The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
With over 25 years of experience and campaigns active in more than 55 countries, Bonus specialises in promotional marketing and loyalty programmes.
Developed by Warner Bros. Games Boston, the game transports players into the world of Westeros during the Targaryen Civil War.
The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content.
The partnership aligns with JW Marriott’s focus on holistic well-being and experiential travel.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
The brand’s momo portfolio currently includes four variants: loaded chicken, Korean chicken, cheesy chicken, and chunky prawn.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
The products combine storage functionality with commemorative tournament-inspired designs.
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
Monopoly “Star Wars: The Mandalorian and Grogu” is slated for release in June following the current pre-order phase at Walmart.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The launch comes as lifestyle-related health concerns, including diabetes, continue to rise across age groups.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
The campaign has been conceptualised by 82.5 Communications and will be rolled out across television, digital platforms, out-of-home advertising, retail, and on-ground activations.
Alongside the jersey launch, the team introduced its new season campaign built around the tagline ‘Bhag Bhag Bhag, Aya Sher’.
Mandhana has joined the campaign to support awareness around menstrual hygiene and promote confidence among girls during their periods.
Audio & Beyond and Funktion-One demonstrated the brand’s loudspeaker technologies through DJ performances, live music, and multiple audio formats.
The new travel wear range features updated versions of the KING tracksuit, jerseys, T-shirts, and shorts.
The OSiS+ range includes products such as Flexwax, Dust It, Mess Up, and Bounty Balm.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
The collaboration brings a new range of character-inspired doughnuts and themed packaging to participating Krispy Kreme stores across the country.
In addition to merchandise, Max Fashion is extending the festival experience beyond retail stores through its Paint & Win initiative.
The company has been expanding its presence across markets and platforms through regional content distribution.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
The launch strengthens Villain’s position within India’s value-premium fragrance market, where oud fragrances are witnessing growing consumer interest.
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
The campaign uses everyday situations and humour to showcase consumer experiences and word-of-mouth recommendations.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
the collaboration aims to introduce an entertainment-led element into India’s evolving snacking market.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The Rare Earth Collection features four natural gemstone dials, including Tiger Eye, Malachite, Aventurine, and Lapis Lazuli.
The campaign is set inside a restaurant and follows Lakshya entering a tense scenario involving two men and a waiter.
The campaign film uses stylised visuals and performance-based storytelling to reflect evolving breakfast habits, particularly among younger consumers.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
The campaign film has been conceptualised and directed in partnership with Red FM and RED MAX.
The product will initially be available across North, East, and West India in Rs 5 and Rs 10 price packs.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The collection has been developed in collaboration with multiple licensing and retail partners and is inspired by the film’s storyline and characters.
The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
Funko is also introducing new Spice Girls-themed POP! keychains as part of the wider launch.
The game became available for pre-order on May 20 and is scheduled for full release on July 15.
The film is being produced by Beau Flynn under FlynnPictureCo. along with Ramsey Naito, while Shelby Thomas will oversee the project for FlynnPictureCo.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
The inaugural exhibition, titled “Life from the Corner of My Room,” will run from May 17 to August 31 and features paintings, sculptures, and installations by RYOL.
the campaign highlights products across categories such as healthy chips, millet noodles, trail mixes, and tea-time snacks.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The latest collection from the luxury fashion label explores themes of strength, femininity, and timeless design through a mix of womenswear and menswear pieces.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
As part of the launch campaign, VIRGIO also rolled out a cinematic advertising initiative inspired by The Devil Wears Prada.
The beverage range has been designed to cater to different flavour preferences.
Season 13 of the series launched in March and became the number one kids’ show in 29 countries.
The anniversary campaign will include new doll collections, a podcast series, designer collaborations, licensed merchandise, and music releases.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The launch campaign also includes a second engagement phase titled ‘Collect & Unlock’.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
The activation is expected to reach over 16 lakh commuters daily, helping improve brand visibility and recall during the IPL season.
As part of the campaign, actor Aditya Roy Kapur has been introduced as the face of GIVA’s Men’s Silver collection.
The collection became available across select Pacsun stores and online from May 15.
Crafted in gold-finish titanium, the collection reflects the brand’s focus on precision craftsmanship and premium materials.
The Royal Pop collection is available in multiple colour options, including white, pink, green, orange, yellow, red, light blue, and navy.
U&i has also introduced three new car chargers with different charging capacities.
The partnership will provide KragBuzz Sports an opportunity to strengthen its international visibility in the sports apparel segment.
Zuhur marks the label’s second collection following the launch of its debut edit, Lehren.
The latest eyewear collection features updated interpretations of the brand’s Medusa emblem across sunglasses and optical frames.
As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
Starbucks has also introduced the Mango Frappuccino Protein Cold Foam across its India stores as part of the collaboration.
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
The film concludes with a comic reference to the phrase “raita phail gaya,” followed by the introduction of the Catch Raita Masala Sprinkler.
The campaign introduces the brand’s latest eyewear collection centred around reinterpretations of the signature Burberry Check.
Matches during the tournament are scheduled to be held in London, Manchester, Leeds, Birmingham, Bristol, and Southampton.
The Everett Mandalorian Watch, priced at Rs 24,495, features a 42MM gunmetal stainless steel case and bracelet inspired by the armour of Din Djarin.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collection also draws inspiration from Siraj’s personal journey from humble beginnings to becoming one of India’s leading fast bowlers.
The store also featured a curated section titled “Mom Would Love This,” showcasing selected fashion styles designed for mothers.
The tour will bring elements from the film to arena venues across multiple international markets.
The new collection draws inspiration from Japanese watchmaking traditions.
The collection, which launched on May 11, includes a range of bags, wallets, suitcases, backpacks, toiletry bags, and a diaper bag.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
In his new role, Kodesia will focus on expanding Netflix’s original content pipeline, licensing partnerships, content strategy, and broader entertainment ecosystem development in the Indian market.
Kodesia also led scripted content development at Arré, where he focused on original intellectual property creation and OTT partnerships.
The new range is aimed at strengthening its presence in the baby skincare category by focusing on nourishment-led product offerings for infants and young children.
The new collection includes automatic, slim, and multifunction watch variants designed to cater to evolving consumer preferences in the premium analog watch segment.
The collaboration will also extend to Angry Birds 2 through two in-game events.
Charli XCX joins a list of shareholders and collaborators that includes The Weeknd, Casey Neistat, and Swedish House Mafia.
The launch is part of the brand’s strategy to strengthen its presence in India’s luxury watch segment through market-specific collections.
The campaign has been designed around personality-led storytelling instead of conventional influencer-driven promotions.
The collaboration comes amid rising demand for anime content in India, especially among younger audiences and regional language viewers.
The summer range includes lightweight clothing, caps, and footwear created for multiple seasonal settings, including vacations, sports activities, city outings, and social gatherings.
Through the partnership, the companies plan to highlight products designed to improve convenience, speed, and ease of cooking for consumers in India.
The series features AI-generated visuals and includes Naina Parekh as part of the narrative.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The inaugural edition of the program is being held from May 11 to May 14 at Nike’s Philip H. Knight Campus in Beaverton, Oregon.
Over the years, the company has expanded beyond print into digital platforms, animation, audio storytelling, and merchandise as it adapts to changing consumer preferences.
The campaign focuses on positioning Candyman Fruitee Fun Soft Chews as an alternative to traditional hard-boiled confectionery products.
The Spring 2026 collection introduces a new seasonal palette across major TUMI ranges, including the 19 Degree Collection.
Each pair is packaged with Alienware-themed collector accessories, including a white protective sleeve and a microfiber cleaning cloth.
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
The collection is now available across 40 AZORTE stores in India as well as on the brand’s official website.
The campaign has been launched with digital brand ambassador Natasha Gandhi and will expand across social media through creator collaborations and consumer participation.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
The fastest reported delivery during the season was completed in 10 minutes and 42 seconds.
The campaign showcases a Mumbai Indians supporter experiencing a cricket-inspired journey onboard a Malaysia Airlines flight alongside the players.
The collaboration will debut at Mumbai Comic Con 2026 scheduled for May 9–10 at the Jio World Convention Centre in Mumbai.
The Glenwalk has expanded across 18 states and union territories in India and has partnered with more than 50 distribution companies.
The service built scale through locally focused originals and ad-supported streaming offerings.
Fabindia has also introduced a curated gifting collection across categories including apparel, accessories, and home and lifestyle products.
The campaign has been developed to connect with Gen Z audiences and younger consumers through story-driven digital content.
The package also contains the TEGO Mat Carry Bag, developed as a durable and structured accessory for carrying fitness mats conveniently.
The campaign includes a series of brand films showcasing Yami as she navigates early motherhood through everyday experiences.
The ‘THE CUT’ capsule collection includes eight styles comprising four sunglasses and four optical frames.
The narrative reflects how younger consumers are increasingly questioning traditional definitions of hustle culture and success.
The launch is being carried out in partnership with Dream Theatre and Kiddies International.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
The partnership was led by Bisleri, with the tour serving as a key activation within its broader engagement strategy.
The fragrance has been created by perfumer Santosh Shinde and forms part of SKINN’s premium fragrance portfolio.
Globally, Popeyes is known for its Louisiana-style fried chicken, prepared using a 12-hour marination process with Cajun spices.
The product range is positioned around the combination of taste and nutrition, targeting everyday breakfast consumption.
As part of the programme, children and their caregivers spent the day at Imagicaa, engaging with rides, themed attractions, interactive entertainment, and group activities.
The collection is designed to combine technical functionality with refined aesthetics for a more informed customer base.
The campaign highlights Samsung’s Bespoke AI Laundry Combo through a concept that integrates high-fashion visuals with fabric care innovation.
The Enamor Bamboo Cotton range is designed with an emphasis on comfort and functionality.
The campaign film features players such as Ajinkya Rahane, Rinku Singh, and Manish Pandey.
Each piece is positioned around the idea of style as a form of personal identity, combining visual impact with everyday wearability.
All six variants are built on goodr’s OG frame, which is designed for everyday wear while offering performance-oriented features.
The range spans LEGO DUPLO, LEGO 4+, and LEGO 5+ categories, catering to children aged 2 to 5 years and above.
The campaign comprises two short films built around character-led humour and situational comedy.
The collection focuses on combining statement design with sustainability-led production processes.
The product has been positioned as a co-created blend, reflecting a shared focus on continuous improvement and performance.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
The collection includes several variants, each designed around specific themes and elements from the Harry Potter universe.
Rao is expected to lead Roblox’s India strategy, focusing on expanding its creator ecosystem, strengthening partnerships, and driving user growth.
The collection is designed around the film’s narrative and includes collectible figures, movie-themed playsets, and role-play toys.
The aircraft is expected to operate on routes across India and Asia later this year, supporting the airline’s network expansion plans.
The collection integrates the visual identity of BLACKPINK with Razer’s product design, aligning the group’s signature pink-and-black aesthetic with the company’s gaming-focused hardware.
The collection reinterprets characters from both Despicable Me and the Minions universe, including Bob, Kevin, and Stuart.
The campaign features both actors promoting different variants from the product range.
The digital-first rollout begins with a trailer on Instagram, followed by three short-form episodes.
The toy line extends the brand’s reach by enabling fans to engage with the franchise beyond live events.
The collaboration represents STABILO’s first global IP partnership and reflects its focus on increasing cultural relevance and international visibility.
The first phase of the campaign has been rolled out during the ongoing Indian Premier League, with advertising across Star Sports and JioHotstar.
The Heritage Collection integrates archival elements with modern materials and silhouettes.
The appearance highlights how celebrity styling during promotional tours continues to serve as a key visibility channel for luxury brands.
The campaign combined street activations, outdoor advertising, and digital content to build visibility around the store opening.
The range focuses on graphic-led apparel, including oversized tees, typography-driven designs, and statement pieces inspired by the film’s visual identity.
The product includes features such as hands-free photo and video capture, live streaming, and voice-enabled AI assistance.
The first release under the partnership, titled Topps x McLaren Racing 2025, focuses on the championship legacy of McLaren’s racing teams.
The collection continues the brand’s approach of combining traditional craftsmanship with contemporary footwear design.
The launch aligns with the growing demand for retro-inspired products in the fashion and lifestyle market.
Each garment also includes a #PlantABeej seedball aimed at encouraging children to engage with nature.
The campaign is aimed at young urban riders and highlights themes of speed, agility, and self-expression.
Through the new campaign, JK Maxx Paints aims to position itself as a complete solution provider for home painting needs.
The activation has been developed in partnership with Tira and Sephora.
Healthy 50+ uses patented Invisi-Nutri Blend Technology that does not alter the taste of food.
The range is positioned for both day and evening wear, with options that can be worn individually or layered.
For younger builders, the LEGO BrickHeadz Shrek set is designed for ages 10 and above and includes Shrek, Donkey, and Gingy.
As part of the campaign, the brand is working with cricket personalities and digital creators to share their own first-match stories.
During a recent interaction, Irfan Pathan spoke about the first live match he watched and how that moment influenced his cricket journey.
The new products will be available across e-commerce and quick-commerce platforms nationwide.
The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior.
The “Secret Identity” collection features 12 NHL players displayed on flip lenticular cards, allowing collectors to view players in their team uniforms as well as alternate everyday looks.
The licensing agreement between Hawaiian Tropic and Pacsun was brokered by Brandgenuity, the exclusive licensing agency for Edgewell, which owns the Hawaiian Tropic brand.
The campaign highlights contrasting personalities and styling choices, focusing on hair as a visual element within the film’s world.
Gerua has been developed using AI-led insights for trend forecasting and product design.
The campaign is designed to communicate key specifications, including design, camera, and durability, through storytelling rather than conventional feature demonstrations.
The new 40 g bar is priced at Rs 100 and combines Japanese matcha with a crunchy wafer format.
The fragrance opens with notes of stormy petrichor, rainforest greenery, neroli and blackcurrant.
The product is currently available in select cities through retail outlets and quick commerce platforms.
The storyline focuses on post-match downtime, using humour and music-driven storytelling to show players engaging with entertainment content.
The launch has been supported through a campaign featuring Virat Kohli, Krunal Pandya, and Phil Salt.
The new range is built around a Unique Derma Action Formula featuring AHA and BHA actives such as Lactic Acid, Mandelic Acid, and Salicylic Acid.
The 38-piece collection includes denim, khaki separates, T-shirts, button-up shirts, and fleece products.
In January 2025, Kati Patang Lifestyle had entered the UK market by acquiring a 23 percent stake in CHADKP Holdings Limited.
The launch has been supported through a new visual campaign inspired by the expressive style of 1990s culture.
The products are positioned for long days, active routines, and everyday conditions, while offering a stick-based format in a category largely dominated by sprays and roll-ons in India.
The campaign is set against the backdrop of the Amalfi Coast, known for its lemons, and highlights the lemon and mint positioning of the beverage.
The India T20 captain will wear Skechers cricket footwear and will also feature in marketing campaigns for the company’s performance product range.
The launch comes as padel continues to gain momentum in India, with growing participation and an expanding network of courts across major cities.
The new product combines Sprite’s lemon-lime base with mint and will be introduced as a limited-period offering across select markets.
The newly launched product contains 25g of protein per 100g and is positioned as a clean-label offering with no refined sugar.
The collection includes graphic T-shirts and hoodies in relaxed silhouettes designed for everyday wear.
The new Dolby Cinema auditorium will open to the public on April 24, 2026, at LA Cinema’s property in Thiruverumbur, Trichy.
The campaign includes a digital film featuring Virat Kohli, Rajat Patidar, and Philip Salt, highlighting training, preparation, and recovery routines.
The limited-edition capsule marks the return of the partnership between the two brands and combines Hello Kitty’s familiar visual identity with Anti Social Social Club’s darker streetwear style.
Through this initiative, Zydus Healthcare sought to bring greater attention to the importance of early detection and awareness, placing preventive screening and education at the centre of the programme.
The campaign also highlights the “Only Natural Diamonds” message, supported by the Natural Diamond Council, reinforcing the brand’s positioning around authenticity and natural diamond craftsmanship.
At the centre of the initiative is PEDIGREE Gravy, positioned as a complete everyday meal for dogs.
The campaign builds on the partnership by drawing parallels between the worlds of healthcare and professional sports, positioning both as high-performance environments that demand consistency and accountability.
Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.
Positioned as a Prestige Prêt offering, S&N by Shantnu Nikhil translates the couture label’s design language into contemporary occasionwear.
The campaign features a runway-style film that presents the Excalibur range as statement pieces, highlighting dual-tone Pink and Teal colourways.
The campaign features players including Virat Kohli, Rajat Patidar, and Krunal Pandya.
The film centres on adaptive purification, where the system automatically selects purification modes based on water quality.
The collection comprises 14kt and 9kt gold jewellery set with natural diamonds and coloured stones such as carnelian, opal, and sapphires.
As part of the launch, the brand presented “50 Shades of Slay – The Signature Edit”, a curated showcase positioned as a complete luxury fashion experience.
The campaign also underlines the product’s key offering. Powered by Philips’ OneBlade technology, the device enables users to trim, edge, and shave with a single tool, reducing the need for multiple grooming products.
The film begins like a conventional cricket commercial, with a full production setup and Jaideep Ahlawat in the director’s role.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
The portfolio includes 72 variants across 24 flavours, categorised into fruits, dry fruits, mithai, chocolate, classic, signature, and candy segments.
As part of the agreement, JioHotstar will serve as the exclusive home for HBO Max in the country.
The new lineup includes three variants designed for daily use, combining design upgrades with functional enhancements.
The initiative is designed to extend the brand’s presence beyond traditional entertainment formats into interactive digital engagement.
The new portfolio, launched ahead of the summer season, is available on Instamart across major metro cities.
The campaign has been conceptualised by WPP Open X, led by VML.
The event featured participation from badminton player PV Sindhu, while cricketer Harmanpreet Kaur attended in support.
The campaign focuses on challenges linked to heat, sweat, and hygiene, highlighting the prevalence of persistent skin infections and their impact on everyday life.
The collaboration will focus on product innovation as well as expanding the brand’s presence in women’s sports.
The campaign introduces Bluetyga’s new offering as a breathable, Next Gen SunGard UPF 50+ certified jacket designed to block over 98 percent of harmful UVA and UVB rays.
The campaign places Chopra at the centre, where she speaks directly to the camera, reflecting on her life journey, professional milestones, and creative outlook.
The Crocs x LEGO collection builds on a multi-year global partnership between the two brands, centred on creativity, individuality, and self-expression.
The range includes slogan T-shirts, tops, co-ord sets, and denim styles designed for everyday wear.
Timed alongside the Indian Premier League, the campaign leverages one of India’s largest media consumption periods.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
The brand said Panday represents its evolving positioning in India, aligning with younger audiences through a mix of aspirational and accessible appeal.
The film builds around the idea of Rohit Sharma “protecting the garden,” a reference that has gained traction as a fan-favorite internet joke.
The products are lightweight, compact, and designed for portability, with heat- and water-resistant properties across different formats.
The initiative is designed to address a common consumer insight that promises are often made but not consistently delivered.
The collection was made available to Hanna Rewards members on April 7, followed by a wider public release on April 8.
The product is designed to appeal to gamers looking for a futuristic aesthetic, drawing visual cues from Night City, the setting of the game.
The collection is currently available across select retail stores in India as well as on the brand’s official website.
The sets are available for pre-order starting today and will be released globally across LEGO stores on August 1.
As part of the agreement, the brand will feature on the team’s match apparel throughout the tournament.
The partnership brings together elements of sport and style, with Shreyas Iyer representing the brand’s contemporary aesthetic.
The campaign features players from Chennai Super Kings, including MS Dhoni, Ruturaj Gaikwad, and Urvil Patel.
The move reflects P•TAL’s focus on building long-term collaborations that contribute to product innovation and brand storytelling.
The partnership will be supported by an integrated campaign across print and visual media, scheduled to roll out in April.
Panday will feature in the campaign and contribute to content across Limca’s social media platforms, including Instagram.
The association is aimed at enhancing Myntra’s engagement with younger consumers while expanding its reach across metro cities and emerging markets.
The company aims to build stronger engagement through storytelling and contemporary brand communication.
The campaign is open to participants, including creators, agencies, filmmakers, comedians, and individuals with an Instagram presence.
The campaign will be rolled out across digital platforms, social media, and on-ground activations throughout the Indian T20 League 2026.
The long-term partnership reflects ZOFF Foods’ approach to consistent brand building, with a focus on trust, quality, and consumer reliability.
The COMET x NARU sneaker reflects a shared origin and design-led approach, combining elements from both brands.
The showcase at Paris Fashion Week was styled by Art Sparrow, who brought a couture-focused perspective to the presentation of the collection.
The collaboration brings together the brand’s design philosophy and Jurel’s on-field persona.
The initiative comes amid low levels of physical activity and limited gym adoption in India.
he initiative aims to address the challenges faced by modern parents navigating between traditional advice and evolving digital influences.
Mandhana will feature in campaigns promoting the Comfort Range, with the brand continuing to build its positioning around comfort-led hygiene solutions.
The relaunch introduces two lines—Machine and Y2K—blending retro elements with updated design features.
As part of the collaboration, Pluckk introduced an on-ground experience zone at the venue, where players and attendees were offered product sampling.
The Spring Summer 2026 collection will be available across select retail outlets and leading fashion platforms across India.
The partnership with Arora aligns with the company’s focus on fitness-oriented lifestyles and routine-based wellness practices.
The moisturiser is priced at Rs 1,999 and is available on the brand’s official website and on Amazon.
As part of the partnership, the brands have launched two variants, Tender Coconut Naga Chilli and Coffee Fudge Crunch.
The collaboration is part of the brand’s ongoing association with cricket and further strengthens its portfolio of athlete partnerships within the sport.
These games are designed to encourage shared play experiences among friends and family in a living room setting.
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
The campaign features Mandira Bedi, Sumedh Mudgalkar, and Diksha Singh.
The campaign is built around the idea that achieving meaningful outcomes requires consistent effort rather than relying on quick solutions.
The launch comes at a time when consumer preferences, especially among younger audiences, are shifting towards relaxed and loose-fitting silhouettes.
s part of the second phase, Vikram Solar has launched a campaign film featuring players Rinku Singh, Rachin Ravindra, and Finn Allen.
The relaunch includes a debut 150-piece collection that blends Y2K-inspired aesthetics with updated design elements.
The association with Parineeti Chopra aligns with the brand’s focus on young urban parents managing work, personal commitments, and childcare.
The ClearMind range is positioned as a premium lens portfolio featuring larger zones of clear vision, enabled by ZEISS NeurOptix technology.
As part of the campaign, Philips has onboarded actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India.
Titled Curated At Home, the capsule places emphasis on fabric quality and detailing.
