Workwear for women in India has evolved significantly in recent years. Formal shirts are no longer just a uniform for the office but a representation of comfort, power, and style. The modern woman seeks a balance between looking professional and feeling at ease throughout her workday. Today’s shirts are crafted with fabrics that offer both breathability and stretch, making them ideal for long hours in meetings, business trips, or interviews.
The focus has shifted from just structured, traditional designs to shirts with unique cuts, flexible fits, and stylish details. Whether it's a crisp button-down for an important presentation or a relaxed fit for a casual office day, these shirts cater to the dynamic needs of women in the workplace. As the lines between work and personal life blur, women now demand workwear that can transition effortlessly, offering comfort and confidence. A perfectly fitted shirt can empower a woman, helping her feel both stylish and professional every day.
Read more: Indian Shirt Brands That Compete with International Labels
More Indian women are investing in formal shirts. Why? Because they offer a smart and polished look that’s perfect for work and beyond. These shirts are versatile. You can pair them with trousers, skirts, or even jeans for a semi-formal look. They are also lightweight, travel-friendly, and suitable for India’s climate. From boardrooms to video calls, formal shirts help women dress with ease and confidence.
Know more: 6 Best Indian Watch Brands to Know in 2025
Top 10 Premium Handbag Brands in India
This article covers the best formal shirt brands for women in India. These brands are known for their quality, design, and fit. Whether you're on a budget or looking for a premium pick, there’s something for everyone. Let’s explore the top options available in India.
Van Heusen Women focuses on elegant workwear that feels modern and powerful. The brand is known for its structured cuts and sharp collars. Their shirts often come in muted tones like navy, ivory, and blush pink—perfect for everyday office looks. Van Heusen also uses technologies like Easy Stain Release and Ultra-Light fabrics in some collections. Their range is ideal for women who attend regular meetings or client presentations. They also offer Mix and Match collections for full office looks. Van Heusen outlets are found in almost every major city in India. Their online platform also offers virtual trial features. If you want a shirt that stays crisp all day and travels well, this brand is a smart pick.
Check more: Top 6 Best Shampoo Brands in India (2025) for All Hair Types
AND by Anita Dongre is an Indian fashion label that blends global styles with Indian sensibilities. The brand focuses on giving comfort and class to the modern Indian woman. Most of their formal shirts come with soft fabrics that move easily and feel light on the skin. AND is especially popular among women in their 20s and 30s for its youthful cuts. You’ll find creative sleeve patterns, curved hems, and tie-neck styles. Many of their shirts can go from office hours to dinner dates without needing an outfit change. AND stores are available in malls across India, and they also offer sustainable clothing lines. It’s a go-to brand for women who want to look stylish but still feel at ease.
Allen Solly Women brings smart-casual energy to formal wear. Their shirts are made to look professional but also feel a bit relaxed. You’ll find soft colour palettes like pastels and peach tones in their collections. Many shirts come with playful details—like contrast buttons, roll-up sleeves, or hidden plackets. Allen Solly often introduces seasonal collections that match current trends. They also make stretch shirts that move with you, great for long workdays. The brand is owned by the Aditya Birla Group and is widely trusted in India. You’ll spot their stores in most malls and high streets. If you like a touch of fun in your formal wardrobe, Allen Solly is a good choice.
H&M is loved for its fast-changing collections and modern styles. The brand updates its styles almost every week. Their formal shirts for women often feature oversized fits, neutral shades, and clean silhouettes. H&M is also a great brand for those who want to stay fashion-forward at work. They run regular discounts and loyalty offers through the H&M Member app. Many of their shirts are now part of the Conscious Collection, made from recycled or organic materials. The brand has strong online delivery systems across India, and you can return or exchange items easily. If you like to mix fashion with function—and don’t want to break the bank—H&M is a dependable pick.
FableStreet is designed keeping working women in mind. One thing that makes the brand different is its made-to-measure option. You can enter your measurements, and they’ll custom-fit your shirt. They also offer styles with no gaping at the bust, a common issue in women’s shirts. Their shirts often include hidden zippers or stretch panels for extra comfort. FableStreet is known for using premium fabrics like bamboo cotton and wrinkle-free blends. The brand focuses a lot on quality control and smart tailoring. Most of their designs are made in India by women-led units. If you are someone who values the perfect fit and minimal look, FableStreet will not disappoint.
Zara offers bold, statement-making formal shirts. Their collections are inspired directly from the latest runway looks. You’ll often find details like balloon sleeves, oversized cuffs, or asymmetrical cuts. Zara is ideal for women who work in creative fields or media and want to stand out. Their shirt collections often play with textures—think satin, pleated fabrics, or crisp poplin. Zara also updates its stock every week, so there’s always something new. Their online site is smooth and fast, and deliveries usually happen in under 3 days in India. Zara may not be the most affordable, but it makes up for it with unique designs and international quality. If your workwear is also your fashion statement, Zara fits the bill.
FabAlley is an Indian brand that adds a fun twist to formal fashion. It was started by two Indian women who wanted to give younger audiences more stylish choices. Their shirts are often colourful, printed, or ruffled—making them great for relaxed office environments or casual Fridays. FabAlley also runs a special line called Curve, designed for plus-size women. They use digital prints and modern silhouettes, often inspired by street fashion. FabAlley is mostly an online-first brand, but you can also find their pieces in Central stores and on Nykaa Fashion. If you love playing with fashion and don’t want boring office shirts, FabAlley has just the vibe you need.
Mango is known for its soft fabrics and sleek European styling. Their formal shirts often feature minimalist cuts and classic button-down styles. Mango is a favourite among women who prefer understated elegance over loud patterns. Their stores in India offer both workwear and smart casuals under one roof. Mango is also stepping into eco-friendly collections like Committed, using organic and recycled fabrics. The fit of their shirts is usually tailored but relaxed, making them great for long office days or business travel. You can also find shirt dresses and tunic shirts under their formal section. Mango’s formal shirts are ideal for women who want to build a timeless, high-quality wardrobe that lasts.
In India’s warm climate, breathable fabrics matter. Look for:
Pick according to your daily routine and travel needs.
Formal shirts for women are no longer dull or boring. The right shirt can reflect your personality, give you confidence, and make your mornings easier. Whether you're a lawyer, teacher, marketer, or in corporate roles, these brands offer something tailored to your need and budget. Invest in good quality. Mix and match your wardrobe. And remember—comfort and fit matter as much as style. Let your formal wear reflect the powerful woman you are. Would you like a carousel version or social snippets for Instagram or LinkedIn next?
Over the past few years, the fragrance market for men in India has seen a remarkable transformation. Men are no longer limiting themselves to just one basic scent for all occasions. Instead, more men today are choosing quality perfumes that help them feel confident, stylish, and ready for every moment. With growing awareness and interest in grooming, fragrances have become an essential part of a man’s personality and daily routine.
To meet this demand, many international and Indian brands have introduced a range of perfumes designed specially for Indian tastes and climates. These newly launched scents are fresh, modern, and crafted to suit different moods, occasions, and preferences. From light, citrusy fragrances for summer days to deep, woody notes for evenings, the options are endless. If you’re looking to upgrade your collection or simply try something new, this is the perfect time. Here are some of the top newly launched perfume brands for men in India. They offer unique blends, elegant packaging, and choices that fit every personality and budget, helping you leave a lasting impression wherever you go.
Read more: Top 10 Luxury Perfume Brands for Men That Smell Like Success
Indian Shirt Brands That Compete with International Labels
Your perfume is more than just a scent. It speaks about who you are. A good fragrance makes people notice you. It helps you leave a lasting impression. Whether you are heading to the office, a date, or a party, the right scent can boost your confidence and mood.
Men’s perfumes usually have three types of notes.
Knowing these notes can help you pick the right perfume for the right occasion.
Let’s now look at some of the best newly launched brands and their unique offerings.
All Good Scents is an Indian perfume brand based in Pune. It works with French perfumers to create modern fragrances. The Arise Collection is one of its newest lines, made for young, ambitious men. These perfumes are light, fresh, and perfect for everyday use. Notes include citrus, herbs, woods, and a touch of spice. The bottles have a sleek, minimalist design that looks premium yet simple. What makes this brand stand out is that it’s cruelty-free and uses quality ingredients at an affordable price. The scents are not overpowering, so they’re ideal for Indian weather. You can wear it to work, casual events, or even during summer. It’s also easy to find online and at select stores.
Know more: 6 Best Indian Watch Brands to Know in 2025
Maison Margiela is a luxury French brand known for its artistic touch. The Replica collection recently arrived in India. Each perfume tells a story of a memory or moment. Popular ones include Jazz Club, which smells like a smoky, cozy bar, and At the Barber’s, which feels clean and masculine. The bottles have a vintage label that looks unique and classy. These scents are unisex but work beautifully for men too. What’s special about Replica is its creativity — every fragrance feels personal and emotional. The perfumes are crafted with high-quality ingredients and have a long-lasting effect. They’re available in luxury stores and online now. It’s a great choice if you want a perfume that feels like an experience, not just a scent.
Ajmal is one of India’s oldest and most trusted perfume brands, with over 70 years of experience. The Aristocrat Platinum is a new, premium fragrance designed for men who like strong, rich scents. It combines woody, spicy, and slightly sweet notes. The bottle itself is elegant, with a metallic finish that feels luxurious. Ajmal is known for its long-lasting perfumes, and this one is no exception — it stays on all day. The brand blends Middle Eastern influences with Indian preferences, making it unique. Aristocrat Platinum is perfect for weddings, festivals, and formal occasions. Ajmal also has a strong retail presence in malls and boutiques, making it easy to try before buying. It’s a symbol of timeless sophistication.
Skinn is an Indian brand by Titan, known for affordable luxury. The Tales Collection is a playful and modern line meant for young men. It features lively notes like citrus, green herbs, and mild spices. These scents are designed to feel fresh without being too strong. The bottles have colorful, attractive designs that appeal to Gen Z and millennials. Skinn collaborates with international perfumers to craft world-class fragrances at an affordable price. The perfumes are perfect for daily wear — light enough for school, office, or the gym. The Tales Collection also comes in travel-friendly sizes, making it easy to carry. This brand combines reliability, good quality, and modern style, which is why it’s so popular in India.
Armaf is a brand from the UAE, known for affordable perfumes that feel luxurious. Club De Nuit Milestone is one of its newer launches in India and has quickly become a favorite. The scent is fresh and aquatic, with a salty, woody touch that reminds you of the ocean. The bottle looks classy, with a golden finish and heavy cap. Armaf is famous for making budget-friendly alternatives to expensive designer perfumes. Milestone has a great balance of freshness and depth, perfect for summer and evening wear. It lasts for many hours and projects well, which is rare at this price point. The brand is available online and in stores, making it easy to find. It’s ideal for men who want quality on a budget.
Issey Miyake is a Japanese luxury brand known for clean, modern designs. The Fusion d’Issey is a fresh, bold fragrance inspired by nature and energy. It mixes notes of coconut, citrus, woods, and spices to create a tropical, masculine vibe. The bottle design is artistic, with a deep blue color and sharp angles that look unique. Issey Miyake perfumes are made for people who appreciate simplicity with a creative twist. Fusion d’Issey is long-lasting and works especially well in hot and humid climates. It’s perfect for daytime events, vacations, or beach outings. The scent is not too sweet or heavy, making it versatile. Available in high-end stores and online, it’s great for men who like refined yet adventurous fragrances.
Also check: Top 7 Tata Clothing Brands in India: The Powerhouse of Style
Top 10 Shirt Brands in India: Leading the Market
Best Premium Tuxedo Brands for Men in India: Find Your Summer Suit!
Bella Vita is an Indian brand offering affordable, everyday perfumes. It focuses on natural-inspired scents and sustainable packaging. Newer launches like CEO and Impact are made for young men who want to smell good without spending too much. These perfumes are light, fresh, and easy to wear. Notes include woods, spices, and fresh herbs. The bottles are compact, simple, and travel-friendly. Bella Vita is cruelty-free and focuses on making good quality scents at budget prices. It’s perfect for students, office-goers, or anyone who wants a daily perfume. Available easily online and at pharmacies, it’s one of the most accessible options. This brand is ideal for men starting their fragrance journey or building a collection on a budget.
Check more: Best Original Leather Shoes Brands in India
8 Best Places to Buy Limited-Edition Sneakers and Streetwear in India
The newly launched perfume brands for men in India bring a refreshing mix of choices to help you smell great and feel confident every day. Whether you prefer premium luxury or affordable, easy-to-wear fragrances, there’s something here to match your style and budget. These scents are designed to suit different moods and occasions — from casual office days to special evenings out. Don’t shy away from experimenting with bold or unique notes; you might discover a fragrance that truly feels like you. Your scent is a subtle but powerful way to express yourself, leaving a lasting impression wherever you go. So go ahead, explore these new options and choose a fragrance that speaks to you. After all, your scent tells your story — make it memorable.
For many people, oily hair feels like a constant battle. They wash their hair in the morning, only to find it limp, greasy, and flat again by evening. This is a common issue, and it happens because the scalp produces too much sebum, the natural oil meant to protect and nourish hair. Several factors can trigger this overproduction, such as hormonal changes, hot and humid weather, stress, or even using the wrong hair care products. Over-washing can also make the problem worse, as it signals the scalp to produce even more oil to compensate.
Fortunately, the right shampoo can help control excess oil while keeping the scalp healthy and balanced. Choosing a shampoo specifically designed for oily hair ensures that it removes grease without leaving the hair dry or brittle. The best shampoos strike the right balance between cleansing and caring for the scalp. Below is a detailed guide to some of the top shampoo brands for oily hair, why they are effective, and how they help people keep their hair feeling clean, light, and fresh for longer.
Read more: Top 6 Best Shampoo Brands in India (2025) for All Hair Types
7 Best Face Serum Brands in India for Glowing Skin
Your scalp has sebaceous glands that produce oil to keep your hair healthy. But when they go into overdrive, your hair becomes sticky, limp, and greasy. Washing too often or using harsh shampoos can also make it worse because it triggers more oil production. So, what you need is a gentle but effective shampoo that removes oil without harming your scalp.
Not all shampoos are made for oily scalps. Look for ones that have:
Avoid shampoos with heavy moisturizers or silicones, as they can weigh your hair down.
Know more: 10 Best Skincare Brands in India for Glowing Skin
Here are the brands we tested and loved. Professionals trust these shampoos and work well even if your hair gets oily every day.
Bioderma is known for making products that respect the skin and scalp’s natural balance. The Node G shampoo is part of their dermatological range. It is a non-detergent, soap-free formula, so it cleans gently without stripping essential oils. Unlike many oily-hair shampoos, it does not make the scalp dry or itchy. It also helps prevent rebound oiliness, so hair stays fresh longer. The texture is light, and it lathers well even though it is mild. People with sensitive skin or scalp disorders can also use it safely. Many dermatologists recommend it for daily or frequent use. It also has a very neutral, almost fragrance-free formula which appeals to people sensitive to strong scents. This shampoo is ideal if you want something clinically tested and very gentle for oily and delicate scalps.
Why we recommend it:
L’Occitane is a French luxury brand inspired by the traditions of Provence. Their Aromachologie Balancing Shampoo uses a blend of five essential oils. These include mint, thyme, cedar, grapefruit, and lavender, which purify and refresh the scalp. The shampoo has a cooling sensation because of the mint and feels very energizing. It is silicone-free and biodegradable, making it good for the environment as well. The formula has a light herbal fragrance that lasts in the hair but is not overpowering. It’s suitable for those who want a luxurious, natural-feeling wash. Unlike harsher products, it cleans oil without making the hair rough or tangled. Many users say their scalp feels balanced and less greasy for longer. This is a great choice if you enjoy botanical, spa-like hair care that’s effective and indulgent.
Why we recommend it:
Kerastase is a premium salon brand that focuses on targeted hair solutions. The Specifique Bain Divalent is designed for oily roots with dry or sensitized lengths. This is a common problem because oily scalps can make you over-wash, leaving the ends dry and brittle. The shampoo deeply cleans the scalp while moisturizing the mid-lengths and tips. It contains Vitamin B6 and Glycine, which nourish and regulate oil production. The texture is creamy yet lightweight, and it foams well, giving a clean but soft finish. Many people notice their hair stays fresher for up to two days without looking flat. Professional stylists often recommend this shampoo after chemical treatments when the scalp gets oily but the hair remains dry. It’s ideal for those who want professional-grade care at home, especially if they color or heat-style their hair.
Why we recommend it:
Also check: Top Silver Jewellery Brands in India That Sparkle with Style
L’Oreal Professionnel is trusted in salons for its affordable yet professional-quality products. The Pure Resource Shampoo is specifically made to remove oil, product build-up, and hard water residue from the scalp. It contains Vitamin E and an anti-hard water agent, making it perfect for urban living. Unlike many clarifying shampoos, it doesn’t leave the hair stiff or hard to manage. The gel texture spreads easily and rinses out cleanly, leaving hair light and airy. It’s especially good if you use a lot of styling products or live in areas with mineral-rich water, which can make hair dull. It has a fresh, clean scent and can also be used once a week as a deep cleanse, even if you use another daily shampoo. This is a good choice for anyone looking for a budget-friendly, effective, and salon-recommended solution.
Why we recommend it:
The Body Shop is known for cruelty-free and nature-inspired products. The Tea Tree Purifying Shampoo is a part of their tea tree line, which uses real Community Fair Trade tea tree oil. It is silicone-free and light, so it doesn’t weigh down fine hair. The shampoo removes oil and dirt effectively but keeps the scalp feeling calm and refreshed. The fragrance is subtle yet invigorating, making it pleasant to use daily. Because it is vegan and environmentally friendly, it appeals to people who prefer ethical choices. It also works well in humid climates where hair tends to feel greasy quickly. Many users notice their scalp feels cleaner for longer without dryness. This shampoo is perfect for those who want a clean, green, and gentle formula that also cares for the planet.
Why we recommend it:
Bare Anatomy is a modern, science-backed Indian brand that focuses on personalized hair care. The Anti-Oil & Grease Shampoo is part of their targeted range for oily scalps. It contains Biotin and Niacinamide, which strengthen hair while reducing oil production. The formula is light and refreshing, with a subtle fragrance that does not linger too strongly. It’s designed to work well in Indian weather conditions where heat and pollution increase oiliness. The shampoo also claims to improve scalp health over time by balancing sebum levels naturally. Bare Anatomy uses clean, transparent ingredients and avoids unnecessary chemicals. The packaging is sleek and minimalistic, appealing to younger consumers who value design and performance. If you’re looking for an affordable, effective, and locally developed product that addresses oily scalp concerns scientifically, this is an excellent option.
Why we recommend it:
Check more: 8 Best Luxury Lipstick Brands in India That Are Totally Worth the Splurge
7 Best Herbal Shampoo Brands in India (2025)
When picking a shampoo, look for these ingredients:
These ingredients not only clean but also improve scalp health in the long run.
Managing oily hair can feel challenging, but choosing the right shampoo can make all the difference. The Body Shop offers a natural, gentle option for those who prefer plant-based care. For a professional-grade solution trusted in salons, L’Oreal Professionnel provides effective cleansing without harshness. Those seeking a more luxurious experience can turn to L’Occitane, known for its aromatic, premium formulas. Each of these brands caters to different needs, yet all focus on balancing the scalp while keeping hair fresh and healthy. It’s important to understand the scalp’s condition before selecting a product — some require deep cleansing, others need gentle oil control. Caring for oily hair is not just about appearance but also about maintaining a clean, comfortable scalp that feels refreshed throughout the day.
Shein changed the way people in India approached fashion. It made shopping exciting, quick, and affordable for everyone. From trendy dresses to cute crop tops and stylish co-ord sets, Shein offered something for every mood and occasion. But when Shein exited the Indian market, many shoppers were left wondering where to find such fashionable clothes without spending too much. Fortunately, several Indian and international brands have stepped up to fill that gap. Today, you can still find affordable, trendy, and Instagram-worthy outfits without any hassle. Whether you’re looking for casual everyday wear, party-ready dresses, or something bold and experimental, there are plenty of options to choose from.
These brands cater to different budgets, styles, and preferences, making it easier to express yourself through fashion. You don’t need to compromise on trends or quality just because Shein is gone. Whether you’re updating your wardrobe with basics or picking a few statement pieces, these alternatives will help you look your best without breaking the bank. Get ready to shop smart and stay stylish.
Read more: Indian Shirt Brands That Compete with International Labels
Top 10 Premium Handbag Brands in India
Here’s a list of the top Shein alternative brands in India. These labels offer trendy collections, budget-friendly pricing, and easy online access.
Urbanic is a fast-fashion brand that feels very similar to Shein. It offers affordable western wear with a trendy touch. Their collections include dresses, tops, co-ord sets, and even some accessories. What makes Urbanic special is the variety of designs. They have bold party looks, cute casuals, and even basics. The website is easy to navigate and visually appealing. Sizes range from XS to XL, and some pieces go up to XXL. They also often launch flash sales and big discounts during festive seasons. Delivery usually takes 7–10 days since most products ship from overseas. Many college students and young women prefer Urbanic for its Instagram-worthy styles. Reviews mention that the quality is good for the price, though sizing can run a bit small.
ZARA is a Spanish fashion brand known for its clean, modern designs. It’s more expensive than Shein but has better quality fabrics. ZARA’s collections change quickly, often reflecting international runway trends. The brand is perfect for those who like minimalist, elegant looks. They offer tailored blazers, dresses, pants, and also stylish basics. Many working professionals choose ZARA because it strikes a balance between trendy and classy. Their stores have a premium feel, and the online experience is smooth. Sizes are standard but lean towards slim fits. ZARA’s accessories and shoes are also very popular for their design. While not the cheapest, many buyers say their pieces last longer than typical fast fashion. It’s a go-to for parties, office wear, and statement outfits.
Know more: 6 Best Indian Watch Brands to Know in 2025
Top 7 Tata Clothing Brands in India: The Powerhouse of Style
H&M is a Swedish brand that offers affordable, comfortable fashion. In India, it’s known for casual and everyday wear. Their stores are large and bright, making shopping fun. H&M has clothes for men, women, and kids, so families also shop here. Their strength is in basics—plain T-shirts, jeans, skirts, and activewear. Recently, they’ve added more trendy pieces like puff sleeves and satin dresses. H&M also focuses on sustainability, with a “Conscious” line made from recycled materials. Many people love H&M for its relaxed sizing and soft fabrics. They have frequent sales and clearance sections where you can find good deals. The brand appeals to teenagers, college students, and young professionals alike. It’s an easy place to build a versatile wardrobe without spending much.
Zudio is an Indian brand owned by the Tata Group. It’s one of the most affordable clothing options in India today. The stores are compact and full of colorful, youthful clothes. Zudio is great for both western and ethnic wear. You’ll find T-shirts, jeans, leggings, kurtis, and even dresses at very low prices. The designs are simple but trendy enough for college or casual outings. Many shoppers like Zudio because they can buy multiple items without crossing a small budget. The fabrics are light and good for Indian weather. Their menswear and kids’ sections are growing as well. Sizes are standard, and quality is decent for the price. Zudio is becoming a favorite for everyday fashion, especially in tier-2 and tier-3 cities.
Forever 21 is an American brand that focuses on bold and youthful fashion. It’s known for short dresses, crop tops, and eye-catching party wear. Many pieces have a Y2K or retro vibe, which is very popular now. The clothes are tight-fitting, playful, and perfect for a night out. Forever 21 also sells shoes, bags, and jewelry that match their fun aesthetic. Their stores feel energetic, with loud music and colorful displays. Sizes are generally smaller and cater more to teens and young adults. Prices are moderate, and quality is similar to other fast-fashion brands. It’s not just about clothing—Forever 21 is about expressing personality and confidence. Many shoppers visit during sales to grab trendy pieces at bargain prices.
Also check: Top 10 Shirt Brands in India: Leading the Market
Ajio is an Indian online fashion platform owned by Reliance. It combines many brands under one roof and also has its own affordable labels. What stands out about Ajio is the huge variety. They have western wear, ethnic wear, footwear, and even plus-size clothing. Ajio’s in-house brands like DNMX and Rio offer Shein-style pieces at very low prices. Their fusion wear is also quite popular, blending Indian prints with western cuts. Ajio runs frequent sales, sometimes offering up to 70% off. The website and app are easy to use, and delivery is generally fast. Shoppers like the return and exchange policies, which are hassle-free. Ajio is perfect for those who enjoy browsing many options and shopping smartly within a budget.
Nykaa Fashion is the fashion division of Nykaa, India’s popular beauty retailer. It focuses on curated and trendy clothing from Indian and international brands. Nykaa Fashion feels more premium compared to some others but is still accessible. They offer chic western wear, elegant ethnic wear, and designer-inspired collections. Many customers appreciate the limited, tasteful selection, which saves time while shopping. They also have a strong focus on accessories, bags, and footwear. Nykaa Fashion often collaborates with designers and influencers to create special collections. Their delivery is fast, and packaging feels luxurious. The brand is aimed at urban shoppers who want something stylish without too much effort. Nykaa Fashion is great for discovering lesser-known brands with high-quality and unique designs.
