Search - Indian Retailer

VAHDAM India Makes UK Retail Debut WITH 400 Holland and Barrett Stores
- By - Indian Retailer Bureau
- Jun 29, 2022 / 5 MIN READ
Fit AF Launches Product Portfolio of Whey Protein to Indianise the Health and Fitness Industry
- By - Indian Retailer Bureau
- Jun 29, 2022 / 2 MIN READ
Hansgrohe Expands Product Portfolio, Unveils Personalizes Bathroom Space with 'Finoris Faucet Range'
- By - Indian Retailer Bureau
- Jun 29, 2022 / 4 MIN READ
Indic Inspirations Brings New-Age E-commerce and Phygital Shopping Experience
- By - Indian Retailer Bureau
- Jun 29, 2022 / 8 MIN READ
Isha Ambani Set to be Named Chair of Reliance Retail
- By - Indian Retailer Bureau
- Jun 29, 2022 / 8 MIN READ
VC Firm Bertelsmann Eyes to Invest $500 mn in Indian Startups
- By - Indian Retailer Bureau
- Jun 29, 2022 / 4 MIN READ
adidas Expands Offline Presence, Opens its Largest Stores in Bengaluru
- By - Indian Retailer Bureau
- Jun 29, 2022 / 5 MIN READ
IKEA to Expand Offline Presence, Eyes to Open?its Second City Store in Mumbai?
- By - Indian Retailer Bureau
- Jun 29, 2022 / 4 MIN READ
TCL Aims 7 pc Share of Indian TV Market this Year, Eyes to Enter Refrigeration Segment Next Year
- By - Indian Retailer Bureau
- Jun 29, 2022 / 5 MIN READ
L'Oreal India Once Again Launches Lancome in India
- By - Indian Retailer Bureau
- Jun 29, 2022 / 4 MIN READ
Bajaj Consumer Care Eyes to Expand Almond Drops Portfolio
- By - Indian Retailer Bureau
- Jun 29, 2022 / 4 MIN READ
TTK Prestige Acquires 40 pc Stake in Ultrafresh Modular Solutions
- By - Indian Retailer Bureau
- Jun 29, 2022 / 3 MIN READ
How Clensta is Using the Waterless Tech to Take Personal Care Industry by Storm
- By - Charu Lamba
- Jun 29, 2022 / 10 MIN READ
Santoor Becomes Rs 2,300 cr Brand, Wipro Consumer FY22 Turnover at Rs 8,634 cr
- By - Indian Retailer Bureau
- Jun 29, 2022 / 5 MIN READ
Ethical Sustainability, Authentic Beauty and Technology Innovations are the Key Drivers of Change Across the Beauty Industry
- By - Indian Retailer Bureau
- Jun 29, 2022 / 6 MIN READ
How Insights-Led Engagement Strategy Helps in a Delightful Customer Journey
- By - Indian Retailer Bureau
- Jun 29, 2022 / 6 MIN READ
Over Half Of Retail Spend Worldwide Expected To Be Online As Consumers Learn To Live With Covid-19
- By - Indian Retailer Bureau
- Jun 29, 2022 / 8 MIN READ
Indian Direct Selling Industry Crosses $3.25 bn in Retail Sales, Ranks 12th Globally
- By - Indian Retailer Bureau
- Jun 29, 2022 / 4 MIN READ
Building an Ecosystem Conducive to the Expansion of MSMEs in India
- By - Guest Author
- Jun 29, 2022 / 6 MIN READ
Ethnix by Raymond Expands Offline Presence, Opens New Store in Delhi
- By - Indian Retailer Bureau
- Jun 28, 2022 / 5 MIN READ
Parle G Expands Product Portfolio, Launches Oats-Berries and Cinnamon Biscuits
- By - Indian Retailer Bureau
- Jun 28, 2022 / 5 MIN READ
Myntra Onboards Five Uber-Trendy High Fashion International Labels
- By - Indian Retailer Bureau
- Jun 28, 2022 / 7 MIN READ
Modicare Forays into the UK, Launches of Modicare International Limited
- By - Indian Retailer Bureau
- Jun 28, 2022 / 4 MIN READ
Bikano Expands Product Portfolio, Unveils Summer Cooler Range
- By - Indian Retailer Bureau
- Jun 28, 2022 / 5 MIN READ
SMOOR Expands Offline Presence, Opens its First Signature Outlet in Mumbai