The collection is positioned to cater to both everyday and formal occasions, offering flexibility across use cases.
In the game, players follow Bluey and Bingo as they discover their father’s old camera and set out on a family journey.
The first phase includes billboard placements across 16 cities and more than 55 locations, with further digital and film-led extensions planned.
Skechers will continue to supply performance-focused kits for players, while also launching official merchandise designed to strengthen fan engagement beyond match days.
The collaboration will also feature player-led content, fan engagement initiatives, and match-linked campaigns aimed at strengthening brand recall throughout the season.
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
Operating without external funding, Ro & Co Beauty has grown through a product-led strategy and direct engagement with consumers.
He will also be part of Lenovo’s global marketing campaign, which is set to launch in May ahead of the FIFA World Cup 2026.
Beyond stadium activations, the brand will launch an Olio Dugout on Sahakar Marg in Jaipur as a fan engagement hub for IPL 2026.
The timepiece incorporates a genuine vintage Maharana Pratap postage stamp into the dial, making each watch distinct.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
As part of the collaboration, Kuku TV has launched the #DhoniWatchesKukuTV campaign, supported by a brand film built around the line “aap Mahi ko dekhte ho, aur Mahi Kuku TV ko.”
The launch aligns with Care Bears’ 2026 theme, “Colors of Caring,” which highlights the role of colour in expressing emotions, individuality, and care.
The campaign also features limited-edition cricket-themed packaging available on quick commerce platforms.
As part of the renewed collaboration, boAt will continue to focus on enhancing fan engagement throughout the tournament.
The Super Mario collection has been introduced in line with the upcoming release of The Super Mario Galaxy, which is scheduled to hit theatres on April 1.
The collection adapts key elements from the film into a range of design-led and giftable products.
The brand film highlights individuals engaged in a variety of activities, including sports, fitness, and everyday routines.
The strategy reflects a move towards tapping into city-specific fandom and deeper team loyalties across India.
The company is positioning itself as a player in the decorative paints segment with a focus on performance-driven products.
The collectible series will be available in three tiers: Black, Silver, and Gold, with each sticker carrying fixed points.
The collaboration is aimed at strengthening the brand’s reach among cricket audiences across India.
The new range is designed to support detangling and smoothening across different hair types.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
The timing aligns with the expansion of OTT platforms, short-form video, and streaming services, which continue to drive demand for diverse and culturally rooted music.
In addition to merchandise, the campaign integrates a fan engagement element.
The product range also includes a no-added-sugar electrolyte drink variant designed for hydration-focused use cases.
The campaign then focuses on how the new design aims to address this challenge through functional improvements rather than messaging alone.
The film also showcases popular titles available on the platform, including Black Clover, Blue Lock, and One Piece, as the platform looks to increase engagement among Indian viewers.
From Bollywood icons launching signature perfume lines to global luxury houses teaming up with pop superstars, fragrance collaborations are redefining how brands connect with audiences.
The collection brings together sun-protective swimwear, UPF 50+ clothing, and sleepwear designed for comfort and everyday use.
The product is positioned as a plant-based solution aimed at protecting delicate baby skin during the summer months.
The collection draws inspiration from EDM culture, retro screen visuals, and digital distortion, translating these elements into contemporary jewellery formats.
As part of its association with RCB, Scapia will introduce fan engagement initiatives such as the ‘Scapia Royal Entourage’.
The stake is being acquired by a consortium of investors in an all-cash transaction valued at Rs 166.6 billion (Rs 16,660 crore).
The event saw strong participation across all three days, with KidZania Delhi witnessing high engagement levels from both children and families.
A key innovation in the collection is the integration of golden sequins within the fabric during the weaving process.
The new lineup includes four models — SPARKVOLT JST524, JST530, JST532, and JST534 — aimed at addressing the evolving charging needs of multi-device users.
The brand will continue as the team’s exclusive Water Purifier and Kitchen Appliance Partner.
A key update in the Nazariya range is the addition of a wider toe box, tailored for Indian foot shapes and daily wear, aimed at improving overall comfort.
The FRIENDS-inspired CRAZE collection brings together elements of pop culture and beauty, tapping into the growing demand for nostalgia-led and collectible product experiences.
The release also incorporates a strong Bengaluru connection through its packaging, designed by artist Paul Fernandes, known for his “Bangalore Pictorial” illustrations.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
As part of the film’s development, King will co-write the screenplay with Tony Award-winning writer Steven Levenson.
The collaboration will also integrate with Oaksmith Style Studio, a platform focused on cricket-led cultural narratives, including player storytelling and fan-centric content.
The rollout of Bullpadel’s apparel through a direct-to-consumer online platform reflects the growing opportunity within India’s emerging padel segment.
The campaign brings both teams together, highlighting a shared identity and the growing alignment between the two sides of the Delhi Capitals.
Titled ‘India Vs Peaceful Sleep’, the campaign draws on recent speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep.
As part of the agreement, the brand’s logo will be placed on the back of CSK players’ helmets.
The move reflects the growing global recognition of Indian fashion labels and their ability to blend cultural storytelling with contemporary aesthetics.
The initiative reflects a growing trend among brands to leverage blockbuster films as high-attention marketing moments rather than relying on continuous advertising spends.
Under the partnership, Ai+ Smartphone will collaborate with the teams’ platforms to engage directly with millions of passionate cricket fans across India.
The fragrances featured in the campaign are now available across online and offline retail platforms in India.
The new collection showcases bold heels, striking silhouettes, and standout handbags, with Shanaya Kapoor moving through the campaign with effortless poise.
The campaign will be primarily digital, featuring Mohanan as she explains collagen’s role in maintaining skin structure and encourages its consistent consumption as part of daily routines.
The series is expected to delve into previously untold adventures of the Hawkins gang during the winter of 1985.
As part of the partnership, the brand will also gain visibility across team kits, in-stadium branding, and digital content during match days throughout the tournament.
The introduction of Cozi Micro Modal reflects our continued commitment to bringing globally benchmarked fabrics to the Indian innerwear market.”
The narrative draws a parallel with Gen Z—playful on the outside yet strong at the core.
The collection brings together three distinct styles under a cohesive theme.
House of Biryan operates on a tech-enabled model designed to ensure standardisation and consistency across its kitchens.
With GO24, Pexpo also brings in advanced three-layer insulation technology, engineered to retain both hot and cold temperatures for longer durations compared to conventional double-layer bottles.
The partnership begins with a new campaign featuring Bumrah, centred around UNIQLO’s LifeWear philosophy—focused on delivering simple, high-quality, and comfortable everyday clothing.
Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
Positioned as a long-term solution for healthier hair, Hairloom stems from the idea that effective transformation begins beneath the scalp.
Each of these moments is represented visually as a line within the jersey’s design. When combined, these lines form the initials “KKR” through abstract linear artwork.
Jaypee aims to utilise the Punjab Kings platform to enhance its brand visibility among cricket fans across the country.
The initiative features two brand films that revolve around everyday situations where families struggle with rising medicine expenses.
One of the highlights from the collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky.
The partnership will focus on India’s premium home appliance segment.
The brand first challenged traditional perceptions with the launch of its Gold Mouthwash.
The event is expected to attract a wide mix of music lovers and concertgoers who value live entertainment and community-driven celebrations.
To support the brand’s market entry, actor Emraan Hashmi has been appointed as its brand ambassador.
Alongside the campaign rollout, the brand has also unveiled new additions to its denim portfolio.
Rather than a conventional collaboration, the alliance has been positioned as a cultural exchange where French modernity meets Indian craftsmanship
The technology is engineered to support constant movement without compromising the structure and polished look expected from office footwear.
The label has been developed in partnership with Myntra Jabong India Private Limited, the wholesale arm of Myntra.
Sami will release a series of original non-film singles through Zee Music Company, marking the start of a fresh creative phase.
Scheduled to launch this Saturday, the collection positions Hopscotch among the early players in India’s kids’ fashion segment to translate this cultural moment into apparel for young consumers.
Another highlight is the Protect The Galaxy shower gel, featuring a fragrance blend of blueberry, rose, and apple notes.
To cater to a wide variety of dog breeds, the products are available in sizes ranging from XS to XL, allowing pet owners to find the right fit for different pets.
The collection incorporates 360° sculpting technology, offering targeted waist compression, light bust support, and a subtle butt-lifting effect to create a smooth, contoured look.
For McCartney, the collaboration carries a deeper personal meaning tied to her lifelong passion for horses.
The Spring Summer 2026 collection will be available across Selected stores in India as well as on the brand’s official website.
The campaign is being rolled out across digital and social media platforms, aiming to connect with younger audiences through a mix of pop culture recall and everyday relevance.
Conceptualised to amplify cricket’s high-adrenaline energy, the campaign uses the brand’s distinct sound to differentiate the intensity of each strike.
The company noted that the association is closely aligned with its renewed focus on training, discipline, and high-performance sport within the Indian market.
Aurelia has long been the preferred brand for young, fashion-forward women who embrace the latest trends while staying true to their Indian aesthetic.
Season 12 of the ISL commenced on 14th February and is scheduled to conclude on 17th May.
A major highlight of the showcase was the live personalization studio, where a professional artist crafted bespoke calligraphy artworks and illustrated name cards using DOMS products.
ISGL will gain access to Chennaiyin FC’s logo and player image rights, opportunities for player engagement, and key media-facing inventory, enhancing the league’s visibility and engagement with fans.
The offering includes kids-safe organic colours and wellness staples, alongside a hands-on Tie & Dye kit intended to encourage creative engagement among children and families.
A multiple Grammy and BRIT Award winner, she has amassed billions of streams worldwide and established herself as a defining voice in contemporary pop culture.
The adidas x Audi Revolut F1 collection is divided into official teamwear and a lifestyle-focused fanwear range, both maintaining high standards of quality, comfort, and design.
As part of the agreement, the two brands will execute a comprehensive campaign throughout the season, centred on digital-first storytelling, in-stadium activations, and fan-driven experiences.
Spinny has served more than five lakh customers over the past ten years and maintains an inventory of over 10,000 refurbished cars on its platform at any given time.
The collaboration with DWC has played a key role in scaling access to the watches.
As part of the collaboration, Times Prime members who choose an annual Crunchyroll subscription will receive a complimentary two-month trial.
Spanning 100 square metres and accommodating 65 guests, the café reflects the brand’s identity under the MF Brands Group umbrella.
This concept comes alive in a newly released campaign film set around a fictional press conference featuring Marvel cosplayers.
The campaign features Indian cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, tapping into the country’s deep-rooted passion for cricket.
Designed to address diverse hair types and styling requirements, the tools offer efficient detangling, curl definition, smoothing, and finishing results.
Currently, the bottled beers are available at select premium outlets including Balcony Bar, Drops, Beer Box, Wild Bar, Dewars, Top Shelf, and Liquids.
The Great Jeans for Everyone campaign reiterates American Eagle’s commitment to crafting denim that combines fit, comfort, and versatility.
The range reimagines the epic storytelling, legendary creatures, and heroic characters of Dungeons & Dragons into an interactive and discovery-led toy format.
The first phase introduces the Echo RO Gum Clog and the Echo Wave Clog, refreshed takes on the original Echo silhouette.
The merchandise line includes crop tops, regular-fit T-shirts, and hoodies in a classic black-and-white colour scheme.
The newly launched range incorporates skincare-focused ingredients such as Pure Hyaluronic Acid, Vitamin C, and Pro Vitamin B5.
As part of the collaboration, Healthy Master has introduced a digital and social media campaign titled ‘Match Buddy’, timed with the ongoing cricket season.
The upcoming toy range will reflect Salish’s distinctive identity, combining trend-driven aesthetics with lifestyle-inspired features and collectible elements tailored for kids and tweens.
Gamers will also have the option to select him while playing as part of the Rajasthan Royals lineup within the app.
At the heart of the campaign is Colgate Visible White Purple, a toothpaste that has attracted attention for its distinctive purple hue.
The collaboration brings together two Bengaluru-rooted institutions with longstanding ties to the city.
The digital film captures relatable, everyday scenarios to emphasise the importance of sunscreen as a daily skincare essential.
The initiative aligns with TechnoSport’s positioning as a performance-oriented activewear brand rooted in consistency, endurance, and resilience.
The campaign is being executed across India, aiming to deepen local fan engagement by blending everyday dining occasions with cricket celebrations.
The Chevalier Collection is characterised by bold geometric structures, raw wood finishes, matte leathers, and sand-cast brass detailing.
The film showcases how the company has adapted to changing times while remaining anchored in trust and craftsmanship — two pillars that have defined its identity over generations.
The Nike Domain range has been a trusted choice in high-pressure moments, worn by leading cricketers such as Tilak Varma, Jemimah Rodrigues, Shafali Verma, Shreyas Iyer, and Shubman Gill.
The Dalmore is currently ranked among the fastest-growing top 10 global malt brands in the ultra-premium and prestige segment, reinforcing its growing appeal among luxury whisky consumers.
These participants represent a wide spectrum of cinematic, television, animation, and publishing properties with established international credentials.
Through this launch, STRROT reinforces its focus on integrating traditional craftsmanship with contemporary design sensibilities.
The campaign comes amid a sharp rise in anime consumption across age groups in the country.
Through this initiative, ASICS aims to further strengthen India’s growing running ecosystem while celebrating its Japanese heritage.
To commemorate the milestone, Fratelli Vineyards partnered with Manish Malhotra to create a bespoke presentation for the bottle.
Through a stripped-back visual treatment, the campaign highlights the joy of eating without rules or restraint.
The campaign will be amplified across digital platforms, social media and in-store touchpoints, supported by product-focused films, retail storytelling and influencer partnerships.
Inside the compact, collectors will find five mini dolls along with show-inspired accessories.
The launch comes at a time when consumer preferences are shifting toward premium, novelty-driven offerings that combine nostalgia with innovation.
Comprising 793 pieces, the set recreates the Aston Martin Vantage GT3 with real metal components, reflecting the aerodynamic styling, wide stance, and motorsport engineering of the original race car.
All products in the Valentine’s range are made using 100 percent couverture chocolate, without palm oil or preservatives.
As part of the partnership, ASICS has introduced the GEL-CUMULUS 28 as the hero performance running shoe for the upcoming marathon.
Bebefinn Town is available in multiple languages, including English, Spanish, Portuguese, Japanese, and Korean.
Throughout the 2026 season, Skybags will be closely integrated into CSK’s fan engagement initiatives.
WildBrain serves as the exclusive distributor of the single-IP “Pokémon” FAST channel through its partnership with The Pokémon Company International.
Following the success of several sold-out drops, Miffy has also returned with the premium children’s apparel brand Hanna Andersson.
Building on the success of its earlier release, the new collection revisits fan-favourite motifs while introducing fresh silhouettes and updated styles.
The video begins with Khushi and Orry ditching a party in favour of a cosy night in.
The first set from the partnership will be available for pre-order this spring, with more sets scheduled to roll out in 2027.
Anchored by three playful, slice-of-life films, the campaign captures familiar moments where love emerges in unexpected ways.
The collaboration represents Hasbro’s continued focus on revitalising legacy franchises, with the new merchandise line drawing inspiration directly from the film.
The partnership positions love as imperfect, emotional, and rebellious—challenging the glossy narratives typically associated with the occasion.
Underwoman is set to roll out across digital and social platforms, along with marketplace partners including Nykaa, Myntra, Amazon, and Blinkit.
The narrative then pivots to introduce Mamaearth’s rosemary-infused shampoo as a solution, concluding with Sreeleela reappearing with fuller-looking hair.
PUMA has been RCB’s official kit partner since the inception of the Women’s Premier League and has remained closely aligned with the team’s growth.
The partnership with Suryakumar Yadav is rooted in strong audience alignment and shared values.
Prominent Indian cricketers including Jemimah Rodrigues, Shubman Gill, Shreyas Iyer, Tilak Varma, and Shafali Verma feature as towering “Giants,” standing as symbols of perseverance and possibility.
The range is available in four variants—Secura (FR), Secura Plus (HR-FR), Secura Green (FR-LSH), and Secura Green Plus (ZH-FR)—designed to meet varied safety and performance needs.
The launch is part of Dubstep’s Valentine’s Day campaign, Love on Loop, which centres on themes of love, music, and spontaneity.
As part of the initiative, the brand has launched a new film set against a warm breakfast-table backdrop.
The campaign film brings Ananya and Lakshya together in a series of playful, easy-going moments, underscored by the brand’s iconic Hide & Seek tune.
Instead of following a conventional advertising structure, the film leans into repetition and cultural familiarity to leave an impression.
The branding will also feature across stadium assets during RCB’s home matches, reinforcing the company’s visibility among cricket fans nationwide.
The collection combines clean, minimal aesthetics with utility-led features, catering to professionals navigating fast-paced, mobile work environments.
At the heart of the Primal Stance Mat is a striking visual narrative—a tiger depicted not in motion or aggression, but in stillness.
The newly launched studio is positioned to back stories that strike a balance between artistic integrity and commercial viability.
Inspired by Marvel’s iconic superheroes and powered by Gritzo’s science-led nutrition approach, the range extends beyond just food products.
The campaign draws attention to Bata’s long-standing relationship with ballerinas, a category the company credits itself with popularising in the Indian market.
The blend of strong business leadership and star power underpins the team’s dynamic, performance-led identity.
The announcement follows RCB’s championship victory in the 2025 season and builds on Nothing’s sponsorship of the team in the previous year.
As part of the association, the brand will design and supply the official playing jerseys for the team throughout the tournament.
With the show reaching audiences worldwide, the collaboration aimed to send a few fans on journeys of their own, enabled through Goibibo’s travel offerings.
Rooted in Mia’s Precious every day brand philosophy, the campaign highlights how relationships grow through daily routines, personal milestones, and quiet, meaningful rituals.
The new lipstick range is formulated with serum-level hydration. "Infused with Hyaluronic Acid and a nourishing oil blend, the formula delivers 8-hour plumping moisture.
At the heart of the launch is the ‘You Never Drive Alone’ brand film, which seeks to translate Škoda’s service philosophy into an emotionally resonant narrative.
The agreements significantly strengthen Interparfums’ licensed fragrance portfolio and underscore its long-term growth strategy in the global beauty market.
Disney takes centre stage this season with six all-new collections inspired by beloved characters and cultural moments.
The campaign film opens inside a police station, with Malaika questioning the reason behind her detainment.
Indian cricket captain Rohit Sharma leads the campaign, appearing not in his on-field role, but as a fellow fan urging audiences to become part of the movement.
The collaboration addresses the classic Valentine’s Day dilemma: finding a gift that feels personal and premium while avoiding shipping delays.
The launch is spearheaded by a 90-second film created in collaboration with creative agency Flower Shop and directed by Adam Berg.
All products in the collection are vegan, cruelty-free, dermatologically tested, and IFRA certified.
The Face Shapewear has been created to suit a broad range of users, underscoring House Of Beauty India’s focus on accessible and user-friendly beauty solutions.
Marketed and retailed by Titan Company, Xylys is known for its blend of Swiss-made and Swiss-movement engineering paired with modern design aesthetics.
Inspired by Leezu’s cult-favourite Dilbar massager, Dil-Bar takes the form of a carefully crafted chocolate bar.
The first original release to emerge from the partnership, One Night of The Traitors, is set to launch across multiple international territories.
Through this collaboration, Kushals aims to deepen its connection with fashion-forward consumers in the South.
The new offering is aimed at strengthening the brand’s footprint in the mainstream strong beer segment.
The association coincides with the launch of the brand’s new digital film titled ‘Designed for Indian Hair’, which highlights Philips’ India-first approach to hair styling innovation.
Together, the albums set the tone for a broader sonic identity that blends food, culture, and entertainment.
Positioned as a high-stakes competitive format, Good Game offers prize money of Rs 1 crore to the winner.
Over the past year, the partnership has played a key role in improving brand visibility and recall for ixigo Trains.
Gameplay centres around finding hidden keys scattered across the house, with guidance from Bluey and her family to unlock new rooms and spaces.
Created with modern lifestyles in mind, the latest range emphasises comfort and wearability without compromising on elegance.
Developed by EiPi Media, the film leverages the presence of RCB Women players to establish parallels between consistency on the field and precision in solar technology.
Scheduled to go on sale from July, the POP! Vinyl “Bluey” range will feature characters from the animated series that have resonated strongly with audiences across age groups.
At the heart of the collection is a fragrance that balances vibrancy, sophistication, and nostalgia.
The brand has also confirmed that the collection will be extended to include swimwear later this spring.
ReplyAll’s design philosophy is rooted in minimalism, with clean lines, neutral tones, and adaptable silhouettes that flow across contexts.
A multi-award-winning brand, Denman Professional operates across more than 30 countries and is sold in over 60 markets globally.
Designed as a seven-day winter-themed experience, the event follows Paddington as he receives a surprise parcel from Aunt Lucy packed with seasonal gifts.
The campaign is anchored on Jio Hotstar, where the brand comes on board as a co-presenter, and is further amplified through YouTube and multiple social media platforms.
Through a dedicated page on the ZILO app, Anaita will showcase personally curated edits across a wide array of brands.
This partnership is H&M’s debut foray into beauty collaborations and e.l.f.’s first venture into fragrance.
The partnership comes at a time when Red Chief is actively scaling its portfolio beyond its core strengths.
Reebok’s new global marketing campaign, “Born Classic. Worn for Life,” marks the beginning of this refreshed chapter for Reebok Classics.
The association is set to begin in January 2026, with Ranbir Kapoor joining PNG Jewellers as a brand ambassador alongside its existing brand face.
a 30-minute documentary special titled “Disney Princess: Create Your World – Mattel and Viktor&Rolf” will premiere on Hulu and ABC Owned Television Stations’ digital platforms beginning March 24, 2026.
The development signals Ford’s return to the Formula 1 championship after a hiatus of more than two decades.
The new concealer has been developed with a clear focus on addressing the specific needs of Indian skin tones, undertones, and climate conditions.
The collection is set to launch in March and will be available on Loungefly.com as well as through select global retail partners.
The range is available in Choco Temptation, Coffee Mousse, and Strawberry Truffle flavours.
Collectively, the range focuses on features such as long battery life, low-latency audio, Bluetooth calling, and multi-device charging.
As a Co-Powered By partner, Vinod Intelligent Cookware is showcasing its wide product portfolio throughout the show.
As part of the association, all 120 matches of World Pickleball League Season 2 will be streamed live and on-demand on Sony LIV.
The appliance is available in two colour options—Black and Black & Red—and comes with two interchangeable nozzles and one diffuser, enabling customised airflow control for a variety of styling preferences.
To celebrate the launch, GANNI and Disney have also introduced a collector’s fanzine, created in collaboration with Chaos and illustrated by Disney.
Launched in 2020, BRAVee was introduced as a strategic extension of the House of Beauty master portfolio by founder Vibhuti Arora.