One of the things that made Shein so popular was how much you could buy for less. And yes, many of these brands still offer great finds under ₹999. Some examples:
So if you're on a budget, you still have stylish options.
Check more: Top Korean Luxury Footwear Brands in South Korea
Top Luxury Handbag Brands in Dubai Every Fashion Lover Should Know
Top Luxury Heel Brands in India for the Modern Fashionista
Fast fashion moves quickly. It keeps you on-trend but can sometimes lack quality. That’s where smart shopping comes in. Look for pieces that:
ZARA and H&M offer better fabrics. Urbanic and Forever 21 bring in faster trends. Zudio and Ajio are your budget-friendly best friends.
Shein may no longer be here, but fashion in India is alive and thriving. Whether you enjoy dressing bold, keeping it simple, or experimenting with new styles every week, there are plenty of exciting options to explore. For the closest Shein-like vibe, Urbanic is a great pick with its trendy and affordable pieces. If you prefer better quality and timeless designs, ZARA and H&M are worth checking out. On a tight budget? Zudio and Ajio offer stylish looks without stretching your wallet. For those who like to stand out and make a statement, Forever 21 and Nykaa Fashion bring unique, fun collections. With so many choices, you can easily refresh your wardrobe, express your personality, and stay on-trend all year round.
The fashion world is shifting towards conscious choices. More people now want to look good while also doing good for the planet. In India, one of the biggest changes in fashion is the growing popularity of sustainable leather handbags. These bags are stylish, durable, and thoughtfully made using materials that are kinder to the environment. Whether it’s plant-based leather made from cactus, cork, or apple peels, or recycled leather and fabrics, these new-age materials offer the look and feel of leather without the guilt.
Unlike traditional leather that involves harmful chemicals and animal cruelty, sustainable handbags focus on ethical sourcing, eco-friendly production, and clean design. These brands are proving that you don’t have to choose between style and sustainability. You can have both. From bold totes to elegant clutches, there’s a sustainable option for every fashion lover. Whether you're a student, a working professional, or someone who enjoys ethical living, there's something here for you. If you're planning to take the first step toward sustainable fashion, this curated list of top Indian brands will help you make the switch with style.
Read more: Top Korean Luxury Footwear Brands in South Korea
Indian Shirt Brands That Compete with International Labels
Sustainable leather comes from eco-friendly or cruelty-free sources. It is made in a way that reduces harm to the planet and avoids the use of toxic chemicals. There are three main types:
These materials are often biodegradable, non-toxic, and require less water and energy to produce.
Discover India’s top sustainable leather handbag brands that blend eco-conscious materials with stylish, ethical, and cruelty-free designs.
Zouk is a Mumbai-based brand making waves with its bold, Indian-inspired handbags. All Zouk products are 100% vegan and certified by PETA. The brand mixes modern bag shapes with traditional Indian fabrics like ikat, jute, and khadi. Their laptop bags, wallets, totes, and backpacks are practical and stylish. Zouk stands out for celebrating Indian craft while keeping everything cruelty-free. The brand doesn't use leather or silk. Instead, it uses handcrafted fabric and high-quality vegan materials. Zouk is loved by office-goers, college students, and those who like colorful yet simple bags. Each piece is made in India, supporting local artisans. The brand has also been featured in Vogue and other popular fashion platforms. Their bags are lightweight, easy to clean, and perfect for daily use. You can buy them online across major platforms and Zouk’s website.
What makes them sustainable:
Arture, based in Chennai, offers sleek, minimal handbags and accessories made from cork leather. Cork is harvested without cutting down trees, making it a renewable material. Arture's bags are lightweight, water-resistant, and fully vegan. Their name blends “Art” and “Nature,” which reflects their mission to make timeless, eco-friendly designs. The brand also uses linen and other natural materials. Arture keeps things simple—no extra bling, just clean cuts and soft colours. They offer products like wallets, sling bags, clutches, and travel pouches. Every product is gender-neutral and made with precision. Arture was one of the first in India to introduce cork leather. They’ve even won the PETA Vegan Fashion Award. The packaging is plastic-free and reusable. If you like subtle style and sustainable materials, Arture is a great pick. Their designs work well for travel and everyday use.
What makes them sustainable:
Know more: Top 10 Premium Handbag Brands in India
Aulive is a Delhi-based brand using apple waste to make luxurious leather alternatives. The leather comes from discarded apple peels in Italy. This plant-based material feels and looks like real leather but is 100% cruelty-free. Aulive also uses recycled rubber and nylon in its designs. Their bags are smooth, sturdy, and come in neutral colours like black, tan, and olive. Aulive’s backpacks and duffels are perfect for travel, work, or college. They are known for clean lines and long-lasting quality. The stitching and zippers are strong, adding to durability. Aulive makes limited quantities, avoiding overproduction and waste. Even their packaging is eco-friendly. The brand targets people who want luxury without harming animals or the planet. Their apple leather is soft to the touch, resistant to water, and easy to clean. Aulive is ideal for conscious consumers who prefer sleek, practical styles.
What makes them sustainable:
Rashki, based in Kolkata, makes vegan leather bags that are smart, stylish, and practical. The brand combines urban design with cruelty-free materials. Their collection includes laptop bags, handbags, and sling bags made for daily use. Rashki uses high-grade vegan leather that is PETA-approved. Their bags are strong, water-resistant, and available in soft, modern colours. Rashki focuses on function. Many of their bags come with extra compartments, padded laptop sleeves, and magnetic buttons. They’re great for professionals and students. The founders believe that fashion shouldn’t hurt animals or the environment. Rashki also pays attention to quality details—smooth zippers, neat stitching, and comfortable straps. The brand supports women-led teams and aims to keep its carbon footprint low. Rashki is growing fast online and has been praised by sustainable lifestyle bloggers across India. It’s a solid choice for people who value function as much as fashion.
What makes them sustainable:
MoonRabbit is a high-end, cruelty-free handbag brand that uses cactus leather. Based in India, the brand combines luxury design with strong ethics. Their products include party clutches, mini handbags, and structured totes. Each bag is handmade by skilled artisans. MoonRabbit uses cactus leather imported from Mexico, which is soft, durable, and eco-friendly. The designs are minimal but high fashion. The colour palette is elegant—think pastels, metallics, and deep earth tones. Every piece is made in small batches to reduce waste. Their packaging is sustainable, and they avoid single-use plastic. MoonRabbit is ideal for shoppers looking for vegan luxury without compromise. The brand believes in slow fashion—quality over quantity. Their bags are perfect for weddings, events, and special outings. MoonRabbit is a new name in India’s ethical fashion scene but quickly gaining attention for its premium look and conscious values.
What makes them sustainable:
Also check: Top Raincoat Brands in India to Keep You Stylish and Dry This Monsoon
Top Luxury Heel Brands in India for the Modern Fashionista
Choosing just one sustainable bag can make a real difference. Here’s how:
These small choices multiply over time and create a ripple effect in fashion and environment.
Yes, vegan leather has come a long way. Cork leather is soft and flexible, cactus leather is smooth and thick, and apple leather is sturdy with a matte finish. They are easy to clean, water-resistant, and just as stylish as animal leather. In fact, most people can’t tell the difference by touch or look.
Check more: Top 10 Luxury Perfume Brands for Men That Smell Like Success
7 Best Korean Handbag Brands in India That Are Trendy and Stylish
Each of these materials has a smaller carbon footprint and uses less water than traditional leather.
Sustainable leather handbags are more than a passing fashion trend—they’re a step toward a cleaner, kinder future. They allow you to express your style while supporting ethical, eco-conscious practices. In India, a growing number of homegrown brands are offering beautiful, durable handbags made from plant-based or recycled materials. These brands combine smart design with responsible sourcing, making it easier than ever to make a switch. Whether you're shopping for work, travel, or daily use, there’s a sustainable option for every need and taste. You don’t have to overhaul your entire wardrobe—just start with one conscious purchase. Choose a handbag that reflects your values and supports the planet. After all, the bag you carry every day can say something powerful, not just about fashion, but about the future you believe in.
South Korea has become one of the most stylish and trendsetting countries in the world. While many people already admire K-pop, K-dramas, and K-beauty, there’s another rising star—Korean fashion, especially luxury footwear. Korean shoe brands are now gaining global attention for their creativity, detail, and craftsmanship. From elegant heels to bold boots and designer sneakers, these brands are not just following global trends—they’re setting them. Korean designers know how to mix art, culture, and innovation into their work. Each shoe tells a story, whether it's inspired by traditional Korean shapes, modern street fashion, or fine European style. Many brands also focus on comfort, sustainable practices, and unique materials.
Korean luxury footwear is all about how effortlessly it blends bold design with everyday wearability. Whether you’re walking the streets of Seoul or New York, these shoes help you stand out without trying too hard. As more celebrities, influencers, and stylists embrace Korean brands, the global fashion world is taking notice. Korean luxury footwear is no longer a hidden gem—it’s a growing force in the fashion industry.
Read more: Find Premium Alternative Brands of Rolex Watches
Indian Shirt Brands That Compete with International Labels
In this article, we explore six of the most stylish and talked-about Korean luxury footwear brands. Whether you're a trend lover, a fashion collector, or just curious, this guide will help you discover some amazing shoes from South Korea.
Yuul Yie is known for bold designs and sculpted heels. The brand started in 2010 and quickly became popular among young fashion lovers. Each shoe looks artistic but is made for everyday use. The brand plays with shapes—curved heels, square toes, and twisted lines. Many shoes have a playful charm yet look very polished. The brand focuses on small-batch production, which adds to its exclusivity. Yuul Yie often uses unexpected materials like mirror leather and soft satin. It has grown popular in countries like Japan, the UK, and the U.S. The shoes are also handmade in Korea, which adds to the quality. Unlike fast fashion, this brand values slow, careful craftsmanship. Its mix of comfort, boldness, and modern edge makes it a true symbol of Korean designer footwear.
Know more: 6 Best Indian Watch Brands to Know in 2025
Top 10 Premium Handbag Brands in India
Suecomma Bonnie is a leading women’s shoe brand in Korea. It was launched in 2003 by Lee Bo-hyun, a self-taught designer. Her vision was to make luxury shoes for modern Korean women. The brand quickly found a place in high-end fashion. Suecomma Bonnie shoes are elegant, bold, and full of detail. Many styles feature crystals, studs, or metallic touches. It’s also one of the first Korean shoe brands to gain global fame. The brand has worked with designers like Tibi and even had a pop-up in London. It mixes Korean style with global fashion trends. You’ll find both classy and edgy pieces in their collection. They offer boots, pumps, sandals, and more. It is often seen in dramas and fashion shoots. The brand reflects strength and femininity through its footwear.
Reike Nen blends minimal style with unique twists. Launched by Rei Yoon Hongmi in 2010, the brand is known for clean lines, soft tones, and premium materials. Each design feels calm but modern. Shoes are made to suit both formal and casual wear. Reike Nen shoes are often inspired by architecture and art. The brand believes fashion should be timeless. This idea is seen in its simple but striking shapes. Reike Nen is also committed to sustainability. They use eco-leather and local production methods. This keeps the carbon footprint low. Reike Nen has also been featured in Vogue Korea and other top magazines. It’s loved by stylists who value quiet luxury. From mules to ankle boots, the shoes work with every outfit. It’s a go-to label for minimalist style lovers.
Yie Yie is fresh, bold, and full of energy. Started by designer Jiyoung Kim, the brand speaks to young, fearless fashion lovers. Every pair of shoes tells a fun and playful story. From neon heels to heart-shaped pumps, Yie Yie brings personality to the table. The brand often uses mesh, PVC, and glossy leather to create unique textures. These shoes are not for the shy—they stand out. Yie Yie is big in Seoul’s street style scene and is also spotted in fashion-forward parts of Tokyo. It attracts Gen Z shoppers who love fashion that’s different. Though trendy, the shoes are made to last. The brand focuses on design but doesn’t forget about comfort. It’s a perfect blend of fun, freedom, and function. If you want bold Korean fashion, Yie Yie is the answer.
Jinny Kim designs shoes that are romantic and timeless. Launched in 2005, the brand is inspired by Parisian style but made in Seoul. The shoes are soft, feminine, and ideal for special occasions. Brides love this brand because of its dreamy, delicate designs. Many shoes feature lace, satin, bows, or crystals. The heels are not too high, so they are easy to walk in. Jinny Kim also makes everyday styles that are just as charming. The brand became popular in Korean dramas and fashion shows. It offers a mix of classic and modern styles. Unlike trend-heavy brands, Jinny Kim focuses on timeless beauty. The shoes are crafted with care and comfort in mind. If you like soft colors and vintage vibes, Jinny Kim is the perfect fit for your closet.
Also check: Top 10 Shirt Brands in India: Leading the Market
Best Original Leather Shoes Brands in India
Andersson Bell is a bold mix of Korean street style and Scandinavian design. It began in 2014 and is now one of the most talked-about fashion brands from Korea. While the brand started with clothing, its sneakers gained a strong fan base fast. The shoes are chunky, futuristic, and often gender-neutral. Andersson Bell blends sport and luxury in every design. It often works with brands like ASICS for high-profile collabs. The sneakers are known for comfort, style, and unique use of color. The brand is popular with both men and women who want something different. Its shoes are often worn by models and creatives in Seoul’s fashion circles. It breaks fashion rules and creates new ones. If you want luxury sneakers with an edge, Andersson Bell delivers.
Korean luxury footwear combines design, comfort, and culture in a fresh way. Here’s why people across the world are talking about it:
Check more: Top D2C Fashion Startups Making Waves in India’s Fashion Retail
Top Luxury Heel Brands in India for the Modern Fashionista
Many Korean luxury footwear brands are embracing sustainability without losing their design edge. Reike Nen, for example, uses eco-friendly leather and focuses on low-waste production methods. Another brand, Flat Apartment, is gaining attention for its artistic designs made with conscious sourcing and minimal impact on the environment. These brands prove that fashion can be stylish and responsible at the same time. With growing demand for ethical products, Korean designers are leading the way in combining beauty with purpose. They are showing that luxury doesn't have to harm the planet—and that sustainable fashion can also be modern, bold, and desirable.
If you love fashion, Korean luxury footwear is worth your attention. These brands mix beauty and creativity with comfort and quality. Whether you love elegant heels, bold sneakers, or minimal mules, there’s a Korean designer brand that fits your style.
These shoes are not just about trends. They reflect a new wave of luxury where personality, sustainability, and storytelling matter as much as looks. So, if you're building your wardrobe or refreshing your shoe shelf, consider adding a pair from one of these Korean labels. You won't just wear them—you'll remember them.
In FY25, India’s value fashion retail sector delivered a strong performance, demonstrating that affordability and ambition can go hand in hand. According to the recent report by Motilal Oswal Financial Services, the space, driven by a younger, aspirational consumer base from India’s tier II, III and IV towns, outshone premium fashion counterparts with a 24 percent revenue growth across leading players.
While many legacy brands struggled with demand normalization and footfall conversion, value retailers like Vishal Mega Mart (VMM), V-Mart, V2 Retail, and Baazar Style Retail (BSR) saw consistent store expansion, sharper margins, improved cash flows, and robust like-for-like sales. What’s powering this uptrend? Think deeper private label penetration, faster inventory turns, and an aggressive march into the heart of Bharat.
In a fragmented but fast-organising fashion landscape, value retailers have benefited immensely from aspirational buying in non-metros. FY25 performance remained strong despite seasonal hiccups like a weak winter and preponed festive periods (Eid and Holi).
V2 Retail clocked a remarkable 62 percent revenue growth and packed with 29 percent same-store sales growth (SSSG), followed by BSR (13 percent) and Vishal Mega Mart (12 percent).
V-Mart saw a 12 percent SSSG recovery, supported by festive momentum and strong repeat rates (70 percent). Unlimited (UL) added steady gains with 9 percent SSSG, particularly in southern India, where store experiences and assortment improvements are paying off.
Profitability got a solid boost in FY25. Gross margins expanded by ~50 basis points to 29.9 percent, with Vishal Mega Mart leading the charge at an 80bp improvement, due to private labels now making up 73 percent of its revenue.
Pre-Ind AS EBITDA margins rose 180 bps YoY to 8.2 percent for the sector, the highest in recent years.
V-Mart stood out with a dramatic rebound in profitability, posting a 4.4 percent margin (vs. just 0.3 percent last year), largely due to reduced losses from its online platform LimeRoad and better offline productivity.
V2 Retail, despite stable gross margins, achieved a 220bp jump in EBITDA margin to 7.8 percent — its highest ever.
Retail space grew 16 percent YoY in FY25, driven by deeper penetration into tier II-IV cities.
V2 Retail led the area expansion with a 62 percent increase in retail footprint, followed by BSR (31 percent), VMM (11 percent), and V-Mart (10 percent).
Across the board, new stores are performing better and achieving profitability faster—V2’s new outlets are now just 26 percent below mature store productivity (vs. 40 percent two years ago).
FY26 expansion targets are equally ambitious: V2 Retail alone plans to open 100 new stores, backed by internal accruals. The focus now is on cluster-based growth, RoCE (Return on Capital Employed) discipline, and capital-efficient real estate like build-to-suit formats.
The surge in revenue is largely volume-driven, as the average transaction value (ATV) remained steady or declined. The average ATV for the sector stood at Rs 935 in FY25, marginally down from Rs 950 in FY24.
Vishal Mega Mart continued to bet on frequent transactions at opening price points, and Baazar Style Retail (BSR) focused on bill volume growth, recording a 58 percent YoY increase in 4Q bills cut.
V2 Retail bucked the trend, with ATV rising 8 percent in FY25 and SPSF (sales per square foot) hitting Rs 957/month, 25 percent higher than the next best. Mature V2 stores clocked Rs 1,100/month, with goals set for Rs 1,200–1,500/month in the near term.
Tighter inventory discipline and backend digitization translated into healthier working capital cycles. Inventory days held largely stable across players: V-Mart at 111, BSR at 143, and V2 Retail improved from 113 to 102. V2’s working capital dropped sharply to 38 days (from 63), driven by better vendor terms and faster stock clearance.
Free cash flow for the sector rebounded to Rs 4,000 crore in FY25. After years of negative free cash flow (FCF), with VMM contributing nearly 60 percent of the sector’s cash generation. Pre-Ind AS operating cash flow jumped from Rs 4,000 crore to Rs 10,000 crore YoY.
Despite rising cost intensities from warehousing and staffing, value retailers are entering FY26 with guarded optimism. The guidance is clear: sustain 15–20 percent area growth, deliver high single-digit SSSG, and stay disciplined on capital deployment.
While raw material cost inflation and rental constraints persist, operating leverage from maturing stores and improved inventory cycles should help maintain margin momentum.
Margin gains from FY25 are likely to be reinvested into customer acquisition and product expansion, especially via private labels.
FY25 has firmly established value fashion retail as the growth engine of India’s apparel sector. No longer just about cheap prices, these retailers are redefining value through quality private labels, efficient operations, and hyperlocal formats.
With Rs 171,984 million in combined revenues, double-digit profitability growth, and free cash turning positive, the sector is riding strong structural tailwinds. As India’s next 500 million consumers continue to shift away from unorganized retail, the value fashion story is only getting started—and it’s one worth watching closely.
Dubai is one of the world’s most famous luxury shopping destinations. With its ultra-modern malls, exclusive boutiques, and duty-free benefits, the city attracts fashion lovers from all over the globe. For those who admire high-end handbags, Dubai offers an unmatched experience. Whether you’re a seasoned collector or buying your first luxury bag, this city has something special for everyone.
From iconic European fashion houses to emerging designer labels, Dubai brings you closer to the finest craftsmanship and most stylish collections. The shopping experience goes beyond just browsing—many stores offer personal stylists, private lounges, and even bespoke services. You can find the latest collections, limited editions, and even regional exclusives not available elsewhere. Luxury handbags in Dubai are so appealing, not just their beauty but what they represent—elegance, success, and timeless style. Carrying a designer handbag is not only a fashion statement but also a mark of status and taste. In this article, we’ll explore the top luxury handbag brands you can shop in Dubai and why these pieces are worth investing in.
Read more: Indian Shirt Brands That Compete with International Labels
Top 10 Premium Handbag Brands in India
Dubai is a global shopping hub, especially for luxury goods. The city’s tax-free status means you get better prices compared to many other countries. Dubai’s malls, like The Dubai Mall and Mall of the Emirates, host flagship stores for top brands. Many luxury boutiques offer VIP services like personal shoppers, private viewing rooms, and even hotel delivery for your purchases. This makes shopping in Dubai a unique and luxurious experience.
Dubai’s handbag trends often reflect global fashion but with a local twist. Right now, mini bags and bold colors are popular. Iconic bags like the Hermès Birkin and Chanel Flap Bag remain timeless choices. Meanwhile, brands like Loewe and Bottega Veneta are gaining traction with younger buyers for their modern designs.
Celebrities and influencers in Dubai often showcase these bags at events, making them highly desirable. Social media also plays a big role in popularizing new handbag trends.
Know more: Best Premium Tuxedo Brands for Men in India: Find Your Summer Suit!
Here are the most popular and prestigious handbag brands you can find in Dubai. Each of these brands offers handbags that blend craftsmanship, design, and exclusivity.
Celine is a French luxury brand known for its clean, structured bags. The brand offers simple designs with fine materials. It became especially popular under designer Phoebe Philo, who introduced timeless styles like the Luggage Tote and the Trapeze. Now, under Hedi Slimane, Celine has a modern, edgy look. The “Triomphe” bag, featuring the double C logo, is one of today’s favourites. Celine bags are perfect for those who like elegance without loud logos. In Dubai, Celine stores attract women who value subtle, high-quality fashion. The leather is soft yet durable. Most designs are available in neutral tones, making them perfect for both work and casual looks. Celine is ideal for shoppers who want a luxurious bag that stays stylish for years. It’s luxury with a quiet, confident charm.
Hermès is the most exclusive luxury handbag brand in the world. It’s famous for the Birkin and Kelly bags. These are handmade by skilled artisans in France. Each bag can take up to 24 hours to create. Hermès uses top-grade leather like Togo, Clemence, and exotic skins. These bags are hard to buy—even in Dubai. Most require you to be a regular customer or wait for months. The Birkin was inspired by actress Jane Birkin, and the Kelly was named after Grace Kelly. Hermès bags often cost more on resale than retail, proving their value. In Dubai, buyers love Hermès for its craftsmanship and status. The brand also offers custom colors and sizes. Every detail, from stitching to hardware, is perfect. Owning a Hermès bag is a dream for many.
Burberry is a British fashion house known for its trench coats and check patterns. The brand also creates stylish and practical handbags. Burberry bags often feature the iconic beige check or the TB monogram. The TB Bag, named after founder Thomas Burberry, is sleek and structured. Another popular design is the Lola bag—soft, quilted, and easy to carry. Burberry mixes tradition with modern design. In Dubai, Burberry is loved for its British roots and reliable quality. The brand uses leather, canvas, and metal hardware to give each bag a polished look. Many of its bags are great for everyday wear. You can find Burberry boutiques in top Dubai malls. The brand balances elegance with comfort, making it a favourite for working professionals and stylish travelers alike.
Gucci is bold, colourful, and full of personality. It’s one of the most loved Italian luxury brands. The GG logo is seen on many of its handbag designs. Gucci bags mix classic shapes with playful details—think animal studs, bold prints, and vintage logos. The Dionysus bag, with its tiger-head clasp, is a standout piece. The Marmont, with its quilted design, is another favourite. Gucci also offers sustainable lines made with eco-friendly materials. In Dubai, the brand’s large stores often carry limited-edition collections. Shoppers like Gucci for its unique blend of heritage and modern style. Each bag tells a story. Whether you want a simple leather piece or a loud, fashion-forward one, Gucci has it all. It’s for those who want to express their bold side through accessories.
Chanel handbags are symbols of timeless luxury. Founded by Coco Chanel, the brand became iconic for its quilted leather and chain straps. The Classic Flap Bag and Boy Bag are two of its most popular styles. Each Chanel bag is made with care and high-quality leather, often lambskin or caviar. The CC logo is elegant and instantly recognisable. In Dubai, Chanel boutiques offer full collections and seasonal pieces. Chanel bags often increase in price every year, making them great investments. The inside of the bags is just as refined as the outside, often lined in burgundy leather. Chanel handbags suit both casual and formal outfits. Many women in Dubai choose Chanel for its balance of history, luxury, and function. It’s a piece of fashion history on your arm.
Dior is a top French luxury brand that blends beauty with design. The “Lady Dior” bag is a signature piece, first carried by Princess Diana. It’s structured, elegant, and features soft “Cannage” stitching. Dior also has newer styles like the Dior Book Tote and the Saddle Bag. The Book Tote is great for travel or daily use, while the Saddle is bold and trendy. Dior bags often come in fun patterns, embroidery, or canvas prints. In Dubai, Dior stores carry classic and exclusive collections. Many pieces can be personalised with your initials. Dior mixes fashion and art, often working with artists for limited editions. Shoppers in Dubai like Dior for its feminine look and variety. Whether you want soft leather or colourful canvas, Dior has a bag for you.