- By - Indian Retailer Bureau
- Jun 28, 2022 / 5 MIN READ
Figaro Expands Product Portfolio, Unveils Premium Baby Care Product
- By - Indian Retailer Bureau
- Jun 28, 2022 / 3 MIN READ
The Home Depot Aims to Drive Enhanced Customer and Associate Experiences
- By - Indian Retailer Bureau
- Jun 28, 2022 / 4 MIN READ
How VingaJoy is Integrating Tech to Engage with New-Age Consumers
- By - Indian Retailer Bureau
- Jun 28, 2022 / 5 MIN READ
D2C Sales Hit New High and Projected to Become $60bn Industry by FY27
- By - Indian Retailer Bureau
- Jun 28, 2022 / 6 MIN READ
The Rise and Growth of Indian Retail Homegrown Brands
- By - Rohit Khetan
- Jun 28, 2022 / 8 MIN READ
ASICS Anticipates 50 pc of Sales from Online Channel in India in 2-3 years
- By - Indian Retailer Bureau
- Jun 27, 2022 / 5 MIN READ
Flipkart Drafts MoU with Telangana's SERP to Enable Market Access for FPOs, SHGs
- By - Indian Retailer Bureau
- Jun 27, 2022 / 5 MIN READ
[Funding Alert] Perfora Bags $1 mn in Funding Led by Sauce
- By - Indian Retailer Bureau
- Jun 27, 2022 / 3 MIN READ
Will Continue to Look for Acquisition Opportunities: Tata Consumer Chairman N Chandrasekaran
- By - Indian Retailer Bureau
- Jun 27, 2022 / 4 MIN READ
Ola Shuts Down Quick Commerce Segment Ola Dash
- By - Indian Retailer Bureau
- Jun 27, 2022 / 2 MIN READ
Ikea Eyes to Relocate Purchasing Office to Bengaluru from Gurugram
- By - Indian Retailer Bureau
- Jun 27, 2022 / 3 MIN READ
Raymond Aims to be Net Debt-Free Company in the Next 3 Years
- By - Indian Retailer Bureau
- Jun 27, 2022 / 6 MIN READ
How This Baby Care Brand Is Clocking 70 pc Revenue Growth YoY Relying Upon Affordable Pricing?
- By - Navneel
- Jun 27, 2022 / 6 MIN READ
How This Ethnic Saree Brand Has Been Growing 8X YoY Working with 400 Weavers across 19 Cities
- By - Navneel
- Jun 27, 2022 / 7 MIN READ
Katharos Strengthens Product Portfolio, Unveils Seed-Based Cheddar and Mozzarella
- By - Indian Retailer Bureau
- Jun 27, 2022 / 4 MIN READ
ASICS Unveils an All-new Concept Store in Gurugram
- By - Indian Retailer Bureau
- Jun 27, 2022 / 3 MIN READ
LuLu Group to Expand Offline Presence, Plans to Open in 3 More Cities in India
- By - Indian Retailer Bureau
- Jun 27, 2022 / 5 MIN READ
WallMantra Aims to Become a Rs 100 cr Brand By 2025
- By - Indian Retailer Bureau
- Jun 27, 2022 / 4 MIN READ
Kalyan Jewelers Expands Offline Presence, Opens New Showroom in New Delhi
- By - Indian Retailer Bureau
- Jun 27, 2022 / 4 MIN READ
Nykaa SKINRX Expands Product Portfolio, Unveils 4 New Night Moisturizers
- By - Indian Retailer Bureau
- Jun 27, 2022 / 3 MIN READ
Coffeeza Expands Product Portfolio, Launches Recyclable Aluminium Coffee Capsules
- By - Indian Retailer Bureau
- Jun 27, 2022 / 3 MIN READ
Zomato Acquires Blinkit for Rs 4,447 cr
- By - Indian Retailer Bureau
- Jun 27, 2022 / 4 MIN READ
Key Trends Shaping the Future of Malls in India
- By - Guest Author
- Jun 27, 2022 / 6 MIN READ
Signature Global Food Mall Adds More Taste in its Bunch of Cuisines with the Opening of BBQ Company
- By - Indian Retailer Bureau
- Jun 25, 2022 / 3 MIN READ
How Omnichannel Brand Crozzo is Integrating Tech to Become a Household Name
- By - Rishabh Sharma
- Jun 25, 2022 / 10 MIN READ
Godrej Interio Strengthens Omnichannel Retail Presence in Southern India
- By - Indian Retailer Bureau
- Jun 25, 2022 / 4 MIN READ