Randeep Hooda’s association with TeinPro stems from a shared emphasis on discipline, balance, and authenticity.
Bringing together two brands aligned on quality, taste, and everyday indulgence, the partnership positions Wild Date’s clean-label offerings as a natural fit for café consumption.
SUNROOOF’s technology recreates the effect of real daylight indoors, addressing design limitations without structural changes.
The campaign is presented through two interconnected films, each capturing the personalities, people, and shared experiences that define weddings today.
As the partnership moves into another season, bigbasket is turning the spotlight toward women’s cricket and its rapidly growing influence in India.
The campaign film features RCB players Smriti Mandhana, Richa Ghosh, and Shreyanka Patil interacting with aspiring cricketers during training sessions and coaching drills.
For Kati Patang Lifestyle Limited, the Motoverse edition represents a step forward in building a community-led lifestyle brand grounded in shared experiences.
The films conclude with a sharp line that encapsulates both the brand’s point of view and the product’s attitude: “Undiplomatically Delicious.”
The collaboration will be activated across out-of-home, print, and digital platforms, as well as select cultural spaces.
Set up with an investment of Rs 100 crore, the new can line offers a production capacity of 22,000 cans per hour (CPH).
Across categories, the designs focus on themes of friendship and celebrating life’s everyday pleasures.
The lineup features characters including Hello Kitty, My Melody, and Kuromi, paired with Sweethearts’ signature playful messages.
As part of the activation, curated kits featuring a Pigeon Air Fryer along with a selection of Godrej Yummiez frozen snacks were distributed to mothers across the country.
Positioned as an expressive yet functional everyday companion, the NoiseFit Pro 6R builds on Noise’s expanding fitness ecosystem.
Under the partnership, Malaysia Airlines will explore fan engagement initiatives and co-branded activations with the team.
The launch builds on Blissclub’s growing momentum in the women’s apparel space.
Expanding beyond footwear, Kith and ASICS have also collaborated on a Loyalty-exclusive apparel and headwear lineup.
Running through January 25, the seventh anniversary puzzle event invites players to collect memory fragments by participating in UNO matches.
Each balm is packaged in a miniature replica of a Liquid Death can and contains e.l.f.’s flavored Squeeze Me balms.
The partnership was unveiled at a launch event held at Solaire, BKC, where nostalgia, fashion, and fandom came together in an immersive setting.
Moore is an Academy Award–nominated actor, producer, and New York Times bestselling author, with a career spanning several decades across film and television.
Set to hit shelves in March, the range features a variety of character-led water-play toys, including water squirters, pouring toys, and a water-play pipe set inspired by iconic Super Mario elements.
The collection includes nine individual items featuring 65 unique print and colour variations, allowing players to create hundreds of distinct looks.
The collaboration brings together two brands united by a shared belief in confidence, individuality, and a modern Indian identity.
Herbalife will support elite players by highlighting the importance of science-backed nutritional products in enhancing performance, endurance, and recovery.
The initiative is aimed at ensuring women commuters have convenient and dignified access to period care products while travelling.
This season sees the return of two cult favourites—the T80 Watch Gift Set and the T80 Ring Watch—reintroduced in a classic gold-tone finish.
The campaign film offers an intimate and emotionally resonant portrayal of womanhood, set within a green-room environment that symbolises freedom and self-discovery.
Faber-Castell India will roll out Chhota Bheem–themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels, and specially designed creative bundling kits.
Unveiled at a Mumbai event, the launch drew attention not only for the new category entry but also for Bhatt’s refined public appearance.
The first drop under the partnership will debut The House Black vs. House Green Collection, created with meticulous attention to detail and premium workmanship.
The Revive Collection emphasizes clean silhouettes and elevated comfort, making it versatile enough for training, recovery, travel, and everyday wear.
The episodes blend behind-the-scenes moments with immersive visuals of landscapes, species, and habitats.
The footwear range is designed to support athletes both before and after competition, aligning recovery and preparation with mental focus.
Drawing inspiration from the ancient desert landscapes of Mleiha and Faya, the collection reimagines the traditional rug as a medium of storytelling, memory, and cultural reflection.
The partnership reinforces the brand’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.
The partnership aims to introduce anime to newer audiences beyond its traditional fanbase while deepening engagement with existing viewers.
The Power & Poise collection centres on intentional dressing, spotlighting pieces that feel confident, considered, and effortlessly put together.
Each piece is designed for easy mix-and-match dressing, transitioning seamlessly from school days to weekend outings.
This partnership brings together XREAL’s experience in designing lightweight XR hardware and ASUS ROG’s advanced gaming display capabilities.
UMG will launch a series of artist activations on Roblox in the coming months, beginning with Stray Kids, who are signed to JYP/Republic Records.
Through this collaboration, Titan Eye+ will integrate PhotoFusion X photochromic lens technology by ZEISS across its lens designs and retail network nationwide.
The crossover brought together two of the most influential preschool entertainment franchises, extending their reach across digital music and video platforms during the holiday season.
This partnership marks a continuation of Mirza’s longstanding association with Lotto, which began when she was 19, as a young athlete making her mark both on and off the court.
The range also includes India’s first direct-cool refrigerator with a touch control panel integrated into the door handle.
The platform was unveiled at the Consumer Electronics Show (CES) 2026, marking what the company described as a major evolution of the LEGO System-in-Play.
Under the partnership, Thakur will appear in Carlton Wellness brand films, digital campaigns, experiential activations, and property launches.
Currently, 14 adidas partner football clubs are featured in FIFA Super Soccer as part of the adidas Football Festival, a four-week activation.
The Glow in Motion collection is crafted from 925 sterling silver using CNC cutting technology.
With only one million bottles produced, the release is positioned as a rare and refined offering within Blenders Pride’s premium portfolio.
Nuvana’s association with the World Tennis League signals its growing engagement with elite sporting platforms and environments driven by performance excellence.
The film draws inspiration from the real-life bond of legendary couple Shabana Azmi and Javed Akhtar, portraying an intimate, thoughtful conversation between two people who are deeply connected yet wonderfully different.
Designed to be enjoyed hot, the offering is being introduced specifically for the winter festive period.
The collection is available in two variants—the Lounge version for relaxed seating environments and the Dining version, which adopts a more upright, banquette-style posture.
The experience was further amplified with snake-themed stickers, specially curated audio jingles inside cinema washrooms, and ushers sporting themed accessories to add to the immersion.
Extending the campaign beyond the film, the brand has partnered with Zepto for a short-term activation.
The holiday programming comes at the close of a landmark year for RWS Global.
The campaign also highlights artwork created by children, which appears across Happy Meal boxes and promotional materials, celebrating authentic creative expression.
Built for performance as well as display, the decks introduce classic Australian literary icons into the skateboarding world.
Positioned as a distinct, contemporary brand, Litestyle by PNG operates separately from PNG Jewellers’ traditional retail identity.
Through the films, Barbeque Nation is presented as a welcoming space where these real-life bonding moments unfold.
The Playboy Energy Drink features 200mg of caffeine, Vitamin B-Complex, and L-Carnitine, while containing just 30 calories per serving.
Shot with a gentle and relatable tone, the film captures Kapoor unwinding and dancing freely during her ‘me time’.
The Pop! figures are now available for purchase on Funko.com, making them easily accessible to fans and collectors worldwide.
As part of the agreement, the beauty brand will gain prominent visibility across both on-ground activations and broadcast platforms throughout the season.
The new FIFA title will be part of Netflix’s growing portfolio of TV-playable games, and further details are expected to be revealed in 2026.
The collection includes a range of reversible comforters, vibrant comforters, mink blankets, and printed flannel blankets, all crafted to deliver both style and functionality.
The campaign leverages Aoora’s strong fan base and growing influence among Indian youth, focusing on short-form, music-driven content.
As part of the agreement, Hyundai Motor will gain extensive marketing and activation rights across various ICC events, including the Men’s Cricket World Cup 2027.
The collaboration is aimed at deepening consumer engagement while further shaping the brand’s fashion, lifestyle, and fitness positioning in India.
The collaboration marks the introduction of Pond’s Anti-Blue Light UV Miracle, a next-generation sunscreen designed to meet the demands of today’s screen-heavy lifestyles through a high-impact experiential launch.
As part of the campaign, Bhima Gold is showcasing exclusive diamond collections that blend modern international aesthetics with rich Indian heritage appeal.
DC Shop has also released a premium poster featuring the film’s teaser artwork, showcasing Milly Alcock as Supergirl/Kara Zor-El.
Additionally, the planter will be available as official Ikkis merchandise exclusively on IGP for a limited period.
Within the experience, players step into the role of makeup artists preparing characters for important life moments.
A key highlight of the collection is the hen-shaped Egg Basket, crafted to work as both a kitchen accessory and an elegant serving piece.
The Comet x Peanuts lineup reimagines Snoopy’s timeless charm through two limited-edition footwear designs that reflect imagination, aspiration, and the joy of dreaming beyond boundaries.
Actress Krithi Shetty was unveiled as the face of the launch, reflecting the brand’s focus on style, comfort, and urban living.
Frido will provide Soorma Hockey Club’s squads with its range of comfort and orthotic solutions aimed at aiding players during training, competition, and recovery phases.
Hrithik Roshan’s arrival introduces Ferrero Rocher into the scene, with visuals shifting to gold accents and softer hues, reflecting the brand’s signature identity.
Crafted as a dynamic, digital-first initiative, the campaign blends style, innovation, and performance while leveraging Sahher Bambba’s strong connection with Gen Z and millennial audiences.
The league also features Sachin Tendulkar as an investor, brand ambassador, and core committee member.
The collaboration aims to reinforce OSN’s focus on authenticity, scientific credibility, and performance-driven nutrition while inspiring consumers to adopt healthier, fitness-led lifestyles.
Its product lineup includes a daily nutrition drink, zero-sugar electrolytes, and protein wafers designed for consumers prioritising sustainable health routines.
In addition to design, the collection emphasises safety and comfort with Anti-Microbial protection, ensuring a hygienic and restful environment ideal for children.
The campaign was designed to visually mirror the product’s lightweight, soft-matte texture through an airy and romantic setting.
Themed “Design for a Better Tomorrow – Shaping Futures,” the initiative attracted more than 700 submissions from across the world, encouraging designers to merge artistic expression with environmental awareness.
Dream Theatre will work closely with best-in-class partners across categories to expand Mattel’s licensed merchandise footprint.
Each piece in the collection is crafted to balance charm and elegance, while maintaining the performance standards that define the Sheaffer brand.
Coverage will feature studio shows, expert panels, and highlight packages, providing a comprehensive viewing experience for tennis enthusiasts.
On Day 1 of the event, Shaily Mehrotra, Founder & CEO, Fixderma, took part in a panel discussion alongside actor Isha Koppikar.
The limited-edition eyewear comes in officially licensed Fallout collector’s packaging and includes a custom protective case, microfiber pouch, cleaning cloth, and a 12-month warranty.
Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama through a pre-agreed pricing framework.
The partnership focuses on promoting clean ingredients and consistent, mindful consumption as the foundation of long-term wellbeing.
The collaboration made its debut at a private launch event hosted at Miu Miu’s recently reopened New Bond Street flagship store in London.
Under the expanded partnership, F1 TV Pro and F1 TV Premium subscriptions will be made available exclusively via FanCode in India.
The acquisition underscored Warner Music India’s commitment to investing in and scaling authentic regional cultures.
Seoul Searching is part of a broader edutainment-led approach designed to deepen engagement and drive repeat interactions on the platform.
As part of the collaboration, 36 Decathlon Playgrounds are now live on the Playo app and website, enabling players to book slots up to 20 days in advance.
The new range addresses one of the most common styling challenges—visible lingerie lines—by focusing on seamless construction that ensures comfort and confidence throughout the day.
The ARIAS × Shisenfox Eyewear Collection is built on a shared vision of thoughtful design, comfort-led engineering, and modern aesthetics.
The Converse x NARUTO SHIPPUDEN collection features four Chuck Taylor All Star iterations, each inspired by one of the anime’s most dynamic characters—Naruto, Sasuke, Gaara, and Kakashi.
The latest JKY Groove collection introduces refreshed essentials for both women and men, including oversized T-shirts, hybrid sweatshirts, wide-leg pants, and utility-inspired pieces.
The rerelease coincides with the 50th anniversary of the iconic Universal Pictures and Steven Spielberg film, “Jaws.
With its multi-use versatility across cheeks, lips, and eyes, BFF adds instant warmth, dimension, and freshness to any look.
The collaboration was officially marked with an exclusive unveiling at Barista’s flagship café in Vasant Vihar, New Delhi.
Inspired by the brand’s award-winning bestseller, known for its warm and indulgent aroma, the limited-edition ice cream translates familiar scent notes into flavour.
With products that deliver nourished lips, glowing skin, sleek hair, and quick glam, the curated lineup helps users transition effortlessly from a sleepy morning to full festive glam.
As part of the partnership, Prada Group, LIDCOM, and LIDKAR will jointly establish local training programmes inspired by the Prada Group Academy model.
The holiday lineup includes a variety of drinks designed to bring comfort and joy.
The event brought together industry insiders, with Brand Ambassador Palak Tiwari joining as the star guest.
The township will also feature extensive lifestyle and entertainment zones, aimed at offering a wide range of leisure amenities for residents and visitors.
As part of the collaboration, Bisleri branding will feature on team kits during bilateral series, ACC competition,s and ICC tournaments.
The drop arrives just in time for the holiday season, bringing nostalgic storytelling and bold design together in a playful new lineup.
Crafted in small batches, each cake is prepared using real fruits sourced globally—cranberries, blueberries, raisins, plums, blackcurrants—slow-cooked and matured to reflect L’inouï’s Zero Adulteration philosophy.
The 2.0 edition enhances the experience with exclusive apparel and accessories representing all four Hogwarts houses.
The global tennis spectacle has previously captivated audiences in the UAE for three seasons and is now set to enthrall Indian fans with world-class action.
At the core of the launch is a collection designed specifically for Indian kitchens.
The collection features four thoughtfully curated boxes that pair The Body Shop’s iconic skincare and body care products with indē wild’s popular essentials.
The Platinum Collection features designs that highlight the metal’s purity and durability, with options ranging from bold statement pieces to minimalist styles suitable for every wedding occasion.
Under this partnership, the brand will provide premium official team apparel across a range of sports categories for both universities.
The campaign aims to address a growing concern among those who undergo hair transplants—uncertainty about why hair fall continues despite the procedure.
The campaign highlights walking as a simple, accessible, and everyday form of movement, supported by thoughtfully engineered footwear.
Panday’s rising profile, following his success in Saiyaara, brings authenticity, youth appeal, and a spirit of individuality that aligns with the brand’s heritage and the launch of the H-D X440 T.
Each watch in the series draws heavily from the design language of Ducati motorcycles.
Drawing inspiration from three iconic Rolling Stone covers that spotlighted Marley, the collection captures defining milestones from the musician’s storied career.
Netflix expects $2bn–$3bn in cost savings by reducing operational overlaps.
The partnership reinforces Nuvana’s commitment to shifting India’s wellness outlook from reactive health fixes to long-term optimisation.
Set to release on 5 December 2025, the partnership aligns the brand with the film’s narrative themes, reinforcing Pexpo’s focus on durability, wellness, and responsible consumption.
The campaign centers on the idea that wellness is built through consistent, everyday choices, not drastic lifestyle changes.
The collection made its debut at Motoverse 2025, Royal Enfield’s annual festival that celebrates its global riding community and the vibrant subcultures of motorcycling.
As the official Sports, Fitness & Recovery Partner, DriveFITT aims to strengthen the team’s competitive edge while contributing to one of India’s fastest-growing sports.
The lineup will appear in a newly created six-part ad film series titled ‘Power On. Limits Off.’, designed around the launch of the OnePlus 15R and OnePlus Pad Go 2.
Conceptualized around the core theme “Thermocool, India Ka Naya Andaaz,” the TVC captures the evolving tastes and style sensibilities of modern India.
The association felt natural and creatively aligned, given the film’s vibrant, youthful tone and its glamorous female cast.
As part of the celebration, Carlsberg India crafted an immersive fan evening that mirrored the camaraderie and thrill of a match night at Anfield.
SocksXpress has entered Kerala with its 27th store at Lulu Mall Kochi. The launch helps the brand expand its reach across new regional markets.
As a token of encouragement, Lava awarded five units of its latest performance powerhouse, the AGNI 4, to the winning team.
The collection features 20 unique designs, including tees, knits, statement jackets, dresses, pants, shorts, shirts, skirts, and accessories.
Prakash Hospital will oversee all healthcare and emergency response operations during the championship.
The collaboration also extends into a lifestyle crossover with a John Jacobs x Urban Jungle campaign that frames the collection through a premium fashion lens.
Debuted on December 1, the series reimagines Disney’s iconic Mickey & Friends characters through the artist’s vibrant pop-art aesthetic.
The lineup spans a range of apparel, including sun-washed fleece, a satin-trimmed jersey with embroidered accents, and graphic-heavy T-shirts and hoodies.
The partnership comes as Panasonic accelerates its vision to become a leading HVAC brand in India.
Set against a stark desert backdrop, the campaign film follows Shah Rukh Khan as he makes his way across a towering dune, where shifting sand reveals a buried eyewear frame.
The association is rooted in a mutual belief that movement goes beyond the physical, serving as a personal and expressive journey.
The launch reimagines the modern dessert experience, blending global inspiration with IGP’s signature craftsmanship and creativity.
Together, the three pairs convey a singular message: identity is handmade. Each sneaker carries a lived memory and a piece of personal truth.
The two brands have always been separate, each supported by its own trademarks and product positioning.
The Make Your Moment campaign will be promoted across digital platforms and major OTT channels.
Modern fabrics, relaxed fits, and functional detailing come together to ensure each garment supports natural movement while offering a distinctive look.
By teaming up with one of the IPL’s most prominent franchises, Sprite aims to boost its visibility among Gen Z and cricket-first audiences.
The campaign film captures intimate, familiar interactions that reflect understated yet meaningful emotional moments in daily life.
To make the season even more rewarding for shoppers, Senco Gold & Diamonds has introduced a series of exclusive wedding offers.
Launched in 2023, the Tata WPL has swiftly enhanced the stature of women’s cricket in the country, bringing together leading domestic and global players on a single premier platform.
Showcasing more than 300 items, the MINISO | Disney’s Zootopia Collection includes collectible toys, homeware, stationery, and accessories designed to infuse everyday essentials with the charm of Zootopia.
The collection embodies the spirit of joyful extravagance, offering statement pieces that light up the party alongside refined icons of modern elegance.
The collection aims to position eyewear as a bold fashion accessory for Gen Z and OTT-driven audiences.
adshah has crafted a bespoke collection that blends his distinct creative identity with MAYBACH’s timeless heritage.
With Pokémon UNITE’s growing popularity and a rising competitive base in India, the 2026 season aims to strengthen the pathway from local champions to international contenders.
The collaboration promises an exciting twist to dessert experiences, offering flavours designed to charm every chocolate lover.
The brand’s new wedding campaign, ‘Every Promise Matters’, emphasizes the emotional and symbolic significance of this sacred piece of jewellery.
The 2025 Christmas range debuts three new seasonal scents—Caramel Cuddle, Cranberry Crush, and Sugarplum Passion.
Positioned as a collaboration between two performance-driven brands, the alliance will integrate the HELL ENERGY DRINK logo on the back of Punjab Kings players’ helmets and caps.
With a growing consumer preference for cleaner and natural ingredients, Nutrica Yellow Mustard Oil is unrefined to retain natural antioxidants and full-bodied nutrition.
The apparel range includes a cropped baby tee and a relaxed hoodie with matching sweatpants, crafted from plush fleece and accented with whimsical bows and cheerful graphics.
The collection reinforces Go Colors’ commitment to shaping the landscape of contemporary bottomwear in India.
The updated design retains the nostalgic charm associated with Converse while embracing today’s fashion sensibilities.
Marie Claire, which reaches over 97 million women globally through its leading media platforms, has more than 45 years of selective licensing experience across diverse categories.
The limited-edition store allows fans to browse and purchase Stranger Things merchandise using hand gestures, inspired by the on-screen powers of the show’s protagonist.
Each piece is thoughtfully crafted to capture the excitement and wonder of exploring Minecraft’s virtual landscapes.
The collection is thoughtfully structured into four distinct segments that address every facet of modern fashion needs.
The deal also grants Warner Music India exclusive rights to distribute all upcoming Ultra Music releases for the duration of the partnership.
Gupta was welcomed by senior leaders from Ospree and Pernod Ricard Middle East, including Commercial Director Vincent Duchiron and Marketing Director Neha Jabbar.
The film leverages the on-screen pairing of Tanuja and Kajol to reinforce the message that Kellogg’s Muesli is relevant for all age groups.
Designed to create engagement both in-store and online, the campaign will be rolled out across KFC restaurants nationwide.
The latest finish is now available for both the kid-sized Fender x Loog Stratocaster and Telecaster models.
“Stranger Things” Season 5 will be released in three volumes, giving viewers a structured and suspense-filled conclusion.
With the launch of Season 2, Libas once again reinforces its leadership in the festive-wear and wedding segment.
At the core of the product is Banila Co's Micro Capture Technology, intended to offer deep cleansing without compromising the skin barrier.
The collaboration features three standout pieces: a mini backpack, a wristlet wallet, and an ear headband.
The Marvel comic behind the collection was written by Stephanie Williams, with art by JL Giles and colors by Chris Sotomayor.
The BLVCK x UFC collection features a range of lifestyle and performance pieces designed to balance style, comfort, and functionality.
The film highlights a simple premise – that skin “gets thirsty,” and therefore long-lasting hydration should be a regular routine rather than just a quick fix.
The partnership follows an earlier limited-edition release in May, which showcased characters such as Hello Kitty, Cinnamoroll, and Badtz-Maru.
The Ferragamo Duo merges heritage and modernity, appealing to both men and women with case sizes of 28mm and 40mm.
The collaboration aims to leverage Janhvi’s broad appeal to strengthen Avvatar’s presence among young consumers, sportspersons, fitness enthusiasts, and working professionals.
The first release includes over 100 unique Formula 1-inspired Elite Action cards in various colors and special edition foil variations, totaling more than 1,000 unique cards.
The partnership officially authorizes GKB Opticals to retail Dior Eyewear, reflecting the brand’s legacy of curating luxury optical experiences.
The campaign will extend across digital platforms, social content, and on-ground activations.
On the day, every man visiting participating outlets will receive a curated surprise from IGP, paired with a warm, appreciative message.
In the Abu Dhabi T10 League, the company has aligned with three leading franchises — Quetta Qavalry, Royal Champs, and Deccan Gladiators.