Also check: Top Luxury Heel Brands in India for the Modern Fashionista
Top 8 Luxury Watch Brands in Dubai That Scream Class & Timeless Elegance
Bottega Veneta is loved for its quiet, logo-free luxury. It’s an Italian brand known for its woven leather design, called “Intrecciato.” These bags are soft, slouchy, and stylish. The Pouch, Cassette, and Jodie are some of its most popular designs today. Under creative director Daniel Lee, the brand became modern and bold. Bottega bags are made with buttery-soft leather and bold shapes. In Dubai, shoppers prefer Bottega for its cool, understated elegance. The colors range from rich neutrals to bold greens and purples. Each bag feels fresh and artistic. The lack of a visible logo makes it popular with people who value craftsmanship over brand flaunting. Bottega Veneta bags are fashion-forward yet timeless, perfect for a stylish, confident buyer.
Loewe is a Spanish brand with roots in leather craftsmanship. The bags are known for their artistic shapes and fine details. The Puzzle bag is a standout—it’s made with geometric panels and folds into a flat shape. Loewe also makes the Hammock and the Flamenco bags. The brand is creative and playful, often adding art, colour, or even cartoon characters into designs. In Dubai, Loewe is growing fast among younger shoppers. Its bags are practical but never boring. Loewe uses rich leathers and soft suede in many styles. The brand’s focus on innovation and function makes it unique. The Puzzle bag, for example, can be carried in multiple ways. Loewe is perfect for someone who wants something artistic, fun, and high-quality without being too flashy.
Chloé is a French brand that offers soft, romantic, and bohemian-style handbags. The designs often include feminine touches like tassels, rounded edges, and soft leathers. Popular styles include the Faye, Marcie, and Drew bags. Chloé bags are light, easy to carry, and work well with casual outfits. In Dubai, Chloé appeals to women who prefer a relaxed, chic look. The bags use a mix of materials like suede, leather, and metal rings. Many styles have earthy tones like camel, tan, and blush. Chloé bags are ideal for daytime outings or laid-back evenings. The brand also focuses on sustainability by using lower-impact materials. If you want something elegant but not too formal, Chloé is a great pick. It brings Parisian ease to everyday luxury.
Check more: Best Original Leather Shoes Brands in India
Top 7 Tata Clothing Brands in India: The Powerhouse of Style
Dubai is not just about buying; it’s about how you buy. Many stores offer:
These services add value to your purchase and make luxury shopping in Dubai a pleasure.
In Dubai, luxury handbags represent more than just fashion. They are a symbol of success, wealth, and style. Owning a high-end handbag signals social status and refined taste. Handbags are often gifted during special occasions such as weddings and festivals, making them meaningful luxury investments. Dubai’s vibrant social scene and growing community of fashion influencers further amplify the importance of luxury handbags.
Whether you're visiting or living in Dubai, investing in a luxury handbag is a rewarding experience. The city offers a wide range of iconic brands, from timeless classics like Hermès and Chanel to modern favourites like Loewe and Bottega Veneta. Dubai’s luxury shopping scene is more than just high-end stores; it’s about the experience. You’ll find personalised services, exclusive collections, and sometimes even regional-only pieces. The city’s malls provide elegant shopping environments that match the prestige of the brands they house. Each purchase is not just a fashion buy—it’s a personal expression. In Dubai, a luxury handbag is more than just a bag. It’s a symbol of status, taste, and timeless style that reflects who you are.
Finding the right tuxedo for summer in India can be tricky. The heat and humidity make it hard to wear anything too heavy or tight. But just because it’s hot doesn’t mean you have to compromise on style. Whether you're attending a cocktail evening, a destination wedding, or a formal office event, your tuxedo should help you look sharp and feel cool at the same time.
The key is choosing a suit made with the right fabric, fit, and finish. Summer tuxedos are specially designed using lightweight materials like linen, cotton blends, or tropical wool that allow your skin to breathe. They’re tailored to offer structure without stiffness, keeping you stylish and comfortable even on the warmest days. In this guide, we’ve rounded up the best premium tuxedo brands in India that offer elegant, breathable options made for Indian summers. From classic black tuxedos to lighter, more modern designs, these brands know how to blend comfort with luxury. We’ll also walk you through the fabrics, fits, and trends you should look for to make the smartest choice for your summer wardrobe.
Read more: Indian Shirt Brands That Compete with International Labels
A premium tuxedo stands out because of its attention to detail. It features high-quality stitching, fine fabrics, and a tailored fit that enhances your shape. The finish is smooth and elegant, offering both style and comfort. Classic touches like satin or silk lapels and fabric-covered buttons add a refined touch. The structure is crisp yet comfortable, designed to move with you. What sets summer tuxedos apart is their fabric. Instead of using heavy wool, these suits are crafted from breathable materials like lightweight wool blends, linen, or cotton. This makes them ideal for warmer weather, helping you stay cool while still looking sharp. A good summer tuxedo combines sophistication with ease, keeping you stylish and sweat-free.
Know more: 6 Best Indian Watch Brands to Know in 2025
Here are five of the best premium brands offering summer-ready tuxedos in India.
Polo Ralph Lauren brings American heritage with a touch of European elegance. The tuxedos from this brand offer timeless designs with luxury finishes. Their summer suits are made with lightweight Italian wool and sometimes blended with linen for better breathability. Polo Ralph Lauren stand out is its attention to detail. Think satin peak lapels, tailored waist suppression, and silk-lined jackets. You can find both ready-to-wear and made-to-measure options at select luxury stores in India.
Louis Philippe is one of the most popular premium menswear brands in India. Known for its formal wear, the brand also offers a refined tuxedo range. Their “Luxure” collection is ideal for summer events, featuring lightweight fabrics, soft shoulders, and elegant tailoring. They offer tuxedos in rich midnight blues, classic blacks, and even summer tones like ivory and light grey. Many of their pieces are semi-lined, making them perfect for warm evenings. Louis Philippe special is its balance of luxury and comfort. Their tuxedos are modern, yet rooted in classic design.
Check more: Top 10 Premium Handbag Brands in India
Allen Solly, known for smart casuals, has stepped up its game in formal menswear. Their tuxedo collections cater to younger audiences who want to look sharp without breaking the bank. Their tuxedos come in breathable cotton blends and lightweight poly-viscose fabrics. While not as structured as high-end suits, they’re perfect for relaxed formal settings. Think destination weddings, office parties, and summer receptions.The fits are trendy—slim and modern. And the price makes it accessible for first-time tuxedo buyers.
Arrow is a classic American brand with a strong presence in India. Their tuxedos are designed for Indian weather and body types. You’ll find structured yet breathable options in their Arrow New York collection. Arrow offers well-tailored tuxedos with clean lines and minimalist styles. They often use lightweight wool-polyester blends and offer stretch fabrics that move with you. They also offer tuxedo shirts, waistcoats, and accessories to complete the look. Arrow's suits are great for men who prefer a clean, professional style without loud patterns.
Blackberrys is a proud Indian brand that understands both fashion and climate. Their tuxedo collection includes breathable fabrics, anti-crease finishes, and fits designed for Indian builds. They offer tuxedos in summer-friendly fabrics like terry-rayon blends and tropical-weight wool. Blackberrys also experiments with new styles like velvet lapels, shawl collars, and pastel tones—great for summer weddings and high-energy parties.
Choosing the right fabric is just as important as choosing the brand. Here are the best fabrics for summer tuxedos:
Always look for half-lined or unlined jackets and avoid heavy shoulder pads in the summer.
Also check: Top 7 Tata Clothing Brands in India: The Powerhouse of Style
Top 10 Shirt Brands in India: Leading the Market
Best Original Leather Shoes Brands in India
If you're looking for the perfect fit, made-to-measure (MTM) tuxedos are the way to go. They are tailored to your exact body measurements, ensuring the suit fits you like a glove. While they are more expensive than off-the-rack options, the result is a sharper, more personalized look. Most premium menswear brands now offer MTM services, with delivery timelines ranging between 2 to 4 weeks—ideal if you're planning ahead for a special occasion. However, if you're on a tighter budget or need something quickly, ready-to-wear tuxedos from brands like Allen Solly and Arrow are great options. These suits come in modern cuts, decent fabrics, and offer reliable quality and style without the wait or premium pricing.
Not a fan of heavy sherwanis in the heat? A summer tuxedo can be a great alternative. Blackberrys and Louis Philippe offer fusion styles that look modern but stay rooted in Indian elegance. Pair it with a pocket square, loafers, and a classic watch for that groom-worthy look.
Especially in Indian summers, where high temperatures and humidity demand clothing that combines elegance with comfort. That’s why picking a tuxedo that’s lightweight, well-structured, and breathable is essential. Whether you’re attending a wedding, heading to a formal event, or making a statement in a business setting, your outfit should reflect both sophistication and ease. The right tuxedo helps you stay polished without compromising on comfort. Premium brands today understand the climate and offer designs that are tailored, airy, and effortlessly stylish. From soft fabrics to modern cuts, they’ve got everything you need for the season. This summer, invest in a tuxedo that not only looks good but feels right. Dress smart, stay cool, and let your look do the talking.
Father’s Day is just around the corner—a perfect chance to do something truly special for the man who’s always been your biggest supporter and hero. This year, instead of going for the usual suspects like socks, wallets, or shaving kits, consider giving his wardrobe a refreshing upgrade. If your dad still wears the same shirt from your school days or proudly sports his “lucky trousers” from the '90s, it’s time for a style intervention.
Fashion can be a thoughtful and personal gift. A sharp new shirt, a stylish blazer, or even a pair of modern trousers can make your dad feel appreciated and confident. Whether he prefers timeless classics or is open to trying something new, this gifting guide features top fashion brands in India that cater to every dad’s style and comfort. From luxurious formals to relaxed casuals, these brands offer the perfect mix of fit, function, and fashion. So, this Father’s Day, help him rediscover his style and feel his best—not just for the day, but for many more to come. Because every dad deserves to look and feel good.
Read more: Father’s Day Gifting Guide 2025: Top Picks to Surprise Your Dad
Indian Shirt Brands That Compete with International Labels
Let’s be honest. Most dads don’t shop for themselves. They’ll wear something till it fades, stretches, or shrinks beyond use. That’s where you come in. Gifting your dad fashion isn’t just about clothes—it’s about reminding him that he matters. It’s a small but stylish way of saying, “I see you.”
Here’s a list of trusted fashion brands that can help you dress your dad in style, comfort, and confidence.
Raymond is one of India’s oldest and most respected fashion brands for men. It was founded in 1925 and is known as “The Complete Man.” Your dad might already own a Raymond shirt or fabric from years ago. The brand is famous for high-quality suiting and shirting materials. It also offers ready-to-wear shirts, blazers, and trousers today. The fabrics are soft, durable, and perfect for India’s weather. Raymond also has a tailoring service called Raymond Made to Measure. It’s ideal if your dad prefers custom fits. The cuts are classic, so they never go out of style. You can find both formal and semi-formal clothes here. It’s a brand that blends tradition with elegance. For a dad who values quality and comfort, Raymond is a safe and smart choice.
What to gift:
Louis Philippe is a premium menswear brand launched in India in 1989. It is part of the Aditya Birla Group. The brand is inspired by European style and named after a French king. It brings global fashion to Indian men. Louis Philippe focuses on fine craftsmanship, luxury fabrics, and perfect fits. It is best known for formal shirts, trousers, and suits. The brand also has a sub-brand called LP Sports for casual wear. If your dad works in a corporate setting or attends business events, this brand is perfect. The clothes are smooth, well-stitched, and give a rich feel. Even their casual line has a polished look. The brand also offers accessories like ties, belts, and shoes. With Louis Philippe, your dad can feel both powerful and stylish.
What to gift:
Know more: 6 Best Indian Watch Brands to Know in 2025
Allen Solly is known for its relaxed yet stylish vibe. It started in the UK but was brought to India by Madura Fashion & Lifestyle in the 1990s. Today, it’s loved for its semi-formal and smart-casual clothes. Allen Solly is great for dads who want to dress well without looking too serious. The brand offers polo T-shirts, casual shirts, chinos, and even denim. The clothes are colorful but not loud, which makes them easy to wear. Allen Solly also uses lightweight, breathable fabrics—great for Indian summers. It’s one of the first brands in India to promote “Friday dressing.” So if your dad works in a slightly relaxed office or enjoys Sunday outings, this is a great fit. Their fit is comfortable, not too slim, and not too loose.
What to gift:
Peter England is a value-for-money brand that’s great for everyday wear. It entered India in 1997 and quickly became one of the largest menswear brands in the country. It is also part of the Aditya Birla Group. The brand focuses on practical fashion that looks good and lasts long. If your dad likes neat and simple outfits, Peter England won’t disappoint. It offers shirts, trousers, casualwear, and even ethnicwear. The best part? It’s affordable without looking cheap. Many working dads use Peter England for their daily office wardrobe. The clothes are made to be comfortable and easy to wash. It’s also a good option if you want to buy multiple outfits on a budget. The designs are classic and suit dads of all age groups.
What to gift:
Rare Rabbit is a newer brand but has quickly made a name for itself. It was launched by the House of Rare, an Indian company focused on premium menswear. Rare Rabbit brings global fashion trends to India. If your dad is modern and open to style changes, this brand will suit him. The clothes are trendy but not over the top. It offers slim-fit shirts, linen pants, stretch jackets, and more. Their prints are unique—florals, abstract, and geometric patterns done tastefully. The brand also uses luxury fabrics like Egyptian cotton and linen blends. Rare Rabbit is ideal for dads who attend social events, go to art shows, or travel often. It’s a bold choice, but one that adds personality to your dad’s wardrobe. The fit is slim and youthful.
What to gift:
Also check: Top 7 Tata Clothing Brands in India: The Powerhouse of Style
Top 10 Shirt Brands in India: Leading the Market
Van Heusen is a strong blend of function and fashion. It’s also a part of the Aditya Birla Group and is one of the most popular menswear brands in India. Known for its clean, sharp look, Van Heusen is perfect for working professionals. It offers office shirts, formal pants, and business suits. The brand also has stretch fabric options for all-day comfort. Your dad will love their wrinkle-free and easy-care clothes. They even have a line called Van Heusen Flex that moves with the body. For casual days, they offer polos and smart trousers. If your dad attends meetings, travels for work, or likes dressing sharp even at home, this brand fits well. It also offers innerwear and accessories, making it a full-style solution.
What to gift:
These combos let you build a full outfit. Wrap them together as a complete style gift.
Check more: Best Original Leather Shoes Brands in India
Want to go beyond just clothes? Pair your fashion gifts with these:
This Father’s Day, go beyond the usual and gift your dad something stylish. These fashion brands offer options that match his personality, size, and comfort, making it easier than ever to find the perfect fit. Fashion isn’t limited to the young—it’s for anyone who deserves to feel confident and comfortable in what they wear. Many of these brands also offer premium gift boxes and elegant packaging. Add a personal touch with a handwritten note expressing what this gift means to you. You don’t need to write much—just enough to make him smile. After all, your dad has always helped you dress for success. This is your chance to return the gesture and remind him how much he means to you.
Luxury heels are more than just footwear—they are a reflection of power, elegance, and individual style. Over the years, India has seen a strong rise in the demand for designer heels, especially among women who value both fashion and comfort. These aren’t your regular heels; they are handcrafted pieces of art made with precision, premium materials, and attention to detail. From high-profile weddings and festive celebrations to red carpet events and exclusive parties, luxury heels play an important role in completing a sophisticated look. The right pair of heels can not only elevate your outfit but also boost your confidence and presence.
Indian consumers are becoming more fashion-aware and are willing to invest in quality products that offer both style and durability. International brands have recognized this growing market and are making their most iconic styles available in India. For women who want to make a bold fashion statement or simply enjoy the comfort and elegance of fine craftsmanship, luxury heels are a worthy investment. After all, good shoes take you to great places—and luxury heels take you there in style.
Read more: Top 10 Premium Handbag Brands in India
Indian Shirt Brands That Compete with International Labels
Luxury heels are crafted with the finest materials—think Italian leather, satin, or suede. Most are made by skilled artisans and have superior design. Comfort also plays a big role. These brands don’t just look good; they also feel amazing on your feet.
Let’s look at the best options you can find in India today.
In this article, we’ll walk you through some of the top luxury heel brands available in India.
Versace is known for bold, eye-catching designs. The brand was founded in Italy in 1978 by Gianni Versace. Today, it’s one of the biggest names in luxury fashion. Versace heels are dramatic and full of personality. They often feature gold chains, metallic finishes, or the famous Medusa head. You’ll find styles like platform heels, high stilettos, and strappy sandals. These shoes are perfect for parties, red carpets, or high-fashion events. Many Bollywood and Hollywood celebrities wear Versace. The designs are loud, glamorous, and not afraid to stand out. If you like luxury that turns heads, Versace is the right choice. It’s not just about fashion—it’s about making a bold statement. You can shop Versace heels online in India or at luxury stores in metro cities.
What to expect:
Know more: Top 10 Luxury Perfume Brands for Men That Smell Like Success
Valentino Garavani is known for elegance with an edge. The brand began in Italy in 1960 and is loved around the world. The most famous style is the Rockstud collection. These heels have pointed toes, smooth leather, and shiny pyramid-shaped studs. They come in many colors, from soft pastels to bold red and black. Valentino heels are classy but with a twist. You can wear them to weddings, office events, or formal dinners. They go well with Indian and Western outfits. The shoes are handmade in Italy using high-quality leather. Celebrities and fashion icons love the clean lines and long-lasting comfort. If you want something stylish but not too flashy, Valentino heels are a smart pick. You can find them online on luxury platforms or in select designer stores in India.
Why people love them:
Christian Dior heels are graceful and timeless. The brand was founded in France in 1946. It’s one of the most respected fashion houses in the world. Dior’s most famous heel is the J’Adior slingback. It has a ribbon-like strap with the brand name and a low to mid heel. The design is simple, elegant, and easy to wear. Dior uses soft materials like satin, mesh, and patent leather. These heels are great for work functions, weddings, or evening dinners. They match well with sarees, gowns, or even business suits. Dior heels focus on comfort and balance. You don’t have to choose between fashion and ease. They offer both. In India, you can buy Dior from luxury boutiques in Mumbai and Delhi or through high-end fashion websites with international shipping.
Why choose Dior:
Balenciaga heels are bold, modern, and edgy. The brand started in Spain in 1917 and is now based in Paris. It’s known for pushing fashion limits. Their knife heels are sharp, sleek, and futuristic. Balenciaga often uses unique shapes, neon colors, and sock-fit styles. These shoes are for women who love statement fashion. They go best with bold outfits like oversized blazers, fitted dresses, or high-fashion streetwear. The designs are not traditional—but they’re powerful. If you want something creative and fearless, Balenciaga is a great pick. They’re also surprisingly lightweight and comfortable to walk in. Many global celebrities wear them for events and fashion shows. In India, Balenciaga heels can be found through premium international platforms or curated fashion stores in major cities.
Key features:
Bottega Veneta stands for quiet luxury. The brand is Italian and was founded in 1966. It became more popular recently with fashion-forward customers. Bottega heels are simple but stylish. They’re famous for square toes, soft leather, and clean lines. No big logos, no loud colors—just pure design. These heels are perfect for people who love minimal fashion. You can wear them with everything—designer sarees, modern kurtas, or even casual jeans. The quality of leather is soft and molds to your feet. Popular styles include padded mules, woven straps, and sculpted heels. Bottega heels are ideal for both day and night looks. If you want to invest in classy heels that stay stylish for years, Bottega is a perfect choice. They are available online on platforms like Net-A-Porter and Tata CLiQ Luxury.
What makes them unique:
Also check: 7 Best Korean Handbag Brands in India That Are Trendy and Stylish
Aquazzura heels are playful, elegant, and very Italian. The brand was founded in Florence by Edgardo Osorio in 2011. It quickly became a favorite among celebrities and stylists. Aquazzura designs are fun, with tassels, pom-poms, and delicate straps. They come in bold colors like hot pink, electric blue, and gold. These shoes are great for weddings, destination events, or parties. They are light in weight and made for dancing or long wear. Some styles feature transparent heels or lace designs. The pineapple logo on the sole is their signature mark. If you like fashion that’s young, stylish, and vibrant, Aquazzura is for you. You can pair them with lehengas, maxi dresses, or Indo-western outfits. In India, you can buy them through global luxury sites or fashion curators.
Why choose Aquazzura:
Manolo Blahnik is the definition of timeless luxury. The brand was founded in the 1970s and became iconic through pop culture, especially on Sex and the City. The most famous style is the Hangisi pump—silk heels with a crystal buckle. They come in beautiful shades like royal blue, ivory, and blush pink. These heels are loved by brides, fashion editors, and celebrities. Manolos are known for slim, tall heels and a very graceful arch. Each pair is handmade and very detailed. The fit is snug yet comfortable. If you’re someone who likes classic beauty and wants a heel that never goes out of fashion, this brand is ideal. These shoes go best with bridal wear, evening gowns, or elegant sarees. In India, they are available via luxury personal shoppers or international fashion websites.
What makes them iconic:
Know more: Top Italian Luxury Handbag Brands in India You’ll Fall in Love With
Top 6 Sandals You’ll Want to Live in This Summer
Each brand has a different vibe, so it’s important to style them right.
Luxury heels go beyond fashion—they’re a personal statement. Each pair reflects your style, boosts your confidence, and adds that perfect finishing touch to any outfit. Whether you’re walking into a meeting, attending a wedding, or stepping onto a red carpet, the right heels can transform not just your look, but your presence. These designer brands offer more than just beauty; they bring lasting comfort, timeless design, and unmatched quality. Investing in luxury heels means choosing footwear that’s crafted to make you feel powerful and elegant with every step. It’s not just about wearing something expensive—it’s about how it makes you feel. Find the brand that matches your personality, and let your heels do the talking.
Dubai is more than just skyscrapers, luxury cars, and lavish lifestyles. It’s also one of the world’s most sought-after destinations for high-end shopping—especially when it comes to luxury watches. Whether you’re a tourist searching for a premium keepsake or a resident ready to invest in your next statement piece, Dubai offers an experience unlike any other.
The city is home to some of the finest watch boutiques, featuring everything from classic Swiss masterpieces to rare, limited-edition models you won’t find anywhere else. Major global brands trust Dubai as a key retail hub, and the shopping benefits here are hard to ignore. With no heavy import duties, VAT refund options for tourists, and access to exclusive UAE-only editions, buying a luxury watch in Dubai is both exciting and rewarding. Beyond the products, it’s the experience that stands out. Plush showrooms, private lounges, and knowledgeable staff make every visit feel special. If you’re someone who values craftsmanship, heritage, and style, Dubai’s luxury watch scene is the perfect place to explore timeless elegance on your wrist.
Read more: Top 10 Luxury Watch Brands in India: How to Make the Right Choice
Indian Shirt Brands That Compete with International Labels
Dubai is known for its love of luxury, and watches are no exception. You’ll find:
Whether you're shopping in Dubai Mall or in a private lounge in DIFC, the experience is nothing short of royal.
Know more: 6 Best Indian Watch Brands to Know in 2025
Here’s a guide to the top 8 luxury watch brands in Dubai that define status, style, and timeless craftsmanship.
Rolex is one of the most famous luxury watch brands in the world. It is known for its strong designs, long life, and high resale value. The brand began in 1905 and is still made in Switzerland. Many people in Dubai prefer Rolex because it shows power and success. The watches are waterproof, shockproof, and perfect for both business and adventure. Models like the Submariner and the Day-Date are highly in demand. Rolex also supports sports and adventure events worldwide. In Dubai, Rolex showrooms offer exclusive service and rare collections. The brand’s clean design and precise timekeeping make it a favorite. Whether someone is buying their first luxury watch or adding to a collection, Rolex is always a trusted choice.
Why it’s popular:
Patek Philippe is a symbol of pure class and fine craftsmanship. Founded in 1839, it is one of the oldest and most respected watchmakers in the world. Every watch is handmade and goes through strict quality checks. The brand is known for its simple yet elegant designs and complex watch movements. Many collectors in Dubai see Patek Philippe as a long-term investment. Some even pass these watches down through generations. Models like the Nautilus and Calatrava are always in high demand. The company also creates limited editions, which are often hard to find. In Dubai, buyers enjoy exclusive buying experiences and private viewing rooms. Patek Philippe watches are more than accessories—they are family treasures. Owning one means owning a piece of horological history.
Why it stands out:
Audemars Piguet, often called AP, stands for bold design and top Swiss engineering. The brand was founded in 1875 and became famous for the Royal Oak model. This watch was the first luxury sports watch made of steel, and it changed the watch world. In Dubai, Audemars Piguet is loved for its modern look and rare collections. Many celebrities and business leaders wear AP watches. The brand also works closely with artists and designers to create special editions. Its watches are known for sharp edges, detailed dials, and top-quality materials. AP boutiques in Dubai offer custom services and expert guidance. For those who want something different from the classic luxury look, Audemars Piguet offers a perfect mix of style and strength.