How Hippo Stores Is Solving Customer Hassle of Sourcing Construction Products Using an Omnichannel Approach
- By - Navneel
- Jun 25, 2022 / 7 MIN READ
BlueStone Expands its Retail Footprint, Opens New Store in Mumbai
- By - Indian Retailer Bureau
- Jun 25, 2022 / 4 MIN READ
Doctor Dreams Expands Offline Presence, Launches its First Store in Bangalore at Jayanagar
- By - Indian Retailer Bureau
- Jun 25, 2022 / 3 MIN READ
Tiggle Strengthens Product Portfolio, Launches Hazelnut Hot Chocolate
- By - Indian Retailer Bureau
- Jun 25, 2022 / 4 MIN READ
How the Footwear Industry is Innovating To Match the Changing Demands
- By - Guest Author
- Jun 25, 2022 / 5 MIN READ
How Logistics Tech Makes 15-30 Mins Express Deliveries a Reality
- By - Guest Author
- Jun 25, 2022 / 6 MIN READ
Is Your MSME Ready for Private Equity, Venture Capital?
- By - Raghunandan Saraf
- Jun 25, 2022 / 6 MIN READ
Noise Labs Expands Product Portfolio, Unveils the First Pair of Smart Eyewear, i1
- By - Indian Retailer Bureau
- Jun 25, 2022 / 5 MIN READ
Shoppers Stop Expands Offline Presence, Opens its Sixth Store in Delhi
- By - Indian Retailer Bureau
- Jun 24, 2022 / 3 MIN READ
Women Ethnic wear Brand Taneira Plans Rs 300 cr Revenue in FY23
- By - Indian Retailer Bureau
- Jun 24, 2022 / 4 MIN READ
[Funding Alert] Toqn Bags Over Rs 20 mn In Funding
- By - Indian Retailer Bureau
- Jun 24, 2022 / 8 MIN READ
Namdhari's Group Expands Product Portfolio, Forays into the Ready-to-Cook Segment
- By - Indian Retailer Bureau
- Jun 24, 2022 / 4 MIN READ
SOMANY Expands Product Portfolio, Launches Latest 'EXTRAORDINARY' Collection
- By - Indian Retailer Bureau
- Jun 24, 2022 / 4 MIN READ
Hitachi Cooling and Heating India Expands Offline Presence, Opens Exclusive Shop in Navi Mumbai
- By - Indian Retailer Bureau
- Jun 24, 2022 / 8 MIN READ
Kering Eyewear Expands Product Portfolio, Launches Collaboration Project
- By - Indian Retailer Bureau
- Jun 24, 2022 / 4 MIN READ
How Baby Apparel Brands Discovered the Formula to Success with D2C
- By - Indian Retailer Bureau
- Jun 24, 2022 / 5 MIN READ
Dilli Bazaar' E-Portal to Be Launched in December: Delhi Govt
- By - Indian Retailer Bureau
- Jun 23, 2022 / 7 MIN READ
Gargee Designers Expands Product Portfolio, Launches 'Meraki' the Festive Range
- By - Indian Retailer Bureau
- Jun 23, 2022 / 3 MIN READ
Flipkart's Cookware Category Witnesses a 30 percent Y-o-Y Growth
- By - Indian Retailer Bureau
- Jun 23, 2022 / 5 MIN READ
Rashmika Mandanna Joins Plum as an Investor and Brand Ambassador
- By - Indian Retailer Bureau
- Jun 23, 2022 / 6 MIN READ
ITC FMCG Biz Annual Consumer Spend Over Rs 24,000 cr in FY22
- By - Indian Retailer Bureau
- Jun 23, 2022 / 8 MIN READ
Zouk Expands into Cruelty-free Footwear; Launches a Modern Indian Brand Identity
- By - Indian Retailer Bureau
- Jun 23, 2022 / 5 MIN READ
Wondr Diamonds Expands Offline Presence, Opens its 6th Store in Bangalore
- By - Indian Retailer Bureau
- Jun 23, 2022 / 3 MIN READ
Fabriclore Expands Offline Presence, Opens Experience Studio in India
- By - Indian Retailer Bureau
- Jun 23, 2022 / 6 MIN READ
How Spinta Digital is Helping E-commerce Brands Grow with Strategic Marketing Solutions
- By - Indian Retailer Bureau
- Jun 23, 2022 / 7 MIN READ
What will be the Impact of Delhivery IPO on Furniture Logistics?
