allowing fans to celebrate its epic story in a unique way. The collection will be available exclusively on A47.in starting February 7, 2025, giving fans an opportunity to own a piece of cinematic history ahead of the film’s release.

Crafted with A47’s signature attention to detail, the Chhaava merch range includes sweatshirts, t-shirts, and hoodies featuring designs inspired by the film. The collection captures the essence of the film’s powerful narrative, seamlessly blending history and heroism into wearable fashion. With prices starting at Rs. 699, the range ensures accessibility for fans who want to carry a piece of the film’s legacy with them.

Bhavik Vora, Founder & CEO, A47 said, "At A47, we are committed to celebrating India’s iconic stories through high-quality, thoughtfully designed merchandise. Collaborating with Maddock Films for Chhaava is an incredible opportunity to bring history and heroism into everyday fashion. We’ve ensured that every fan can find something they love, making Chhaava’s spirit a part of their wardrobe."

A grand cinematic spectacle, Chhaava is among the most awaited films of the year. Starring Vicky Kaushal in a powerful lead role alongside Rashmika Mandanna and Akshaye Khanna, the film tells the inspiring story of Chhatrapati Sambhaji Maharaj, the fearless Maratha warrior and son of Chhatrapati Shivaji Maharaj. Backed by Maddock Films, renowned for delivering blockbuster hits, Chhaava promises a stellar cast, breathtaking visuals, and an emotionally charged narrative, making it a must-watch for history and cinema enthusiasts alike.

Paper Boat, the creator of Kiddopia, has taken a major step in enhancing digital learning by integrating Mattel Inc.'s Barbie into its platform. This collaboration will soon extend further, with Barbie-themed games set to launch later this year, reinforcing Kiddopia’s commitment to blending education with entertainment.

In an official exchange filing, Nazara Technologies, which holds a 100 percent stake in Paper Boat, announced the partnership with Mattel Inc., stating that it will introduce Barbie into Kiddopia’s educational environment, designed to nurture creativity, problem-solving, and holistic learning for young children. The move aligns with Kiddopia’s vision of making learning more engaging and immersive by incorporating beloved global icons into its platform.

“This partnership will offer an exciting new way for kids to learn and play, combining the fun of Barbie with Kiddopia’s educational ecosystem,” said Dhaval Sheth, COO, Kiddopia.

By integrating Barbie, Kiddopia aims to provide young learners with a dynamic and interactive educational experience, making foundational concepts more appealing and enjoyable. The platform, already known for its gamified approach to early childhood learning, will now offer a Barbie-infused curriculum that fosters self-expression, creativity, and cognitive development through storytelling and interactive gameplay.

Founded in 2012 by Anupam and Anshu Dhanuka, Paper Boat Apps quickly gained recognition for developing Kiddopia, a subscription-based educational app that blends academics with play-based learning. The company was acquired by Nazara Technologies in two investment tranches—initially purchasing a 50.91 percent stake in 2019, followed by the acquisition of the remaining 48.42 percent stake for Rs. 300 Cr a few months later.

With this collaboration, Kiddopia continues to expand its offerings, ensuring that learning remains an exciting and engaging experience for children worldwide. As Barbie-themed educational content and games roll out in the coming months, the platform is set to attract a wider audience while reinforcing its position as a leader in early childhood digital learning.

Mondelez India, the maker of the renowned cookie, Oreo, has launched a limited-edition Pokémon range, blending the magic of Oreo with the playful and vibrant world of Pokémon. This exciting collaboration is set to bring families closer through joyful moments of discovery, fun, and play.

For decades, Oreo has been synonymous with playful rituals like the iconic twist, lick, and dunk, uniting people worldwide. Now, fans can experience an adventurous twist as Oreo cookies feature unique Pokémon embossments. The range includes a first-of-its-kind yellow Oreo cookie in India, featuring 16 unique Pokémon designs, making it a collector’s delight.

“This collaboration is all about creating magical moments that bring families closer, spark excitement, and offer something truly memorable for everyone. Oreo has always been at the heart of joyful rituals, and by teaming up with Pokémon, we’re not only offering an exciting collectible experience but we’re also bringing a sense of nostalgia for everyone who grew up with Pokémon. This shared love for Pokémon across generations creates a unique bonding experience, where families can come together over the thrill of discovery, fun, and play. It’s a playful emotional journey that unites the world of Oreo and Pokémon in the most exciting way possible,” shared Nitin Saini, Vice President of Marketing, Mondelez India.