What makes it unique:
Also check: Top 10 Premium Handbag Brands in India
Top 7 Tata Clothing Brands in India: The Powerhouse of Style
TAG Heuer is a sporty, stylish watch brand from Switzerland. It started in 1860 and became known for its strong link with racing and speed. The brand makes watches that are tough, easy to wear, and great for everyday use. In Dubai, TAG Heuer is popular with young buyers and first-time luxury watch shoppers. The Carrera, Monaco, and Aquaracer models are top choices. TAG Heuer also uses new materials like titanium and carbon to make its watches stronger and lighter. It supports many sports events, including Formula 1. The designs are modern, and the prices are more accessible than many luxury brands. Dubai boutiques offer both classic and new collections, along with expert advice. TAG Heuer is perfect for those who want Swiss quality with an active lifestyle feel.
Why Dubai buyers love it:
Omega is a historic Swiss brand known for precision and performance. Founded in 1848, Omega has made watches for space, deep-sea diving, and the Olympics. The Speedmaster was the first watch worn on the moon, making it a legend. In Dubai, Omega is respected for its rich history and wide range of models. Popular series include the Seamaster, Constellation, and De Ville. Omega watches are famous for their anti-magnetic features and long-lasting build. The brand also has strong ties with James Bond films, adding to its style appeal. Omega boutiques in Dubai offer expert support, certified service, and regional exclusives. The watches suit both formal and casual wear. For those who want a watch with history and technology, Omega is an excellent choice.
Highlights:
Cartier is a French brand known for combining fine jewelry with luxury watches. It began in 1847 and quickly became a favorite among royals and celebrities. In Dubai, Cartier watches are loved for their elegance and iconic designs. The Tank, Santos, and Ballon Bleu models are popular with both men and women. These watches are sleek, stylish, and perfect for formal occasions. Cartier often uses gold, diamonds, and other fine materials to create timeless pieces. The brand also focuses on comfort and beauty in its design. In Dubai’s luxury malls, Cartier boutiques offer a premium shopping experience. Customers enjoy personalized services and exclusive options. Cartier is more than a watch—it’s a luxury fashion piece that stands out quietly and gracefully.
Why it shines:
Hublot is a bold and modern Swiss brand launched in 1980. It is known for its unique “Art of Fusion”—mixing materials like gold, rubber, and ceramic. In Dubai, Hublot attracts young professionals, athletes, and celebrities. The Big Bang and Classic Fusion collections are top choices. Hublot watches are large, stylish, and full of personality. The brand also creates limited editions in partnership with sports teams and artists. Its design is edgy, with open dials and sharp lines. Hublot has a strong presence in Dubai through its flagship boutiques in high-end malls. It offers a fresh, standout look compared to more traditional watch brands. For someone looking to make a bold statement with cutting-edge style, Hublot is the go-to name in Dubai.
Why it fits Dubai:
Vacheron Constantin is one of the oldest watch brands in the world, founded in 1755. The brand is known for classic designs, high complications, and fine details. It represents quiet luxury and timeless style. In Dubai, Vacheron Constantin appeals to experienced collectors and those who appreciate heritage. Popular models include the Patrimony, Traditionnelle, and Overseas. Each watch is crafted with care and can take months to complete. The brand is also part of the "Holy Trinity" of watchmaking, along with Patek Philippe and Audemars Piguet. Dubai showrooms offer a calm, private shopping experience with expert guidance. The brand does not produce watches in large numbers, making each piece more exclusive. Vacheron Constantin is ideal for those who admire skill, tradition, and quiet confidence in their luxury choices.
What makes it special:
For those who want a VIP experience:
Some offer private lounges, champagne, and even after-sales service guarantees.
Several brands launch regional exclusives in Dubai:
Ask for UAE-special editions when shopping—they’re great collectibles and often hold long-term value.
A great watch does more than just tell time—it reflects who you are. It speaks of your taste, your achievements, and sometimes, your dreams. In a city like Dubai, where luxury is part of everyday life, buying a watch is not just shopping; it’s an experience. From elegant boutiques to exclusive editions, every detail adds to the story you wear on your wrist. Whether you’re a collector, a first-time buyer, or someone searching for the perfect gift, Dubai offers something extraordinary. These eight luxury watch brands are trusted, admired, and loved for their craftsmanship and legacy. If you're ready to make a statement, start your journey with one of these timeless brands found right here in Dubai.
Perfume is deeply personal. It’s often the first thing people notice about you, even before you say a word. The right fragrance can reflect your personality, mood, or even your lifestyle. It creates an impression that lingers in people’s minds. Whether you prefer something bold and spicy or light and fresh, your choice of perfume says a lot about you. That’s why selecting the right one matters.
Luxury perfumes go beyond just smelling good — they are crafted with rare ingredients, longer-lasting formulas, and unique scent layers that unfold over time. These fragrances offer an experience, not just a smell. For men who value detail, elegance, and individuality, luxury perfumes are worth the investment. If you're ready to elevate your fragrance game, explore the options ahead and discover a scent that truly suits you.
Read more: Indian Shirt Brands That Compete with International Labels
6 Best Indian Watch Brands to Know in 2025
Luxury perfumes are more than just good-smelling bottles. They are crafted using rare and expensive ingredients like oud, ambergris, and sandalwood. The scents are layered and complex. They also last longer and often come in beautifully designed packaging. Wearing one feels like putting on a tailored suit — only it’s invisible but powerful.
This guide brings you the top 10 luxury perfume brands for men that offer style, elegance, and unforgettable scent stories.
Creed is a French perfume house started in 1760. It is known for its royal history and handmade scents. Aventus is its most famous perfume for men. It blends pineapple, blackcurrant, musk, and smoky wood. The scent is bold, fruity, and fresh at the same time. Aventus is often worn by businessmen and people who like to stand out. It lasts long and smells rich. The price is high, but so is the quality. Each bottle is made in small batches, which makes it feel special. Creed perfumes are loved for their luxury, heritage, and attention to detail. If you want a classy scent that turns heads, Aventus is a safe bet. It feels confident, masculine, and unforgettable — perfect for important days.
Tom Ford is a modern luxury brand known for bold style and deep scents. Oud Wood is warm and woody, made using rare oud oil. It feels rich, exotic, and long-lasting. It works best in cool weather or evening wear. Noir Extreme is sweeter, with notes of cardamom, vanilla, and amber. It smells intense, warm, and very luxurious. Both perfumes suit men who want to leave a strong impression. Tom Ford’s bottle design is sleek and elegant. These perfumes are not too loud but have deep character. They feel personal and are best worn with confidence. Tom Ford scents last long on the skin and evolve slowly. If you enjoy dark, smooth fragrances, these are worth the splurge.
Know more: Top 10 Premium Handbag Brands in India
Chanel is a French luxury house famous for timeless style. Bleu de Chanel is its most popular men’s perfume. It smells fresh, woody, and slightly spicy. Notes like citrus, sandalwood, and incense make it balanced and elegant. It works well for all seasons and occasions. Many people say it's a “safe luxury” perfume — easy to love and hard to forget. It’s great for both young and mature men. The scent lasts long without being too strong. Chanel keeps its packaging simple, but the feel is very classy. Bleu de Chanel gives you a clean, confident scent that fits perfectly into daily life. It’s a good first choice for anyone entering the world of luxury perfumes.
Dior is known for both fashion and fine fragrance. Sauvage Elixir is the stronger, deeper version of the popular Sauvage. It has notes of cinnamon, nutmeg, lavender, and sandalwood. The result is spicy, woody, and very masculine. It smells intense and powerful from the first spray. The bottle is dark and compact, matching the bold scent inside. Elixir lasts for hours and performs well in cooler months. This is a perfume for men who like bold, high-impact scents. It’s not for everyday wear but great for nights out or big events. Dior’s quality and attention to detail shine in this version. If you want something stronger than regular Sauvage, Elixir offers an unforgettable upgrade.
Maison Francis Kurkdjian is a niche French perfume house. The scents are artistic and different from usual designer brands. Baccarat Rouge 540 is sweet, woody, and slightly salty. It smells like burnt sugar with saffron and cedarwood. It’s loved by both men and women and gets noticed quickly. Aqua Universalis is lighter and fresh, like clean clothes in the sun. The bottles are elegant, with a classic gold cap. These perfumes are made by master perfumer Francis Kurkdjian. They last long and smell unique all day. If you want to stand out and enjoy rare ingredients, this brand is a good pick. It’s more expensive, but every spray feels special. It’s perfect for people who love art, luxury, and individuality.
Also check: Top 10 Shirt Brands in India: Leading the Market
8 Best Places to Buy Limited-Edition Sneakers and Streetwear in India
Prada is an Italian brand that mixes fashion and modern fragrance. Luna Rossa Ocean is inspired by sailing and the open sea. It smells clean, smooth, and a bit aquatic. Key notes include bergamot, iris, and vetiver. The scent is fresh, cool, and perfect for summer. It feels light but still has good staying power. The blue bottle reflects its ocean theme. This perfume is ideal for daily use, work, or casual outings. It’s a good choice for someone who wants a luxury scent without being too strong. Luna Rossa Ocean also has a youthful feel. If you’re just starting to explore high-end fragrances, this one is simple yet smart. It’s modern, relaxed, and wearable all year round.
Amouage is a luxury brand from Oman, famous for bold and complex scents. Interlude Man is one of its strongest and longest-lasting perfumes. It blends smoky incense, oud, amber, and oregano. The scent is dark, spicy, and very deep. It’s not for everyone, but if you like heavy, oriental perfumes, it’s perfect. Interlude feels mysterious and dramatic. It’s often called a “beast mode” scent for its power and projection. The bottle is heavy and beautiful, often with a jewel-like cap. This is a scent for special occasions or cold evenings. If you want to wear something bold and unforgettable, Interlude Man is a strong choice. It’s a perfume that speaks loudly without words.
The Armani Privé collection is Giorgio Armani’s most luxurious perfume line. These scents are made in small numbers using rare ingredients. Cuir Zerzura is a mix of leather, violet, and mandarin — very smooth and refined. Oud Royal is rich and intense, with deep oud and amber. These perfumes smell expensive and feel carefully made. The bottles are heavy and elegant, with marble-like caps. They last all day and change over time on your skin. This collection is for people who love detail, design, and depth. If you want something that smells high-end and rare, Privé is a great pick. It’s best worn during formal events or personal moments when you want to impress quietly.
Hermès is a French brand known for fine leather goods and timeless fragrances. Terre D’Hermès Eau Givrée is a cool, sharp version of the original Terre D’Hermès. It blends citrus, pepper, and woody notes. The scent feels fresh, clean, and slightly earthy. It works best for daytime or hot weather. The bottle is elegant and frosted, reflecting the icy vibe. Eau Givrée is a good option for men who want something different but not too strong. It smells simple at first but reveals depth after a while. This fragrance is classy and clean — ideal for professionals or minimalists. It’s perfect if you prefer a fresh scent that still feels luxurious.
Yes, Jaguar makes fragrances too. Jaguar is known for luxury cars, but their perfumes are impressive too. Classic Black is a great entry-level luxury scent. It blends green apple, orange, musk, and sandalwood. The smell is fresh, modern, and slightly spicy. It suits office wear, casual days, or even evening events. It may not last as long as niche brands, but it performs well for its price. The black bottle is sleek and stylish. This perfume is perfect for someone who wants to try a luxury-inspired fragrance without spending a lot. I’ve used it as a daily wear scent and received many compliments. It’s a smart and budget-friendly way to smell good every day.
Check more: Best Original Leather Shoes Brands in India
7 Best Korean Handbag Brands in India That Are Trendy and Stylish
Best Brands for Office-Ready Looks with Fashion-Driven Product Blends
Many people are confused about the difference between perfume and cologne. The main difference lies in the concentration of fragrance oils. Perfume, also called Parfum, has the highest concentration of oils, usually between 20% and 30%. This means it lasts much longer and smells stronger, often staying on the skin for 8 hours or more. Cologne, on the other hand, has a much lower concentration—usually around 2% to 5%. It smells lighter, fades faster, and needs to be reapplied more often. Eau de Parfum sits between these two and is commonly used in most luxury perfumes. It offers the right balance—long-lasting but not overpowering. If you're investing in a high-end fragrance, Eau de Parfum is often the best choice.
Luxury perfumes are more than just a scent. They are personal expressions of style and emotion. They last longer, smell richer, and often feel like a part of your personality. Whether you want to smell fresh, bold, or mysterious, there’s a luxury perfume made for you. Explore these scents. Visit a boutique. Spray them on your wrist. See how they evolve through the day. You might just find your signature. If you’re going to wear something every day — let it be unforgettable.
Leather shoes are more than just footwear. They show your personality, taste, and confidence. Whether it's for the office, a party, or daily wear, leather shoes never go out of style. If you are looking to invest in original leather shoes, India has some excellent brands that offer top quality, rich craftsmanship, and stylish designs.
Leather shoes have always been a symbol of class. They last longer, look better over time, and feel more comfortable than synthetic options. Original leather adapts to your feet and ages well, creating a natural patina with time. Also, unlike synthetic materials, real leather breathes. This means your feet stay dry and sweat-free, making them perfect for all seasons.
Read more: Best Wooden Toy Brands in India: A Guide for Conscious Parents
Indian Shirt Brands That Compete with International Labels
India is one of the top producers and exporters of leather. The domestic market is growing fast with rising demand for stylish and durable footwear. As of 2024, the Indian leather footwear market is valued at over ₹60,000 crore, with a significant share driven by original leather products. Premium Indian brands are gaining popularity, offering world-class shoes made in India.
We’ve listed the top Indian brands that offer genuine leather shoes. Each brand has something unique to offer in terms of quality, style, and comfort.
Hidesign started in 1978 in Puducherry. It began as a small workshop and is now a global brand. The founder, Dilip Kapur, focused on handmade leather products. Hidesign is famous for using vegetable-tanned leather. This method is eco-friendly and gives the leather a rich, natural finish. Each shoe is made by hand and takes hours to perfect. Their shoes are known for long life and soft comfort. You can find loafers, lace-ups, and boots in their collection. Hidesign also focuses on sustainability. They use natural dyes and avoid synthetic materials. Their leather comes from their own tannery. This gives them better quality control. Many customers choose Hidesign for its luxury look and strong Indian roots. It's great for professionals who value style and tradition.
Know more: 6 Best Indian Watch Brands to Know in 2025
Brune & Bareskin is a premium Indian brand by Voganow. It offers custom-made leather shoes with bold designs. You can get your initials or logos monogrammed on the shoes. This makes each pair unique. They use high-quality leather and handcraft each product. Their range includes dress shoes, loafers, boots, and even sneakers. The brand is loved by celebrities and fashion influencers. They also offer matching leather belts, wallets, and bags. Brune & Bareskin shoes are perfect for weddings and formal events. The brand focuses on luxury and personalization. You can even design your own shoe on their website. This level of customization is rare in India. Though they are pricey, customers say the look and comfort are worth it. It's a perfect choice for fashion-forward buyers.
Ruosh means ‘passion’ in Sanskrit, and the brand lives up to that name. It offers modern leather shoes with Indian tastes in mind. Launched in 2011, Ruosh is part of the Sara Group. Their shoes are known for comfort, style, and affordability. The brand blends classic European shapes with local fit and design. You can find Oxfords, Derbies, loafers, and sandals. The shoes are soft, with cushioned footbeds. This makes them great for all-day wear. Ruosh uses premium-grade leather and offers a wide range of sizes. They also focus on sole technology for extra grip and support. Ruosh is ideal for office wear and semi-formal occasions. It’s one of the few Indian brands offering such a balance between price and quality. You’ll find them in major malls and online.
Also check: Top 7 Tata Clothing Brands in India: The Powerhouse of Style
Top 10 Shirt Brands in India: Leading the Market
Red Tape is a well-known Indian brand from Mirza International. While it started with budget shoes, its premium line focuses on real leather products. The shoes are designed in the UK but made in India. They offer stylish leather formal shoes at affordable prices. Their premium range includes hand-stitched details and soft leather. Red Tape uses TPR and rubber soles for better grip. These shoes are often chosen by first-time leather buyers. They are easy to maintain and look polished. Red Tape is known for mass appeal. The premium line offers value without compromising on quality. It’s great for students, office-goers, and casual users. You’ll find them in major stores and online platforms. For those on a budget, Red Tape’s premium shoes are a good starting point.
Alberto Torresi is an Indian brand with a European soul. It combines Italian design with Indian pricing. Launched by Virola Shoes, the brand offers trendy leather footwear. Their shoes stand out because of dual-tone finishes and cushioned soles. They focus on style and foot health. Some shoes come with air pockets in the sole for extra comfort. The brand offers Oxfords, brogues, sneakers, and boots. It’s popular among young professionals and college students. Alberto Torresi shoes are lightweight and made for long wear. They also use anti-skid technology and shock-absorbing heels. Their designs are often bold and fashionable. You can find limited editions and designer collaborations. With great looks and comfort, Alberto Torresi offers great value for its price. It’s a solid choice for stylish, everyday wear.
Language Shoes is a Chennai-based premium brand. It is known for high-quality leather shoes made with global standards. Each pair is handcrafted with care. They use full-grain leather sourced from top tanneries. The shoes are stitched, not glued, for better durability. Language offers formal and smart-casual styles. Their finish is sleek and international. The brand focuses on detail — even the laces and linings are leather. Some styles come with hand-painted finishes. Customers love the comfort of the padded soles. The shoes are made to last and look better with age. Language Shoes is perfect for men who want luxury without logos. You can find them online and in upscale stores. It’s a great choice for professionals who value design and comfort equally.
Clarks is a British brand but has been in India for years. It offers premium leather shoes with a mix of tradition and comfort. Clarks uses high-quality leather and smart fit technologies. Many of their shoes come with Ortholite footbeds. This helps reduce foot stress and absorbs moisture. Clarks shoes are lightweight and great for long hours. They are known for clean cuts, minimal design, and rich leather shades. From business formals to relaxed loafers, Clarks offers a wide range. In India, Clarks has adjusted sizing and styles to fit Indian needs. Their stores offer expert fitting services. Though slightly expensive, the shoes last a long time and need little maintenance. Clarks is a great pick for working professionals and anyone who walks a lot daily.
Check more: 8 Best Places to Buy Limited-Edition Sneakers and Streetwear in India
Top Italian Luxury Handbag Brands in India You’ll Fall in Love With
Best Brands for Office-Ready Looks with Fashion-Driven Product Blends
Want to avoid fake leather? Here’s how you can spot real leather:
With proper care, leather shoes can last for years and still look new.
Original leather shoes are a smart and stylish investment. They are known for their long life, elegant aging, and superior comfort. Whether you're looking for simple office wear or bold statement pieces, Indian leather shoe brands now offer world-class quality at every price point. With skilled craftsmanship, rich designs, and genuine materials, these shoes can elevate your entire look. Plus, leather adapts to your feet, making it perfect for everyday use. Just remember to care for them properly with regular polishing and storage. When you wear authentic leather shoes, you don’t just walk—you leave an impression. So, the next time you’re shopping for footwear, skip the synthetic options. Choose original. Choose Indian. Walk with pride and purpose.
Korean fashion has been steadily gaining popularity in India, influencing everything from skincare to clothing—and now, handbags. The K-wave continues to grow stronger, bringing fresh and innovative styles that appeal to Indian fashion lovers. Korean handbags are especially admired for their clean, minimal designs, soft pastel colours, and practical features. These bags offer a perfect blend of style and function, making them ideal for everyday use as well as special occasions. With many Indian customers seeking trendy yet affordable options, Korean handbag brands are becoming a popular choice.
In India, these brands are accessible online through international and local e-commerce platforms, and some are available in select stores. Indian women appreciate the versatility and unique aesthetic Korean handbags bring to their wardrobes. Whether you prefer understated elegance or eye-catching, bold designs, these brands have something special to offer for everyone’s style preferences.
Know more: Top 10 Premium Handbag Brands in India
Let’s explore the best Korean handbag brands that are now trending in India.
OSOI is a Seoul-based handbag brand loved for its bold shapes and clean style. It was founded in 2016 and is known for its signature “Brot” bag. The name OSOI means “slow” in Japanese, and that reflects its design idea—timeless, not trendy. OSOI bags use high-quality Italian leather. The designs are structured, minimal, and neutral-toned. Many K-pop idols and Korean fashion bloggers are seen carrying OSOI bags. The bags are not flashy but feel expensive. In India, women who like classy, subtle fashion will love this brand. These bags are great for work or daily use. OSOI is slightly premium in price, but it's worth it for the quality. You can buy them on Farfetch or W Concept.
Why it’s popular:
Also check: 6 Best Indian Watch Brands to Know in 2025
SAMO ONDOH brings fun, fashion, and function into one bag. The brand was launched in 2014 by a designer couple in Korea. It quickly became popular among students and young women. The name “SAMO ONDOH” means “different temperature,” which reflects its experimental style. They often play with glossy finishes, unusual shapes, and loud colours. Their bags are lightweight and designed for daily wear. You’ll see puffed textures, mirror-like shine, and eye-catching hardware. Some bags even come with charm accessories. SAMO ONDOH works well for Indian college students or creative professionals. They offer a cool way to express your style. Their prices are mid-range, and many styles fall under ₹15,000. The brand ships internationally from W Concept.
Why it’s popular:
Marge Sherwood is a Korean brand that feels like a page from a vintage fashion magazine. It was started by designer duo Sungeun Um and Soonyoung Kim. The name comes from a character in the 1999 movie The Talented Mr. Ripley. The brand mixes retro charm with modern luxury. The bags are inspired by 70s and 90s fashion. Their most popular materials are croc-embossed leather and polished calfskin. The colours are mostly soft beige, brown, and cream. These bags look delicate but are very durable. Marge Sherwood is a favourite among Korean celebrities and fashion editors. Indian women looking for elegant, vintage-style handbags will appreciate this label. The price is premium but fair. Find them on Net-a-Porter and Farfetch.
Why it’s popular:
Check more: Indian Shirt Brands That Compete with International Labels
Top 10 Shirt Brands in India: Leading the Market
MARHEN.J is Korea’s top vegan handbag brand. It was launched in 2015 and stands for “Meaningful + Alternative + Recycle + Human + Eco + Nature.” The brand focuses on sustainability, cruelty-free products, and modern style. No animal leather is used—only eco-friendly fabrics like canvas, recycled PU, and nylon. These bags are light, spacious, and water-resistant. MARHEN.J’s minimalist style makes it ideal for everyday use. Many K-pop idols like Irene from Red Velvet have used MARHEN.J bags. The brand also makes bags with anti-theft zippers and USB charging ports. It’s great for Indian women who travel a lot or need smart office bags. MARHEN.J is one of the few Korean brands available on Nykaa Fashion in India. It’s also budget-friendly.
Why it’s popular:
STAND OIL is a Korean brand that delivers premium design at affordable prices. Launched in 2014, it is now well-known for its minimalist and soft-looking bags. The material feels like butter-soft leather, but many bags are made of PU, making them lightweight and vegan-friendly. Their bestselling styles include bucket bags, Boston mini bags, and puffy crossbody bags. STAND OIL bags often come in soft pastels, warm neutrals, and trendy tones like lilac and olive green. The shapes are modern but practical, perfect for daily office wear or airport looks. Indian customers looking for “Instagram-worthy” but simple bags will love this brand. You can find STAND OIL on sites like YesStyle, W Concept, and sometimes on Myntra resellers.
Why it’s popular:
Alice Martha is a fun and feminine Korean handbag brand launched in 2014. The brand focuses on fresh colours, compact designs, and trendy details. These bags are often bright—think lavender, yellow, and baby blue. The style is youthful but classy. Alice Martha is especially popular among university students and young professionals in Korea. The bags are lightweight and come in useful shapes like mini backpacks, crossbody pouches, and small totes. Most bags use faux leather, making them budget-friendly and vegan-friendly. The brand also sells matching wallets and accessories. For Indian women looking for colourful handbags under ₹8,000, Alice Martha is a smart choice. You can shop them on YesStyle, Amazon Global Store, and selected Instagram resellers.
Why it’s popular:
DeMAKER is a Korean brand that combines minimalist design with bold structure. The name comes from “The Maker”—emphasising design and craftsmanship. Their bags have a clean, architectural feel. You’ll often find sharp lines, flap designs, and matte textures. DeMAKER doesn’t follow trends blindly. Their colour palette includes forest green, burnt orange, cream, and navy—great for Indian skin tones. The quality is comparable to luxury brands, but the price is more affordable. The bags are often medium to large-sized and can hold daily essentials. DeMAKER is ideal for Indian working women who want a balance of fashion and function. The brand also makes good travel bags and work satchels. It’s available on W Concept and Korean fashion sites that ship to India.
Why it’s popular:
Korean handbags are known for being lightweight, practical, and stylish. Many Indian customers prefer them over Western brands because of their trendy designs. These bags often feature soft pastel shades and minimalistic styles that suit Indian fashion lovers who want more than just a branded label. The functional pockets add convenience, making them perfect for everyday use. Additionally, Korean handbags are usually more affordable than European luxury brands, yet they maintain good quality and craftsmanship. This combination of style, function, and value makes Korean handbags increasingly popular among young and fashion-conscious buyers in India.