- By - Lokendra Ranawat
- Jun 23, 2022 / 5 MIN READ
[Funding Alert] GIVA Bags an Undisclosed Amount of Funds from Aditya Birla Ventures, Others
- By - Indian Retailer Bureau
- Jun 22, 2022 / 2 MIN READ
[Funding Alert] NutriGlow Bags an Undisclosed Amount of Funding in Series A Funding Led by G.O.A.T Brand Labs
- By - Indian Retailer Bureau
- Jun 22, 2022 / 5 MIN READ
Paree Expands its Product Portfolio, Launches Paree Prima Reusable Menstrual Cup
- By - Indian Retailer Bureau
- Jun 22, 2022 / 4 MIN READ
Shopify Launches 100+ New Products and a Next-Gen Commerce Model
- By - Indian Retailer Bureau
- Jun 22, 2022 / 11 MIN READ
How Live Commerce is Redefining the Next-Gen Customer Experience
- By - Charu Lamba
- Jun 22, 2022 / 10 MIN READ
Skechers to Develop a Distribution Centre at Palava
- By - Indian Retailer Bureau
- Jun 22, 2022 / 6 MIN READ
Jisora Expands Product Portfolio, Launches Plus-Size Apparel Collection
- By - Indian Retailer Bureau
- Jun 22, 2022 / 4 MIN READ
Avni Announces a Subscription Model for its Menstrual Hygiene Products
- By - Indian Retailer Bureau
- Jun 22, 2022 / 3 MIN READ
BVeg Collabs with AAK to Propel the Plant-Based Meat Ecosystem
- By - Indian Retailer Bureau
- Jun 22, 2022 / 7 MIN READ
How Retailers Can Harness the Full Potential of Enterprise Data
- By - Guest Author
- Jun 22, 2022 / 11 MIN READ
India Shopped Big During Flipkart's End Of Season Sale
- By - Indian Retailer Bureau
- Jun 21, 2022 / 5 MIN READ
Ajmal Perfumes Expands Offline Presence, Opens 2 Stores in Punjab
- By - Indian Retailer Bureau
- Jun 21, 2022 / 4 MIN READ
Sverve Launches Online Shopping Platform
- By - Indian Retailer Bureau
- Jun 21, 2022 / 5 MIN READ
Amazon Retail India Enters Gujarat to Source Directly from Farmers
- By - Indian Retailer Bureau
- Jun 21, 2022 / 5 MIN READ
NATUREPRO Launches Same-Day Delivery Across India with ZFW Dark Stores
- By - Indian Retailer Bureau
- Jun 21, 2022 / 6 MIN READ
Japan's Ise Foods Launches High-Quality Egg Sales in India
- By - Indian Retailer Bureau
- Jun 21, 2022 / 5 MIN READ
IKEA India Expands Offline Presence, Opens its First Large Format Store in Bengaluru
- By - Indian Retailer Bureau
- Jun 21, 2022 / 7 MIN READ
Lifestyle Introduces its First-ever Beauty Brand IKSU
- By - Indian Retailer Bureau
- Jun 21, 2022 / 3 MIN READ
E-commerce Platforms Provide an $8 billion Market for Digital Ads in India
- By - Indian Retailer Bureau
- Jun 21, 2022 / 3 MIN READ
Ace Turtle to Launch 100 Omnichannel-Enabled Lee and Wrangler Stores This Fiscal
- By - Indian Retailer Bureau
- Jun 21, 2022 / 3 MIN READ
How This Home Decor D2C Brand Relies Upon Strong Customer Service to Get an Edge in the Market?