Fans can unlock a digital adventure by scanning the QR code on special packs. They can create Pokémon-themed avatars, collect all 16 Pokémon cookie designs, and build their digital “Oreodex.” Every cookie scanned unlocks new Pokémon, special avatar customizations, and accessories. By collecting more Pokémon, fans stand a chance to win exciting prizes, including the grand prize—a once-in-a-lifetime trip to Japan! Larger Oreo packs (MRP Rs. 88 onwards) include collectible Pokémon photo cards, while Rs. 20 packs come with free Pokémon stickers.

The campaign is spearheaded by Dream Theatre, one of The Pokémon Company’s representatives in India.

“We are delighted to bring together two all-time favorites – Oreo and Pokémon– to create a standout experience for fans across ages, and endless hours of play, making it a truly meaningful campaign,” commented Jiggy George, Founder and CEO, Dream Theatre.

Susumu Fukunaga, Corporate Officer at The Pokémon Company said, “We are thrilled to see Pokémon featured on Oreo cookies. This campaign will take Pokémon to fans of both brands all across the country. Customers will enjoy the fun, surprise element of finding out which Pokémon cookies are included in the pack they purchase. We hope that this playful experience will delight our existing fans and help us connect with new audiences as well.” 

Shekhar Banerjee, Chief Client Officer, and Office Head – Wavemaker India added, “Our approach was to create a dynamic, multi-phase experience that mirrors the excitement of a Pokémon adventure. Be it access to exclusive packs, enabling fans to collect, compete for rewards, each media placement of the campaign is carefully crafted to spark curiosity, build anticipation, and drive sustained engagement.”

The limited-edition Oreo Pokémon range is now available at leading retailers across India, inviting fans to dive into an unforgettable adventure where the world of Pokémon meets the joy of Oreo.

BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH and a leading home appliance brand has announced its official partnership with Sony LIV as the appliance partner for Celebrity MasterChef India. This collaboration will see Bosch kitchen appliances being utilized by celebrity contestants, showcasing features such as the Home Connect app and advanced energy efficiency.

A range of Bosch appliances, including hobs, ovens, dishwashers, and refrigerators, will feature prominently on the show. These products bring cutting-edge technology to the kitchen, such as advanced heat distribution, customizable settings, and smart sensors designed for precision cooking.

The Bosch Max Flex refrigerator offers a convertible compartment that can be used as either a fridge or a freezer. The brand’s steam oven ensures even heat distribution for perfect culinary results, while Bosch dishwashers come equipped with the Intensive Kadhai Programme, specially designed to tackle stubborn grease and masala stains. Additionally, Bosch hobs are crafted with glass tops and brass burners to ensure safety and efficiency during cooking.

Pinaki Gupta, Head of Brand Marketing, BSH Home Appliances expressed, “MasterChef is one of the most renowned cooking show franchises globally and has elevated the way we look at the craft of cooking. We are excited to partner with Sony LIV for Celebrity MasterChef India, a show that resonates with our philosophy of creating meaningful and premium kitchen experiences. Bosch’s superior technology, precision, and high-quality, German-engineered appliances are designed to elevate cooking to an art form, making them the perfect fit for this prestigious platform. Our appliances, tailored to the Indian consumer needs, combine innovation, energy efficiency, and sustainability to empower chefs to explore new culinary heights. This partnership underscores the brand’s mission to enhance everyday living by offering solutions that meet the fast-evolving needs of modern households while inspiring chefs and viewers alike to embrace innovation in the kitchen.”

Fans can tune in to watch Celebrity MasterChef India starting January 27, airing Monday to Friday at 8 PM on Sony LIV.

Maruti Suzuki India (MSIL), one of the leading passenger vehicle manufacturers, has announced Bollywood’s Gen Z superstar Kartik Aaryan as the brand ambassador for its popular compact SUV, the Brezza. Alongside this partnership, the company unveiled its latest campaign, More Power to Your Play, which highlights how the Brezza reflects its owner’s personality—sophisticated, fashionable, capable, and playful.