Whether you prefer clean, minimal lines, eco-friendly and sustainable materials, or bright, playful designs, there is a Korean handbag brand that fits your style perfectly. These bags combine functionality with modern aesthetics, making them ideal for everyday use or special occasions. The craftsmanship is impressive, and the designs often set trends rather than follow them. For Indian fashion enthusiasts, these brands offer a fresh alternative to traditional luxury labels, bringing unique elegance and practicality. Explore these seven Korean handbag brands to add a sophisticated yet trendy touch to your wardrobe. Thanks to online shopping, the best of Seoul’s fashion scene is now just a few clicks away in India.
Sunscreen Day, observed every year on May 27, is a gentle reminder that protecting your skin from the sun is not optional—it’s essential. In a country like India, where sunlight is almost a daily constant, sunscreen isn’t just for vacations or summers. It should be a part of your everyday skincare routine, no matter the season. Harmful UV rays can cause tanning, pigmentation, premature aging, and even skin cancer. That’s why applying sunscreen is one of the most important skincare habits you can build.
This year, we’re spotlighting gel-based sunscreens—lightweight formulas that are perfect for Indian weather and skin types. Unlike thick creams, gel sunscreens absorb quickly, feel fresh on the skin, and don’t clog pores. They also avoid the dreaded white cast, making them great under makeup or for daily wear. Whether you have oily, acne-prone, or combination skin, gel sunscreens offer the perfect balance of protection and comfort. As skincare gets smarter and simpler, these new-age sunscreens are leading the way. So this Sunscreen Day, switch to a formula your skin will love and thank you for.
Read more: Top Italian Makeup Brands to Try in 2025: Beauty, Boldness & a Touch of Milan
6 Best Indian Watch Brands to Know in 2025
Gel-based sunscreens are different from traditional creamy ones. They feel light on the skin. They absorb quickly and don’t leave a sticky layer. For people who live in hot, humid cities like Mumbai, Chennai, or Kolkata, gel sunscreens are the best option.
They work well under makeup too. Many of them also come with added ingredients like hyaluronic acid or niacinamide, which hydrate and calm the skin.
Here’s a detailed list of the best gel-based sunscreens in India you should try today.
FCL’s Silicone Matte Sunscreen is perfect for people with oily or acne-prone skin. It gives a matte, powder-like finish that makes your face look fresh and shine-free. This sunscreen also works well as a primer under makeup. The silicone-based formula fills in fine lines and gives a smooth base. It’s non-comedogenic and suitable for sensitive skin too. The sunscreen offers SPF 40 with both UVA and UVB protection. It spreads easily and doesn’t leave a white cast. Ideal for Indian summers, this gel doesn’t melt or feel greasy. You can wear it daily without worrying about breakouts. It’s also fragrance-free, making it safe for reactive skin. FCL is often recommended by dermatologists for post-treatment care and daily protection.
Why it's great:
Know more: Top 10 Premium Handbag Brands in India
7 Best Face Serum Brands in India for Glowing Skin
d’you Unkissed is a high-performance sunscreen made for modern Indian skin. It has SPF 50+ and PA++++, giving very strong protection from sunburn, tanning, and pigmentation. The gel-cream formula is weightless and sinks into the skin quickly. It doesn’t leave a white cast and is completely fragrance-free. What makes Unkissed special is its long-lasting formula—it stays put for hours even in sweat and humidity. It contains antioxidants that help repair sun damage too. The brand uses clean ingredients and avoids alcohol, silicones, and parabens. It’s also reef-safe, so it’s eco-friendly. This sunscreen is great for people who spend long hours in the sun or in front of screens. d’you as a brand is known for being science-backed and transparent about ingredients.
Why it stands out:
Deconstruct Gel Sunscreen is loved for its minimalist and affordable skincare. It offers broad-spectrum SPF 55+ and PA++++, which gives strong protection against UVA and UVB rays. The gel contains 1% hyaluronic acid, which helps in keeping the skin soft and moisturised. It’s perfect for oily and acne-prone skin as it has no oils or heavy ingredients. The formula is non-sticky and gives a smooth, matte finish. It’s also alcohol-free, fragrance-free, and non-comedogenic. Deconstruct has also made it water-based, which makes it feel very light on the skin. It layers well under makeup and doesn’t cause pilling. People with sensitive skin will find this formula calming. The brand follows a science-first approach, so each ingredient has a purpose and is tested.
What makes it special:
Also check: Top Korean Foundation Brands in India: Lightweight, Natural & Long-Lasting Picks
Quench Ultra Light Sunscreen is inspired by Korean skincare. It contains unique natural ingredients like cherry blossom, willow bark, and passionflower. These soothe and brighten the skin while giving full sun protection. The sunscreen has SPF 50+ and PA++++, which shields the skin from tanning and UV damage. Its gel-to-water texture makes it a treat to use—cooling, refreshing, and fast-absorbing. It’s ideal for Indian summers as it leaves no stickiness or white cast. This sunscreen also controls oil and prevents clogged pores. It’s vegan, cruelty-free, and free from parabens and sulphates. The added benefit is that it’s safe for sensitive skin. If you're looking for something fun, effective, and skincare-infused, Quench is a great brand to explore.
Highlights:
O3+ Super Matte Sunscreen is known for its salon-quality performance. It gives a strong SPF 50 protection and a very matte finish that lasts all day. This sunscreen is water- and sweat-resistant, which makes it great for people who stay outdoors. Its gel texture glides smoothly and sets quickly without any greasy feeling. It’s suitable for oily and combination skin. It also has anti-aging benefits, thanks to its antioxidant-rich formula. The sunscreen doesn’t clog pores and is often used by beauty professionals under makeup. It can double up as a primer. O3+ is a trusted skincare brand in many professional salons across India. Their sunscreen is especially popular during the wedding and festive seasons because it keeps makeup intact and skin protected.
Why you’ll love it:
Cetaphil Sun Light Gel is designed for sensitive and allergy-prone skin. It offers SPF 50+ and high UVA protection (PA+++), which helps prevent premature aging and sunspots. Its gel formula feels cool and soothing on the skin. It’s non-sticky, oil-free, and doesn’t block pores. Cetaphil’s sunscreen is also water-resistant, making it ideal for outdoor activities. It contains vitamin E, which fights free radicals and boosts skin health. Dermatologists often recommend it for daily use, especially after skin treatments or exfoliation. It has a very mild, clean formula with no fragrance or alcohol. The gel spreads evenly and absorbs fast, leaving the skin soft and protected. It's especially good for people who struggle with rashes or redness due to harsh sun exposure.
Key features:
Neutrogena Hydro Boost Sunscreen combines skincare and sun care in one product. It has SPF 50 and broad-spectrum protection. The main highlight is hyaluronic acid, which deeply hydrates the skin. Its water-gel formula is super light and glides easily over the skin. It leaves a dewy, healthy glow and doesn’t feel oily at all. This sunscreen is water-resistant and great for beach days or pool time. It doesn’t clog pores and is free from oils and parabens. The texture feels more like a face gel than a sunscreen. Neutrogena is an internationally trusted skincare brand, and this sunscreen suits all skin types, especially dry and combination skin. If you want soft, glowing skin with strong sun protection, this is a top choice.
Why it’s a bestseller:
Cream-based sunscreens are great for dry skin. But they can feel too heavy in India’s humid weather. Gel-based sunscreens are ideal for daily wear because they are:
Sunscreen is the most essential step in any skincare routine. It protects your skin from tanning, sunburn, dark spots, early signs of aging, and even serious conditions like skin cancer. In India’s hot and humid climate, gel-based sunscreens are ideal. They are light, non-greasy, and absorb quickly without leaving a white cast. Whether you prefer a matte finish like FCL or a hydrating glow like Neutrogena, there’s a gel sunscreen to match your skin’s needs. These formulas are perfect for daily use, even under makeup. On this Sunscreen Day, take a moment to invest in your skin’s health. Choose the right gel sunscreen to keep your skin safe, glowing, and youthful—because sun protection is self-care that lasts a lifetime.
Italian luxury handbags are more than just fashion accessories—they are timeless pieces that represent style, elegance, and fine craftsmanship. Each bag tells a story of tradition, quality, and attention to detail. Made with the finest leathers, high-end hardware, and artistic design, these handbags are a true reflection of Italian excellence. Over the years, they have become a symbol of status and personal taste.
In India, the demand for Italian luxury handbags is growing rapidly. With increasing exposure to global fashion and rising disposable incomes, more Indians are investing in premium bags from brands like Gucci, Prada, and Versace. From Bollywood celebrities to social media influencers, everyone is seen flaunting their favorite Italian arm candy. These bags are often featured at red-carpet events, fashion weeks, and high-profile weddings. Whether you choose a classic tote, a chic clutch, or a trendy shoulder bag, an Italian luxury handbag is an elegant addition to any wardrobe and a smart investment for the future.
Read more: Top 10 Luxury Handbag Brands In India 2024
Indian Shirt Brands That Compete with International Labels
Italy is known for its leather craftsmanship. Most Italian handbag brands use premium materials, handmade techniques, and iconic designs. They pay attention to every detail—from stitching to structure. These bags are not only beautiful but also long-lasting.
In India, buying an Italian handbag has become a style statement. It shows success, taste, and individuality. With global exposure and the rise of online luxury platforms, these brands are now easier to buy than ever.
Know more: Top 10 Premium Handbag Brands in India
If you are thinking of investing in a designer bag, here are the top Italian luxury handbag brands available in India that are worth every rupee.
Gucci started in Florence in 1921. The brand is known for mixing tradition with bold creativity. One of its unique features is the use of vintage elements in modern designs. Gucci often adds floral prints, embroidery, and animal motifs like tigers or bees on its bags. The brand also focuses on sustainability. It uses eco-friendly materials in many collections. Gucci handbags are often made with recycled canvas and vegetable-tanned leather. Their Aria and Bamboo collections are loved by fashion lovers. In India, Gucci’s popularity continues to grow among young, stylish shoppers. The brand speaks to those who want something edgy but timeless. It’s more than fashion—it’s about making a statement.
Prada began in Milan in 1913 as a leather goods store. It became famous for introducing nylon bags in the 1980s. These were light, durable, and stylish—something never seen before. Prada's designs are subtle and elegant, often using neutral colors. The brand believes in clean lines and a less-is-more approach. Prada has also invested in technology, creating smart bags with phone-charging pockets. It supports innovation in fashion through sustainability too. Its Re-Nylon project uses recycled materials to make classic bags. In India, Prada is often chosen by professionals who love luxury with simplicity. It’s perfect for people who want elegance without being flashy. Prada is both practical and fashionable.
Also check: Top 10 Shirt Brands in India: Leading the Market
Bottega Veneta is best known for its leather weaving technique called Intrecciato. This design does not use logos, making it unique among luxury brands. Founded in Vicenza in 1966, the brand focuses on craftsmanship and quiet luxury. Every bag is made in Italy by skilled artisans. Bottega’s bags are often bold in shape and color, yet minimal in branding. The brand doesn’t advertise heavily but relies on word-of-mouth and design to make an impact. Its popularity grew in India after influencers and global stars started using the Pouch and Jodie bags. It appeals to those who love quality over loud branding. With soft leathers and trendy shapes, it’s a luxury that speaks softly but confidently.
Fendi began in Rome in 1925 as a fur and leather shop. It is famous for innovation in fashion, especially in textures and materials. The brand mixes playfulness with elegance. Fendi often uses bold colors, 3D embroidery, and even see-through panels in its handbags. A special feature of Fendi is its personalization service. You can add your initials or choose custom charms to make the bag your own. The brand is also known for its craftsmanship—some bags take over 20 hours to make. In India, Fendi attracts buyers who love fun, modern design. It’s perfect for fashion lovers who want to own something creative and unique. Fendi makes bags that feel personal and high-end.
Salvatore Ferragamo started as a shoemaker for Hollywood stars in the 1920s. Over time, the brand expanded to handbags, offering the same level of quality. Ferragamo bags are known for their Gancini clasp, a curved metal detail inspired by gates in Florence. The bags are structured and elegant, often made in soft calf leather or textured saffiano. Ferragamo also values sustainability. They use eco-tanned leather and recycled materials in many collections. Their bags are ideal for formal wear or work settings. In India, Ferragamo is seen as a brand of grace and class. It appeals to women who prefer tradition with a hint of modern style. These bags are meant to last for years, not just seasons.
Valentino Garavani handbags are a part of the main Valentino fashion house, launched in the 1960s. The bags often reflect the romantic side of Italian design, with soft shapes and rich materials. But what really stands out is the use of studs, especially in the Rockstud collection. These gold or silver studs add an edge to the otherwise elegant pieces. The brand experiments with velvet, metallic leather, and bold reds—its signature color. Valentino bags often feature limited editions and seasonal collections that are highly collectible. In India, fashion-forward consumers love the mix of grace and glam. It’s the go-to brand for festive outfits, date nights, and events where you want to turn heads.
Versace, founded by Gianni Versace in 1978, is known for its over-the-top, glamorous style. The brand is bold, colourful, and full of life. Versace bags feature gold medusa heads, baroque prints, and shiny leather finishes. These are not quiet accessories—they are designed to be seen. Versace often collaborates with artists and celebrities for limited editions. They have even launched NFTs linked to fashion items. The brand brings together streetwear and luxury like no other. In India, Versace is popular among young shoppers who love to take fashion risks. From parties to high-end weddings, a Versace handbag adds drama to any outfit. It’s all about confidence and standing out from the crowd.
Dolce & Gabbana handbags are inspired by Sicilian culture and Italian tradition. Launched in 1985, the brand is known for romantic, artistic, and dramatic styles. Their bags feature bold prints, floral appliqués, lace details, and gold embroidery. Many pieces are handcrafted with great attention to detail. D&G often uses elements like religious symbols, hearts, and crowns in their designs. These bags are not for everyday wear but for special moments. In India, Dolce & Gabbana is loved by those who enjoy dressing up. It pairs beautifully with lehengas, gowns, and festive wear. These are more than handbags—they are like wearable art that brings Italian culture to your wardrobe.
Yes, Many Italian luxury handbags retain their value over time, and some even increase in price. This makes them more than just fashion accessories. These bags are made with premium materials like fine leather, handcrafted details, and expert stitching. Their durability means they can last for years, even decades, with proper care. Brands like Gucci, Prada, and Bottega Veneta have classic styles that stay in demand. Because of this, many buyers see them as smart investments. Whether passed down or resold, these handbags hold their charm and worth. Owning one is not just about style—it’s about long-term value and timeless elegance.
Italian bags work well with both Western and ethnic outfits. Here are some ideas:
Italian luxury handbags are a dream for many fashion lovers, and today, they are more accessible than ever in India. With top brands like Gucci, Prada, and Fendi available through flagship stores and online platforms, it’s easier to explore iconic designs and timeless styles. Whether you want to make a bold statement or prefer a more classic, understated look, there’s an Italian brand that matches your personality. These handbags are not just trendy—they’re crafted to last, making them a smart and stylish investment. Before buying, take time to explore various collections, compare features, and find the one that speaks to you. After all, the right handbag doesn’t just complete an outfit—it becomes a part of your identity.
Italy is not just about pasta, pizza, or high-end fashion labels — it’s also a powerhouse in the world of beauty. In 2025, Italian makeup brands are gaining global attention for their luxurious formulas, bold colours, and timeless elegance. And yes, the buzz has reached India too. Italian beauty is all about celebrating individuality. Whether you prefer a classic red lip or a fresh, radiant glow, these brands offer something for everyone. They are known for blending old-world craftsmanship with modern innovation. Think rich pigments, skin-loving ingredients, and sleek packaging that screams style.
From Milan’s runways to your vanity table, Italian makeup reflects confidence and class. These products are made to perform — long-lasting, lightweight, and perfect for our diverse Indian skin tones and climates. If you’re someone who values quality and wants to add a hint of European charm to your makeup bag, Italian beauty brands should be on your radar. In 2025, they’re not just a trend — they’re a movement. It’s time to welcome a new wave of glamour, straight from Italy.
Read more: 7 Best Face Serum Brands in India for Glowing Skin
Why Italian Makeup Is Trending in 2025
Italian makeup is all about passion, style, and high standards. The country’s beauty brands focus on:
What makes Italian brands unique is their ability to mix fashion with functionality. Many of these brands also take inspiration from Italian art, design, and nature. If you’re looking for a makeup collection that’s both classy and modern, Italy has it all.
Know more: Top 6 Best Shampoo Brands in India (2025) for All Hair Types
10 Best Skincare Brands in India for Glowing Skin
Here’s a detailed list of the top Italian makeup brands to try in 2025, especially curated for beauty lovers looking for premium, skin-friendly, and high-performing products.
KIKO Milano is a brand that believes makeup should be fun and accessible. It often launches seasonal collections inspired by fashion weeks, Italian art, and global trends. The products are tested by dermatologists, and many are non-comedogenic, which means they don’t block pores. The brand offers in-store try-ons in its boutiques across Europe. KIKO also runs limited-edition collaborations with fashion designers and makeup artists. Their nail lacquers, BB creams, and highlighters are especially popular among college students and working women alike. Most products are fragrance-free and suitable for daily use. KIKO Milano focuses on innovation, regularly updating its formulas to suit all skin types and ages. It’s ideal for beauty lovers who enjoy experimenting with colours without spending too much.
Also check: Indian Shirt Brands That Compete with International Labels
Diego dalla Palma brings elegance from the heart of Italian cinema and theatre. The brand was originally known for its theatrical makeup for actors and TV personalities. Its beauty labs are located in Bergamo, where products go through strict quality testing. Diego dalla Palma also has a luxury skincare line that includes anti-aging creams and serums. The brand avoids parabens and uses vitamin-rich formulas to nourish the skin. Many products are infused with hyaluronic acid, collagen boosters, and antioxidants. They also have professional makeup brushes that are loved by industry experts. Their compact powders are known for being soft and smooth with great staying power. If you want to look polished without effort, this brand offers elegance in every swipe.
Collistar began as part of a pharmaceutical company, so science is at its core. It works closely with Italian universities to develop skincare and makeup that are effective and safe. The brand is a favourite in European pharmacies and often comes recommended by dermatologists. Collistar also supports eco-conscious beauty. Many of its products come in refillable containers and are made with biodegradable ingredients. It’s known for offering SPF in unexpected products like lipsticks and setting powders. The brand’s anti-pollution makeup is a hit among urban users. They also have a full men’s grooming line. Collistar’s makeup is light but long-lasting, and its skincare ingredients are tailored for specific skin concerns. It’s perfect for people who want both beauty and health in one.
Acqua di Parma began in a small perfume lab in Parma in 1916. Today, it’s known for elegant lifestyle products that reflect Italian charm. Though best known for its perfumes, Acqua di Parma also offers tinted balms, bronzing powders, and lip conditioners. Their makeup is made in small batches, ensuring high quality. Each item has a fresh citrus scent, often from the brand’s signature Colonia fragrance. The makeup is light, breathable, and best for natural looks. Their packaging is influenced by classic Italian design and is often kept minimal and chic. Acqua di Parma’s products are ideal for those who love elegance, subtlety, and timeless charm. It’s the go-to brand when you want a makeup experience that feels like luxury.
Check more: Top Korean Foundation Brands in India: Lightweight, Natural & Long-Lasting Picks
EspressOh is a young brand that mixes Italian café culture with modern beauty. Every product name has a coffee-related twist — from “Mascara Intenso” to “Glassy Blush.” The brand keeps things minimal, offering fewer SKUs but more thoughtful products. All items are made in Italy with a clean beauty approach — free from harsh chemicals, talc, and animal testing. Their skin tints are great for hot, humid weather and suit all tones. Packaging is often refillable, and the brand supports sustainable sourcing. EspressOh is especially popular with digital creators and fashion influencers for its stylish design. It’s built for the on-the-go woman who needs fast, fresh beauty. If you love coffee and quick beauty routines, EspressOh fits your vibe.
Adesso is a fresh voice in the Italian beauty scene. The brand was founded by a group of young cosmetic scientists passionate about sustainable living. Adesso means "now" in Italian, reflecting its focus on present-day beauty needs. All its products are 100% vegan, cruelty-free, and made with ethically sourced ingredients. The brand avoids plastic where possible, using aluminium and glass in its packaging. Their formulas are water-based and suitable for Indian weather. Adesso’s products are designed to be multi-use — one stick can work as blush, lip colour, and eyeshadow. They don’t use synthetic fragrances, making them safe for sensitive skin. The brand also shares tips on how to recycle their packaging. Adesso is perfect for mindful users who care about what goes on their skin and into the planet.
Why Italian Brands Work Well for Indian Skin
Italian makeup brands are known for:
They’re also great for people looking for clean, cruelty-free beauty with a luxury finish.
Italian makeup is more than a passing trend, it’s a reflection of a lifestyle that celebrates elegance, creativity, and confidence. Known for bold colours, flawless textures, and high-quality formulations, Italian beauty brands blend tradition with innovation. Whether you’re drawn to a classic red lip, a natural glow, or sophisticated eye looks, Italian makeup has something for every mood and moment. These products are crafted with care, often using skin-loving ingredients and stylish packaging. In 2025, give your beauty routine a touch of la dolce vita. From Milan’s fashion-forward streets to your own mirror, these brands will help you express yourself effortlessly. It’s time to upgrade your vanity with a little Italian charm, bold, chic, and undeniably stylish.
Looking sharp at work is no longer about wearing boring black suits. Today’s professionals want style, comfort, and personality—even during the 9-to-5. Whether you’re going to the office, attending virtual meetings, or working from a café, your outfit says a lot about you. That’s why brands are now blending fashion with functionality, giving us office-ready looks that are stylish and practical.
If you're based in India and looking to upgrade your office wardrobe, this article has all the answers. Let’s explore the best fashion brands for office-ready looks and dive into some styling tips that will take your work wardrobe to the next level.
Read more: Indian Shirt Brands That Compete with International Labels
6 Best Indian Watch Brands to Know in 2025
Office fashion isn’t just about dress codes. It’s a way to express your personality while looking professional. With hybrid work culture growing across India, people are investing in pieces that can go from meetings to dinner effortlessly.
Today’s office wear is about:
Whether you’re working in Mumbai, Delhi, or Bengaluru, having the right outfit helps you feel confident and look sharp.
Know more: Top 10 Premium Handbag Brands in India
Here’s a detailed list of the top brands that offer stylish office looks for both men and women in India.
FabAlley and Fablestreet are sister brands that focus on modern Indian women. FabAlley is bold and young, offering playful fashion for work. Their collections include power prints, relaxed blouses, and stylish skirts that can work in creative office spaces. Fablestreet is more formal and practical. It offers wrinkle-free fabrics, easy-care materials, and sizes that suit Indian body types. Their clothes are made after detailed customer research. They also offer personal styling help and office capsule wardrobes. Both brands are known for their quality stitching and long-lasting colours. They support body positivity by offering inclusive sizing. If you want workwear that’s trendy yet practical, these brands are great options for everyday office dressing.
Why choose them:
Van Heusen is a trusted name in formal clothing across India. It is part of Aditya Birla Fashion and has been around for years. The brand offers a wide range of office-ready shirts, trousers, skirts, and blazers. Van Heusen’s ‘Move Labs’ collection is perfect for busy professionals. It includes stretchable, breathable clothes designed for comfort. They also launched ‘Flex Shirts’ that move with you. The brand now offers smart accessories like leather belts, ties, and watches to complete the office look. Van Heusen has also stepped into smart fashion with anti-bacterial and odour-free fabrics. Their collections are available online and in stores across India. It's a reliable brand for anyone who wants polished, high-quality office fashion.
Why choose it:
Also check: 7 Best Face Serum Brands in India for Glowing Skin
Zara is a global fashion brand that offers stylish workwear with a runway touch. It’s part of Inditex, one of the world’s largest fashion groups. Zara is known for fast fashion and brings global trends quickly to its Indian stores. For office wear, Zara includes minimal blouses, smart pants, midi dresses, and overshirts. Their collections change every few weeks, offering fresh styles regularly. Zara’s tailoring section includes sharp silhouettes ideal for power dressing. They also focus on sustainable materials in their “Join Life” range, which includes eco-friendly fabrics. Zara stores are in major Indian cities and online. If you want premium-looking office clothes that are also trendy and fresh, Zara is a go-to option.
What to look for:
Check more: Top 10 Shirt Brands in India: Leading the Market
8 Best Places to Buy Limited-Edition Sneakers and Streetwear in India
H&M is a Swedish brand loved for its trendy and affordable collections. In India, H&M has quickly become a go-to for young professionals. Their “Divided” and “Business Casual” collections are perfect for office settings. The brand uses lightweight materials and soft colours ideal for Indian weather. H&M also runs a sustainability program called “Conscious,” with clothes made from recycled and organic fabrics. They offer formal shirts, ankle-length trousers, pencil skirts, and smart co-ords. H&M’s cuts are clean and fit well for slim and tall builds. You can also find good work bags, loafers, and jewellery to complete your look. With frequent sales and combo offers, it’s easy to build a smart office wardrobe on a budget.