Potential film characters include Labubu, the lead monster doll, along with Zimomo, Mokoko, and Tycoco, among others.
Set to become a landmark attraction for families, the upcoming experience will immerse visitors in the colourful universe of HARIBO.
The quick-commerce platform challenged popular creator Cassy Pereira to fill an entire Bengaluru bus stop with Hot Wheels cars — all in under 15 minutes.
The designs take direct inspiration from FC Barcelona’s iconic colours—rich blue and garnet—which the club has proudly worn for over a century as the equip blaugrana.
The lineup features three unique models — Timex Marlin Automatic, Timex MK1 Resin, and Timex Weekender — each integrating iconic Monopoly motifs into Timex’s renowned design language.
Each collection has been thoughtfully designed for the modern bride who carries her heritage with pride and has long envisioned her perfect wedding look.
All five pieces are produced in very limited numbers and will not return in these exact configurations, enhancing their appeal for collectors and newcomers alike.
The event aims to welcome more than 100,000 visitors, bringing together over 50 Korean brands spanning categories such as food, lifestyle, beauty, retail, and entertainment.
Staying true to the spirit of experimentation and creativity, the brand aims to offer pieces that let consumers embrace the fun, dramatic, and fashion-forward side of the season.
The collection is available online and at select Reebok stores in Mumbai, Bengaluru, and New Delhi, offering women the chance to embrace both style and purpose.
The range features phone and tablet cases, earbud cases, bag charms, wireless chargers, and additional accessories designed to bring the nostalgic charm of the franchise to everyday tech
This launch also signals a global first — Lotus Bakeries has never before partnered with another company to manufacture Biscoff locally.
The collaboration is designed to offer the perfect wedding gift, a thoughtful bridesmaid hamper, or a self-care indulgence, helping users transition from “desk to desi” in just 10 minutes.
India’s silver tourism segment is witnessing rapid growth, yet concerns over health, mobility, and safety often prevent seniors from travelling.
Featuring four standout timepieces, the collection captures modern luxury through silhouettes that fuse high fashion with timeless watchmaking.
Defined by clean lines, thoughtful detailing, and everyday versatility, the range offers a modern interpretation of masculine jewellery.
The event not only offers India a stage to shine in world tennis but also aims to inspire the next generation of athletes across the country.
The company notes that the idea was inspired by children’s increasing involvement in home cooking and the desire for quick yet wholesome breakfast options.
The collaboration channels Himesh’s signature charisma into a creative project that is bold, expressive, and entirely original.
The launch features ONLY’s winter must-haves and premium fits, paired with LANEIGE’s cult-favourite products, including Lip Glowy Balms, Water Sleeping Masks, and Tinted Lip Serums.
The campaign draws inspiration from Rannvijay’s bold, energetic, and adventurous persona, adding a playful twist to his reality show moments.
Each piece in the new collection is designed with comfort and functionality at its core, empowering kids to play, explore, and express themselves — all while being gentle on the planet.
To celebrate the launch, The Stone Sapphire has collaborated with SPAR India for a Children’s Day activation from November 7–16 across select mall atriums.
The partnership is expected to advance India’s sports infrastructure while generating employment opportunities across installation, logistics, and maintenance sectors.
Inspired by India’s rich hockey heritage, which includes eight Olympic gold medals and the historic 1975 World Cup victory, this collection reimagines those triumphant moments as modern street sport uniforms.
Designed with a 9 percent cashmere blend, the thermal aims to merge cutting-edge fabric technology with the natural softness and elegance of cashmere.
The partnership goes beyond the courts and restaurants, focusing on expanding access to padel facilities for children.
The new collection emphasizes the brand’s ethos, “Wear Global, Support Local,” through versatile silhouettes that democratize fashion without compromising design.
The collection is rooted in the belief that every room has a unique identity and deserves a fragrance that reflects its mood and function.
The color palette features deep jewel tones, earthy neutrals, and muted pastels, offering a sophisticated take on seasonal trends.
Complementing this is the ‘Nanhi Dawat’ Brass Dining Set, which blends traditional design with contemporary functionality.
The first collections from Cherokee are slated to launch in the second quarter of 2026, spanning department stores and leading online marketplaces.
The collection features two new prints—Cheetah and NY to Paris—paying homage to Nicole Miller’s classic elegance and global style.
The collection continues the vision of the Giorgio Galli series, focusing on understated luxury discovered in details rather than announced at first glance.
he special edition set draws inspiration from the WSQK van, which appeared in the official teaser of the upcoming season.
This new product represents a multi-functional formula that delivers deep hydration and barrier repair in one silky, lightweight step.
The Safari Edit celebrates curiosity, connection, and quiet confidence, catering to men who embrace life with intention.
The partnership was conceptualized jointly by the Boost team and WPP Media’s Team Fulcrum, who identified esports as a powerful platform for purpose-led storytelling and youth engagement.
Taking the heritage narrative further, Gaurav Mehta incorporates the 2 Naya Paisa coin, a post-independence artifact minted between 1957 and 1963, into this special creation.
The relaunch also introduces a new communication platform, “It’s Pure Love,” supported by a national campaign film starring Anil Kapoor and Sonam Kapoor.
The collection’s palette features deep hunter green, wine, luminous gold, dark chocolate, and decadent plum, accented with pops of vivid azure, berry, and hot pink, while classic black adds a touch of timeless elegance.
One of the major highlights of the evening was the Mentos Popstar Cam, an interactive experience that captured the energy and enthusiasm of concert-goers in true Mentos fashion.
clothing brands are taking inspiration from the entertainment world more seriously than ever, blending iconic characters into their collections.
Balaji Studio is positioned as a space for bold concepts, fresh perspectives, and the reimagining of storytelling in an entertainment landscape that continues to evolve rapidly.
Crafted in luxe metallic crackle leather, the new range embodies festive glamour and Da Milano’s signature craftsmanship, offering an array of petite yet striking silhouettes.
The collection is designed for the AGB woman: one whose silence carries weight, whose elegance is deliberate, and whose strength is absolute.
The newly designed collection reinterprets each country’s iconic visual identity — from historic patterns to cultural symbols — with a contemporary, forward-looking aesthetic.
The collaboration introduces an 80-player Springfield Island, offering a Battle Royale experience infused with the signature humor and chaos of Springfield.
Positioned as a cultural statement with a playful nod to pop culture’s crime-fighting trios, the campaign stars influencers Barkha Singh, Sakshi Sindwani, and Rida Tharana.
With this launch, the ASSC X NFL collection is expected to draw immense attention from fans, collectors, and streetwear enthusiasts worldwide.
Available in Peach and Strawberry flavors and presented in a stylish 330 ml glass bottle, Coolberg Diet is priced at Rs 109.
Designed for everyday Indian cooking, Artisan Schild cookware includes frypans, kadhais, and dosa tawas, all with stay-cool handles, compatibility across all cooktops, and dishwasher-safe convenience.
The newly revamped Galaxy range is now available across major offline and online retail channels in India, inviting consumers to rediscover the pleasure of indulgence in every bite.
Lopez was introduced to Zen Diamond in early August 2025 while performing across Europe and Asia on her “Jennifer Lopez Up All Night” tour.
Conceptualised by Ogilvy, the campaign takes a playful approach to Indian wedding guest lists while showcasing the Bollywood spirit through its characters.
The collection includes two distinctive fragrances for different moods and occasions. Mic Check features fresh aqua notes inspired by Kenny’s love for the coast, making it ideal for a refreshing morning experience.
Following the success of the first Stevie Nicks Barbie collaboration, this new collector edition continues Barbie’s legacy of honoring influential women in music.
Fans can now shop the collection on NFLShop.com, Fanatics.com, and official team retail stores, both online and at stadium retail locations.
This exclusive timepiece reimagines the beloved Disney character as an astronaut, blending playful design with precise horological artistry.
The Gloss Pops Minis come in two collectible sets — The Sweet Treats (Pink), featuring dreamy shades such as Ocean, Pixie Dust, and Hot Chocolate, and The Sour Smack (Blue), with fun tones like Caramel Latte, Galaxy, and Rosy Mocha.
The offer is available across Cinépolis cinemas pan-India, except for select locations including Cinépolis Ireo, Cinépolis Savitri, and Cinépolis VIP.
The event featured a spectacular runway show, where each model’s look was crafted using Colors Queen’s own line of makeup products, perfectly complementing the high-end “saltanat” theme of the show.
The Spooky Chic collection offers a diverse range of styles — from sleek, gothic-inspired ensembles to vibrant, standout pieces that exude charm and individuality.
The lipstick comes in six vibrant shades, each carefully curated to suit different occasions and moods.
The association with The Spirit of Kashmyr reflects the brand’s philosophy of combining Indian artistry and craftsmanship with global sophistication, creating experiences that transcend boundaries.
The collection beautifully captures Miffy’s universal appeal, blending playful aesthetics with the emotional warmth of vintage communication.
The “Call of Duty: Black Ops 7” X Anti Social Social Club collection is available exclusively on Anti Social Social Club's official website, catering to global fans of both fashion and gaming.
The latest collection features a Tri-Action Formula designed specifically for oily and acne-prone skin, combining exfoliation, hydration, and barrier protection for a balanced skincare experience.
The NBA League Pass will feature over 1,000 games per season, along with full access to NBA TV.
To complement this refreshed vision, Tasva has unveiled its latest wedding collection for the season — a seamless blend of heritage artistry and modern design sensibilities.
With only 201 units available worldwide, the collectible pays homage to Superman’s legacy through exceptional craftsmanship and symbolic artistry.
The Brighter Moments campaign celebrates individuality, cultural expression, and the joy of festivity, offering stylish options for both men and women.
With this launch, Hasbro strengthens its branded channel portfolio, now available across all major U.S. FAST and AVOD services.
The adventure includes hidden treasures, puzzles, and mini-quests, with gameplay mechanics allowing characters to glide, fly, and skate through challenges.
The collaboration brings together innovation, functionality, and style, catering to golfers who expect excellence both on and off the course.
Mattel will launch products across categories such as dolls, action figures, accessories, collectibles, and playsets, with the line rolling out globally in 2026.
The campaign brings the rituals and vibrancy of Chhath Puja to life in a gamified experience designed to appeal to Gen Z and digital-first audiences.
Earlier this year, Coolabi appointed Bonkers Toys as its Master Toy Partner and Retail Monster as its North American Licensing Agent.
Available in two cozy hues—Dark Cherry and Sepia—the limited-edition Unwell x Unfurgettable clog reimagines Crocs’ classic silhouette with a luxurious twist.
Strategically located at DLF Mall of India, Noida, the flagship store was inaugurated by Yasuhito Hirota, chairman and CEO, representative director, ASICS Corporation, and Rajat Khurana, managing director, ASICS India and South Asia.
The limited-edition piece will be available for purchase online from October 24, and at select Swarovski stores worldwide.
Together, the watch and shoe embody a unified design language that bridges performance and style.
Conceptualised by Lowe Lintas, the campaign film fuses art, heritage, and imagination to present a unique festive narrative.
The 80-piece collection, set to arrive in stores globally on October 20, features exclusive artwork tees, iconic fashion pieces, and in-show-inspired styles.
The Alive! Tour collection features tees washed and treated to reflect the passage of time and the sweat-soaked intensity of live performances.
In recent months, the characters have seen renewed attention in the U.S., with features like the New Yorker article on the “joys of Moomscrolling” and a special exhibition at the Brooklyn Public Library.
The campaign features a series of short films that beautifully capture the emotional essence of Diwali — celebrating love, trust, and the joy of togetherness.
The Midnight Statements story celebrates the power of black — a timeless shade that exudes structure, confidence, and allure.
In this exciting new title, players step into the world of Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts as Junior Park Rangers-in-Training.
This campaign forms a key part of Mars Petcare’s larger global movement, “Love Them Like Family, Feed Them Like Dogs,” which aims to encourage Indian pet parents to shift from emotional feeding habits to informed, science-backed nutrition.
The special release gives fans early access to the film’s dynamic, genre-blending soundtrack—arriving two days ahead of the official vinyl drop.
The campaign visuals showcase a wide array of Lacoste’s festive offerings, including its iconic polos, shirts, dresses, skirts, T-shirts, footwear, and premium accessories.
Each product in the range is infused with a warm, spicy, lightly sweet, and earthy fragrance that feels relaxing, grounding, and perfectly in tune with the festive mood.
Dermatologically tested and approved for use even on sensitive, shaved, or irritated skin, the AcnoFight Gentle Cleanser helps maintain the skin’s natural pH balance through its gentle yet effective formula.
In 2022, the brand earned a Guinness World Record for creating a ring set with 24,679 natural diamonds, a testament to its innovation, craftsmanship, and design excellence.
At the heart of this collaborative collection is the gold-plated porcelain Ganesha, a limited-edition piece designed and handcrafted by Herend exclusively for Thomas Goode.
Engineered to combine innovation with everyday practicality, the AIR Series addresses real-world driving challenges.
Classic black-and-white polka dots punctuate the collection, adding a playful, graphic twist to the painterly florals.
The Amara Collection. Designed to embody sophistication, grace, and enduring beauty, the new line celebrates luxury that truly shines beyond time.
Inspired by Korea’s imaginative pop culture, Subak & Shark are not just regular ice candies—they’re “slush candies” that deliver both flavor and texture.
The association, which commenced on October 1, 2025, will run for two months, covering 158 episodes.
The collection draws its name from Benares, reflecting the city’s rich heritage of craft, artistry, and colour.
Through its ‘Uncut Gems’ campaign, Converse spotlights a new generation of Indian women creatives who are redefining the nation’s style narrative.
The board aims to capture the energy of India while staying true to Monopoly’s global legacy, offering players a fresh, localised experience.
Available in Orange Barfi and Milk-Cake Barfi flavours, the Barfi Ice Cream comes in an elegant cube format, designed especially for gifting and festive celebrations.
The Shades Ahead collection aims to redefine luggage as a lifestyle statement, blending Safari’s renowned durability with expressive design.
Each piece in The Bandhej Collection is meticulously hand-finished using age-old Bandhej techniques and reimagined into fluid, modern silhouettes — from structured blazers and breezy dresses to effortless co-ord sets.
The Anaar x Indinoor Charms Collection redefines the concept of footwear embellishment by blending the artistry of Indian jewellery with contemporary design sensibilities.
The four festive editions — Peachy Pataka, Dewy Gulab, Lash Drama, and Jamun Crush — are designed to complement every occasion.
The collection features a versatile range — including sleek clutches, playful micro and mini bags, and standout shoulder bags — designed to suit every occasion.
The collection, which spans streetwear and apparel, including t-shirts and hoodies, showcases the series’ main cast paired with NBA teams.
Dravid will be featured across television, digital, and social media campaigns, inspiring Indian households to embrace healthy cooking habits and balanced living with Freedom Refined Sunflower Oil.
The announcement also aligns with the unveiling of Steve Madden’s global campaign, “Step Into Your Story,” which champions themes of individuality, rebellion, and unapologetic self-expression.
Brand Concepts Ltd. will design, manufacture, and distribute a dedicated line of Superdry Travel Gear, Handbags, and Small Leather Goods (SLGs).
NASCAR and ASSC will unveil a custom-designed car livery at the Las Vegas Motor Speedway during the race weekend, further blending the worlds of fashion and motorsport.
For Reese, this collaboration is a full-circle moment, as she grew up admiring Juicy Couture’s bold, trend-setting style and fearless energy.
The new collection showcased an extensive range of festive wear, statement jewellery, accessories, and beauty essentials curated to help customers celebrate in style.
For Dhody, jewellery represents more than decoration—it is “a personal story, a symbol of heritage, and a piece of living art.
The film reinforces the message that restorative sleep is key to maintaining festive energy and joy.
Set against a golden-hour backdrop illuminated by fireflies, the campaign’s visuals serve as a metaphor for glowing skin.
GAP collaborated with illustrator Srishti Guptaroy, whose bold, graphic style celebrates joy, nostalgia, and togetherness.
his festive season, FabriCare combines contemporary artistry with timeless tradition through its collection of curtains, catering to a variety of home settings.
Inspired by the awe and poetry of the natural world—fire, water, flora, and the cosmos—the collection transforms these elements into breathtaking jewellery crafted in gold, diamonds, and Polki.
Available across all Milano Ice-Cream stores in Bengaluru from October 14 to 24, this festive fusion aims to attract both traditionalists and younger audiences seeking modern, shareable treats.
The campaign goes beyond packaging, extending across digital platforms and retail activations, creating an immersive Halloween experience for fans across India and beyond.
The campaign’s visual storytelling brings the Halloween narrative to life—depicting Chucky’s hunt for Fanta across stores, streets, and screens.
The collaboration will be showcased through an integrated global campaign, highlighting Samantha’s association with Joyalukkas’ rich design heritage.
In her role, Vaani Kapoor will feature in festive and brand campaigns highlighting minimalist, elegant jewellery designs.
The launch at GK1 was a true celebration of synergy—between designer vision and artisanal heritage.
The launch brings the club closer to its passionate Indian supporters, making its iconic colours more accessible and affordable than ever before.
The association signals a bold step forward for the brand as it positions itself at the forefront of modern, chic, and trend-driven fashion.
The collection debuts in three shades — Grey, Indigo Blue, and Black, with Indigo Blue positioned as the signature tone for its sophisticated appeal.
The partnership reflects the brand’s core philosophy of staying rooted in tradition while embracing modern innovation.
Adding to its symbolic appeal, the ball celebrates the host countries with distinct iconography: a Star for the USA, a Maple Leaf for Canada, and an Eagle for Mexico.
The collaboration brings Bratz girls—Cloe, Yasmin, and Jade—into Hello Kitty’s whimsical world with custom-designed outfits inspired by her signature kawaii aesthetic.
The campaign also marks a reinvigoration of the iconic POLO fragrance line with the launch of Polo 67 Eau de Parfum.
The companies have announced the launch of the Hot Wheels Pass 'N Go 1:64 die-cast collectible, set to debut globally this fall.
The brand is positioning itself as a sustainable and design-centric choice for modern consumers turning to lab-grown diamonds.
The collaboration brings Bratz girls—Cloe, Yasmin, and Jade—into Hello Kitty’s whimsical world with custom-designed outfits inspired by her signature kawaii aesthetic.
The companies have announced the launch of the Hot Wheels Pass 'N Go 1:64 die-cast collectible, set to debut globally this fall.
The campaign also marks a reinvigoration of the iconic POLO fragrance line with the launch of Polo 67 Eau de Parfum.
Conceptualized and produced by Kulfi Collective, the campaign reflects how India’s Gen Z celebrates today’s festivities: spontaneous, authentic, and fun.
The team is co-owned alongside Dr. Vikas Garg, visionary leader and Chairman at Ebix Group. The 10-day league is scheduled to run from October 2 to 12, 2025, at the Yamuna Sports Complex.
The film highlights the emotions of wedding gifting, positioning Navarambh as the ultimate expression of love and new beginnings.
vocus’ appearance in the series mirrors the drink’s growing popularity within Bollywood circles, where black alkaline water has become synonymous with aspiration and wellness.
The duo, parents to two young children, will appear across all platforms to promote the products.
Available in Mango, Cookies & Cream, and Choco Hazelnut, the Minis aim to make everyday snacking more convenient and enjoyable.
Each piece is handcrafted to order in 9K, 14K, or 18K gold, with options in yellow, white, or rose gold.
Designed for modern skincare enthusiasts, the facewash goes beyond cleansing to actively support long-term skin health while remaining gentle and effective for all skin types.
As part of this milestone celebration, Fixderma is combining science-backed skincare with innovative consumer outreach.
Designed to make celebrations louder, brighter, and unforgettable, the speaker promises to elevate parties with powerful audio and dynamic lighting.
e brand will soon release a new campaign film featuring Sania Mirza, highlighting this association and unveiling a fresh narrative for Allen Solly Womenswear.
The high-energy brand film kicks off the football season with unbeatable rhythm, flair, and passion.
Both sets have been crafted with close attention to detail and precise proportions, ensuring that collectors can build highly accurate and customizable replicas.
The brand plans to expand across Tier I and Tier II markets, supported by innovative collections and bold storytelling that resonates with Indian consumers.
KT Kids has quickly become a trusted name for safe, clinically-tested haircare solutions designed specifically for children.
The collection draws inspiration from the serene and symbolic Peepal leaf, designed to shine brightly this festive season.
The SUPER MATCHA Serum is crafted to minimize large pores, regulate excess oil, deeply hydrate, and rebalance the skin.
As the Indian furniture market experiences rapid growth, Centuary aims to carve out a niche by merging ergonomic comfort with contemporary design.
The platform is designed to cater to the Indian diaspora, offering a wide variety of on-demand content.
Every product in the collection upholds Colors Queen’s commitment to skin-friendly, high-quality makeup that empowers individuality.
The line pays tribute to the cult-classic film through a thoughtfully designed range of lip products inspired by its beloved characters.
The collaboration celebrates the premiere of the highly anticipated unscripted talk show, Two Much with Kajol and Twinkle, streaming exclusively on Prime Video starting today.
The campaign features an evocative film that aims to connect with consumers on a deeper emotional level.
The collaboration highlights a broader vision of beauty that goes beyond makeup and special occasions.
The Van Heusen x Elvis Presley-inspired collection is more than fashion; it is a celebration of charisma, rhythm, and style.
The Aza x Shilpa Shetty Kundra collection will be available globally through Aza’s website, app, and boutiques across India, extending its empowering vision with worldwide shipping.
For the India launch, the brand has partnered with actor Disha Patani, who fronts the digital campaign showcasing the reinvented Daydreamer.
The Azzaro Wanted range is designed for individuals who embody confidence, individuality, and unapologetic self-expression.
Leveraging more than 21 years of expertise, the brand continues to lead in innovation, affordability, and reliability.
As part of the collaboration, Vedang and Khushi will feature in Arrow’s upcoming campaign, “Tailored for the Good Life,” set against a New York backdrop that pays homage to the brand’s heritage.
A lifelong watch enthusiast whose first timepiece was a FOSSIL, Jonas partnered with the leading watch and accessories brand to bring a bold, nostalgic collection to life.
In this campaign, Aman takes centre stage as a living work of art, adorned in Tyaani’s signature uncut diamond jewellery.
A key highlight of the evening was a special showcase by NEXA Spotlight alumni, marking 10 seasons of the groundbreaking program.
Initially, this offering will be rolled out across five cities: Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
In celebration, the brand introduced Limited Edition Eye Patches — a thoughtful gift from the Bollywood star to her fans.
The event was orchestrated by Apparel Group, a leading retail powerhouse that manages ALDO as part of its diverse portfolio.
The collection features specially curated bestsellers reimagined with Winnie the Pooh, Piglet, and Tigger-inspired packaging, making it a must-have for fans, collectors, and beauty enthusiasts.