- By - Indian Retailer Bureau
- Jun 21, 2022 / 6 MIN READ
Mom and World Expands Product Portfolio, Launches Its Line of KIDSY Products
- By - Indian Retailer Bureau
- Jun 21, 2022 / 4 MIN READ
Esah Tea Buys Pabhojan Gold Tea
- By - Indian Retailer Bureau
- Jun 21, 2022 / 3 MIN READ
Golden Tips Buys Moonlight Teas
- By - Indian Retailer Bureau
- Jun 21, 2022 / 4 MIN READ
Digitizing Rural Distribution
- By - Guest Author
- Jun 21, 2022 / 13 MIN READ
Cremica Expands Product Portfolio, Unveils a Range of Sauces
- By - Indian Retailer Bureau
- Jun 20, 2022 / 6 MIN READ
IDAM House of Brands Appoints Reena Mansukhani as VP- Brand and Communications for Bella Vita Organic
- By - Indian Retailer Bureau
- Jun 20, 2022 / 5 MIN READ
Nykaa Expands Product Portfolio, Launches PAT McGRATH LABS in India
- By - Indian Retailer Bureau
- Jun 20, 2022 / 4 MIN READ
Wonderchef Starts the 'Book a Demo' Service Across the Country
- By - Indian Retailer Bureau
- Jun 20, 2022 / 4 MIN READ
Springfit Ropes in Kareena Kapoor Khan as its Brand Ambassador
- By - Indian Retailer Bureau
- Jun 20, 2022 / 2 MIN READ
Levi's Strengthens Retail Footprint, Opens Largest Store in India
- By - Indian Retailer Bureau
- Jun 20, 2022 / 4 MIN READ
Svish Expands Product Portfolio, Launches Range of Male Personal Hygiene
- By - Indian Retailer Bureau
- Jun 20, 2022 / 5 MIN READ
ABFRL's New Brand TASVA Eyes to Open 75 Stores by March 2023
- By - Indian Retailer Bureau
- Jun 20, 2022 / 4 MIN READ
PVR Expands Offline Presence, Launches Multiplex in Patiala
- By - Indian Retailer Bureau
- Jun 20, 2022 / 2 MIN READ
How Omnichannel Brand Cravova Grew 500 pc in Just One Year
- By - Rishabh Sharma
- Jun 20, 2022 / 10 MIN READ
5 mn Shoppers Shopped for 21 mn Products during Myntra's EORS
- By - Indian Retailer Bureau
- Jun 20, 2022 / 7 MIN READ
Indian SMBs Tap into WhatsApp's Powerful Features to Win Customers and Fast-track Sales
- By - Indian Retailer Bureau
- Jun 20, 2022 / 9 MIN READ
Decoding the Dynamic Trends in Menswear Fabrics
- By - Gaurav Pushkar
- Jun 20, 2022 / 7 MIN READ
How the Key & Innovative Technologies are Revamping the Indian Conventional Confectionery Market
- By - Guest Author
- Jun 18, 2022 / 6 MIN READ
How are 3PL Service Providers Driving Efficiency for Modern Multi-Location Retail Outlets
- By - Hector Patel
- Jun 18, 2022 / 8 MIN READ
92 pc Respondents in India Say Experience Is as Important as Products
- By - Indian Retailer Bureau
- Jun 18, 2022 / 4 MIN READ
Myntra StyleCast Sees 2X Growth in Demand Within 6 Months of its Launch
- By - Indian Retailer Bureau
- Jun 17, 2022 / 5 MIN READ
How RAS Luxury Oils is Growing 20x from Past Two Years?
- By - Charu Lamba
- Jun 17, 2022 / 9 MIN READ
Dulquer Salmaan Invests in Wellbeing Nutrition
- By - Indian Retailer Bureau
- Jun 17, 2022 / 4 MIN READ
Why D2C is a Mindset, Not a Channel ?