Set against contrasting backdrops of rugged quarries and bustling cityscapes, the campaign features Kartik Aaryan showcasing the Brezza's versatility and dynamic performance. Whether complementing his urban style or supporting his adventurous spirit, the Brezza seamlessly adapts to his lifestyle. The campaign narrative unfolds through a series of sequences that emphasize the SUV's commanding presence and robust capabilities.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India said, "We wanted to create a narrative that connects with our prospects and customers who seek a vehicle that matches their multifaceted and dynamic lifestyle. Kartik Aaryan's dynamic personality and Gen Z appeal make him the ideal brand ambassador for our Brezza. Through this partnership, we are showcasing how Brezza empowers our customers to make every moment special, whether they are conquering city streets or exploring uncharted territories. Since its inception, Brezza has established itself as India's Highest selling compact SUV1 with over 12 Lakh units sold. Notably, over 36 percent of our customers are first-time buyers, demonstrating Brezza's strong appeal and value proposition among young aspirational Indians."

Kartik Aaryan shared, "The Maruti Suzuki Brezza perfectly mirrors the spirit of today's youth who believe in making their own rules. What drew me to this campaign was how authentically it captures the pulse of young India. The powerful 1.5L engine combined with features like a HUD display, 360 view camera, 6-speed automatic transmission with paddle shifters, etc makes the Brezza a perfect partner for those who love to live life in their own style. The campaign's essence, 'More Power to Your Play,' truly resonates with my belief in living life authentically."

The integrated campaign will be rolled out across television, digital, outdoor, and social media platforms, bringing Brezza’s powerful persona to life through captivating storytelling and dynamic visuals.

The much-awaited second season of Paatal Lok is set to premiere on January 17th on Amazon Prime Video India, igniting a wave of excitement and buzz across social media. Following the phenomenal success of the first season in 2020, fans have taken to platforms like X (formerly Twitter), Instagram, Facebook, and Reddit to express their anticipation, flooding timelines with witty memes and engaging content since the trailer dropped.

This season dives into the mysterious murder of a prominent politician in Nagaland’s capital. As the serene beauty of the state sets the stage, the series delves into its darker underbelly, portraying the grueling challenges faced by Hathi Ram Chaudhary, played by Jaideep Ahlawat. The protagonist is thrust into an unforgiving investigation, battling a hostile environment that tests his mettle at every turn.

Amazon Prime Video India has taken an innovative approach to promote the series by humorously “unwelcoming” Hathi Ram to Nagaland, a playful attempt to protect the idyllic state from the chaos that seems to follow the beleaguered cop wherever he goes. This unique marketing strategy has grabbed attention through a combination of eye-catching outdoor hoardings and a viral video featuring popular personalities like Samay Raina, Rinku Singh, Farida Jalal, and Manav Manglani.

Adding to the intrigue, characters from other Amazon Prime Video productions have joined the campaign to “unwelcome” Hathi Ram to Nagaland through creatively designed Instagram billboards. The clever promotional narrative has seamlessly integrated with social media trends, capturing the imagination of fans and stirring even more excitement for the show.

Brands have also joined the online frenzy, playfully discouraging Hathi Ram from stepping into Nagaland. Some have taken a lighthearted bribery route, while others have been humorously direct in their approach.

With its gripping plot, innovative promotions, and a devoted fanbase, Paatal Lok Season 2 promises to be one of the most talked-about releases of the year. Fans are counting down the days to once again immerse themselves in the gritty, unpredictable world of Hathi Ram Chaudhary.

Pokiddo, the globally acclaimed entertainment brand known for its trampoline parks, indoor adventure spaces, and family activity centers, has introduced its latest venture, Pokiddo Junior, in collaboration with Prasuk Jain Hospitality. Located at Raghuvanshi Mills, Lower Parel, this vibrant new destination spans 11,000 sq. ft. and offers an unparalleled experience for children up to 9 years old. Following its successful presence in Pune, Thane, and Delhi, Pokiddo Junior marks a significant milestone as it debuts in Mumbai.