In 2026, the Cadillac Formula 1 Team will enter the FIA Formula 1 World Championship™, marking the first new addition to the grid since 2016, with Jim Beam as its official spirits partner.
The campaign features a series of short films introduced by Khanna in her public persona as Mrs. Funnybones.
With next-gen features such as Level-2 ADAS, a powered tailgate, and the debut of Dolby Atmos, the Maruti Suzuki Victoris aims to redefine innovation in its segment.
Officially released on September 10, the lineup includes a square lunch cooler bag, a 32-oz stainless-steel travel mug, a 7-qt Playmate cooler, and a 12-oz tumbler.
ne model is powered by Caliber 4R36 and is priced at $360, while the other incorporates a GMT function with Caliber 4R34, retailing at $520.
The smartwatch evolves from being just a lifestyle accessory to a true mobility companion, enhancing safety, convenience, and connectivity for everyday rides.
Sourced from Colombia’s finest coffee-growing regions, the beans are graded Supremo — the country’s highest classification for premium coffee.
The collection features dials meticulously hand-engraved by master artisans, turning each watch into a miniature canvas.
The launch collection, featuring nearly 100 styles, showcases Kantha embroideries, Tant and Jamdani weaves, and Batik printing techniques, alongside classic ceremonial attire such as sherwanis, kurtas, dhotis, churidars, and kurta sets.
EVOQUE, a concept derived from “Evoke” and “Vogue,” fuses retro nostalgia with modern refinement, offering eight distinctive, trend-led looks.
Designed to enhance festive self-care rituals, the Marigold range offers a sensorial experience that is deeply relaxing and grounding.
The new festive line has been designed to meet the evolving preferences of today’s women, who seek elegance, comfort, and tradition in a single ensemble.
The partnership reflects RR Kabel’s commitment to connecting with Indian audiences through sports, in line with the brand’s philosophy of energy, resilience, and progress.
The collection goes live this festive season, making thoughtfully curated, stylish gifting more accessible than ever.
In collaboration with IIFA and rooted in its Ayurvedic philosophy, the collection celebrates festivals, heritage, and togetherness, making every gifting moment more meaningful.
A new TV commercial highlights Milkinis with a playful positioning, encouraging consumers to rediscover Cadbury in a lighter, creamier avatar.
The launch is part of Swizzels’ wider brand strategy to expand beyond traditional confectionery and into innovative new categories.
he new line reflects the company’s commitment to craftsmanship, responsibility, and ethical leadership, redefining modern luxury for today’s conscious consumers.
At the heart of the release are three statement pieces: Loungefly’s signature mini backpack, a chic crossbody bag, and a coordinating zip-around wallet.
Equipped with Gunnar’s patented lens technology, the glasses are designed to safeguard against digital eye strain, whether navigating the Continent or immersed in long gaming sessions.
Structured as a contest, the initiative culminated in a grand finale where eight finalist teams presented their creations before an esteemed jury and an audience of industry leaders.
Known for her fearless authenticity, Koechlin mirrors the brand’s ethos—fashion that’s constantly evolving, always relevant, and unapologetically new.
Bengaluru-born rapper Hanumankind, one of the few Indian artists to perform at Coachella, returns to headline after his meteoric rise in the global hip-hop scene.
Celebrating individuality, fearless self-expression, and authenticity, boAt has consistently stayed at the forefront of connecting with the next generation of consumers.
Shin-Chan: The Spicy Kasukabe Dancers will release in cinemas across India on 26 September 2025.
Leading the festive lineup is the Intense Gel Colored Eye Pencil, priced at Rs 495, and available in six bold shades — Jet Black, Teal, Dark Blue, Emerald Green, Dark Brown, and Purple.
The large-scale participation reflected the trade community’s trust in Mangaldeep’s vision of enriching prayer experiences through meaningful innovation.
The design references Orchard Road’s early history as pepper and fruit plantations, long before it became a global fashion destination.
The collaboration introduces three exclusive hampers — Classic, Indulgence, and Luxe — designed for premium gifting during the festival of lights.
These join Levi’s popular ’94 Baggy and High Loose, reinforcing the rise of relaxed fits in contemporary fashion.
The festive range reimagines menswear with intricate motifs, vibrant color palettes, and fine fabrics, catering to the modern gentleman who values both tradition and style.
The adidas x Audi F1 Collection is scheduled for release in early 2026, with the official debut set to coincide with the team’s first Formula 1 race.
Designed by Radek Brezar, the collection captures the essence of creativity, translating a simple gesture of art into refined artistry.
The collaboration reflects a synergy between on-screen storytelling and off-screen product innovation.
AD’ has quickly established itself as a label redefining everyday fashion, offering stylish, breathable, and versatile apparel designed to suit modern lifestyles.
Each piece reflects Lavie Luxe’s signature craftsmanship, premium detailing, and versatile design language.
The first outlet has opened in Borivali West, with new branches in Chembur and Lower Parel set to follow soon.
The Ebony Collection introduces six innovative brushes, each catering to different styling needs.
The world-renowned actor will lead Thermocool’s Cooler brand division, aligning with the company’s vision of bringing more comfort and style into people’s lives.
The announcement also includes the expansion of the BGMI Campus Tour 2025-2026, which aims to bring esports closer to youth in Tier II cities and colleges.
In the video, Neha Dhupia invites audiences to step into a space “where tradition meets modernity and artistry comes alive with myTrident.”
The product is dermatologically tested and FDA-approved, free from parabens and sulphates, cruelty-free, and 100 percent vegan.
The partnership also represents the latest chapter in the broader collaboration between Formula 1 and Moët Hennessy Louis Vuitton (LVMH).
TechnoSport, with its focus on high-performance, innovation-driven activewear, brings the perfect blend of heritage, functionality, and modern design to this partnership.
In the campaign film, Jim Sarbh showcases the versatility of Tyaani’s men’s pieces, styled in a long necklace and cocktail rings from the collection.
Known worldwide for redefining denim culture, Levi’s sees Alia’s influence as pivotal in taking this shift to the mainstream.
Marc Jacobs has collaborated with Converse, SHUT skateboards, Gibson guitars, Brompton bikes, Moleskine, Crayola, maxbone, and Barbie, turning their products into joyful canvases.
Timex Group will design, manufacture, and distribute collections under both the Aston Martin and Aston Martin Aramco Formula One Team brands.
Along with this partnership, the brand has unveiled a new line of festive and wedding season footwear, giving consumers stylish options to mark every occasion.
Premium packaging paired with high-quality skincare products ensures that every box leaves a lasting impression.
Pokémon has been an integral part of popular culture, from anime binges to themed merchandise, and this collection celebrates that legacy by fusing the charm of the franchise with Celio’s signature fashion sensibility.
Kärcher expects the new line to resonate with style-conscious consumers who view appliances as an extension of their living spaces.
The exclusivity and timed launch are designed to consolidate discovery, demand generation, and conversion during a peak online shopping event, with a clear positioning at the intersection of style-led hardware and mainstream ecommerce availability.
The partnership with Taapsee Pannu strengthens this commitment, inspiring a new generation of women who value authenticity and uncompromising excellence.
With this announcement, Siraj joins fellow Skechers athletes Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia, further strengthening the brand’s roster in Indian cricket.
Sized at 200x200mm with an 8mm thickness, the Mini Tiles Collection delivers durability while making a bold design statement.
This collaboration represents a significant milestone in modernising container logistics in Singapore, a strategic hub that influences global trade flows.
The collaboration brings together two established names in their respective industries, combining the strengths of high-end online retail and global banking.
As part of the celebrations, the brand also engaged with its dealer community in Kerala by offering personalized AI-generated Onam greetings from actress Amala Paul.
Her involvement goes far beyond being the face of Indinoor, as she actively contributes to product curation, creative direction, and the overall voice of the brand.
Aimed at women embracing new beginnings, the line reimagines pre-bridal dressing with a blend of elegance, colour, and timeless appeal.
The Passionfruit range includes four products — Shower Gel, Body Scrub, Body Yoghurt, and Body Mist — all infused with bold fruity notes and nature-inspired ingredients.
Unveiled on August 27, the trailer introduces players to party-themed gameplay, where they can step inside Gabby’s magical dollhouse alongside Pandy Paws.
The partnership underlines the company’s commitment to creating footwear that blends comfort with contemporary design, keeping pace with the evolving lifestyle needs of women across India.
The collection ranges from suede and leather finishes to ballet-core-inspired metallics and motorsport-influenced designs with tongue flaps.
Innovation comes alive in Leeroy, a rotatable sofa bed with a wooden underside that transforms into a tray table.
Designed to celebrate effortless elegance, the campaign brings together Ananya’s youthful charm and personal style with Aurelia’s vision of making women feel stylish, confident, and relevant across every occasion.
The build is filled with intricate and playful details.
The centerpiece of the campaign is a lively brand film featuring Sprite’s youth icon and brand ambassador, Sharvari, alongside comedy king Sunil Grover.
Adding to their refined appeal, each pair is finished with Egret foxing tape treated with a subtle varnish, while the co-branded sock liner features landscape imagery that ties back to the theme of natural elements.
This year, the company is gearing up for a major global debut with the launch of its Domestic Air Cooler Range, crafted to meet the evolving needs of households by blending contemporary design, strong performance, and affordability.
The exclusive 29-piece collection combines Saravia’s signature structured silhouettes with contemporary evening styles, celebrating heritage, craftsmanship, and empowerment.
The Paris presentation will underline uppercase’s mission to reimagine luggage as more than just a utility-driven product.
At the core of the UX is the Hi-View AI Engine X, which fine-tunes picture, sound, and energy use in real time.
At the forefront of the launch are three new additions to JBL’s PartyBox series — PartyBox Encore 2, PartyBox Encore Essential 2, and PartyBox 520.
By merging fashion with fantasy, Loungefly has once again created a collection that allows fans to carry a piece of their favorite Disney stories wherever they go.
Set to launch on August 21, the collection will be available exclusively on Sephora.com and RareBeauty.com, only while supplies last.
The launch is part of Clovia’s ongoing strategy to integrate pop culture with fashion through officially licensed merchandise.
The collaboration with Naru, led by Chef Kavan Kuttappa, extends the brand’s storytelling into the culinary space.
Over the years, Emily in Paris has extended its influence beyond the screen through several successful brand collaborations.
Malibu has joined forces with Dole to unveil Malibu & Dole Ready-to-Drink Cocktails, a new line set to debut in early 2026.
The campaign spans multiple channels, from digital to on-ground activations. On Instagram, Škoda India introduced a ‘Doda Takeover’, allowing the film’s child protagonist to engage directly with audiences.
The partnership goes beyond traditional sponsorship, embedding Frido’s advanced orthotic solutions into the team’s training, performance, and recovery ecosystem.
The Harry Potter: Houses of Hogwarts x Krispy Kreme Collection is being offered individually and in specially designed dozens boxes.
The collaboration introduces team-inspired footwear and Jibbitz charms designed to let supporters express their fandom both on gameday and beyond.
The highly anticipated range is set to arrive at retail this fall, offering fans a chance to experience the Wizarding World through innovative and collectible beauty products.
The move strengthens the brand’s mission to promote the importance of gut health and expand its presence across the Indian market.
The new collection blends contemporary streetwear aesthetics with the bold artistry of anime, capturing the gripping essence of Kaiju No. 8.
As part of the partnership, Devgn will endorse the brand’s popular cooler range along with its upcoming refrigerator and air conditioner lines.
Bollywood star Varun Dhawan launched the product in his trademark high-energy style, embodying the brand’s spirit of boldness and fun.
Each piece embodies fluid lines and oceanic elegance, designed to evoke both fantasy and freedom — wearable poetry that pays tribute to femininity, strength, and serenity.
Known for her pan-India appeal, youthful charm, and strong influence across cinema and digital platforms, Rashmika is seen as the perfect embodiment of the aspirations of the modern Indian consumer.
Part of the brand’s campaign “Big Fantasies: Give Wings to Your Imagination”, the initiative is designed to inspire creativity among children by merging art with technology.
A lifelong watch enthusiast, Jonas’ very first timepiece was a Fossil, making this partnership a full-circle moment for him.
Partnerships are rewriting the rulebook of automotive marketing.
Recent expansions also include a new store at Oberoi Mall in Mumbai, outlets in Nagpur, and Aerocity in New Delhi.
Fresh from his role in HOMEBOUND, a 2025 Cannes Film Festival favorite, Khatter embodies the energy and confidence that define the new season’s collection.
The global campaign, titled Free at Heart, stars YSL Beauty’s global ambassador Dua Lipa in a breathtaking film shot partly in Chile’s Atacama Desert.
The collection brings over 20 inclusive shades, curated to suit every skin tone and undertone in India.
The upcoming collection is inspired by the "Barbie Dreamhouse Adventures" series and will spotlight Malibu’s laid-back beach lifestyle.
The collection reimagines the vibrant, instantly recognizable colours of Lay’s iconic packs into bold sneaker designs.
The specially designed kit aims to engage children with India’s spiritual traditions while making prayer a fun and meaningful activity.
The collections showcased will range from casual wear and athleisure to occasion-ready looks, catering to diverse lifestyle needs.
What makes the ToadPlay Mini truly stand out is its sport-themed design collection.
The new speakers deliver 100W of rich, bass-heavy audio and provide up to 8 hours of non-stop playback on a single charge.
Loyalty program members will enjoy exclusive early access to the collection from August 26–27, before it becomes available in stores and online for all customers on September 3.
The 2025 season will span five high-intensity race weekends at some of India’s most challenging and scenic circuits.
The Turbo Flex series comes in two variants: Turbo Flex – FR (Flame Retardant) and Turbo Flex Green – FRLSH (Flame Retardant Low Smoke and Halogen).
Inspired by Christopher Nolan’s critically acclaimed The Dark Knight Trilogy from Warner Bros. Pictures, this special edition model is designed to be more than just a mode of transportation — it’s an experience.
The campaign rollout begins August 18, with a 360° marketing push across digital, social, CRM, outdoor, and in-store platforms.
The launch of Ferona follows the recent debut of the Platinum Triply Mini Series and Letten Stainless Steel Sets, further strengthening Vinod’s innovation-led portfolio.
Designed for everyday wellness, the ORSL ZERO Mango Electrolyte Drink combines three vital electrolytes with the indulgence of mango flavor, while offering a low-calorie, guilt-free hydration option.
“Hot Wheels Let's Race: Ultimate Speed” is being developed by Bamtang Games, licensed by Mattel, and published by GameMill Entertainment.
The latest collection transforms the beloved characters from the hit anime series SPY x FAMILY into charming and collectible plush toys, offering fans a new way to celebrate the Forger family's adventures.
he line spans three distinct themes—Snoopy Disco Party, Snoopy Dancing and Peanuts Gang Drinkware, and Snoopy Doghouse.
The game attracted more than 750,000 pre-orders prior to its release.
The first offering from D’YAVOL Spirits—a luxury tequila—is slated for release in the coming months, with an ambition to cater to both Indian and global markets.
This collection merges precision-led German craftsmanship with global lifestyle sensibilities, staying true to the brand’s focus on innovation, comfort, and quality.
The lightweight, airy face moisturiser was introduced at a unique high-altitude event at Skydive Dubai, where selected digital creators experienced its “cloud-like” texture while literally surrounded by clouds.
Designed to blend scent and flavour, the new trio offers wearers a rich, emotive olfactory experience that goes beyond traditional floral or fresh notes.
Designed for convenience and portability, the device is aimed at keeping gadgets powered and travel essentials organized on the go.
With the introduction of these smaller formats, Smoke Lab Vodka is not only catering to travel and gifting needs but also encouraging trial among first-time buyers.
Recently, the company inaugurated a new manufacturing facility in Bangalore, opened by Prime Minister Shri Narendra Modi, alongside its Palakkad unit.
With a track record of successfully introducing global fashion and lifestyle brands to India, the company is now deepening its operational footprint within the country.
Marking his first-ever bridal couture line, the presentation was conceived as an immersive celebration of the modern Indian wedding, crafted for the sacred moment of wedding vows.
The Freedom Collection features a versatile mix of graphic T-shirts, polos, shirts, jerseys, and statement caps, each piece created to encourage individuals to express their identity boldly and unapologetically.
The range debuts with two distinct capsules — ‘Heritage’ and ‘A Page from a Motorcycling Diary’ — each offering a unique interpretation of Royal Enfield’s design ethos.
The limited-edition series introduces four fresh designs available in both Tile Mate and Tile Slim formats.
Alongside the launch, Olipop has teamed up with popular gaming platform Roblox to create an exclusive in-game event.
With a strong fan base across the country — particularly in the South — Vijay resonates deeply with Gen Z and millennials, making him an ideal fit for the brand’s vision of uniting people through stories of friendship.
The campaign aims to connect with value-driven, well-informed women, highlighting how sustainability, innovation, and transparency are reshaping luxury choices.
The collaboration with JRL Professional marks a significant milestone for India’s grooming industry, as the brand introduces cutting-edge, high-performance tools.
At the heart of this collection is a faceted gold plate, rhodium-finished to enhance light reflection, making a smaller diamond appear significantly larger.
The series is created by Mumbai Indians in collaboration with Burman Sports, which holds exclusive commercial and production rights, and Green Gold Animation.
The new range brings together rich materials, meticulous detailing, and modern comfort in a seamless, harmonious aesthetic.
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
“Expert Clean, now Express” serves as the central theme for the campaign, rolled out across television and digital platforms.
Through this partnership, SIS will receive Nike footwear, apparel, and sports expertise to drive initiatives across multiple cities, starting with a multi-city football tournament.
The event will debut in Pune at Phoenix Marketcity from August 8 to 17, followed by Bengaluru at Orion Mall from September 5 to 14.
Powered by NVIDIA’s cutting-edge Blackwell architecture, the new lineup combines groundbreaking hardware innovation with enterprise-grade dependability.
At the core of the new lineup are three innovative pillow designs, each curated to suit different sleep needs.
Titled “Maybe”, the new release is a genre-blending collaboration featuring singer Armaan Malik and rapper Ikka.
The collection features a range of products adorned with iconic London Underground motifs, including the world-renowned Underground roundel, moquette seat patterns, and the classic warning: ‘Mind the Gap’.
The range is silicone-free and dermatologically tested, offering both cleansing and treatment products that not only improve the look and feel of hair instantly but also contribute to long-term hair health.
This project brings together traditional Kashmiri pashmina craftsmanship and contemporary footwear design, blending heritage with modern sensibilities.
Part of Indri’s broader strategy to expand in global travel retail, the City Series aims to celebrate iconic cities through exclusive Single Cask releases.
The product is the latest addition under its Khul Fans range, aimed at delivering targeted, efficient airflow in compact personal spaces where conventional fans often fail.
Joining the lineup is the Disney Junior Mickey Mouse JUMBO Train Magnetic Tile Set, complete with 112 vibrant pieces.
The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.
The full kit is completed with matching red shorts and red socks, each embellished with the LFC and adidas insignia.
The earbuds are also equipped with Adaptive Sound Control, a smart feature that automatically adjusts ambient sound settings based on the user's location and activity.
Celebrating its 10th anniversary, the reintroduced model stays true to its heritage while incorporating modern updates.
Running alongside the exhibition is the highly awaited Solitaire Festival of India (TSFI) 2025, India’s largest solitaire-focused festival.
As Raksha Bandhan signals the beginning of the festive season, DORIYAAN arrives at just the right moment.
The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.
Created with Mumbai’s intense monsoon season and daily commutes in mind, the pants aim to offer practical, everyday comfort and protection.
Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.
The Apollo 20 is also designed with portability in mind, featuring a lightweight, splash-proof exterior suitable for both indoor and outdoor use.
The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
True to the brand’s ethos of conscious craftsmanship, all products in the Signature Collection are handcrafted using soy wax and premium essential oils.
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.
The collection introduces a range of standout pieces that reflect both brands’ identities.
Actor Randeep Hooda headlined the evening as the showstopper, adding star power to an already immersive experience.
Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.
The collection is now available in stores and online, giving fans access to exclusive designs that merge nostalgia with contemporary fashion.
In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.
A bold new chapter in the Raga story, Raga Cocktails presents five stunning timepieces crafted to make a statement.
The T-shirts are now available online, in UNIQLO stores, and at the MFA Shop.
The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.
In June, a human-sized Labubu doll sold at auction in Beijing for a staggering $150,000.
The three new flavours represent distinct moods and moments for today’s discerning consumers.
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
The second drop, set to release on July 27, will introduce two new backpack styles.
Adding to the excitement, Loungefly has also introduced a "Clueless" 30th Anniversary Mystery Box Pin.
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
The brand’s debut collection features three distinct fragrances—National Crush, Irreplaceable, and Controversial—each reflecting a specific chapter or theme from Mandanna’s personal and professional journey.
The collaboration, announced during Amazon Prime Day, marks a significant step forward in addressing one of the most common travel woes — misplaced or lost luggage.
The special editions officially went on sale across India on 15th July 2025 and are now available at dealerships nationwide.
The collaboration kicks off with the launch of the brand’s new campaign titled “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which emphasizes ISOPURE’s commitment to clean, ingredient-focused nutrition.
The acquisition is set to bolster Reliance Retail’s already expansive product portfolio by reintroducing and modernizing Kelvinator’s range of home appliances.
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
The two new launches are a tribute to the brand’s early commitment to performance footwear and its ability to continuously evolve style with purpose.
The collection includes a wide array of functional pieces: shorts, tights, bra tops, crop tanks, T-shirts, beanies, caps, and backpacks.
To mark the beginning of this dynamic partnership, New Balance is rolling out a bold five-part campaign starring Rosalía.
SHEIN’s timely launch allows fans to extend that big-screen excitement into their everyday wardrobes through easy-to-wear, affordable styles.
During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art.
In this new campaign, Kalki Koechlin appears with a bare face, donning a boxing robe paired with Tyaani earrings and layered polki and diamond necklaces.
Compatible with a range of devices, Lumen works across iOS, Android, Mac, and Windows systems, including MacBooks, laptops, tablets, and smartphones.
Founded by fitness coach Sohrab Khushrushahi, former IPL cricketer Sahil Kukreja, and brand strategist Daneesh Davar, The Func. Lab plans to reach revenue of Rs. 12–15 crore in its first year.
The Collector’s Box includes The Chosen One optical frame and The Enchanted Gaze sunglasses.
The O3+ x Mijoo collection features a thoughtfully curated range of cleansers, sunscreens, serums, and moisturisers — all designed to set a new standard for effective, sensorial-rich skincare in India.
Drawing inspiration from the hugely popular Korean survival drama that continues to make waves worldwide, Clovia’s latest sleepwear line features three unique nightwear styles.
By partnering with Bobby Deol, the brand is looking to infuse fresh energy while staying true to its rich heritage of excellence.