Top picks:
Rare Rabbit is a premium Indian brand that mixes bold fashion with smart tailoring. It belongs to the House of Rare and is known for its high-end menswear. The brand focuses on unique colours, luxury fabrics, and European-style cuts. Their office range includes fitted blazers, printed shirts, and narrow pants. Many pieces use Egyptian cotton and special dyes, giving them a rich finish. The brand’s design language is sleek and expressive. Rare Rabbit is ideal for men who want to make a statement at work. They also offer limited-edition collections and fresh arrivals every season. Their stores are well-designed and offer a premium shopping experience. For those who want to blend business with luxury, Rare Rabbit is a great pick.
Best for:
These two brands are owned by designer Anita Dongre and bring Indian elegance to modern workwear. Global Desi is known for its boho-chic style. It offers printed tunics, flowy kurtas, and fusion sets perfect for ethnic days at work. AND is more western in its approach, offering neat dresses, tailored pants, and clean-cut tops. Both brands pay attention to fabric quality and comfort. You’ll find rayon, viscose, and cotton blends that suit Indian climates. They also include playful details like side cuts, front slits, and light embroidery. Many outfits can be worn both at work and for social outings. Both brands are perfect for women who like adding a cultural or feminine touch to their office wardrobe.
Why they work for office wear:
Uniqlo is a Japanese brand that’s growing fast in India. It is known for its simple, clean, and functional fashion. Uniqlo offers well-structured office wear made with special technology. Their “AIRism” range keeps you cool in hot weather. The “HEATTECH” range helps you stay warm during winter. For office use, their smart pants, cotton blouses, and casual blazers work well. Their designs are minimal and timeless, perfect for people who prefer classic looks. Uniqlo also focuses on sustainability and offers long-lasting products with durable stitching. The brand provides comfort without loud branding. Their sizing is consistent, and they often offer styling help in stores. It’s a solid choice for both men and women who want high-quality basics for work.
Try:
Let’s be real—India’s weather can be a challenge. Whether it’s the Mumbai humidity or Delhi’s summer, breathable fabrics are your best friend. Look for:
Many Indian brands now use smart fabrics that keep you cool and dry all day.
While black, white, and grey are classics, try experimenting with:
These shades look professional but stand out just enough.
Today, office wear is all about balancing style and comfort. Whether you're starting a new job, attending a boardroom meeting, or joining a client call from home, your outfit sets the tone. In India, workwear fashion has evolved with many brands offering smart, functional, and fashionable options. From sharp Western cuts to breezy Indo-fusion pieces, there’s something for every professional. These brands focus on fit, quality, and versatility—helping you look confident and feel comfortable. You don’t need a full closet overhaul. Start with a few well-chosen pieces. Mix and match to suit your mood, role, or day. Build a wardrobe that’s not just office-ready but also reflects your unique style and personality in every workspace.
Indian consumers, especially the younger generation and women, are now moving away from chemical-laden beauty products. Instead, they are choosing natural, gentle, and effective alternatives that align with wellness and sustainability. The demand for herbal skincare, haircare, and wellness products is growing rapidly across the country. The difference between herbal personal care brands is that their use of age-old Ayurvedic ingredients like neem, tulsi, turmeric, aloe vera, and sandalwood—proven remedies that have been trusted for centuries. These natural ingredients are combined with modern scientific techniques to create safe, cruelty-free, and eco-conscious products that suit all skin and hair types.
Whether you want to treat acne, manage hair fall, or simply follow a cleaner beauty routine, herbal products offer a holistic solution. These brands do not just sell beauty—they promote wellness, balance, and a return to nature. If you’re someone who wants to care for your skin and hair the natural way, this list of top herbal personal care brands in India is a must-read.
Read more: Top 10 Premium Handbag Brands in India
India’s herbal personal care market is growing fast, driven by rising awareness around clean beauty, especially among young consumers and women. With a shift towards chemical-free, natural products, herbal brands are seeing strong demand across categories. According to recent projections, India’s overall Beauty & Personal Care market is expected to generate US$33.08 billion in revenue by 2025. The market is further forecasted to grow at a CAGR of 3.48% from 2025 to 2030. Within this, the Personal Care segment holds the largest share, with an estimated volume of US$14.80 billion in 2025. This growth reflects a clear preference for holistic wellness, sustainability, and nature-based personal care solutions in the Indian beauty landscape.
Know more: 7 Best Face Serum Brands in India for Glowing Skin
Let’s explore the best brands that bring nature to your beauty shelf.
Forest Essentials is a luxury Ayurvedic brand. It started in 2000 and is known for its premium products. The brand uses pure ingredients like saffron, rose, and sandalwood. Everything is handmade using traditional Ayurvedic methods. Forest Essentials is also cruelty-free and eco-friendly. Their packaging is elegant and recyclable. You can find products for skincare, haircare, and wellness. They even have a special range for men. The brand is popular in India and abroad. It has stores in big cities and also sells online. Forest Essentials blends ancient recipes with modern luxury. If you want spa-like treatments at home, this brand is a great pick.
Biotique was launched in 1992. It offers Ayurvedic and organic personal care products. The brand is known for its affordable pricing. Its formulas are based on 5,000-year-old Ayurveda traditions. Biotique makes its own extracts from herbs and plants grown in the Himalayas. The products are free from preservatives, chemicals, and synthetic fragrances. Biotique also uses 100% recyclable packaging. They offer a wide range of shampoos, scrubs, creams, and soaps. The brand has a special baby care range too. It also sells herbal makeup items. With strong R&D, Biotique combines science with nature. This makes it a trusted choice for many Indian homes.
Also check: Top 6 Best Shampoo Brands in India (2025) for All Hair Types
10 Best Skincare Brands in India for Glowing Skin
Khadi Natural is a government-recognised brand backed by KVIC. It supports rural artisans and promotes handmade products. The brand uses herbal formulas passed down through generations. Khadi Natural products are made in small batches to keep them fresh. The ingredients are all natural—like neem, tulsi, and rose. Their soaps are especially popular for being handmade and affordable. They also offer herbal oils, scrubs, and hair masks. The brand is known for its transparency and simplicity. It does not use parabens or mineral oils. Khadi Natural gives you traditional Indian skincare at pocket-friendly rates. It is perfect for anyone who loves authentic herbal beauty care.
Also read: Indian Shirt Brands That Compete with International Labels
Himalaya is one of the oldest herbal brands in India. It started in 1930 with a single product—Liv.52, a liver care tonic. Since then, it has become a household name. Himalaya offers a wide range of affordable skincare, haircare, and wellness products. All their products are based on Ayurveda and supported by clinical research. Their face wash, especially the neem variant, is very popular. Himalaya also has a baby care and wellness range. It is known for its quality, wide reach, and effective results. Available in both rural and urban markets, Himalaya makes herbal care easy for everyone.
Just Herbs is a clean beauty brand with roots in Ayurveda. It began with a simple idea—safe skincare that works. The brand is transparent about its ingredients. You can see the full ingredient list on every product. It uses certified organic ingredients like gotukola, liquorice, and cold-pressed oils. Just Herbs is also known for its Ayurvedic makeup line. Their lipsticks, kajals, and BB creams are made with herbal formulas. The brand is cruelty-free and vegan. It also offers trial kits for new users. Just Herbs has a mix of modern and traditional appeal. Its products suit all skin types, including sensitive skin.
Organic Harvest offers 100% certified organic personal care products. The brand does not use parabens, sulphates, or artificial colours. It uses ingredients that are ECOCERT-certified. The brand started in 2013 and has gained trust for its high standards. Organic Harvest has skincare, haircare, and essential oils. Their sunscreen and face serums are top sellers. All packaging is recyclable and eco-friendly. The brand is also PETA-certified cruelty-free. Organic Harvest supports sustainable farming and fair trade practices. It is ideal for eco-conscious consumers. With its clean and effective formulas, the brand offers a gentle touch of nature in every product.
Patanjali Ayurved is co-founded by Baba Ramdev and Acharya Balkrishna. It started in 2006 and quickly became a giant in the Indian FMCG space. The brand promotes swadeshi (indigenous) and Ayurvedic values. Patanjali offers everything from toothpaste to skincare, all at affordable prices. Its herbal face washes, shampoos, and multani mitti packs are widely used. Patanjali products are made in India using locally sourced ingredients. The company also supports Ayurvedic research and farming. Patanjali has a huge rural and urban market presence. Its herbal products are easy to find in local stores. It is a brand for the masses with a focus on wellness.
SoulTree is a certified organic brand rooted in Ayurvedic wisdom. It is the first Indian brand to get BDIH certification from Germany. This ensures that its products are natural and ethically made. SoulTree uses herbs grown in the Himalayas and spring water for formulation. The brand works closely with farmers using fair trade practices. Its kajals, lip balms, and facial cleansers are popular. SoulTree avoids harsh chemicals and uses plant-based ingredients. It is eco-friendly, cruelty-free, and transparent. Their products are gentle and safe for everyday use. SoulTree offers skincare and haircare for all age groups. It is a brand that respects both nature and people.
Many of these brands use ingredients your grandmother swore by—like turmeric, neem, tulsi, and aloe vera. These herbs have real benefits. They heal the skin, improve texture, and bring a natural glow. Modern brands have simply bottled them for your convenience.
Herbal personal care products are free from sulfates, parabens, and synthetic fragrances. They don’t cause long-term damage to your skin or hair. Plus, they are better for the environment. With more awareness, Indian buyers are now reading labels and choosing safer products.
Your skin deserves gentle, chemical-free care. That’s why herbal personal care products are becoming a top choice for many Indians. These top herbal brands in India cater to every need—whether you're looking for a luxurious skincare cream, a daily-use shampoo, or a traditional face pack. Made with natural ingredients like neem, aloe vera, turmeric, and tulsi, these products offer real results without harming your skin. They are safe, eco-friendly, and deeply rooted in Indian wellness traditions like Ayurveda. From affordable options to premium ranges, there’s something for everyone. With growing awareness around clean beauty, switching to herbal personal care is not just a trend—it’s a healthier lifestyle choice. Nature has the power to heal, and now it’s just a shelf away.
Sun’s out, toes out. Summer is finally here, and it’s time to refresh your wardrobe—starting from the feet up. With the days getting warmer and plans filling up fast, your footwear needs to keep up. Whether it’s a weekend getaway, a spontaneous city stroll, a friend’s brunch party, or just lounging on your balcony with a book, your sandals should offer more than just comfort—they should add style, ease, and a hint of personality.
This season, it's all about embracing lighter materials, breezy designs, and neutral tones that go with everything. Think strappy silhouettes, earthy textures, and cushioned soles that take you from day to night effortlessly. From minimalistic charm to bold handcrafted flair, the best summer sandals mix function with fashion without trying too hard. It’s not just about keeping your feet cool—it’s about choosing pairs that match your vibe, wherever summer takes you. In this guide, we’ve handpicked six stunning options for every mood, moment, and movement. Because when the sun’s out, your sandals should shine too. Ready to step into the season in style? Let’s go.
Read more: Indian Shirt Brands That Compete with International Labels
6 Best Indian Watch Brands to Know in 2025
We’ve picked six perfect summer sandals that are stylish, comfortable, and ideal for Indian summers. From traditional charm to modern chic, these sandals are made to live in — all day, all season.
The understated icon of the season. Bata’s Camille isn’t just another strappy sandal—it’s the kind you forget you’re wearing until someone stops to compliment them. Crafted with the brand’s signature comfort sole and elevated with minimalist, all-occasion detailing, Camille slips seamlessly from daytime polish to night-out ease. With its feather-light feel and sleek silhouette, it’s the pair you’ll find yourself reaching for again and again—proof that the most powerful style statements are often the quietest. Bata might be the legacy name here, but this sandal proves it’s also leading the future of fashion-meets-function.
Also check: Top 10 Premium Handbag Brands in India
Mochi’s Coral Criss-Cross Flats are the perfect blend of cheer and comfort for your summer wardrobe. The vibrant coral hue adds a burst of sunshine to any outfit, while the sleek criss-cross design ensures a snug, stylish fit. Lightweight and easy to slip on, they pair effortlessly with denim shorts, flowy dresses, or casual kurtas. Whether you're strolling through markets or heading to brunch, these flats promise to keep your look bright, breezy, and effortlessly chic.
Know more: Top 6 Best Shampoo Brands in India (2025) for All Hair Types
Top 7 Tata Clothing Brands in India: The Powerhouse of Style
Metro’s braided tan sliders are the epitome of effortless style and everyday comfort. Featuring a beautifully woven design and a neutral tan shade, they pair seamlessly with everything from denim to flowy dresses. The easy slip-on style and cushioned footbed make them perfect for casual outings, lazy brunches, or strolls through summer markets. With a rustic yet refined charm, these sliders bring a touch of artisanal elegance to your wardrobe, blending versatility with a relaxed, earthy vibe.
For a subtle touch of glamour, Inc.5’s gold-tone wedge sandals are your go-to choice this summer. With a gentle lift that flatters without straining your feet, these sandals offer the perfect balance of style and comfort. Their shimmering finish adds just the right amount of elegance for festive evenings, rooftop dinners, or weekend getaways. Lightweight and versatile, they pair effortlessly with dresses, skirts, and even smart casuals—making them a must-have for every fashion-forward wardrobe.
Fizzy Goblet’s Embroidered Strap Sandals bring a burst of handcrafted charm to your summer wardrobe. Inspired by traditional Indian artistry, these sandals feature vibrant embroidered details that add a playful, artisanal edge to any outfit. Designed for comfort and style, they pair effortlessly with flowy kurtas, linen trousers, or even denim skirts. Perfect for brunches, vacations, or casual outings, they offer a fresh, colourful twist that turns every step into a statement. Walk in culture, wrapped in couture.
Solethreads Breezy Slides are the ultimate go-to for eco-conscious fashion lovers. Crafted with a recycled sole and ergonomic footbed, they deliver superior comfort without compromising on style. Their minimalistic design, lightweight feel, and slip-on ease make them perfect for sunny strolls, casual outings, or lazy beach days. With a focus on sustainability and everyday functionality, Breezy Slides prove that you don’t have to choose between looking good and doing good. Step into effortless style with a lighter footprint.
1. Know Your Style Personality: Are you more glam or minimal? Love colours or stick to basics? Pick sandals that match your vibe, not just the trend.
2. Function Over Flash: Always check if the sole is cushioned and the material is breathable. Indian summers can be harsh—your feet need comfort more than sparkle.
3. Go Neutral or Go Bright: Neutrals go with everything, while bright colours add fun. A mix of both can give you flexibility in styling.
When it comes to summer sandals, comfort matters—but style can’t be left behind. This season, it's all about finding that perfect balance. From bold embroidery to sleek, minimal designs and eco-friendly options, these six sandals bring together beauty, ease, and purpose. Whether you’re planning a holiday, grabbing coffee with friends, or simply enjoying a slow day at home, your sandals should move with you. Breathable, lightweight, and versatile, each pair has something special to offer. These are not just shoes—they're summer essentials. So go ahead, step out in style that speaks for itself. Because no matter where you're walking, the right sandals will make sure every step feels—and looks—just right.
Oily skin during the Indian summer can be a real struggle. The mix of heat, humidity, sweat, and pollution can make your face look greasy and dull, and lead to breakouts and clogged pores. If you’re someone dealing with oily skin, you know how important it is to have a proper skincare routine that’s simple, effective, and suited to the Indian climate.
This article will walk you through a detailed yet easy summer skincare routine, recommended products from reliable brands, and some fun personal care hacks that work. Let's begin your journey to a shine-free, fresh face this summer.
Read more: Best Eco-Friendly Skincare Brands in India That Are Saving Your Skin and the
India’s summer season is long and intense. High temperatures and humidity trigger your sebaceous glands to produce more oil. That’s why your skin gets shiny and sticky even after washing your face. Pollution, dust, and sweat make things worse. This leads to acne, blackheads, and large pores. A solid skincare routine can help balance oil, clear your skin, and prevent breakouts.
Cleansing is the first and most crucial step in managing oily skin, especially during the summer. It helps remove excess oil, sweat, dirt, and pollutants that can clog pores and cause acne. Choose a gentle, soap-free face wash that effectively removes oil without stripping your skin’s natural moisture. Avoid harsh cleansers, as they can trigger more oil production. Cleansing twice a day—morning and night—keeps your skin fresh, clean, and balanced, creating the perfect base for the rest of your skincare routine.
Recommended Products:
Wash your face twice a day—once in the morning and once before bed. Don’t over-wash, as that can make your skin produce even more oil.
Know more: 7 Best Face Serum Brands in India for Glowing Skin
A toner plays a vital role in an oily skin routine, especially during hot and humid Indian summers. It helps remove any leftover dirt, makeup residue, or cleanser traces that your face wash might have missed. Toners also tighten enlarged pores, refresh the skin, and help restore its natural pH balance. For oily skin, choose an alcohol-free toner with ingredients like cucumber, rose water, or PHA to control sebum and prevent breakouts. Apply gently using a cotton pad or fingertips.
Recommended Products:
Apply toner with a cotton pad or gently pat it into your skin using your fingers.
Also check: Top 6 Best Shampoo Brands in India (2025) for All Hair Types
10 Best Skincare Brands in India for Glowing Skin
It’s a myth that oily skin doesn’t need moisturiser. In reality, skipping this step can prompt your skin to produce even more oil to compensate for lost hydration. To maintain balance and prevent excessive sebum, opt for a lightweight, gel-based moisturiser that effectively delivers moisture without clogging pores. Look for oil-free, non-comedogenic formulas containing ingredients like hyaluronic acid or glycerin. Applying moisturiser twice daily—after cleansing and toning—helps lock in hydration, keeps skin matte, and supports a healthy skin barrier.
Recommended Products:
Use moisturiser every day after cleansing and toning.
Sun exposure can make oily skin worse by increasing sebum production, leading to a greasy appearance, clogged pores, tanning, and pigmentation. That’s why wearing sunscreen daily is essential, even if you mostly stay indoors. For oily skin, choose a non-greasy, gel-based sunscreen with at least SPF 50 and PA+++ for broad-spectrum protection. Look for lightweight, mattifying formulas that won’t clog pores or feel heavy. Apply it 15-20 minutes before sun exposure and reapply every 2-3 hours when outdoors for best results.
Recommended Products:
Always apply sunscreen 15-20 minutes before stepping out in the sun.
Exfoliation with a gentle scrub helps keep oily skin clear by sloughing away dead cells and unclogging pores that can trap excess sebum. Opt for mild physical scrubs or a chemical exfoliant with salicylic acid, and use them once or twice a week to avoid irritation. Following exfoliation, apply a clay mask—such as kaolin or Moroccan lava clay—to draw out impurities, absorb surplus oil, and cool inflamed skin. Clay masks also tighten pores and leave the complexion feeling refreshed, making them ideal for regular summer use.
Recommended Products:
Use a face scrub once or twice a week, and a mask at least once a week for best results.
Check more: Best Mineral Water Brands in India for Safe & Pure Hydration
Top 7 Vegan Lipstick Brands in India: Discover Eco-Friendly Beauty
If you’re unsure which brand to choose, here are some trustworthy options:
These brands offer a good mix of affordability, performance, and skin safety.
Skipping skincare can lead to dull skin, acne, blackheads, large pores, and uneven texture. Prevention is easier than cure. A five-minute daily routine can save you hours of treating skin problems later.
Ingredients to Look For
If you're buying a new product, read the label. These ingredients are great for oily skin:
Indian summers can be intense, especially for those with oily skin, but your skincare routine doesn’t have to be complicated. With the right approach and carefully chosen products, you can keep your skin looking fresh, clear, and oil-free. The key is to focus on three main areas: hydration, sun protection, and oil control. Begin with a simple routine—just two or three essential products—and gradually add more as your skin adapts. Stick to lightweight, non-comedogenic, and gel-based formulas that suit the hot, humid Indian weather. It’s important to listen to your skin and tweak your routine based on how it responds. Need help getting started? Let us know if you'd like a printable checklist or links to budget-friendly, dermatologist-approved products available in India.
Luxury lipsticks are more than just makeup. They represent elegance, power, and confidence. For many Indian women, owning a luxury lipstick is like gifting themselves a small piece of joy. It’s not just about how it looks—it's about how it makes you feel. Whether you're getting ready for a wedding, stepping into an important meeting, or simply wanting to feel special on an ordinary day, a premium lipstick can transform your mood. These lipsticks offer more than just colour.
They come with rich pigments that suit every Indian skin tone, nourishing ingredients that keep your lips soft, and long-lasting formulas that don’t fade easily. The packaging, too, adds to the experience—often sleek, stylish, and good enough to show off. In today’s fast-paced life, a swipe of luxury lipstick is a quick confidence boost. And with more global brands now available in India, access to high-quality makeup has never been easier. It’s more than a beauty product—it’s a celebration of personal style, and sometimes, even a quiet reminder of self-worth.
Read more: Indian Shirt Brands That Compete with International Labels
6 Best Indian Watch Brands to Know in 2025
India’s beauty market is growing fast, and so is the love for high-end makeup. If you’re ready to upgrade your vanity, here are the best luxury lipstick brands in India you should try.
Dior Beauty is all about luxury and elegance. The brand started in France and is known for timeless fashion and beauty. Their lipsticks often feature refillable packaging, which supports sustainability. Many Dior lipsticks contain floral ingredients, like red peony and pomegranate extract. These ingredients help keep lips smooth and soft. Dior offers both bold and natural shades. The lipstick bullets are shaped for easy and precise application. Makeup artists often choose Dior for red-carpet looks. It is also a favourite during wedding seasons in India. The brand’s clean design and strong pigment make it a top choice for premium users. Dior Beauty products are available in India at top luxury stores and online on official platforms like Nykaa Luxe and Tira.
Know more: 7 Best Face Serum Brands in India for Glowing Skin
Charlotte Tilbury is a British makeup artist who launched her brand in 2013. The brand is famous for glowing skin and soft glam looks. Many Bollywood stars now use Charlotte Tilbury lipsticks for red carpet events. The lipsticks are made using light-diffusing pigments that make lips look fuller. The texture is rich and comfortable. Some lipsticks also include orchid extracts and lipstick tree oils. The packaging is unique and vintage-inspired. Each lipstick is named creatively, like “Pillow Talk” or “Superstar Lips.” The brand also focuses on empowering women through beauty. Charlotte Tilbury is often chosen by Indian brides for its luxurious yet soft touch. It is available in India through selected stores and online beauty platforms with global delivery.
Check more: Top 6 Best Shampoo Brands in India (2025) for All Hair Types
Chanel is one of the oldest luxury beauty brands in the world. It is known for its classic French style and high-end fashion roots. Chanel lipsticks are made with fine oils like jojoba and mimosa, which keep the lips soft. The lipsticks are also lightly scented, giving a signature Chanel feel. Their cases are often magnetic and designed with attention to detail. One swipe gives a rich colour that lasts. Chanel lipsticks are a part of many luxury vanity kits in India, especially among professionals and celebrities. The brand promotes natural beauty with a touch of glamour. Their lip products blend well with Indian skin tones. Chanel cosmetics can be found in their standalone boutiques and luxury counters in India.
M.A.C is loved worldwide and has a special place in the Indian beauty industry. While M.A.C is known for being artist-friendly and inclusive, its luxury line takes it a step further. These lipsticks come in limited-edition collections and high-end finishes. They are often created in collaboration with fashion designers or celebrities. The formula is creamy, and some include shea butter, argan oil, and vitamin E. The packaging in the luxury line is more premium than the classic black tube. M.A.C also promotes a “Back to M.A.C” recycling program in India, where customers can return empties for rewards. The luxury lipsticks are ideal for those who want a mix of professional-grade and stylish design. You can find them in flagship stores and select online platforms.
Also read: Top 7 Vegan Lipstick Brands in India: Discover Eco-Friendly Beauty
Bobbi Brown was created by a makeup artist who believed in enhancing natural beauty. The brand’s lipstick line is designed to look like your lips — but better. The textures are smooth and light, with buildable colour. Many formulas use botanical ingredients like avocado oil, beeswax, and vitamin C. These lipsticks often come with matching lip liners and glosses for layering. Bobbi Brown is loved in India for its subtle, elegant look — perfect for work or casual outings. It’s a brand trusted by makeup artists and beginners alike. The minimalist design and strong performance make it a regular choice for urban women. Bobbi Brown products are now easily available at Sephora, Nykaa Luxe, and dedicated brand stores across Indian metros.
Givenchy is a French luxury brand known for fashion, perfume, and bold makeup. Their lipsticks reflect high artistry. Each lipstick is designed with detail — from soft suede cases to embossed bullets. Many lipsticks include mango butter and vitamin E, which soften and protect the lips. Givenchy is one of the few brands that offer velvet matte textures without drying the lips. The brand is popular among younger Indian luxury buyers who want something different and daring. Some lipsticks even have angled tips for precision without a brush. Givenchy’s limited-edition shades often sell out fast, especially during festival sales. Though it’s a luxury brand, Givenchy lipsticks are practical and wearable. They are available in India through online platforms like Tira and Tata CLiQ Palette.