Part of the Snow World Entertainment and Prasuk Jain Hospitality Ventures portfolio, Pokiddo Junior joins a prestigious lineup of brands, including The Game Palacio, Snow World, Amazonia, The Game Superpark, Formula Karting, and The Game Ranch. This new entertainment space combines cutting-edge design with enchanting storytelling to create a variety of engaging activities for children. From a playful trampoline park and thrilling kiddie-karting track to a colorful ball pit with immersive games, the venue caters to young adventurers. For those seeking a more relaxed experience, options include a motorboat racing zone and a serene fishing pond.

The imaginative play zones stand out as highlights, offering children the chance to explore themed areas such as the Princess Room, where they can dress up in dazzling gowns and accessories, and the Supermarket Room, which allows kids to role-play as shopkeepers or shoppers. The Farmland Play Zone invites children to experience the joys of tending animals. These activities not only ignite creativity but also foster social skills and a love for learning.

Pokiddo Junior also features a dedicated party room, providing the perfect setting for unforgettable birthdays and special events. With whimsical themes and engaging activities, every celebration becomes a cherished memory. To complement the fun, families can relax at the cozy Brasserie, which serves a menu of healthy and visually delightful treats. From uniquely shaped pizzas to indulgent smoothies, each dish is crafted to enhance the magical ambiance of the venue.

Prasuk Jain, the visionary behind Pokiddo Junior’s arrival in Mumbai, emphasized the brand’s mission to create a unique and enriching experience for children.

“Pokiddo Junior isn’t just a place, it’s an experience crafted to unlock the wonder and creativity in every child. We’ve designed this space to be more than entertainment—it’s a journey where kids can learn, explore, and dream in a safe and imaginative environment,” shared Prasuk Jain, Managing Director, Snow World Entertainment.

As part of its ambitious expansion plan, Pokiddo Junior is set to open three additional locations across India in the coming year, solidifying its position as a leader in family-friendly entertainment. The venue prioritizes safety with cushioned materials, low-height setups, and secure play areas, ensuring a worry-free experience for parents and children alike. Its vibrant colors, whimsical murals, engaging LED lights, and sensory elements create a truly immersive environment.

With its central location in Lower Parel and a commitment to quality and innovation, Pokiddo Junior is set to become Mumbai’s premier destination for family outings, creative workshops, and memorable celebrations. Families are invited to explore this enchanting world, where every moment is an opportunity to create magical memories. Pokiddo Junior promises to ignite creativity, foster learning, and provide a safe, fun-filled environment for children and families alike.

Ospree Duty Free has teamed up with Zee Studios to promote the highly anticipated Bollywood movie Fateh, which stars Sonu Sood and Jacqueline Fernandez and is set for release on January 10, 2025. This exciting collaboration promises to bring the glitz and glamour of Bollywood into the travel retail space, offering customers a chance to experience both shopping and entertainment in a unique and unforgettable way.

The promotional campaign is now live across Ospree Duty Free’s stores in key cities, including Mumbai, Lucknow, Jaipur, Amritsar, and Ahmedabad. Shoppers who spend Rs. 6,500 or more between January 4 and January 18, 2025, will be rewarded with the chance to win exclusive Fateh movie tickets or limited-edition Fateh merchandise. This enticing offer is set to make the shopping experience even more thrilling for customers, combining their love for Bollywood with a premium shopping experience.

In a bid to amplify the excitement, Ospree Duty-Free stores have been transformed to highlight Fateh, featuring stunning displays and immersive visuals that reflect the essence of the movie. This eye-catching decor invites customers to engage with the film’s theme, creating a buzz around the movie's release. One of the key highlights of the campaign was the special appearance of Bollywood star Sonu Sood at the Mumbai Airport store on January 4, 2025. His presence at the store added an electrifying energy to the campaign, as fans had the opportunity to interact with the actor and capture memorable moments.

Gaurav Singh, CEO, Ospree Duty Free said, "We are thrilled to partner with Zee Studios and bring the excitement of Fateh to our stores. Sonu Sood’s visit to our Mumbai store added incredible energy to the campaign and created unforgettable memories for our customers. This collaboration reflects our ongoing effort to provide unique and memorable experiences for our customers by merging entertainment with travel retail."

The Fateh campaign is designed to captivate both travelers and Bollywood fans alike, offering an extraordinary fusion of shopping and entertainment at Ospree Duty Free. This initiative demonstrates Ospree’s commitment to delivering fresh and exciting experiences that engage customers in new and innovative ways.