It’s the first flavour of its kind — a sweet-and-spicy delight, now reimagined as light, crunchy, Tangy balls that bring comfort and surprise in every bite.
Following the success of previous collections like Golden Eye, Daydreamer, and Desert Daze, this latest chapter reimagines the iconic Timex Legacy 36mm case with meaningful new materials: grounding black onyx and soothing blue agate.
The new range will combine the rich heritage of Indian Silk House Agencies’ traditional designs with Kidbea’s modern, skin-friendly, and eco-conscious approach.
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
Staying true to Nina Campbell’s design philosophy, every tile begins as an original hand-painted work in her studio.
In the financial year 2023–24, India exported more than 135,877 tonnes of frozen French fries valued at Rs. 1,478.73 crore, with HyFun Foods contributing the majority share of this volume.
Available in over 40 rich colours, The Souled Store Supima T-shirts can be purchased through the brand’s app, website, and retail stores nationwide.
Building on the popularity of its predecessor, the Velocity NITRO 4 brings significant enhancements, including a full-length NITROFOAM midsole that provides lightweight cushioning and maximum energy return.
This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England.
the brand is ramping up inventory buffers, expanding regional warehousing, and forging new retail partnerships to ensure a seamless supply chain.
The new product also sports vibrant packaging designed to stand out on retail shelves, with Cruncha Muncha taking centre stage to instantly catch kids’ eyes.
Opptra has collaborated closely with Tower — part of UK-based RKW LTD — to ensure that the product line meets the needs of Indian households while maintaining Tower’s globally recognised quality standards.
Each product within the Yuwa Series has been thoughtfully crafted to resonate with the diverse needs and personalities of young consumers.
Inspired by the layered architecture of Lhasa, the collection draws on a landscape known for its form, texture, and colour.
Known for its innovative range of consumer electronics, Dylect is now venturing into smart in-car solutions aimed at elevating the everyday driving experience.
Leading the launch is India’s first-ever shoppable fashion music video, featuring Badshah’s highly anticipated track “Jordan”, created in collaboration with music label 0075 Pentertainment.
With Rajkummar Rao as the face of this new chapter, MR.DIY is all set to deepen its connection with Indian families and reinforce its promise of “Always Low Prices”—and an experience full of delightful surprises.
Founded by Valerie Messika in 2005, the brand has become globally known for its bold reinterpretation of diamond jewelry, blending elegance, strength, and contemporary design.
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
This investment marks a significant step forward for Lenskart as it looks to advance its Smart Glasses portfolio.
The campaign, conceptualised by creative agency The Womb, takes a lighthearted approach with a storyline set in a global diplomatic setting.
As part of the partnership, Reliance Retail’s omnichannel beauty platform Tira will take the lead in bringing FACEGYM’s unique concept to Indian consumers.
The newly launched Skechers x Harry Kane – Off Pitch lifestyle sneaker collection is designed to reflect Kane’s personal taste and style, reimagined through some of Skechers’ most popular silhouettes.
The Bamboo Charcoal launch is backed by Springwel’s fully integrated manufacturing and R&D capabilities, ensuring complete control over quality and material innovation.
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.
As the official styling partner, ICONIC will sponsor the ceremonial blazers for the Indian Mixed Disability Cricket Team, symbolising elegance, pride, and a deep sense of purpose.
In line with its commitment to tap into vibrant youth culture, the brand has rolled out “The Legendary Hook Off Contest” in partnership with Melvin Louis.
At the heart of this innovative range is FreshFeet’s patented Dual Fit Technology — a unique design that allows a single pair of shoes to adjust to two foot sizes.
The addition of EBANO complements an existing roster of globally acclaimed names, including Seletti from Italy, Lotus Arts de Vivre from Thailand, and Driade from Italy.
The rebranding aligns with its ongoing focus on building strong OEM networks and adding operational value across the supply chain.
With a focus on delivering a fresh spin on the club’s iconic red-and-white look, adidas and FC Bayern München took inspiration from classic designs that featured a white collar and white stripes.
The new timepiece features a coin-inspired dial, which serves as a tribute to both rarity and design tradition.
The collection’s aesthetic is defined by quiet structure — soft fluted bases, ribbed detailing, and smooth round or rectangular tops — shaped to maintain clarity in form.
Inspired by the intimate relationship women share with their shoes, Rosso Brunello has woven a playful narrative into the collection, bringing each pair to life with personality and flair.
As part of the brand’s ongoing Kaisi Jeebh Laplapayee campaign, Centerfruit used hyper-local Voice AI to reach consumers directly on their feature phones.
As part of this association, Vidya Balan will feature in an upcoming 360-degree marketing campaign for the brand.
The launch also reinforces the brand’s goal of setting a new standard in an industry often filled with synthetic claims.
Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
The MoU signing ceremony took place on June 25, 2025, marking a significant milestone in ASICS’ continued commitment to supporting Para sports and fostering a more inclusive sports ecosystem.
The campaign showcases the newest Floatz Clogs, designed as the ultimate monsoon footwear. Lightweight, waterproof, and anti-skid, the clogs feature innovative technology such as FloFoam cushioning, Dual Density soles, and built-in arch support.
The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportsw
PadelPark India’s exclusive partnership with Bullpadel is a significant move in its mission to create a holistic padel ecosystem across India. By combining world-class infrastructure with premium equipment, PadelPark India is set to accelerate the sport’s
The partnership, which began 12 years ago, has helped Apollo Tyres significantly grow its brand visibility and trust across international markets.
The GMR Rugby Premier League, a franchise-based Rugby 7s tournament, kicked off on June 15, 2025, at Andheri Sports Complex in Mumbai.
The Réal Cheers line features four vibrant and flavour-packed variants — Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale.
The collection debuts alongside the brand’s newly launched campaign, ‘Ease Please’, featuring actor and brand ambassador Vir Das.
Inspired by the laid-back charm of the season, the new range embraces minimalism, comfort, and everyday elegance, making it the perfect companion for warm-weather style.
Fronting the campaign is celebrated actor and style icon Sobhita Dhulipala, whose distinctive fashion sensibility and empowering presence perfectly align with the spirit of the collection.
The launch is also supported by a new advertisement film featuring brand ambassador Virat Kohli, which playfully brings the product’s promise to life.
The debut collection brings to life the strength and symbolism of two of the world’s most revered superheroes—Superman and Wonder Woman.
The collaboration kicks off with Aaryan leading a campaign for Skechers’ innovative Hands Free Slip-ins footwear.
Adding star power to this launch, actress and wellness enthusiast Kriti Sanon has been introduced as the face of Tetley’s wellness green tea portfolio.
The campaign highlights nature’s key forces—sun, earth, water, and mountains—translating their essence into fashion-forward apparel that is as durable and stylish as it is meaningful.
A key highlight is the Sculpted Knot Ring, part of DiAi’s signature Knot series.
In a fitting culmination, Anupreet from Delhi was crowned the MPL winner, lauded for her artistic brilliance, originality, and captivating presence.
To develop the experience, e.l.f. Partnered with Pinterest’s insights team to analyze trending search patterns.
Available in three contemporary understructure designs—Pod, Rod, and 4-Leg Tables—the collection is crafted to foster interaction and creativity among employees.
The collaboration is a heartfelt tribute to Kerala’s deep-rooted culinary traditions and emotional connection with food.
Designed for flexibility, the Philips Hair Dryer 8000 features an intuitive LED screen with four pre-set styling modes and 21 manual settings, giving users complete control over their hair routine.
The two new Eau de Parfums are designed for today’s discerning woman—someone who embraces elegance, values quality, and seeks individuality in her lifestyle choices.
Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.
The joint initiative will see the rollout of exclusive merchandise collections featuring blockbuster franchises such as PlayStation, Peanuts, Hasbro, Sanrio, and Warner Brothers, among others.
The Traces of Time collection introduces minimalist silhouettes enhanced with meaningful details, paying homage to one of the world’s earliest urban cultures.
Positioned as a breakthrough in Nutrabay’s expanding protein lineup, BioAbsorb reflects the brand’s commitment to science-driven innovation and customer-centric solutions.
The GEL-KAYANO 32 is equipped with the 4D GUIDANCE SYSTEM, a dynamic innovation developed through extensive research and testing.
This campaign follows the recent introduction of Boomer Lollipops, available in exciting flavours such as Strawberry, Orange, and Watermelon.
To support the launch, NEWME has also unveiled a larger brand campaign, #StaySenAtWork, which celebrates individuality and ambition through the lens of modern workwear.
The collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.
The new lineup includes styles designed for everything from boardroom meetings to weekend brunches.
The collection features sweet-scented beauty treats such as the Lip Swirl – Overnight Lip Mask, Juicy Duo Lip Balm, Fruity Fusion Lip Oil Trio, and Cherry Splash Hair & Body Mist.
Both perfumes under the Assure Premium banner offer a layered olfactory experience, where top, middle, and base notes are thoughtfully blended to unfold gradually.
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
Its clean, smooth profile and carefully developed flavour range are aimed at those who enjoy exploring their palate with confidence and flair.
As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.
As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.
As part of this collaboration, Khan will be the face of a comprehensive 360-degree marketing campaign spanning digital platforms, print media, in-store branding, and out-of-home (OOH) advertising.
The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.
Blending fashion with tradition, the collaboration spotlighted bandhani — a centuries-old Indian tie-dye technique — as the central design language.
This marks the brand’s second location in India, further expanding its footprint in the country under the leadership of the Malpani Group, its master franchisee.
Ghosal will work closely with Agilitas’ core leadership to define product strategies, guide performance R&D, and support go-to-market plans across the high-performance vertical.
Freshwrapp’s foil, which is ISI-certified, is widely recognized for its versatility—it can be used for wrapping, cooking, freezing, and even serving.
The collection introduces 13 vibrant colour combinations, offering a fresh visual appeal alongside its utility.
Set to be available starting June 13, The Ranveer Singh Meal is a vibrant, three-item combo featuring two burger options — McVeggie (Xplode) for vegetarians and McChicken (Xplode) for non-vegetarians
Designed with intention and rooted in sustainability, the Conscious Collection is a tribute to mindful craftsmanship.
This partnership celebrates bold travel fashion and redefines accessories and luggage as expressive style statements.
The event was headlined by Bollywood star and fashion icon Janhvi Kapoor, who also serves as the brand’s official ambassador in India.
The film showcases standout products from global powerhouses, capturing what the brand describes as "beauty that’s indulgent, intentional, and unmistakably global."
To manage production volumes and minimize overstock, VIRGIO introduced the collection through a waitlist model, offering access via personal invite codes.
KMI Brands will continue to lead the design, manufacturing, and global distribution of Ted Baker beauty products under the renewed licensing terms.
Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies.
Both timepieces boast design elements that resonate with fans of the character, featuring dark color palettes and subtle gothic motifs.
The ‘No Show: Invisible Vest’, as it is also known, is constructed using ultra-soft, breathable super combed cotton, which is twice as soft as regular cotton.
Developed in collaboration with conceptual designer Chaitanya Dixit, MET ROYALE redefines the role of luggage in modern travel.
Crafted from lightweight, quick-drying 100 percent polyester, these swim shorts ensure you stay dry, fresh, and ready for whatever comes next.
Fossil’s latest release pays homage to this rich heritage with the launch of the Grand Tourer Watch, priced at Rs. 31,995.
The second edition of the accelerator will see continued support from key partners AAK and Bühler, along with the newly joined Givaudan.
The collection features standout pieces like a pleated mini skirt, crop top, denim jacket, hoodie, T-shirts, and a cardigan—each blending racing culture with a distinctly modern, feminine sensibility.
This partnership will focus on the manufacturing, marketing, and distribution of Bisleri’s extensive beverage lineup across the Middle East and Africa, beginning with its UAE debut in 2025.
Engineered for elite performance, the PUMA Orbita Ultimate PL features twelve evenly sized panels for optimal weight distribution, allowing for balance and precision.
Sea buckthorn, often referred to in ancient medicine as the “Fruit of God, Heaven, and Warrior,” is prized for its powerful health-supporting properties.
The game invites players to travel through six vibrant cities, including iconic destinations like London and Tokyo, as well as the fictional town of Stilesville.
This collaboration is set to deepen Nykaa Fashion’s engagement with Gen Z and millennial consumers by celebrating individualistic styling.
The launch of PATRÓN EL ALTO also makes a bold appearance in Indian travel retail, especially at Mumbai and Delhi airports during May and June 2025.
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
The campaign introduces Suhana through the iconic adidas Originals Superstar sneaker, aiming to reintroduce the classic silhouette to a new generation of sneaker enthusiasts.
The collection pays tribute to the anime’s legendary status, capturing its dynamism through oversized and boxy silhouettes, perfect for the season.
Shefali Shah leads the campaign in its debut visual, where the narrative is centered around self-expression and resilience.
The collaboration continues under the brand's positioning of “Master the Moment,” which TCL says reflects its focus on empowering consumers through innovative digital experiences.
The designs take cues from musical rhythms, disco aesthetics, stage lighting, and audio hardware, reimagining these elements into distinctive watch styles.
The game also marks the return of the narrative-driven “Braking Point” mode, continuing the storyline at the fictional team Konnersport, which was introduced in F1 23.
The collection is currently available across 52 of the brand’s exclusive stores in India and on its official website.
The Grey Days 2025 campaign explores grey as a representation of endless possibility.
The announcement is accompanied by an exciting new collaboration with action star Vidyut Jammwal, who now joins the Spykar community as the face of this launch.
Each piece in the Futura line boasts a clean, seamless design that cleverly conceals traditional visible water outlets, contributing to a sleek and modern aesthetic.
Crafted with attention to detail, the Acharya Panchakacham Veshti is designed for spiritual observances, religious rituals, and culturally significant events.
Through this association, HMIL aims to broaden its brand narrative, emphasizing shared values such as authenticity, simplicity, and trust.
Karan Johar, known for his impeccable sense of style, was recently spotted at the prestigious Cannes Film Festival, effortlessly showcasing the Tommy Hilfiger luggage range.
The newly launched digital platform is a reflection of this ethos, bringing the brand closer to its customers through a seamless and convenient online experience.
The pop-up store is now open to the public and will remain operational until June 29, from 11 AM to 11 PM daily.
The smartphone will be locally manufactured in partnership with Dixon Technologies, aligning with India’s Production Linked Incentive (PLI) scheme.
The new look underlines ColorBar’s core belief: that beauty is not about convention but about confidently embracing one’s own magic.
The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.
Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline.
At the heart of its performance features is a full-length, high-stack Lightstrike Pro foam midsole, which provides a smooth and dynamic ride.
Saif Ali Khan will lead Sparsh Pearl’s expansive 360-degree marketing strategy, which includes television ads, digital campaigns, OTT platforms, and outdoor promotions.
Launched initially in high-footfall areas of Delhi and Kanpur, the campaign is already generating positive responses from both retailers and shoppers.
Further broadening its appeal, DeVANS has recently introduced two new lagers under the Six Fields umbrella — Six Fields Pilsner and Six Fields Brute.
To kick off this exciting collaboration, Dettol Icy Cool has unveiled its first television commercial (TVC) featuring Dhoni.
Whether as a quick snack during the day or a perfect accompaniment to tea-time, SHINES promises to enrich the snacking experience.
Customers visiting GKB Opticals outlets can explore the product first-hand through live demonstrations and purchase the Ray-Ban Meta collection in-store.
The Tab Lab in Panaji is part of a growing network of over 70 similar labs established across India.
Through dynamic silhouettes, graphic storytelling, and a sharp street aesthetic, DCYPHR turns fashion into a form of advocacy.
Shreyas joins the global ambassador lineup alongside Michele Morrone, who represents Hell Energy internationally.
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.
The collection spans across multiple lifestyle categories—apparel, accessories, school supplies, home essentials, and more—curated in partnership with 21 global and local licensees.
The park includes Augmented Reality (AR) and Virtual Reality (VR) zones, offering dynamic, high-tech encounters with the dinosaur age.
The Lilo & Stitch collection was unveiled on May 24 at a vibrant event hosted at Megumi, Mumbai.
Through this association, the brand aims to demonstrate how its appliances empower households to clean smarter, quicker, and with greater efficiency.
The Madagascar collection pays homage to the untouched beauty, vivid culture, and gentle rhythm of the island nation.
This association also underlines Wella’s ambition to shape the future of hairstyling with innovation-driven solutions — from vibrant color transformations to advanced hair care products.
The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online.
Known for its vibrant and confident persona, Magic Moments sees this collaboration as a natural fit with Sanon’s fearless and stylish image.
The launch of the Monster High x Playmobil collection is scheduled for Fall 2025 across the EMEA region, with a broader global roll-out planned for 2026.
For Rhea and Showik Chakraborty, the launch of Chapter 2 Drip’s flagship is more than retail—it is a reclamation of narrative.
This capsule reflects Rowing Blazers’ continued commitment to blending heritage with modern culture—a hallmark of the brand’s design ethos.
Celebrating fifty years of transforming innovation into cultural icons, Oakley introduces “Artifacts From The Future,” a new era of inventions designed for tomorrow but available today.
Comprising 50 exclusive pieces across apparel and accessories, the collection blends the nostalgia of Disney fandom with the edginess of global streetwear.
The campaign, which goes live this week across Instagram, YouTube, OTT platforms and more, blends humour, style, and everyday relatability to highlight the benefits of the Smart Ring.
Taking the excitement up a notch, the launch includes a limited re-release of 20 pieces of the highly sought-after Casio Ring Watch—a collector's favorite that sold out within moments of its initial launch.
The limited-edition collection reflects on the journey of those who once believed in magic and now embody it in their everyday lives.
A standout feature of the collection is the oversized shirts adorned with dynamic manga art, combining graphic intensity with all-day comfort.
Known for its classic T-toe design and gum sole, the Palermo sneaker draws from football terrace culture while embracing contemporary style.
The newly launched range includes refrigerators in various capacities, from compact 48-litre models to spacious 230-litre options, with energy ratings ranging from 1-star to 5-star.
The new mattress range will be available for trial and purchase across Wooden Street’s 100+ retail outlets as well as major online marketplaces.
The move comes at a time when Formula 1 is seeing remarkable growth among younger audiences.
The new collection features a refined mix of statement chairs, plush sofas, multipurpose consoles, ambient lighting, and premium bedsheets by Yataş.
This exclusive line includes a variety of items such as notebooks, planners, artist-grade pencils, and a backpack—all featuring classic illustrations and quotes from the Peanuts gang.
As part of this partnership, Khan will be featured prominently across the brand’s digital, television, print, and in-store campaigns.
At the core of the launch are four distinct edits: Playful Paradox, Subtle State of Mind, Flag Collection, and The ENGYNE Fest.
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
The Red Chief show drew attention from influencers, fashion enthusiasts, and industry insiders, reflecting the brand’s increasing focus on design and innovation within the lifestyle space.
The newly launched collection introduces three exclusive models designed to meet the diverse needs of gamers and professionals who prioritize comfort and design.
The collections spotlight beloved characters Stitch and Remy, bringing their iconic worlds to life through inventive, fashion-forward pieces.
The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21.
The launch introduces seven special edition, high-performance PCs, each sporting custom designs inspired by iconic elements of the Minecraft universe.
Held at the iconic Kew Gardens in London, the event spotlighted the intersection of art, design, and wildlife conservation.
The newly launched Boomer Lollipop will be available in three vibrant flavours — Strawberry, Orange, and Watermelon — designed to reflect the dynamic, expressive spirit of today’s youth.
Fossil brings the legendary DC Super Hero to life through a curated line of watches, wallets, and jewelry that reflect the enduring legacy of Superman.
The collaboration goes beyond mobile screens, with Sting® x BGMI co-branded bottles hitting retail stores and e-commerce platforms across India.
In celebration of this high-profile association, Bisleri has introduced special limited-edition bottles that feature branding inspired by the action-packed film.
As of April 13, 2025, Oita Airport in Kunisaki, Oita Prefecture, has been temporarily renamed Oita Hello Kitty Airport in celebration of Expo 2025 in Osaka.
The revived XXHi silhouette stays true to its original 2006 design, while incorporating modern updates for comfort and wearability.
As part of the celebration, the poster and trailer of IFFI 2025 were officially launched.
The range has been carefully formulated to address common concerns such as tangling, dryness, and scalp sensitivity, while being free from toxins and harmful chemicals.
To elevate the launch, Sneaker LAB has also announced a special three-month initiative titled The Golden Wipe – A Ticket to Meet AB, which will run from May 16 until October.
The exclusive Twiddles x Barista product lineup will include Multigrain Bars, Energy Bites, and Nut Mixes, designed specifically to complement Barista’s signature coffee offerings.
A highlight of the drop is a limited-edition plush toy that captures Stitch in a signature pose from the new movie, available only at Primark.
In the film, the models are seen dressed in timeless black-and-white ensembles from the newly launched collection, moving to the infectious beat of Donna Summer’s 1977 classic “I Feel Love.”
The highlight of the collection is two distinct watches, each priced at $250 and accompanied by a signature Superman “S” shield lapel pin.
The show is currently in high-speed production and is scheduled for completion by the end of 2025.
Livpure is the first brand in India to embed maintenance services directly into its water purifiers, positioning itself as an innovator in the category.
To build anticipation ahead of Season 6, IndianOil UTT and JioStar will roll out pre-season coverage from May 12, offering fans exclusive insights into team strategies and player stories.
The launch was designed to bridge the gap between sneaker culture and high fashion, reinforcing ASICS’ growing commitment to its lifestyle-led SportStyle category.
The Monogram Collection offers a curated selection of styles suited for various needs and occasions.
With these additions, tonies continues its mission to promote screen-free, educational entertainment that supports cognitive and emotional development through the power of storytelling and music.
The boutique will also showcase a handpicked selection of meticulously crafted accessories, from premium writing instruments and elegant cufflinks to fine leather goods and apparel.
As part of its latest product push, Eureka Forbes has introduced the Forbes SmartClean Robotic Vacuum Cleaners, equipped with advanced AI-powered LiDAR technology.
The collaboration with Sanrio introduces bold and colorful apparel featuring fan-favorite characters Hello Kitty, Cinnamoroll, and Badtz-Maru.
As part of the collaboration, FanCode will work hand-in-hand with LALIGA to launch a multi-faceted promotional campaign aimed at increasing awareness and fan engagement in India.
The franchise is launching an all-new digital game titled Teletubbies: Custard Chaos in collaboration with Smobler, a next-gen gaming studio based in Singapore.
Each toy will be designed to challenge young minds, offering hands-on learning inspired by real-world science and engineering.
Each set in the lineup is inspired by iconic Hot Wheels designs, featuring precision details, customization options, and real metal components.