Tom Ford Beauty is bold, stylish, and unapologetic. Known for high fashion and sensual beauty products, the brand's lipsticks are among the most luxurious in the world. Each lipstick is made with rare ingredients like murumuru butter and soja seed extract. The formula is creamy, rich, and intensely pigmented. Many shades have a satin finish, while some come in matte textures. The lipstick case has a sleek, square design with gold edges. It feels heavy in hand, making it feel like a piece of fine jewellery. Indian celebrities and makeup influencers often flaunt Tom Ford lipsticks during festive shoots and weddings. The brand also releases exclusive shades for different skin tones. You can shop it in India through luxury beauty sites and select Sephora locations.
Estée Lauder is one of the most respected names in global beauty. The brand has been trusted for decades by women of all ages. Their lipsticks are created with skincare in mind. Many include hyaluronic acid and moisture-rich complexes to keep lips healthy. The formulas glide easily and stay on for long hours without cracking. Estée Lauder often focuses on creating lipsticks for different skin tones — from fair to deep. Their packaging is sleek and comes in classy gold or navy blue tubes. In India, it is a preferred brand for professionals and mature users. The lipsticks work well in both humid and dry climates, making them ideal for Indian weather. They are sold in high-end stores and online platforms.
Before applying luxury lipsticks, it’s important to prep your lips properly. Start with a gentle lip scrub to remove dead skin. This makes your lips smooth and even. Follow it up with a hydrating lip balm to lock in moisture. Well-moisturised lips help the lipstick sit better and last longer. You can also use a lip primer if you want extra staying power. Some luxury brands, like Dior and Bobbi Brown, offer their own lip conditioners and primers. These are specially made to nourish the lips and enhance the finish of your lipstick. Prepping your lips takes just a few minutes but makes a big difference. It ensures your luxury lipstick looks flawless and feels comfortable all day.
From rich, nourishing formulas to elegant packaging, every detail is crafted to offer a complete beauty experience. Whether you prefer bold reds, classic pinks, or subtle nude tones, there’s a luxury brand that matches your personal style. These lipsticks not only elevate your look but also make you feel special. Today, Indian women have greater access to premium global beauty brands through online platforms and exclusive stores. With options that suit every skin tone and mood, finding your perfect shade is easier than ever. So don’t wait—choose the lipstick that speaks to you and wear it proudly like your crown, wherever you go.
With soaring temperatures and rising humidity levels, Indian summers can be extremely harsh on your skin and body. While skincare conversations often focus on women, men’s skin faces equal, if not more, exposure to damaging elements like UV rays, sweat, oiliness, and pollution. The result? Clogged pores, breakouts, tanning, and uneven skin tone. Unlike winter, when hydration is key, summer demands a lighter, oil-free, and more protective approach to skincare and hygiene.
Men tend to have thicker and oilier skin, which makes them more prone to acne and dullness during the hot months. Add to that daily exposure to dust and sun, and you’ve got a recipe for long-term skin damage. This is why a tailored summer routine is no longer a luxury—it’s a necessity. Cleansing, sun protection, hydration, and deodorising should form the core of every man’s daily regimen. Investing in the right products can help you stay fresh, oil-free, and protected all day long.
Check more: Top 7 Cricket Bat Brands in India: Pick Your Perfect Bat
8 Best Places to Buy Limited-Edition Sneakers and Streetwear in India
Indian summers are not just about heat—they bring relentless humidity, sticky sweat, and clogged pores. For men, this means a higher risk of breakouts, dull skin, and body odor. What many don’t realise is that men generally have thicker, oilier skin, which reacts differently to extreme weather. Add in daily exposure to sun and dust, and the damage only gets worse. A good summer routine should start with a cooling face wash to unclog pores, followed by a lightweight, non-greasy moisturiser that hydrates without making your skin oily. Don’t forget a broad-spectrum sunscreen—even indoors, UV rays can impact your skin. Body care is equally important. Choose talc-free deodorants or natural sprays to fight body odor without irritating your skin. Regular exfoliation and staying hydrated also help flush out toxins. Investing just 10 minutes a day in proper skincare and hygiene can keep you looking fresh, feeling clean, and staying confident all summer long.
Also know: Indian Shirt Brands That Compete with International Labels
Whether you’re dealing with excess sweat, body odour, or dull and greasy skin, this list features the 10 best summer essentials for men—from powerful deodorants and antiperspirants to brightening face creams and protective moisturisers.
NIVEA is a globally recognized brand known for its high-quality skincare products. The NIVEA Men Fresh Ocean Deodorant is a refreshing choice for men looking for long-lasting freshness. Infused with an ocean-fresh fragrance, this deodorant provides 48-hour protection against sweat and odor. Its formula is designed to be gentle on the skin while offering maximum protection. Ideal for everyday use, it ensures you stay dry and confident throughout the day. Whether you're at work or working out, it keeps you smelling fresh. NIVEA Men has been trusted for years, making it a reliable option for men’s grooming needs. With a proven track record of quality, this deodorant is a must-have for those who want to feel fresh all day long.
Check more: 6 Best Indian Watch Brands to Know in 2025
Bold Care’s Antiperspirant Deodorant stands out for its unique formula that targets excessive sweat and body odor. Known as India’s first anti-sweat formula, it provides up to 12+ hours of protection. Unlike many other deodorants, Bold Care is dermatologist-approved, ensuring it’s safe for all skin types, even sensitive skin. The brand is committed to clean beauty and offers a product that’s free from harsh chemicals. Bold Care helps you stay fresh while minimizing irritation, which is especially important in the Indian heat. It’s designed for men who want powerful protection without compromising skin health. For men on the go, it’s the ideal choice for daily wear.
TNW Natural Wash Deodorant is an excellent option for men who prefer natural skincare solutions. It’s infused with witch hazel and cucumber extracts, both known for their soothing and antibacterial properties. These natural ingredients not only keep you smelling fresh but also nourish the skin. TNW (The Natural Wash) is a brand that focuses on herbal and Ayurvedic formulations, ensuring each product is gentle and effective. This deodorant works well in controlling body odor, while also promoting skin health. Ideal for men with sensitive skin, this deodorant is free from harsh chemicals and synthetic fragrances. With TNW, you can confidently tackle the heat while embracing natural wellness for your skin.
Certain Dri is a trusted name in the world of clinical-strength antiperspirants, offering powerful sweat protection for those with excessive sweating. Known for its doctor-recommended formula, it provides 24-hour sweat control, even under the most challenging conditions. The Certain Dri Antiperspirant is designed to be applied before bed, working overnight to reduce sweat production. Its active ingredients target sweat glands, ensuring that you wake up feeling fresh and dry. Ideal for men who experience heavy perspiration, it helps to reduce the discomfort caused by sweating. With a reputation for effectiveness and safety, Certain Dri is a top choice for anyone seeking serious sweat protection.
Denver is a premium grooming brand offering sophisticated and bold products. The Denver GOAT Deo features a unique and vibrant fragrance that leaves a lasting impression. With its rich and energetic scent, it’s perfect for men who prefer a fragrance that stands out. This deodorant provides long-lasting odor protection and helps to keep you feeling confident throughout the day. Known for its masculine appeal, Denver offers high-quality deodorants that match the needs of today’s man. The GOAT Deo is an excellent option for those looking for something more luxurious, with a fragrance that complements an active lifestyle. With Denver, you don’t just smell fresh—you make a statement.
Degree Men is a globally recognised brand that combines advanced technology with long-lasting protection. The Degree Men Antiperspirant offers up to 48 hours of protection from sweat and odour, making it perfect for men on the go. Whether you’re hitting the gym, attending a meeting, or spending time outdoors, this product keeps you fresh. Degree uses motion-activated protection, which means the more you move, the better it works. It adapts to your activity level, ensuring you stay dry no matter what. The clean, fresh scent is perfect for all-day wear, making it a reliable option for everyday use. Degree is known for its commitment to innovation, making it a popular choice for men worldwide.
Muuchstac offers an excellent 2-in-1 moisturizer and sunscreen that’s perfect for men who want hydration and sun protection in one easy step. The formula is non-greasy and water-resistant, ensuring it stays intact even during physical activities. This product offers SPF 30 protection, guarding your skin against harmful UV rays. It’s designed to keep your skin hydrated without feeling sticky, which is essential in India’s hot climate. Muuchstac’s innovative formula helps prevent sunburn while nourishing the skin, making it an excellent choice for outdoor activities. If you’re looking for an affordable yet effective way to care for your skin, this 2-in-1 solution is a great pick.
Denver’s Vitamin C & Green Tea Face Wash is designed to revitalize men’s skin while controlling excess oil. Vitamin C helps to brighten and even out skin tone, while green tea provides antioxidant protection. This face wash is perfect for men who experience oily skin or want to prevent breakouts. It gently removes dirt, oil, and impurities, leaving the skin feeling refreshed without stripping it of natural moisture. Regular use helps in skin detoxification and provides a healthy, glowing complexion. Denver’s focus on quality skincare ensures that each product offers both performance and comfort, making this face wash a must-have for the summer months.
Gentlemen, the heat isn’t going anywhere, but your discomfort can. From odor-fighting deodorants to UV-protective moisturizers and brightening face washes, investing in the right summer grooming products can drastically improve your comfort, appearance, and skin health. Whether you're heading to work, hitting the gym, or planning a weekend trip, make sure these essentials are part of your routine. Because summer skincare isn’t just for women—it's for every man who wants to look and feel his best.
Looking for a refreshing perfume this summer without spending too much? You’re in the right place. With the heat and humidity of Indian summers, it’s important to pick a perfume that’s light, breathable, and long-lasting. The ideal summer fragrance should keep you feeling cool and fresh—even on the hottest days. The good news? You don’t need to invest in luxury brands to smell great. Today, many affordable perfume brands in India offer high-quality scents that easily match the vibe of premium ones. Whether you like fruity and playful notes, calming florals, clean aquatic blends, or warm musky undertones, there’s a perfect scent waiting for you, without crossing your budget.
These budget-friendly perfumes are perfect for daily wear, office use, brunch dates, or travel. Most come in sleek, travel-sized bottles and are dermatologically tested to be gentle on the skin. You’ll also find many of them available online and in stores across India, so they’re easy to grab anytime. This summer, switch up your scent game with something fresh, affordable, and unforgettable.
Read more: Best Waterproof Makeup Brands for Summer in India
Top 6 Best Shampoo Brands in India (2025) for All Hair Types
Summer perfumes are different. They are designed to be lighter and fresher, so they don't feel heavy in the heat. Scents with citrus, floral, green tea, and aquatic notes work best for warm weather. These notes feel cool, clean, and energetic. And the best part? You can now find many long-lasting perfumes under ₹1000 in India.
Check more: 7 Best Face Serum Brands in India for Glowing Skin
10 Best Skincare Brands in India for Glowing Skin
Here are the best budget-friendly perfume brands in India that offer impressive quality at pocket-friendly prices.
Bella Vita Luxury is based in Gurgaon, India. The brand is popular for blending ayurveda with modern style. Their perfumes are inspired by global scents but made using Indian ingredients. Each bottle is handcrafted in small batches. The packaging is eco-friendly, and the glass bottles are reusable. Some scents come in roll-on bottles, perfect for pockets or travel. They use strong essential oils for lasting fragrance. Many users like the fact that the scents don’t cause headaches. Their perfumes are alcohol-free, which is safer for sensitive skin. Bella Vita has strong online reviews and a loyal customer base on Amazon and Nykaa.
Miniso started in Japan and entered the Indian market in 2017. Though the brand sells everything from home goods to accessories, their perfumes have become a bestseller in India. Each scent is light, playful, and ideal for young people. They often release seasonal collections, so there’s always something new. Their scents fade gently instead of vanishing suddenly. Most bottles are under 50ml, which means you can try many without spending much. Miniso perfumes are also known for their soft spray nozzles, which spread the mist evenly. The designs are inspired by K-beauty packaging—clean, pastel, and aesthetic. You'll find them in-store and online across India.
Plum is a clean beauty brand from India that is 100% vegan and cruelty-free. Though known for skincare, its perfume line is catching attention. All Plum perfumes are made without parabens or phthalates. These harmful chemicals are often found in regular perfumes. The scents are skin-friendly and often come from natural oils. Plum also offers fragrance layering kits that include a body mist and perfume. Their "BodyLovin'" range has fun names and tropical-inspired scents. They also provide detailed ingredient lists on their website. Their customer service is strong, and they often give discount coupons for first-time buyers. Plum perfumes are perfect for conscious consumers who want guilt-free luxury.
Layer’r Wottagirl! is from the makers of Layer’r Shot, a leading men’s deodorant brand in India. This perfume line is designed especially for women. It is known for cheerful, sweet, and youthful scents. The mists are gentle and don’t stain clothes. The brand uses water-based formulas, making them light on the skin. Each bottle has a pop-color design and clear body, so you can see how much is left. Their wide range includes over 10 variants, and they often introduce limited-edition scents. You can find them easily at local stores, supermarkets, and online. They are a favorite for school and college girls who want something simple yet stylish.
The Man Company was launched in 2015 and focuses only on men’s grooming. Their perfumes are made with natural oils and often come in sleek, dark bottles. They don’t just smell good but also feel classy. The brand offers scent kits where you can try four minis before buying a full bottle. They also have combo offers that include perfumes with beard oils or body washes. What makes them different is the focus on gentlemanly branding—clean, strong, and well-groomed. Many scents are inspired by traditional men’s notes like leather, tobacco, and citrus woods. They often feature in gift guides for men and are popular during Father's Day and festive seasons.
Engage L’amante is a premium line by ITC’s Engage, but the minis are made for budget-conscious users. These small bottles offer a luxury experience at a lower price. The scents are crafted by global fragrance experts in France and Spain. Despite their size, they pack a powerful punch and last longer than most full-size mists. Each mini bottle is TSA-approved, so you can carry them on flights. Their packaging is sleek and often comes in rich color tones like maroon and navy. These minis are also great for layering—mix two to create your own signature scent. Ideal for partygoers or gifting, they are available across retail and e-commerce sites.
Nisara is an emerging Indian perfume brand that focuses on everyday elegance. They use natural ingredients like Vanilla, Orange, and rose. Nisara’s perfumes are subtle and suit people who don’t like overpowering scents. One of their unique features is their scent sampler kits, where you get to try 4–5 mini vials before committing to a full-size perfume. Their bottles are sleek and minimal, with a soft matte finish. Nisara also focuses on affordability without cutting corners on quality. Their customer base includes students, working professionals, and even older users looking for simple, soothing scents.
Want your perfume to last all day in the heat? Try these tips:
What Your Summer Scent Says About You
Choose your summer scent based on your personality—it’s like your invisible style statement.
You don’t need to spend ₹5000 to smell great. In India, many budget-friendly perfume brands offer great quality without the heavy price tag. From fruity and floral to woody and aquatic scents, there’s something for everyone. These affordable perfumes are perfect for daily wear, travel, or even gifting. Most of them are long-lasting, skin-friendly, and come in travel-sized packs too. Whether you’re heading to work, college, or a weekend outing, a good fragrance can boost your mood and confidence. This summer, skip the expensive bottles and try a fresh new scent that suits your vibe and budget. After all, smelling good shouldn’t cost a lot—it should just make you feel your best every day.
Summer in India is no joke. The scorching heat, sticky humidity, and endless sweat can ruin your makeup in minutes. Whether you're heading to the office, attending a wedding, or just stepping out for a coffee, keeping your makeup intact is a real challenge. The struggle is real—mascara runs, eyeliner smudges, and foundation starts to slide off your face by lunchtime. Regular makeup doesn’t stand a chance against Indian summers, especially in cities like Mumbai, Delhi, or Chennai, where the heat is relentless. That’s where waterproof makeup steps in as a true lifesaver. It’s made to resist sweat, stay put, and help you look fresh all day. From waterproof foundations to smudge-proof eyeliners, these products are specially designed to fight the weather. So if you're tired of midday touch-ups and makeup meltdowns, it’s time to switch to formulas that can handle the heat—and help you glow, not melt.
Read more: Top 6 Best Shampoo Brands in India (2025) for All Hair Types
10 Best Skincare Brands in India for Glowing Skin
Indian summers can be brutal. In many cities like Mumbai, Delhi, Chennai, or Kolkata, temperatures often cross 40°C. Add in humidity, and you get sweaty skin within minutes of stepping out. That’s where waterproof makeup comes in. It is designed to resist moisture, sweat, and oil. Whether you are commuting in local trains or dancing at a summer wedding, waterproof makeup stays put.
Also check: Top 7 Vegan Lipstick Brands in India: Discover Eco-Friendly Beauty
7 Best Face Serum Brands in India for Glowing Skin
To help you keep your glam game strong, we’ve listed the best waterproof makeup brands that work perfectly in Indian summers.
Maybelline is a popular drugstore brand loved by students and working women alike. It offers makeup that works well in hot and sweaty weather. One reason people trust Maybelline is because their products are dermatologist and ophthalmologist tested. Many of their waterproof formulas also come with vitamin-enriched care, so they are safe for everyday use. The brand’s Fit Me Matte + Poreless line is oil-free and ideal for people with oily or acne-prone skin. Maybelline also makes waterproof lipsticks that don’t dry the lips. Their packaging is sleek, travel-friendly, and available at most Indian stores and online. If you're new to waterproof makeup, Maybelline is a safe, affordable brand to begin with.
Top Picks:
Know more: Best Sunscreen Brands in India: Your Daily Dose of Skin Protection
L’Oréal Paris is a well-known beauty brand from France. It has been around for over 100 years. The brand brings together science and beauty. Its makeup is made with advanced formulas. L’Oréal’s products are great for both young and mature skin. In India, it is famous for giving a luxury feel at mid-range prices. The brand often works with dermatologists and skin experts. Their setting sprays and mattifying powders are good picks for hot weather. They also offer tinted moisturisers and lip stains that last long. L’Oréal supports skin health too. Many of their makeup items include SPF and skincare benefits. It is a smart pick for those who want beauty and care in one product.
Top Pick:
Also read: Summer Essentials: Your Go-To Kit for Glowing Skin and Ultimate Freshness
MAC stands for Makeup Art Cosmetics. It was born in Canada and is now used by professionals everywhere. MAC is known for its high-pigment products. If you love bold colours and sharp finishes, this brand delivers. MAC’s waterproof lipsticks and blushes hold well, even in humid weather. Their Prep + Prime range helps makeup stay longer. Many Bollywood makeup artists use MAC on set. Their setting powders and fix sprays are bestsellers. MAC also offers a wide range of shades for every skin tone. From dusky to fair, there’s a match for everyone. Though on the pricey side, the results are long-lasting. You get what you pay for—rich colour, smooth texture, and hours of wear.
Top Picks:
Kay Beauty is an Indian brand started by actress Katrina Kaif. It’s made especially for Indian skin tones and weather. The products are light, breathable, and long-wearing. Kay Beauty uses ingredients like avocado oil, aloe vera, and marula oil. These help keep skin soft and comfortable. The brand supports the idea of "makeup with care." All products are cruelty-free and paraben-free. Their range includes blush sticks, contour wands, and lip crayons. The formulas are non-sticky and don’t clog pores. They blend easily and give a natural look. Kay Beauty is also known for its sleek packaging and modern shades. It’s available on Nykaa and is great for makeup lovers who want quality and skincare in one.
Top Picks:
Colorbar is one of India’s top beauty brands. It offers good quality makeup at pocket-friendly prices. The brand is PETA-certified, meaning it’s cruelty-free. Colorbar focuses on performance and safety. Many of its products are made without harmful chemicals. They offer lightweight concealers, matte lipsticks, and setting sprays. Their Perfect Match Primer is great for summer—it helps makeup stay longer without feeling greasy. The brand also offers dual-purpose products like lip and cheek tints. These are handy for people on the go. Colorbar is loved by college students and working professionals alike. It’s easy to find in stores and online. With bold colours, clean formulas, and reliable wear, Colorbar is a smart summer pick.
Top Picks:
Fenty Beauty was launched by pop star Rihanna. The brand changed the makeup game by offering 50+ foundation shades. It made beauty more inclusive. Fenty Beauty is known for bold colours and long-lasting finishes. Its products are designed to resist heat and sweat. They’re made for real life—not just red carpets. The brand’s formulas are clean, vegan, and cruelty-free. Fenty’s Cheeks Out Cream Blush blends beautifully and doesn’t melt in the heat. The Match Stix can be used as a contour, highlighter, or eyeshadow. They’re easy to carry and perfect for travel. Fenty also offers oil-free primers that control shine. Though a premium brand, its results are stunning. It brings Rihanna’s global glow right to your makeup kit.
Top Picks:
PAC Cosmetics is a top choice for long-lasting, waterproof makeup that Indian beauty experts swear by. From primers to foundations and gel liners, their formulas are designed to withstand sweat, humidity, and long hours under the sun. Whether you’re heading to a wedding or spending the day outside, PAC products offer high-performance coverage without compromising comfort. Known for their studio-quality finishes and extensive shade ranges, PAC blends skincare with makeup to keep your look fresh and flawless—even in the harshest summer weather.
Top Picks for a Sweat-Proof Look:
Waterproof makeup usually includes:
These help makeup last through heat, sweat, and even a splash of water.
Summer makeup doesn’t have to be messy. With the right waterproof products, your makeup can last from sunrise to sunset—even on the hottest days. Whether you're heading to a wedding in Jaipur, a shoot in Mumbai, or just dealing with Delhi’s dry heat, these waterproof makeup brands will have your back. From affordable finds to premium picks, there’s something for everyone. Choose smart, layer light, and let your makeup stay flawless—even when the sun tries its best to melt it.
Sustainable fashion is more than a passing trend—it’s a lifestyle choice that reflects mindful living. As awareness grows, Indian women are embracing eco-friendly clothing over mass-produced fast fashion. It’s about wearing pieces that tell a story, crafted with organic fabrics, natural dyes, and ethical production. Homegrown brands are redefining style with timeless designs that are kind to both the planet and its people. Choosing sustainability doesn’t mean sacrificing fashion; it means investing in quality, creativity, and conscious choices. Whether it’s breezy cotton, handcrafted weaves, or upcycled designs, dressing responsibly has never been more stylish—or more meaningful.
Also read: Top 6 Vegan Lip Gloss Brands in India for Glossy & Guilt-Free Lips
7 Best Women’s Luxury Footwear Brands in India
Fast fashion harms the environment. It contributes to water pollution, textile waste, and excessive carbon emissions. In contrast, sustainable fashion focuses on eco-friendly materials, ethical labor, and long-lasting designs.
Check more: The Best Vegan Skincare Brands in India for Guilt-Free Radiance
7 Best Face Serum Brands in India for Glowing Skin
If you are looking for stylish, comfortable, and sustainable clothing, here are the top five sustainable fashion brands for women in India that you should check out. Let’s explore the top brands that are leading the change in India.
No Nasties was founded to create fashion without harming the planet. The brand makes clothes using 100% organic cotton, ensuring that no pesticides or chemicals are used. It follows a fair-trade model, which means farmers and workers are paid fairly. Their production process is carbon-neutral, reducing environmental damage. No Nasties also avoids plastic in packaging, using only biodegradable materials. Their designs are simple, comfortable, and perfect for daily wear. The brand often collaborates with artists to create unique prints. Every piece is made in limited quantities to avoid overproduction. No Nasties is ideal for anyone looking for guilt-free fashion.
Why Choose No Nasties?
The Summer House focuses on elegance and sustainability. The brand works closely with weavers and artisans to keep traditional crafts alive. They use eco-friendly materials like organic cotton, linen, and Tencel. Their dyeing process is chemical-free, using natural plant-based dyes. The brand avoids mass production, making each collection exclusive. Their designs feature clean cuts, pastel shades, and timeless silhouettes. The Summer House also believes in ethical labor, ensuring fair wages and safe working conditions. They offer made-to-order pieces to reduce waste. This brand is perfect for those who love minimal yet sophisticated fashion.
Why Choose The Summer House?
11.11 is known for its slow fashion approach. The brand celebrates India’s rich textile heritage by using traditional weaving and dyeing techniques. They specialize in Khadi and handloom fabrics, making every piece unique. Their natural dyes come from sources like indigo, pomegranate, and madder root. Each garment is crafted by artisans using age-old methods. 11.11 avoids synthetic fibers, making their clothes fully biodegradable. They also focus on comfort, with relaxed fits and breathable fabrics. The brand’s collections are inspired by nature, blending earthy tones and organic textures. 11.11 is a great choice for those who appreciate handcrafted fashion.
Why Choose 11.11?
B Label is all about hemp-based fashion. Hemp is a super fabric—it grows quickly, needs little water, and is naturally resistant to pests. This makes it one of the most sustainable materials available. B Label’s clothes are lightweight, strong, and get softer over time. Their collection includes shirts, dresses, pants, and jackets, all designed for comfort. The brand also supports local farmers who grow hemp in India. Unlike synthetic fabrics, hemp allows the skin to breathe, making it ideal for warm weather. B Label is perfect for those who want durable, stylish, and eco-friendly clothing.
Why Choose B Label?