- By - Guest Author
- Jun 17, 2022 / 7 MIN READ
Fruzzante Expands Offline Presence, Launches in Delhi and Arunachal Pradesh
- By - Indian Retailer Bureau
- Jun 16, 2022 / 5 MIN READ
Meolaa Launches to Promote Conscious Consumerism
- By - Indian Retailer Bureau
- Jun 16, 2022 / 6 MIN READ
[Funding Alert] G.O.A.T Brand Labs Bags $50 mn
- By - Indian Retailer Bureau
- Jun 16, 2022 / 2 MIN READ
PepsiCo India Appoints Garima Singh as Head of Government Affairs and Communications
- By - Indian Retailer Bureau
- Jun 16, 2022 / 2 MIN READ
All Things Baby Launches 4 Internationally Acclaimed Baby Care Brands
- By - Indian Retailer Bureau
- Jun 16, 2022 / 4 MIN READ
Suzu Agro Expands Product Portfolio, Launches AajPakao Range of Ready-to-Cook Foods
- By - Indian Retailer Bureau
- Jun 16, 2022 / 6 MIN READ
Retail Businesses Grow 24 pc in May against Pre-Pandemic Level
- By - Indian Retailer Bureau
- Jun 16, 2022 / 3 MIN READ
Bodycraft to Expand Offline Presence, Eyes to Open Its 15th Outlet This Month
- By - Indian Retailer Bureau
- Jun 16, 2022 / 6 MIN READ
[Funding Alert] Innovist Bags $3.5 mn in Pre-Series A Funding Round
- By - Indian Retailer Bureau
- Jun 16, 2022 / 5 MIN READ
Maxima Expands Product Portfolio, Launches Smart Watch on Amazon Fashion
- By - Indian Retailer Bureau
- Jun 16, 2022 / 4 MIN READ
Quick Commerce Services Undergoing Tectonic Shift in India: JM Financial
- By - Indian Retailer Bureau
- Jun 16, 2022 / 4 MIN READ
Trends that will Disrupt the Retail Landscape in 2022 and Beyond?
- By - Vinay K Mayer
- Jun 16, 2022 / 5 MIN READ
Tata CLiQ to Redefine Customer Experience
- By - Indian Retailer Bureau
- Jun 15, 2022 / 3 MIN READ
Ayurvedic brand Vedas Cure Launches 'Haemo-Glanemia' to Give a Natural Ayurvedic Solution to Anemia Patients
- By - Indian Retailer Bureau
- Jun 15, 2022 / 4 MIN READ
Portronics Celebrates 12 years in India, Launches New Initiatives Targeted Towards its 'Make in India' Vision
- By - Indian Retailer Bureau
- Jun 15, 2022 / 5 MIN READ
AIMIL Pharmaceuticals Rolls Out Aggressive Expansion Plans in Global Market
- By - Indian Retailer Bureau
- Jun 15, 2022 / 3 MIN READ
V2 Retail Plans to Expand Footprint by Adding 20 More Stores
- By - Indian Retailer Bureau
- Jun 15, 2022 / 4 MIN READ
MSMEs Bounced Back Stronger Since Onset of Covid-19 Pandemic
- By - Indian Retailer Bureau
- Jun 15, 2022 / 3 MIN READ
Levi Strauss & Co. Names Amisha Jain to Lead South Asia-Middle East & Africa
- By - Indian Retailer Bureau
- Jun 15, 2022 / 3 MIN READ
50 pc of Indians are Motivated to Buy Online for Value-for-Money Deals
- By - Indian Retailer Bureau
- Jun 15, 2022 / 6 MIN READ
Covid Influences on Indian Spending: Fewer Restaurant Trips and New Apparel, More Home-cooked Food?
- By - Indian Retailer Bureau
- Jun 15, 2022 / 3 MIN READ
Go?Greener! Why Indian Brands are Raving About Sustainability?
- By - Indian Retailer Bureau
- Jun 15, 2022 / 5 MIN READ
Clensta Appoints Ankit Gaur as the New Chief Growth and Strategy Officer
- By - Indian Retailer Bureau
- Jun 14, 2022 / 5 MIN READ
Mensa Brands Acquires Pebble
- By - Indian Retailer Bureau
- Jun 14, 2022 / 4 MIN READ
Luxury Fashion Brand 'Roperro' Launches with Online Marketplace
- By - Indian Retailer Bureau
- Jun 14, 2022 / 4 MIN READ
Almo Appoints Kshitij Ladia from Pharmeasy as Co-Founder and COO
- By - Indian Retailer Bureau
- Jun 14, 2022 / 5 MIN READ
Tynimo Plans Business Expansion, Eyes to Open 400 Franchise Stores in Next 4 Years
- By - Indian Retailer Bureau
- Jun 14, 2022 / 3 MIN READ
Mars, Incorporated Names Ikdeep Singh the New Global President to Lead Global Pet Nutrition Business
- By - Indian Retailer Bureau
- Jun 14, 2022 / 4 MIN READ

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