The Claire’s x Stitch collection features 35 specially designed products, each adorned with hand-drawn Stitch illustrations created exclusively for Claire’s.
Titled “19-20 ka nahi, 125 ka farak hai,” the campaign cleverly plays on a popular Hindi phrase to underscore the substantial upgrade offered by Philips’ latest innovation.
Loungefly has built a strong reputation for its collaborations with beloved entertainment, food, and lifestyle brands, consistently offering limited-edition items that quickly become cult favorites.
With FLIQS, Watcho is building a space where creators—especially those with original, regional, or unconventional narratives—can break through traditional barriers.
As part of this special launch, Barbie collaborated directly with Sui to ensure that the doll authentically reflects her unique style and persona.
Following the overwhelming response to its first pop-up in Gurgaon, the brand brings the Wizarding World to Bengaluru from May 1 to June 3, 2025.
From May 9 to 11, select Starbucks outlets across Delhi, Mumbai, and Bengaluru will offer customers a handcrafted dried flower bouquet along with a special keepsake — tokens designed to honour the nurturing presence of mothers.
Created in collaboration with fragrance innovator Nirvana Brands, the line includes five premium, genderless scents, each designed to evoke pivotal moments in the band’s storied history.
The new collection will span a wide range of magical offerings, including bath elixirs, essential body care products, face masks, lip balms, and themed accessories.
Minecraft continues to evolve into a global lifestyle brand, offering fans new and meaningful ways to engage with the world’s most popular sandbox game.
With Dreamers, the collaboration between Jaipur Rugs and Gurjeet Singh challenges conventions of both luxury and authorship.
This new edition pays homage to the enduring legacy of Exile on Main Street, widely regarded as one of the band’s most influential works.
To promote the new product, Vega has rolled out a fresh advertising campaign featuring its brand ambassador, Bollywood actress Ananya Panday.
With this move, the brand is positioning itself not only as a creator of stylish and functional accessories but also as a torchbearer of purpose-led fashion.
Scheduled for June 7 and 8, the event will be held at the DOME, SVP Stadium in Mumbai, aligning with the excitement of the 2025 NBA Finals.
A recent Uber-conducted survey among women riders across major metros revealed that 85 percent of respondents had skipped or cancelled night outings due to concerns about safety and transportation.
The collection integrates smart design and performance to support modern, on-the-go individuals.
The unveiling took place at a high-energy experiential event in Delhi-NCR, curated to reflect the spirit of the SportStyle line — a blend of performance, fashion, and self-expression.
In India, Scentzania’s entry begins with the launch of six flagship studios in top metro cities, including Mumbai, New Delhi, Bengaluru, and Hyderabad.
The limited-edition packs feature fan-favourite characters such as Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel.
These plush toys aim to deliver not only physical comfort but also a sense of emotional connection and well-being.
The announcement coincides with the launch of Paul & Shark’s Spring/Summer 2025 collection, with KL Rahul as its face.
Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.
The highlight of the collection—the designer scarf—features intricate illustrations inspired by the botanicals in Tanqueray gin, such as juniper berries, citrus, and herbs.
As part of the expansive development, Bharti Real Estate has earmarked 300,000 sq ft — approximately 10 percent of the total leasable area — specifically for a global entertainment park.
The exclusive experience was further elevated by the presence of 75 top creators from across New Delhi, who attended the event last evening.
With this partnership, Crocs aims to expand its cultural and consumer footprint in India by tapping into Rashmika’s pan-India appeal.
This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.
The collaboration comes alongside the relaunch of the brand’s flagship product, Comfort Blue, now upgraded with Smart Fresh Technology.
The collection includes easy-to-style pieces designed for a variety of summer moments—from laid-back brunches and beach outings to breezy evenings out.
With this acquisition, Redwolf’s co-founders — Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra — will now be part of The Souled Store team.
This marks a strategic milestone for Haier in its ongoing effort to combine sports and entertainment through its ‘Sport-o-Tainment’ approach.
The announcement comes as the brand introduces the world’s first Zero Oil Kitchen, a unique concept where food is prepared entirely without oil, cream, or butter.
The Ammarzo collection extends beyond sleepwear, featuring romantic luxury nightwear, bridal sleepwear, and loungewear.
Beyond its association with IPL teams, Bisleri has established hydration partnerships across a wide range of sports in India and the Middle East.
The set includes a full-sized serum, a mini version, and a pouch, all adorned with Tweety-themed designs.
The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience
With over 15 lakh happy customers, Zouk continues to grow online and offline, with exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon.
Danish furniture brand Sika Design has launched its latest collection at World Bazaar, India’s premier destination for luxury outdoor living.
Debuting in four neutral color combinations—cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver—the GEL-K1011 is crafted for both men and women and priced at Rs. 11,999.
As the brand’s Indian ambassador, Sanon will feature in a series of marketing campaigns across digital, print, and television formats.
The TURBOWPN continues to push the boundaries of sneaker design with its exaggerated proportions and statement-heavy look.
The company had previously introduced Frenchie X on platforms like Swiggy Instamart and Zepto.
The collection is set to roll out both online and across the brand’s physical stores, ensuring accessibility to consumers through all major retail and digital channels.
The campaign for the collection was executed by digital agency Social Beat, which adopted a phased and visually-led storytelling approach.
Looking ahead, Sun King is preparing to roll out a series of customer-focused campaigns, beginning with its participation at the upcoming South Asia Forum for Distributed Energy in New Delhi.
A distinctive element of the collection is the intricately crafted 3D peony, a central motif that showcases the designer’s detailed craftsmanship.
Comprising 236 meticulously designed pieces, the collection includes 107 necklace and earring sets, pendant and earring sets, and intricately crafted bangles.
To amplify its message, Bombay Shaving Company has released a thought-provoking short film titled “Where Do All the Razors Go?”, featuring Founder & CEO Shantanu Deshpande.
Coinciding with the T20 season, boAt has unveiled a new campaign titled ‘Real Se Bhi Clear’, designed to spotlight its Aavante Soundbar range.
The launch features Mickey Mouse integrated into Fossil’s Heritage design, showcasing a fresh interpretation of the iconic character.
The product has been designed and manufactured at the Victorinox Watch Competence Center in Delémont, Switzerland.
As part of this year-long collaboration, Rasha will feature in promotional campaigns for both upcoming devices.
Clients can choose from 13 leather colours to customize both the outer casing and the interior piece holder.
As part of the campaign rollout, the partnership will be activated across various digital channels, television commercials, and on-ground engagements during the IPL season.
A new television commercial featuring Pannu has also been released, positioning the product as a daily-use moisturiser suited for sun exposure and hydration.
Rinku Singh will play an active role in raising awareness about the importance of clean and effective supplements, particularly among aspiring and professional athletes.
The pilot utilizes Google Astra's multimodal capabilities to create a smartphone-based assistant that interprets in-store environments in real time.
The original track produced under Air.Wav features emerging Indian hip-hop artists RAK, Tienas, and Feni Fina, supported by producers Dhiraaj and 3BHK.
Every piece is a canvas—featuring vivid prints, intricate detailing, and sculptural, tactile elements—making each accessory an immersive artistic experience.
The official unveiling took place at Ancestry’s flagship store at Ambience Mall, Vasant Kunj on April 10, 2025.
The whisky has been released in two variants: one bottled at 50 percent ABV for the Indian market, and the other at 58.5 percent ABV for international distribution.
Campa has announced Ram Charan as its official brand ambassador.
This year’s Tirupati edition draws from the city’s temple architecture, the Tirumala Hills, and the imagery associated with Lord Balaji.
The new menu item is now available across 1,200+ KFC locations in India, as well as on the KFC app, website,.
The launch comes at a time when the Indian cooling market is projected to grow from Rs. 1,975 crore in 2025 to Rs. 6,905 crore by 2031.
The collaboration features KKR players Manish Pandey, Venkatesh Iyer, and Harshit Rana in a dynamic rap music video.
Appearing in her third campaign for the brand launching the collection, Ariana Grande undergoes a radiant transformation through dazzling crystal jewelry.
This marks a bold return to innovation for the brand, introducing its first new flavour in eight years.
Packed with advanced features and a sleek, modern design, KENT Sapphire stands out as a powerful combination of aesthetics and cutting-edge technology.
The collection merges bold colors with oversized silhouettes, graphic prints, and Y2K-inspired cuts—think cropped tops, singlets, oversized tees, and miniskirts.
With this collaboration, Hero aims to amplify its presence in international golf while backing two of the most promising young talents on the PGA Tour.
Using gold filigree petals, layered motifs, and hand-carved natural stones like mother-of-pearl and rose quartz, each piece captures the spirit of growth and transformation.
Debuting during Tata IPL 2025, this new line reflects a deeper narrative—one that fuses the precision of tailoring with the fluidity of fine art.
To mark the beginning of this exciting journey, bigbasket launched a hyperlocal digital campaign that captures the soul of Bengaluru.
The collection includes a variety of apparel such as T-shirts, polo shirts, shorts, joggers, shirts, and co-ord sets.
As part of its marketing strategy, Midea HVAC is rolling out a 360-degree campaign, "Yeh Air Conditioner Nahin, AI Conditioner Hai," featuring Rashmika Mandanna.
A spectacular 166-feet-long runway was set up at the iconic Mumbai landmark, where Vivienne Westwood unveiled a selection of Spring/Summer 2025 looks/
The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum.
Addressing orthopedic concerns, the mattress helps maintain spinal alignment, reduces pressure points, and minimizes sleep disturbances.
By introducing content in Hindi, Tamil, and Telugu, the brand aims to make Hello Kitty’s magical adventures more accessible and enjoyable for a wider audience.
What sets Rasayanam’s Omega-3 apart from conventional fish oil supplements is its 100 percent plant-based formulation, derived from marine algae.
Captured through a visually striking campaign, the collaboration embraces themes of authenticity, ambition, and cultural pride.
Kalki Koechlin captivated the audience with her effortless presence, embodying confidence, rebellion, and a fresh, new-age aesthetic.
This collaboration merges makeup artistry with elements from the beloved “Minecraft” universe, allowing fans to create looks inspired by the film.
The Rareism x TRESemmé collection features 20 sleek, sophisticated pieces crafted from luxurious fabrics in a bold color palette of classic black and metallic gold.
A significant highlight of the collection is Banaras brocade, reinterpreted with a modern sensibility and paired with Amit Aggarwal’s signature handwoven polymer.
The runway shined as Bollywood sensation Ishaan Khatter took center stage as the showstopper, captivating audiences with his dynamic presence.
To highlight the laptop’s versatility, ASUS has partnered with Bollywood star Tiger Shroff for a high-energy social media campaign.
As part of the association, Euro India Fresh Foods will introduce a series of fan engagement initiatives and giveaways.
To further engage fans, Mumbai Indians and Lattafa India will introduce an Exclusive Mumbai Indians x Lattafa Fragrance Collection, a limited-edition range inspired by the team’s resilience and power.
The newly launched products—Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani—are manufactured at the brand’s state-of-the-art aseptic packaging facility in Aurangabad.
The show also introduced Lakmē’s new 9 to 5 Hya-Matte range, a groundbreaking beauty innovation crafted for the unstoppable modern working woman.
The ‘Easy in Levi’s’ campaign introduces a new range of relaxed fits designed for comfort and self-expression.
The collaboration stems from the longstanding friendship between Salman Khan and Jacob & Co.’s founder, Jacob Arabo.
As part of this initiative, the brand introduces JOGA (Denim Yoga)—a groundbreaking concept that showcases the exceptional flexibility, stretch, and comfort of Savana Denim.
The event brought together an elite gathering of beauty editors, influencers, and skincare experts for an immersive experience.
Additionally, a promotional film will soon be released, capturing the fun and playfulness of Twister’s unique flavors.
Unveiled on the latest episode of The BarberShop podcast, hosted by Shantanu Deshpande, the launch generated significant excitement among audiences.
Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
Made with a fermented yeast protein blend, the wafer contains no palm oil and no added sugar, ensuring a guilt-free indulgence.
PUMA already enjoys a strong presence within the Premier League through its official partnership with reigning champions Manchester City.
The pop-up store showcases an extensive range of merchandise, including enchanting stationery, plush toys, house-themed accessories, and collectibles.
As part of this extended partnership, FanCode Shop has been appointed as the official jersey manufacturing partner for Rajasthan Royals.
Currently, Tata Soulfull No Maida Rusk has been launched in North, East, and Central India, with expansion plans for other regions soon.
Brand Concepts Ltd. will manage the design, manufacturing, and distribution of Juicy Couture's bags and accessories in India.
The partnership will feature various co-branded initiatives, exclusive fan engagement events, and in-stadium promotions, ensuring that TownBus snacks become an integral part of the RCB match experience.
Third Wave Coffee’s signature brews will be available at RCB’s home stadium, ensuring that every sip becomes part of the celebration.
This marks CSK’s first-ever official footwear partnership, giving Ludic an opportunity to engage with millions of passionate supporters and amplify its presence in the lifestyle space.
Developed under the ‘Make in India’ initiative, these laptops cater to professionals seeking powerful performance, advanced security, and seamless user experience.
This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh.
As Head of Global Business Development, Cheng will focus on identifying expansion prospects, forming strategic alliances, and leveraging new opportunities in key international markets.
The Peanuts collection will be available in over 150 Starbucks stores across India throughout April, coinciding with Starbucks’ Global Month of Good.
This initiative is an extension of the brand’s strong belief in corporate social responsibility (CSR), proving that fashion can be a powerful tool for change.
This exclusive range seamlessly merges fine jewelry with advanced horology, further cementing the brand’s reputation for artistry and precision.
As part of the integration, Flipkart SuperCoins users will enjoy exclusive offers on official merchandise from major sporting events and franchises available on FanCode Shop.
The project aims to transform everyday walls into vibrant murals that celebrate the region’s rich traditions, landscapes, and evolving cultural identities.
The 2025 LEGO Brand Days collection caters to a wide range of interests, offering something for every enthusiast.
This latest reissue pays homage to the era of digital-analog hybrids, capturing the essence of retro fashion while incorporating contemporary upgrades for today’s watch enthusiasts.
Through this collaboration, Livfast will energize the stadium experience, bringing the thrill of speed, power, and passion to fans.
As part of the partnership, ConfirmTkt’s brand logo will feature on the sleeve of RCB’s official and training jerseys, reinforcing its presence in the cricketing arena.
As part of this partnership, Bumrah will compete in Skechers Cricket footwear and feature in marketing campaigns for the brand’s performance and lifestyle collections.
The partnership reflects Havells’ commitment to delivering innovative, trusted, and stylish solutions for modern homes.
The campaign features renowned artists Kabir Cafe, EPR Iyer, Madhur Sharma, and Raghu Dixit, who have created tracks that integrate real-set production techniques for an immersive visual experience.
The campaign, launched ahead of the peak summer season, highlights the elegance, comfort, and versatility of UNIQLO’s Premium Linen Collection.
This collaboration brings together culinary expertise and cutting-edge technology to offer home cooks and professional chefs a superior cooking experience.
At the heart of this collection, delicate rose-cut diamonds exude a soft, luminous glow akin to aged oil paints, casting a poetic brilliance with every movement.
For the upcoming season, Havmor will roll out cricket-themed campaigns, fostering a deeper connection with both cricket and ice cream enthusiasts.
This initiative marks a historic moment for the brand, as it redesigns both its biscuit and packaging for the first time ever, reinforcing its long-standing philosophy of "Do More. Be More."
Elevating the festival experience, H&M curated intimate acoustic performances by renowned artists Lisa Mishra and Kayan (Live).
Coinciding with the launch of this vibrant collection, Siddhartha Bansal also introduces his flagship store at The Dhanmill, New Delhi.
The campaign showcases the power of traditional Ubtan, enriched with Turmeric and Saffron, highlighting its tan-removal properties and ability to restore natural skin glow.
While working with an audio giant like Bose could be seen as a challenge for an Indian brand, Khatri acknowledged that Noise had to undergo rigorous testing to meet the highest standards.
Through a compelling video, the campaign showcases the journeys of women from different walks of life, highlighting their unwavering strength as they stride forward with confidence.
The dinnerware in this collection is built for longevity, offering superior resistance to chipping, scratching, and breakage.
The festival will feature four dynamic stages, with Corona taking over the main stage—renamed the Corona Sunsets Stage.
Kohler has developed the Radiance Shoulder Shower to provide a luxurious showering experience without the inconvenience of wet hair or the need for shower caps.
The partnership with IGP aims to add a touch of joy to Women's Day celebrations, making every woman feel valued and recognized for her contributions in everyday life.
Shinchan’s growing popularity in India has been fueled by Sony YAY!, which has been airing new episodes and movies in multiple Indian languages since 2024.
Beyond timepieces, the collection extends to Minecraft-inspired wallets, which incorporate the game’s iconic textures and details.
Just weeks after this announcement, Lifebuoy launched its first advertisement under the new skin protection positioning, featuring Bollywood superstar Shah Rukh Khan.
At the heart of the campaign is a playful yet impactful film featuring "Mr. Sun," a dominant presence that often forces people to retreat into the shade.
Crafted with both style and functionality in mind, Ring Watches feature a sleek, readable dial that ensures timekeeping remains effortless and elegant.
From dancing at the Sangeet and leading the Baraat to seamlessly managing bridesmaid duties, this collection ensures style without compromise.
To commemorate this partnership and celebrate its fifth anniversary, Fable & Mane is set to launch a major campaign in April, starring Kareena Kapoor Khan.
The campaign featuring Karan Aujla launches today, marking the start of a comprehensive promotional initiative spanning digital platforms, outdoor activations, and retail outlets.
Cadiveu’s Hair Lamination technology goes beyond conventional smoothing treatments by delivering multi-dimensional benefits that improve both the look and health of the hair.
Haldiram’s is introducing a new variant—Coconut Dry Fruit Gujiya—offering a rich, flavorful experience with a delightful blend of coconut and dry fruits.
The collection introduces a series of limited-edition statement pieces, meticulously crafted to push the boundaries of textures, materials, and sculptural forms.
On April 1, 2024, HYPHEN’s social media team jokingly announced a mango-flavored lip balm, only to be met with an overwhelming consumer response requesting the product for real.
Transitions GEN S introduces a trio of innovative features that redefine optical performance.
Drawing inspiration from sunlit escapes, breezy evenings, and the charm of relaxed luxury, this collection seamlessly blends comfort with class.
Operating in more than 80 countries, including India, the U.S., U.K., Europe, the Middle East, and the Far East, the company is committed to delivering superior-quality food products.
The campaign emphasizes breaking barriers in sports and beyond, advocating for women's right to engage in sports on their own terms.
The standout piece in the collection is the Novablast 5 Limited-Edition Running Shoe, featuring FF BLAST™ PLUS cushioning technology for enhanced bounce and responsiveness.
Crafted from the finest Italian leather, the Rosso Weave Collection features a meticulously curated range of Loafers, Moccasins, Monk Straps, and Slippers.
This collaboration is particularly significant as both brands are helmed by women entrepreneurs committed to empowering women through design and craftsmanship.
Featuring dawn-like pearls, paradise-green aquamarines, and reimagined Kundan work, each piece symbolizes warmth, affection, and the nurturing energy of self-worth.
The entire Wellosophy Skincare range carries The Vegan Society certification and contains up to 97 percent natural-origin ingredients.
The Toad III Plus collection features three visually stunning variants, each showcasing Van Gogh’s signature vibrant brushwork.
By combining FanCraze’s licensed ICC products with STAN’s interactive features, the partnership introduces a new era of digital engagement for cricket enthusiasts.
The debut collection under the Heritage Line, Artisans of Jaipur, pays tribute to the centuries-old craft of block printing.
The brand combines modern aesthetics with premium materials such as aluminium, teak wood, and weather-resistant fabrics, ensuring long-lasting beauty and functionality across various climates.
Designed to immerse travelers in the enchanting world of Hogwarts, the pop-up met with an overwhelming response from fans of all ages.
Scheduled to kick off on March 1, the Myntra Birthday Blast promises fashion deals, exclusive return gifts, and surprises for shoppers.
Conceptualized and executed in collaboration with McCann Content Studio India, part of McCann Worldgroup, this pioneering campaign exemplifies Mohey’s forward-thinking approach to marketing.
Stationed at Nehru Science Centre until March 2, 2025, the Fantasy Spaceship offers an immersive experience where children can bring their artistic visions to life.
The winning designs will be transformed into exclusive fashion pieces and sold at JACK & JONES JUNIOR and VERO MODA GIRL stores, both in-store and online.
At the heart of the campaign is rising star Pratibha Ranta, who effortlessly blends nostalgia and modern flair as she reimagines the cult-favorite song.
Enriched with triple oat extract and avocado oil, this paediatrician-recommended gel cream provides 24-hour hydration, absorbing quickly without leaving any sticky residue.
To bring this vision to life, a team of over 12 creators, including photojournalists and photographers, traversed the festival, seeking out intimate moments rather than grand spectacles.
Beyond exploring skincare products, visitors can participate in expert-led skincare workshops that focus on seasonal skincare, mindful beauty, and facial massage techniques.
The collaboration will see CakeZone introduce a special range of cakes and single-serve desserts, while Olio Pizza will launch the Motu Patlu Kids Meal featuring collectible add-ons.
To make this collection even more special, D’Decor is introducing exclusive wedding season offers, allowing customers to indulge in luxury at attractive prices.
As the first B Corp-certified business to partner with the team, ELEMIS aims to bring its sustainability standards to a global platform.
To mark this launch, the brand has collaborated with folk metal band Bloodywood and indie artist Rashmeet Kaur.
Crafted with precision, the collection features over eighty meticulously designed pieces, including T-shirts, polos, shirts, denim jackets, and jeans.
This latest addition to Philips' personal grooming range allows users to achieve salon-quality hair at home without compromising hair health.
Held on February 15 at Bandra Fort, Mumbai, the event began with a 2-km sunset run, setting the stage for participants to engage with like-minded individuals in a natural, high-energy environment.
With Shah Rukh Khan representing the brand, Elan is poised to redefine the standards of high-end real estate, bringing unparalleled elegance and grandeur to the sector.
ASICS’ athlete Harmanjot Singh emerged victorious in the Half Marathon, further elevating the significance of this historic event.
This special edition sneaker marks Brain Dead’s 10-year anniversary and showcases a bold, chaotic fusion of patterns and prints, staying true to the brand’s distinctive artistic approach.
The video, created by White Rivers Media, narrates the significance of Maha Kumbh, tracing its origins and its relevance in contemporary times.
Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
The new range aims to redefine urban and commercial landscapes with contemporary aesthetics and high-performance materials.
The campaign showcased diverse users—including students, officegoers, and small business owners—riding the Luna with pride, cementing its reputation as a trusted and aspirational vehicle.
To mark this collaboration, DailyObjects has introduced a playful campaign film crafted by Propaganda, a creative agency founded by Mohamed Rizwan.
Having previously collaborated with brands like Svami and Budweiser, the brand continues to position itself at the forefront of fashion, culture, and lifestyle experiences.
The campaign also featured shade-matching sessions and live product demonstrations, allowing customers to experience TIRTIR’s offerings firsthand.
Ahead of the main event, the excitement begins with the Pokémon Carnival, running from 27th February to 1st March.
Featuring Kriti Sanon, the campaign celebrates self-expression, encouraging people to embrace fashion, dance, or even everyday moments on their own terms.
To introduce the range, NIVEA released an engaging TVC featuring Samantha Ruth Prabhu, showcasing her daily skincare routine with the brand.
This collector’s edition gift set includes both a sustainably tanned natural leather strap and a double-layer slip-thru fabric strap, offering two distinct looks.
At Bharat Tex 2025, the brand showcased its signature collection, ‘Bloom in Garden,’ a stunning tribute to elegance, craftsmanship, and contemporary fashion.
This historic collaboration makes Solitario the first lab-grown diamond brand to associate with the world’s biggest women’s cricket tournament.
Developed in collaboration with Single.id, the cross-reward program identifier by Enigmatic Smile, the ‘DHONI’ app grants users access to Single.id’s vast retail network.
The collaboration unfolds in a three-part video series, where Passi embraces a lighthearted kitchen experiment, allowing Veeba’s signature sauces to take center stage.
From statement shirts and power silhouettes to elegant dresses and versatile co-ords, the collection strikes a balance between sophistication and ease.
Milind Soman has gained widespread recognition for his achievements, including a Limca Book of Records feat for running 1,500 kilometers and participating in prestigious global endurance events such as Ironman and Ultrarun.
This partnership has driven a ~10 percent market share increase in the Rs. 1,500- Rs. 2,000 TWS segment, further cementing Boult’s leadership in the competitive audio space.
Rooted in the brand’s commitment to excellence, this new collection is designed for individuals who appreciate refined details and a timeless sense of style.
Led by a team of expert trainers, the sessions catered to runners of all levels, from beginners to seasoned professionals.
The film concludes with the empowering message: "When you move your way, the world moves with you. Campus, Move Your Way!"
The campaign, conceptualized by VML, will be amplified through a 360-degree strategy, spanning television, digital platforms, and retail activations.
The campaign is complemented by revamped packaging designed to provide transparency, convenience, and confidence to consumers at the point of purchase.
To commemorate this milestone, Superdry has launched the "It’s Iconic, It’s Osaka 6" campaign, offering a fresh take on this legendary collection for today’s fashion enthusiasts.
As part of this collaboration, Sharvari will headline Sprite’s latest campaign, "Sprite, Thand Rakh," which aligns with the brand’s signature messaging of staying cool in all situations.
Conceptualized by Double Barrel Communications, the series of films step away from traditional makeup glamorization. Instead, they portray beauty as fun, effortless, and refreshingly real.
This collaboration not only emphasizes Dubai’s leadership in luxury fashion but also underscores the city’s commitment to setting trends and shaping the future of fashion.
The collection features a variety of footwear options, including Bubblegummers, Floatz, and North Star, catering to all age groups.
With the tagline “Too Bare To Care,” the campaign emphasizes the watch’s unique design and celebrates individuals who aren’t afraid to show their true selves.
The film is paired with a reimagined version of "I’m Sticking With You" by musician and producer James Blake, capturing the essence of The Velvet Underground's classic song.
Whether you’re a devoted Hello Kitty fan or simply looking to add a playful twist to your style, these press-on nails will instantly elevate your look and let your nails shine as bright as your personality.
The range includes shoulder bags, micro bags, and heart-shaped designs, available in striking red and classic black hues.
Hershey India has launched a series of six short films that showcase love in its simplest yet most profound forms—whether it’s checking in on someone, sharing a quiet moment, or simply being there.
Taking the experience a step further, Bold Care has also placed Polaroid cameras at every SOCIAL outlet, allowing couples to capture their special moments.
The campaign serves as a gentle reminder that love isn’t limited to grand gestures—it can be as simple as checking in on a friend, appreciating a colleague, or showing kindness to strangers.
At the heart of this collaboration is the striking ‘Flaming Hearts’ print, sourced from Dhruv Kapoor’s design archives.
Through her poised yet lighthearted interpretation, Zeenat Aman reinforces the idea that true style, confidence, and individuality are timeless.
The campaign positions the drink as a refreshing companion for everyday moments, emphasizing its real orange juice with pulp.
With these partnerships, Archies continues to redefine the art of expressing love, ensuring that Valentine’s Day is filled with cherished memories, thoughtful gestures, and heartfelt connections.
With over 300 styles across categories like jeans, t-shirts, shorts, and trousers, JACK & JONES ensures that customers can skip last-minute mall runs or frantic searches through their wardrobes.
Recognized for his resilience and never-give-up attitude, Rishabh Pant has cemented his place as one of Indian cricket’s most dynamic players, admired by fans across generations.
Cetaphil promotes self-confidence and positivity with its #CHOOSEYOURBRIGHTSIDE campaign, inspiring people to celebrate their natural beauty.
To amplify the campaign’s reach, Bombay Shaving Company has adopted a fresh strategy this year, engaging younger audiences through platforms like Snapchat and collaborating with Gen Z influencers who share their personal experiences.
The campaign spotlights Zepto’s extensive collection of gifts, ensuring a seamless and thoughtful gifting experience for couples.
India’s toy market, valued at $1.5 billion in 2022, is projected to double to $3 billion by 2028, growing at a 12.2 percent CAGR.
The collaboration will allow Indian consumers to own pieces inspired by The Met’s unparalleled collection of 1.5 million works of art, merging history with contemporary design.
Positioned as an audio-first platform, Velvet curates engaging, cinematic, and imaginative audio content, predominantly in Hindi, with plans to introduce content in English and other Indian regional languages soon.
The lineup, featuring brands such as AXOR, Bata, Being Human, LEGO, The Souled Store, TVS NTORQ, Welspun, and more, spans across apparel, accessories, footwear, home essentials, and two-wheelers.
With Peppa Pig being a favorite among young audiences worldwide, this latest launch is expected to be a hit with both children and parents.
The video features Arjun attempting to focus on his workout while surrounded by distractions—heavy breathing, whispered sweet nothings, and balloons bursting. The chaos nearly gets to him.
Running from 7th February to 16th February 2025, the campaign aims to bring moviegoers closer by helping them discover their unique love language through the world of cinema.
Spinner is crafted to deliver premium hydration with three refreshing flavors—Lemon, Orange, and Nitro Blue—offering an energizing and thirst-quenching experience.
This multitasking product seamlessly blends the radiance of a highlighter with the warmth of a blush, offering a golden, lit-from-within glow that lasts up to 12 hours.
At the heart of the campaign is the launch of the MARS Love Track Velvet Lip Tint, a hydrating formula available in six exclusive shades, each inspired by the emotions of a love story.
As part of the campaign, Shoppers Stop has introduced several engaging initiatives to make the celebration more special.
To enhance the gifting experience, the brand is offering up to 30 percent off on diamond jewellery across all Reliance Jewels showrooms until February 16, 2025.
The campaign highlights the bond between the duo while promoting the brand’s latest haircare solution for oily scalps—the L’Oréal Paris Hyaluron Pure Shampoo.
The collection features vibrant surface designs and playful silhouettes, maintaining the luxurious feel of couture craftsmanship.
The event featured the unveiling of CHOSEN’s new logo by legendary music composer A.R. Rahman, symbolizing longevity, sustainability, and future-driven innovation.
The brand made its debut in Chicago, a key market that serves as the gateway for its global expansion, with an exclusive invite-only event.
The collection will be available exclusively on A47.in starting February 7, 2025, giving fans an opportunity to own a piece of cinematic history ahead of the film’s release.
Renowned for its unique fusion of high-energy performances and the spirit of the open road, the Riders Music Festival will feature an exciting array of activities.
Crocs, known for its innovative and fun footwear, is adding a playful twist to this year's Valentine’s Day with a new campaign featuring Bollywood legend Jackie Shroff and Gen Z favorite Orhan Awatramani (Orry).
Badshah, one of India’s biggest rap stars, has teamed up with Pokémon for his latest music video, Imma Be Your Pokémon.
Bringing the catchy tagline “Aur Kuch Nahi Mangta, Sirf Fanta Mangta” to life, the campaign film takes a fun and quirky approach to indulgence.
This limited-edition choco biscuit offers a delightful fusion of nostalgia and indulgence, allowing fans to celebrate their love for the wizarding world in a delicious new way.
The campaign aims to combat drug abuse among Indian youth, encouraging them to embrace sports and a healthier lifestyle.
In addition to live streaming, Astroyogi is introducing certified authentic spiritual products such as specially curated prasad boxes, Sangam Jal, and facilitating chadhawa offerings for remote devotees.
The newly revamped platform will feature EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company.
The collaboration was facilitated by WRM, which focused on building a connection between culture and commerce to create a meaningful impact.
This year, however, Cadbury 5Star aims to make this the "last Valentine’s Day ever" by enlisting an unexpected ally—uncles.
Adding to the excitement, actor, and trendsetter Ayesha Kanga is set to make a special appearance at the pop-up on February 1st.
By integrating Barbie, Kiddopia aims to provide young learners with a dynamic and interactive educational experience, making foundational concepts more appealing and enjoyable.
The campaign is brought to life through an exciting collaboration with Alaya F, a Gen Z icon who perfectly embodies the spirit of the generation—fearless, expressive, and unapologetically authentic.
Designed for both men and women, the collection features a stylish and vibrant lineup, including women’s round-neck t-shirts, polo t-shirts, tank tops, leggings, and cycling shorts.
The campaign, conceptualized by the Team Laird agency, brings Mert and Marcus’ distinct aesthetic to life through stunning visuals.
The product line emphasizes ergonomic design, sustainability, and longevity, ensuring both style and comfort.
The company plans to open 25 more exclusive Carlton stores within the next six months, further solidifying the brand’s foothold in the premium luggage market.
This year’s collaboration introduces a range of exciting limited-time menu items that combine Tim Hortons' signature flavors with the distinct caramelized taste of Biscoff.
As part of the collaboration, Sharvari will actively promote Wellbeing Nutrition’s sports performance products alongside its daily wellness essentials.
Marking the 10th edition of the prestigious marathon, the merchandise was launched digitally, offering a first look at the official race day apparel and footwear for the event scheduled on February 23, 2025.
From football to basketball and cycling, the 21-second video captures people finding their preferred forms of exercise, accompanied by energetic beats and motivational messages.
At the heart of the “Night Done Right” campaign are three hero products that work in harmony to restore and revitalize the skin overnight.
The Hyderabad Superstars will be led by experienced coach Jonny Andrews, who has been associated with Pickleball since 2016.
The iconic brand has re-entered the Indian market with the opening of an exclusive 3000 sq ft showroom within Creaticity’s ecosystem.
Bringing a fresh perspective as a leading voice from the Global South, Aishwarya sees her role in the eSC as an opportunity to merge sustainability with high-performance racing.
Limited to just 500 pieces, this final evolution of Giorgio Galli’s iconic S series redefines sophistication, blending contemporary design with exceptional durability.
Featuring a diverse range of olfactive notes—from fresh florals to deep woody scents—the collection offers signature fragrances for both men and women.
Over the past two years, the program has successfully recycled more than 40,000 kilograms of plastic waste, demonstrating how collective efforts can drive substantial environmental change.
Showcasing the brilliance of clear crystals and delicate crystal pearls, the collection includes bracelets, earrings, a whimsical tiara, and a statement heart pendant.
As part of this extended partnership, Jimmy Shergill will feature in upcoming campaigns for HMD’s feature phone range across multiple platforms.
The Marvel HQ: Kids Super Hero Fun watch app offers engaging features to entertain children while encouraging creativity and physical activity.
Dedicated to Grandmaster Gukesh, the rising star of the chess world, this creation celebrates his extraordinary talent and inspiration.
Scheduled to take place from January 28 to February 14, 2025, the National Games will see participation from over 10,000 athletes, officials, and coaches, including more than 4,500 women athletes, competing across 30+ categories and 45+ events.
In the ad, Shahid Kapoor is seen interacting with various U&i products, showcasing their advanced functionality and sleek designs.
The ad showcases Johar and Panday in a moment of simplicity, relishing crispy pakode made with Rajdhani Besan.
The campaign, featuring Bollywood star Alia Bhatt as the brand ambassador, celebrates the timeless appeal of solitaires and highlights their emotional significance in life’s precious moments.
An extension of Amala Earth’s ‘Vocal for Local’ movement, the campaign emphasizes the value of India’s traditional crafts, ancient wisdom, and artisanal practices in contemporary living spaces.
Fans can also join the "Taste Twist" Sweepstakes through the "Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie."
The TVC portrays Dhoni’s resilience and mirrors Livfast’s reliability, focusing on how the smart inverter ensures uninterrupted power during critical moments.
Their latest collaboration features a rap video infused with Baba Sehgal’s trademark humor and clever lyrics, aiming to tackle the emotional challenges associated with hair loss and inspire men to take timely action.
Samsung’s latest flagship smartphone series, the Galaxy S25, has sparked extensive debate among tech enthusiasts and consumers, with its marketing strategy facing criticism for its heavy emphasis on Google's AI capabilities.
CamPure Targets Urban Audiences with Republic Day Billboard Campaign
o complement the campaign, Mia by Tanishq has introduced the Cupid Edit 3.0, a Valentine’s Day collection featuring around 40 exquisitely designed jewelry pieces.
The collection offers a delightful selection of sweaters, pajamas, and ultra-soft touch T-shirts, all designed for maximum comfort and style.
The campaign emphasizes key features of Taneira sarees, including the Silk Mark certification for pure silk and the handcrafted designs that celebrate Indian artistry.
The Noise Airwave Max 5 headphones combine state-of-the-art technology with an ergonomic design to provide an unmatched listening experience.
The #SwitchToSofter campaign highlights the need for informed decision-making when it comes to choosing baby care products.
The Stella collection takes inspiration from the radiant stars that light up the sky, and each piece is carefully crafted to capture their brilliance.
Both Sameera and Mira are celebrated for their unique parenting styles, and the film showcases how they approach snack time with a blend of enjoyment and care, something many parents today can relate to.
The Ezhuthola stage will host celebrated authors, poets, and thinkers, providing a platform for discussions and ideas that reflect the enduring impact of literature.
Dilli Dillwale features a formidable lineup of eight world-class athletes from around the globe, with an impressive collective tally of 60 gold medals in international competitions.
The showcase is scheduled for February 6, 2025, at the renowned Sony Hall in Manhattan.
The collaboration captures the spirit of Mumbai by highlighting the unique characteristics of its neighborhoods.
The campaign’s centerpiece is a witty video that follows a quirky tour guide attempting to convince viewers that boAt’s factory is located in China.
The range includes a first-of-its-kind yellow Oreo cookie in India, featuring 16 unique Pokémon designs, making it a collector’s delight.
A range of Bosch appliances, including hobs, ovens, dishwashers, and refrigerators, will feature prominently on the show.
In the ad, Katrina Kaif steps into the role of a close friend to a young bride, exuding a blend of protective affection and graceful camaraderie.
The campaign takes a fresh spin by showcasing the comfort and versatility of Ludic’s sliders through a light-hearted exchange between a customer and a sales staff.
The Gourmet Nachos come in unique variations like Spinach Crisps, Beetroot Crisps, and Quinoa Crisps, made with natural ingredients and seasoned to perfection.
Aerome's signature scent, Amber Trail, has been designed to embody MG's timeless sophistication and premium ethos, enhancing the ambiance of MG showrooms and service centers.
Conceptualized by 82.5 Communications, the campaign emphasizes Havells' commitment to providing efficient and stylish grooming solutions that help consumers refine their personal style.
The collaboration was showcased through an exclusive Instagram reel titled "Flourish Your Space, Flourish Your Life."
The event, held on Saturday, January 18, at the iconic UB City in Bangalore, was a stunning showcase of style, artistry, and innovation.
Set against contrasting backdrops of rugged quarries and bustling cityscapes, the campaign features Kartik Aaryan showcasing the Brezza's versatility and dynamic performance.
The collection, which marks a first for the designer in the world of jewelry, includes a wide array of pieces, from traditional haars to modern chokers and haslis.
vailable in three exciting variants—Peptide, Café Mocha, and Sugar Delight—the range combines long-lasting hydration with high-performance active ingredients.
Visitors will have access to a wide variety of beverages, including Coca-Cola, Thums Up, Sprite, Maaza, Fanta, Kinley, Minute Maid, and Charged.
The collection is crafted with 92.5 percent certified sterling silver to ensure both quality and safety.
The centerpiece of the collection, the Moko x Naruto Transit Backpack, is designed with elements inspired by manga artistry.
The popular brand set up food stalls offering a variety of flavorful dishes, making this grand event even more special.
This innovative showroom, designed at a cost exceeding Rs. 18 crore, is set to bring Goldmedal’s extensive product range closer to customers across the country.
The World Pickleball League will take place from January 24th to February 2nd at the prestigious CCI Mumbai.
In an unprecedented move, the National Games will feature a fully sustainable beverage solution, alongside several other eco-conscious initiatives.
Known for its innovative, high-quality products, Nykaa Cosmetics has become synonymous with playful, high-performance cosmetics designed to inspire self-expression.
The initiative comprises two key films focusing on makeup and skincare, each highlighting Myntra Beauty’s commitment to simplifying beauty discovery.
Jaypore, Aditya Birla Fashion and Retail Limited’s leading artisanal lifestyle brand, has announced a partnership with Shobitam, a prominent D2C ethnic fashion brand.
Reise Moto’s offerings are meticulously designed to meet the needs of Indian riders across diverse terrains and climates.
Amazon Prime Video India has taken an innovative approach to promote the series by humorously “unwelcoming” Hathi Ram to Nagaland.
Known for its strong presence with over 160 showrooms across India, Senco Gold & Diamonds is expanding its footprint beyond West Bengal.
The Maha Kumbh Mela 2025 is anticipated to welcome approximately 400 million devotees, making it one of the largest spiritual gatherings in the world.
To commemorate this momentous occasion, Coca-Cola India has launched a special Maha Kumbh edition packaging for select beverages, celebrating India’s rich cultural heritage.
CHUK will supply its compostable tableware, made from bagasse, exclusively to restaurants participating in government programs during one of the world’s largest religious gatherings.
The centerpiece of the campaign was an advanced, tech-enabled heater installation at Cyber Hub, Gurugram.
Located at Raghuvanshi Mills, Lower Parel, this vibrant new destination spans 11,000 sq. ft. and offers an unparalleled experience for children up to 9 years old.
From statement bridal sets and elegant rings to delicate earrings, versatile bangles, and grand necklaces, Reliance Jewels ensures there’s something for everyone.
With their impressive online following—Sana Makbul boasts 2.4 million followers and Khanzaadi has 1 million—both celebrities have brought added influence to the campaign.
The collaboration between GUESS Inc. and Tata CLiQ is a significant milestone for both brands as they strive to bring trendy, high-quality denim to the Indian market.
Currently, Lemon Salons boasts 10 outlets across Mumbai and plans to expand by opening five more stores by the end of 2025, with potential expansion beyond Mumbai.
The brand film masterfully intertwines elements of fantasy and reality, reflecting Innisfree’s dedication to environmental sustainability.
"Rivayat" offers an eclectic mix of signature cocktail and evening wear, casual brunch ensembles, and resort wear.
The campaign is set to be showcased across print, digital platforms, and General Entertainment Channels (GECs) in multiple regional languages, reaffirming the brand's commitment to celebrating India’s cultural heritage.
The partnership debuted with the world premiere of Meanwhile, Elsewhere, a production by Darpana’s Artistic Director, Yadavan Chandran.
The partnership will debut at the India Open 2025 in New Delhi, setting the stage for a dynamic collaboration that will shape the future of badminton in India.
The video features the talented dancers showcasing pieces from The Bear House’s versatile smart-casual collection, which includes shirts, polos, jackets, t-shirts, and shackets.
Recently, BigMuscles Nutrition also launched the Hustle Banaye Muscles campaign, which spotlighted women actively pursuing fitness goals and taking control of their health.
This exciting partnership is complemented by the launch of a captivating new campaign titled ‘Kya Baat Hain,’ which showcases Vaani Kapoor and aims to further cement the brand’s presence in the competitive tiles market.
The ISPL Season 2 Auction, held on December 11, 2024, in Mumbai, featured intense bidding among six teams, signing 96 players for a combined total of over Rs. 5.54 crore.
The inaugural season is set to kick off on January 24, 2025, promising an electrifying blend of sports and entertainment.
The promotional campaign is now live across Ospree Duty Free’s stores in key cities, including Mumbai, Lucknow, Jaipur, Amritsar, and Ahmedabad.
The collection boasts a wide range of stunning nail designs, each perfect for various moods and occasions.
Marking the company’s first major initiative of 2025, the “Unhustle Fitness” campaign addresses the growing consumer demand for sports nutrition products that support sustainable fitness journeys.
Organized by the Super Car Club Garage (SCCG), this landmark event will take place from January 10 to 12, 2025, at JK Gram in Thane.
To mark this milestone, Louis Vuitton and Murakami have enlisted Zendaya as the face of the campaign.
The fabric, crafted from a luxurious blend of 40 percent cotton and 60 percent linen, combines durability with a refined texture, making it ideal for versatile applications.
The rebranding reflects a shift in consumer preferences, with modern men prioritizing skin health, individuality, and confidence over traditional grooming narratives.
As a co-sponsor of MTV Roadies Double Cross, Avvatar India brings its ethos of performance, strength, and determination to the show.
Participants also received complimentary sunscreen samples and kits, reinforcing HYPHEN's commitment to promoting holistic well-being and skin care.
The campaign emphasizes Tide’s Ultra Oxi Boost Power PODS as the ultimate solution for tackling even the most challenging stains, both within the MCU and in real life.
This announcement comes just one day before the highly anticipated launch of the POCO X7 series, set for January 9 at 5:30 PM.
This launch coincides with the 30th anniversary of The Lion King, a beloved classic that has captured the hearts of Indian audiences for decades.
Founded in the United States, Obagi Medical is celebrated for its clinically proven solutions addressing various skin concerns such as aging, hyperpigmentation, and uneven skin tone.
As the Hockey India League makes its comeback after a seven-year hiatus, the franchise has also made key appointments, including legendary Indian goalkeeper PR Sreejesh as Director of Hockey.
The latest campaign, featuring Karisma Kapoor, speaks directly to women who face societal pressures to meet unrealistic standards.
Explore By Industry
Copyright © 2009 - 2026 License India.