Ka-Sha believes in storytelling through fashion. Each piece is a work of art, blending bold colors, patchwork, and hand embroidery. The brand is committed to zero waste and upcycles fabric scraps into beautiful new designs. They experiment with layering, creating outfits that feel free-spirited and playful. Ka-Sha’s collections often feature asymmetrical cuts, ruffles, and handcrafted details. They work with artisans from across India to bring unique crafts into modern fashion. Every piece is made with care, ensuring no fabric goes to waste. If you love expressive, artistic, and sustainable fashion, Ka-Sha is the brand for you.
Why Choose Ka-Sha?
These practices ensure that your fashion choices support artisans, reduce pollution, and last longer than regular high-street brands. Unlike fast fashion brands that mass-produce synthetic, low-quality clothing, these sustainable brands focus on:
Switching to sustainable fashion is more than just a trend—it’s a commitment to a healthier planet. By choosing eco-friendly fabrics like organic cotton, hemp, and handwoven textiles, you reduce waste and support ethical production. Sustainable brands focus on quality, ensuring clothes last longer and stay timeless. Upcycled designs and natural dyes make each piece unique while minimizing environmental harm. These brands offer stylish, responsible fashion that aligns with conscious living. A greener wardrobe doesn’t mean compromising on style—it means making smarter choices. Ready to embrace sustainability? Explore these brands and take a step toward a better future.
Diwali is the perfect time to pamper your loved ones with gifts that add a little sparkle to their celebrations. And what better way to light up the festive season with beauty products that will take pride of place on their vanity with these beauty brands. This gifting guide has something special for every beauty freak. Get ready to explore the season’s best beauty buys that will make your Diwali gifts truly unforgettable!
Read more: Top 7 Perfume Brands Like Chanel in India: Discover the Smell of Luxury
Top 10 Brands like Coach that Sell Bags and Accessories
Price: Rs 1,945
Step into the festive season with the Swiss Beauty Modern Rani Vanity. This all-in-one vanity features the star of the collection. It included the Passport Eyeshadow Palette with 12 stunning shades, perfect for both contemporary and traditional festive looks. Illuminate your complexion with the lightweight Real Makeup Base, add a hint of color to your cheeks with Cheek It Up Blush in Shade 01, and the Non-Transfer Waterproof Lipstick for a matte finish that lasts through every celebration. Keep your makeup fresh all day with the Makeup Fixer. Compact, chic, and travel-friendly, the Modern Rani Vanity is your essential companion for this festive season.
Price Range: Rs 399 - 439
Light up your Diwali celebrations with Oriflame's Tender Care Multi-Purpose Balm. This beloved classic, with its 99.9 percent natural origin formula enriched with natural oils, beeswax, and vitamin E. Available in six delightful flavors that echo the vibrancy of the festival—Natural, Watermelon, Raspberry, Blackcurrant, Green Apple, and Passion Fruit—this versatile balm nourishes dry cuticles, hands, elbows, lips, and even tames flyaway brow hairs. Tender Care hydrates and shields your skin from dryness, leaving it soft, smooth, and ready to glow in the festive lights.
Price: Rs 499
Celebrate every shade of yourself with Color Cupid’s stunning lipstick collection. It's an ideal gift for you or someone special. Each lipstick features a high-pigment formula enriched with Hyaluronic Acid and Ceramide, providing long-lasting hydration and a smooth finish for up to 18 hours. With five mini shades to choose from, you can mix, match, and experiment to create the perfect lip look for any festive occasion. It is transfer-proof and smudge-proof formula ensures you can enjoy the celebrations without the need for constant touch-ups.
Price: Rs 1,119
Treat someone special or yourself this Diwali with beauty products. Giordani Gold Eternal Glow Lipstick SPF 25 is a luxurious creamy lipstick. Combining exceptional lip care benefits with a long-lasting, luminous matte finish, this lipstick is certified by The Vegan Society. Its pigment-rich formula coats lips in vibrant, saturated color that lasts. Infused with 84 percent lip care ingredients, including Hyaluronic Acid and collagen-boosting Lip Revive Peptide. It hydrates, plumps, and smooths lips, visibly reducing fine lines while restoring moisture over time.
Price: Rs 5,800
Anastasia Beverly Hills Cosmos Eyeshadow Palette is a stunning collection featuring 12 gorgeous shades with a highly pigmented, easy-to-blend formula. This palette ensures vibrant, long-lasting wear, allowing your loved ones to create bold, eye-catching looks. Inspired by sparkling, star-filled galaxies, the Cosmos Eyeshadow Palette includes shades from neutral tones to turquoise in both matte and intensely reflective metallic finishes. Give the gift of style and beauty this festive season.
Price: Rs 2,200
Kiko Milano’s Hydra Pro Matte Face Moisturizer, infused with hyaluronic acid and Actiglow technology, deeply hydrates and nourishes the skin while boosting its natural radiance. Its lightweight, fast-absorbing formula helps control excess oil and shine, leaving the skin with a smooth, matte finish.
Price: Rs 650
Kiko Milano’s Colored Lip Balm blends vitamins A, E, and C with nourishing shea butter to keep your lips hydrated and smooth. Its dermatologist-approved formula provides a gentle touch of color, enhancing your lips naturally while offering safe and effective care.
Price: Rs 750
Kiko Milano’s Volume Lip Plumper in Tutu Rose is a volumizing lip cream infused with sesame seed oil and hyaluronic acid spheres to nourish the lips while delivering a plumping, glossy effect. This lip plumper reshapes and moisturizes, leaving your lips feeling revitalized. With its flocked applicator, it glides on effortlessly and provides a smooth, non-sticky finish.
Price: Rs 1,000
The Recode Everyday Makeup Box is a 5-in-1 beauty essential, effortlessly designed for daily use. This all-in-one set includes foundation, compact powder, blush, highlighter, and contour, delivering a flawless look in one sleek package. It is ideal for beauty lovers, and it’s the perfect gift for festivals or special occasions, offering a complete makeup solution that seamlessly enhances any routine with elegance and ease.
Price: Rs 275
Insight Glide and Glow Eyeshadow Stick are available in bold, vibrant shades. This eyeshadow stick is perfect for creating stunning looks that will turn heads. Its unique creme-to-powder formula provides a beautiful metallic glow, ensuring a powerful payoff that’s both waterproof and smudge-proof. Enriched with nourishing Vitamin E oil, it’s a must-have for enhancing your festive glam while keeping your skin pampered and beautiful.
Price: Rs 1,399
Surprise your loved ones with Revlon ColorStay Limitless Matte Liquid Lipstick. Offering up to 24 hours of long-lasting wear, this lipstick ensures she stays flawless throughout the day’s rituals and celebrations. Its no-budge matte formula, powered by Adapti-Flex Technology, provides flexibility and comfort, allowing her to enjoy every moment without the need for touch-ups. The patented lip-hugging applicator ensures precise, mess-free application, while the non-tightening formula keeps her lips soft and comfortable. Available in 14 vibrant matte shades.
Read more: Unveiling Top 7 Cosmetic Brands in India with Upcoming Trends
Top 7 French Skincare Brands in India: Unlock your Radiance
Add a touch of sparkle to your gifting with beauty products that bring joy and radiance to your loved ones this Diwali. From bold lipsticks to nourishing beauty products, each item in this guide is designed to enhance your festive glow. Whether it’s a luxurious treat or an everyday essential, these beauty picks will light up your celebrations and make this Diwali truly unforgettable! Happy Diwali.
Skincare is should a ritual in this dirt and polluted environment. Taking care of our face skin is also necessary to remove debris and other unwanted dirt. Using face wash in your daily skincare routine will maintain the overall health and wellness of your skin. In India, every state and region has different weather. Mainly the country has a tropical climate that affects our facial skin and damages. This Diwali make sure that your face glows with these top 7 face wash brands in India.
In 2023, the beauty and personal care industry in India was valued at $28.0 billion. A recent report stated that the market will increase at a compound annual growth rate (CAGR) of 5.6 percent from 2024 to 2032, when it reaches $46.6 billion.
Read more: Top 9 Hair Care Brands in India: For Men and Women
Mainly there are four types of skin types in India. Normal, sensitive, dry and oil skin are the most common skin type in the country.
Know more:Top 5 Japanese Clothing Brands in India
The brand offers a variety of face wash and other skin care products. The most popular face wash is the Himalaya purifying neem face wash. Its products are recognized for incorporating herbal and natural components. As natural products are kinder and safer for different skin. Includes face wash components with antibacterial and anti-inflammatory qualities, such as turmeric and neem. Himalaya serves all types of skin, combination, oily, dry, and sensitive. Customers may choose a product that meets their unique demands with its diverse fash wash range.
Unique features: Herbal formulation, ayurvedic methods, neem, chemical-free products.
Best face wash: Himalaya purifying neem face wash, Himalaya pollution detox charcoal face wash, Himalaya natural glow rose face wash.
Cetaphil face cleanser removes excess oil, makeup, grime, and other pollutants without damaging or overly drying out delicate skin. It offers mild exfoliators or nourishing, creamy, or foamy face cleansers that leave facial skin feeling renewed and smooth. All skin types can use Cetaphil face cleansers since they are fragrance-free and non-clogging. They are popular for being hypoallergenic, soap-free, and non-irritating, which makes them ideal for those with rosacea, eczema, or skin prone to breakouts. For those who find it difficult to discover items that don't trigger flare-ups, its mildness is a big benefit.
Unique features: ultra gentle formulation, hydrating, all age utilization, dermatologist suggested.
Best face wash: Daily facial cleanser, Daily facial cleanser fragrance-free, Gentle skin cleanser, Hydrating foaming cream cleanser.
Minimalist emphasize essential active components such as salicylic acid, niacinamide, and vitamin C, which are renowned for their ability to tackle certain skin issues. Minimalist face wash is free from parabens, sulfates, silicones and essential oils. Its face wash has zinc which is an anti-bacterial element for acne problems. The brand offers face wash that is suitable for mixed to oily skin types, especially those that are acne-prone or sensitive.
Unique features: Active ingredient formulation, pH balance, Specific skin-targeted products.
Best face wash: Salicylic acid + LHA 2 percent cleanser, Oat extract 6 percent gentle cleanser, Aquaporin booster 5 percent cleanser.
Mamaearth is renowned for making its face cleansers using organic, natural, and toxin-free components. Customers who prefer skincare products with fewer chemicals and more nature-inspired components, such as tea tree oil, turmeric, charcoal, aloe vera, and neem, are drawn to the brand's emphasis on plant-based and safe ingredients. Its face wash are suitable for a variety of skin types. Including sensitive skin, because they have undergone dermatological testing. This lowers the possibility of negative responses by assuring customers that the face cleansers are mild and non-irritating.
Unique features: Brightens skin, deep cleaning, tan removal, silicone-free, repair sun damage.
Best face wash: Ubtan face wash with turmeric and saffron for tan removal, Rice face wash with rice water and niacinamide for glass skin, Multani mitti face wash with Bulgarian rose for oil control and acne.
Plum's face wash is made with naturally occurring, plant-based components including grape seed oil, aloe vera, chamomile, and green tea. These natural components provide a calming, purifying, and shielding skin. Its premium face care products are free of toxins at a reasonable cost. Since Plum is a vegan and cruelty-free company, none of its products are tested on animals or have components originating from animals.
Unique features: Non-synthetic, dermatologists tested, affordable, non-dying formulas.
Best face wash: Green tea pore cleansing face wash, 1 percent Encapsulated salicylic acid foaming face wash, Chamomile and white tea revival face wash.
Its face wash is intended to brighten complexion, remove dark circles, and thoroughly cleanse. It is devoid of sulfates and good for all skin types. Face wash from Dot and Key, such those containing hyaluronic acid, are intended to increase skin moisture while washing. The brand is well-liked by those who wish to prevent the drying effect that ordinary cleansers frequently create. The brand utiliizes organic substances such as hyaluronic acid, green tea, kaolin clay, and tea tree oil. The natural ingredients are delicate yet effective since these components are well-known for their moisturizing, relaxing, and skin-repairing qualities.
Unique features: Skin-friendly ingredients, customer-centric face wash, hydrating yet non-drying.
Best face wash: Cica + Salicylic gel face wash for oily skin, Barrier repair gentle hydrating face wash, Vitamin C + E gel face wash for glowing skin, Mango detan gel face wash.
For those with sensitive, oily, or acne-prone skin, the clear gel face cleanser by Garnier is the go-to choice. Cleansers that are lotion or cream-based by Garnier are designed to deeply wash your skin while providing it with hydration. By extracting excess oil and pollutants from your pores, its clay face cleansers help to purify your skin and leave it feeling clean and glowing.
Unique features: Wide range of face wash, micellar technology, brightening formulation, regular use gives quick results.
Best face wash: Garnier bright complete facewash, Garnier bright complete brightening duo action face wash, Garnier bright complete vitamin C gel face wash.
Know more: Top 5 Streetwear Brands in India with a Blend of Culture and Style
Top Gold Jewellery Brands in India: A Shiny, Curated List
Just in time for the festive season, you should invest in a good quality face wash that suits your skin type. Using such products makes all the difference in achieving that radiant glow while keeping your skin fresh and rejuvenated. Remember, healthy skin says a lot about how much you care for yourself, so take a few moments to choose products that feed and protect your skin, and let you shine bright throughout the celebrations and more. Shine brighter with these best 7 face wash brands in India.
Athleisure is the hottest trend today. It is exactly a perfect blend of comfort and fashion that can be worn during workouts and on casual occasions. The athleisure trend is growing because it is comfortable to wear when on a jog, a walk, or even grocery shopping. As sportswear combines active and casual wear, it offers liberty and fashion. India is currently experiencing a trend where numerous brands are producing suitable and fashionable athleisure. Internationally renowned restaurants are as well complemented by local joints that are also very popular. Below are the top 10 athleisure brands in India that offer comfort and style at your fingertips!
The athleisure industry is rapidly gaining ground in India. By 2021, it was 158 billion rupees. Thus, by the fiscal year ending in 2025, its estimated value is likely to take the figure of 402 billion rupees. The audience now wants clothing that will not only be comfortable but fashionable as well. This is because people today live dynamic lifestyles, which has resulted in many people working from home. Being the most consumer-oriented product segment, footwear constituted the market share of 90 billion rupees in 2021. It is also expected to increase by 21 percent by 2025. Leading to a consequent growth in the sales of this type of clothing because of the growing importance of healthy and comfortable clothes.
Also Read: Top 10 Shoe Brands in India : 2024's Top Picks
The best athleisure wear features elastane for stretch and other fabrics that help to keep sweat at bay. Recycled fabrics are also widely used, so it is convenient and environmentally friendly at the same time. Here are the top athleisure you’ll want to wrap your body around, providing both comfort and style.
Read more: Top Sports Shoe Brands in India: Best for Comfort and Style
10 Best Luggage Brands in India
Nike has a wide range of athleisure options for all ages. They focus on making sportswear that fits well and helps performance. Many athletes trust Nike for their comfort and durability. The brand is always bringing new designs to keep up with trends. They also have strong connections with many sports teams. Nike’s clothes are not only for workouts but are also perfect for casual wear. They understand what the Indian market needs and create products to match it. Their collections are available both online and in stores across India. They offer high-quality athleisure with Dri-FIT technology.
Adidas stands out for its eco-friendly approach. Adidas is more than just sportswear; it’s a lifestyle choice. They have many options for various activities, from running to yoga. Adidas makes sure that its products are stylish while also being good for the environment. They also offer trendy designs that people of all ages love. Their clothing is perfect for those who want both style and functionality. Adidas collaborates with athletes and celebrities, which makes their collections even more attractive. They have an extensive online store and are available in many retail outlets in India. They use recycled materials like Primegreen. Their styles are trendy, yet fit well for any activity.
Puma has a good mix of sporty and street-style clothing. They keep introducing new collections that blend in with the latest trends. Puma’s athleisure is made for both workouts and for making a style statement. The brand is popular among young people who like its cool, relaxed vibe. Puma often collaborates with sports teams, celebrities, and even designers to create limited-edition pieces. Their products are available online and in stores, making them accessible to many. Puma is always a go-to for those who love comfort and style.
HRX is owned by Hrithik Roshan. The brand aims to provide high-quality athleisure wear at a pocket-friendly price. Their products are designed to keep users motivated to stay active. The brand draws inspiration from Hrithik Roshan’s fitness journey, making it relatable for many fitness lovers. HRX blends Indian needs with modern styles to create appealing collections. Their clothes are comfortable and designed for various activities like running, yoga, or gym. HRX is ideal for those who want trendy activewear without spending too much. You can buy their products easily through online platforms in India.
Reebok has its athleisure wear that offers all the new looks with an old feel and vice versa. They stand for releasing clothes that would help cater for as many workouts as there can be, including weightlifting and cardio, among others. Reebok guarantees that they have a wide range of clothes worn in the course of the day. The cut and style are, as a result, appealing to the young and the elderly. Another feature is its credible and sustainable quality, which has therefore been trusted for several decades. Reebok products can be bought over the counter and online for those who have different physical disabilities. The laid-back comfort of Reebok combined with performance has withstood the test of time.
Jockey have always focused on comfort as their priority. Their athleisure collection is ideal for people who want comfort above everything else. Jockey makes clothes that can be used for yoga, jogging, or simply lounging at home. The brand is trusted for its soft materials that are gentle on the skin. Jockey's athleisure designs are simple yet functional, which makes them perfect for casual use. The brand is popular among those looking for reliable, budget-friendly options. Their clothing is available in stores and on major e-commerce platforms in India.
Under Armour focuses on helping athletes perform better. They use new technology to make sure their clothes help manage sweat, stay lightweight, and provide good support. Under Armour is known for high-quality gear that lasts long. The brand is popular with both professional athletes and fitness lovers. Their unique styles make them stand out, even in casual settings. Under Armour is all about pushing limits, which reflects in their designs and materials. You can find their products online or in major sports stores across India.
ASICS is trusted by runners all over the world. Their athleisure wear is built for people who love an active lifestyle. ASICS makes sure that their clothes provide the right balance of comfort and support. The brand’s designs are simple yet functional, suitable for running and training. ASICS is ideal for fitness lovers who want clothing that helps them move freely. Their quality materials ensure durability and ease during exercise. You can buy ASICS products online or from their stores in India. Their focus is always on providing the best support for an active life.
Zivame’s athleisure wear is specially made for women. Their designs focus on giving women the right fit and support for workouts. Zivame offers a wide range of styles, from basic to trendy. Their clothes are also perfect for home workouts or yoga. The brand understands the needs of women of all body types and creates collections that match these needs. Zivame’s products help women feel comfortable and confident while staying active. Their athleisure line is available on their official website and other online platforms in India.
Decathlon offers a wide range of sports and athleisure wear for all ages. The products that they deal in are cheap, though they have good quality, and this is well known by people. This company has an enormous stock that caters for the majority of workout requirements ranging from cycling to yoga. They ensure that their clothes are long-lasting and easily affordable, especially for beginners in the fitness program. The primary recommendation can be made to those shoppers who are looking for good quality at reasonable prices; the cheapest is Decathlon. These can be easily purchased either online or in their stores located in different regions within India for everyone.
Also check: Top 10 Brands Like Decathlon In India
Athleisure selection is all about your lifestyle preferences, to be precise. If you enjoy rigorous exercises, your body should be backed by appropriate clothing. Under Armour and ASICS are the best for performance-based sports activities. They wear fabrics that can control sweat and can easily be stretched during running or gym sessions.
For less rigorous, relaxed activities, pick comfortable clothing items. Jockey and HRX are both casual and comfortable wear, perfect for yoga, walking, or staying at home. These brands are also cheaper, making them ideal for use every day without having to worry about wearing out the hairdresser’s equipment. Now consider how you are going to wear your athleisure. No matter whether you’re going to sweat or take things easy, this is a brand for you.
Sustainable athleisure is gaining popularity. Many brands are now focusing on eco-friendly practices. Here are some key points about this trend:
Sportswear is now the new fashion statement in the clothing line. It is stylish, comfortable, and has great performance as well. That is why there are so many to choose from—big brands such as Nike and smaller ones like HRX. Every kind of brand has its speciality; be it environmental consciousness, pocket-friendliness, or quality. Well, with athleisure you can wear that outfit whether you are exercising, going grocery shopping, or simply enjoying your free time. Buy your style from a brand that complements your lifestyle and requirements. With athleisure, you get to dress up and at the same time make comfortable arrangements throughout the day. This trend will not disappear any time soon, so it becomes simple to integrate fitness with style.
The country's hair care concerns are on the rise. India's extreme weather makes it difficult to fight UV rays, heat, and pollution to protect your hair. 44 percent of people are looking out for brands that are providing personalized products. At the same time, the remaining are looking for organic hair care products and hair care brands suggested by professionals. Here we are, to help you choose the right hair care brand in India.
There has been increased demand for organic-based hair care products. The brands are shifting from chemical-based to natural-based products. About 35 percent of Indians are spending time and effort on hair care routines. The hair care industry in India is projected to increase at 11.4 percent CAGR by 2029. The market size of the same is $5.85 billion as of 2024.
Know more: Best Luxury Watch Brands in India For Women: Elegance At Every Tick
Explore the best 9 hair care brands in India categorized into three segments - customized brands, organic brands and professionally recommended brands.
A haircare brand in India that crafts personalized products as per your hair type. It identifies what and where the damage is. The brand does a daily hair care regime to produce effective products. Skinkraft is a scientifically oriented brand that understands the damage, uses particular ingredients and nutrition that are required to repair. It caters to the needs of both men and women.
Unique features - Dermatologically tested, paraben free, SLS and SLES free, BPA free.
Common Ingredients - Argan Oil, Rosemary oil, Hibiscus.
Signature products - Customized shampoo, conditioner, serums and hair masks.
Serving all hair types and preserving with tailor-made hair care products. Using science and natural ingredients to understand hair-related issues. The brand was a result of an 18-month-old research that included scientists and the finest organic matter to meet the needs of many. The steps of production start with knowing what the customer wants through a short quiz. With all the in-hand information the formulation starts with a balanced mix of the right ingredients and goal-achieving solutions. Ravel Care is a popular hair care brand in India for men and women.
Unique features - Transparency, natural materials, sulfates and GMO free and cruelty free.
Common Ingredients - Geranium oil, ginger extract, Ginseng extract, guar gum etc.
Signature products - Shampoo, conditioner, scalp mask, serum and hair oil.
For a handmade experience, Vert is a good choice as a hair care brand in India. It provides a fresh experience with handcrafted products for effective results. The brand uses fruits, vegetables, therapeutic leaves, herbs and spices according to the needs. Verth has ready made hair care products as well as personalizing products for specific needs for both men and women.
Unique features - Hand-picked fresh ingredients, cruelty-free, vegan, 100 percent vege.
Common Ingredients - fruits, spices, herbs, exotic roots and vegetables.
Signature products - Shampoo, conditioner, scalp mask, serum and hair oil and hair color.
Khadi Naturals is an organic hair care brand in India, that give herbal remedy solutions. It produces hand-made and authentic products for hair by using natural ingredients. The brand focuses on being a purity symbol without animal testing. It is certified by ISO, WHO and GMP as an organic brand for hair care. It not only deals in hair care but also skincare and hygiene. It provides solutions formulated by natural items.
Unique features - Antibacterial, antioxidants, hair growth and reduces inflammation
Common Ingredients - Shikakai, Amla, Reetha, Bhringraj and neem oil.
Signature products - Hair cleaners, conditioners, shampoos, hair oil, hair cream and serum, hair color, mehndi and organic powders.
A brand known for purity and freshness combined with Ayurveda. Forest Essentials is a hair care brand in India that was founded with ancient scientific Ayurveda. The brand balances organic ingredients that are essential for proper hair care. It uses ancient hair care remedies that have been in India throughout history. The quality of the products speaks for the kind of luxury the brand offers for hair care.
Unique features - Natural ingredients, luxury brand, modern technology and exquisite fragrance.
Common Ingredients - Saffron, Sandalwood, fruit pulp, herbs, flowers and roots.
Signature products - Hair cleaners, conditioners, shampoos, hair oil, hair cream serum and hair thickening spray.
Himalayan Organics is a well-researched hair care brand in India. The brand runs on the idea of holistic wellness. With plant-based nutrition and quality, it designs its products for proper effectiveness. The products go through strict testing to ensure consistency and potency. Using high-quality ingredients and authenticated suppliers for each of its hair care items. A supplement brand that capsules as well for those who are comfortable in having them.
Unique features - Vegan friendly, lab tested and FSSAI approved.
Special Ingredients - Grape seeds, Bamboo extract and Sesbania grandiflora
Signature products - Shampoo, supplements, conditioner and more.
Using scientific innovation for effective results for hair-related issues. Loreal products go through rigorous checks and tests to be sure sort. It treats all types of hair - frizzy, straight and curly. The brand offers a wide range of hair care products for repair, nourishment and scalp-related issues. It uses many natural plant-based items to formulate its products. A safe and secure brand for hair care.
Unique features - Maintain salon straightened hair, deep conditioning, protect from UV rays.
Special Ingredients - Lotus, soya, sunflower, argan, rose, chamomile, gold quinoa.
Signature products - Shampoo, conditioner, serum, mask, hair night cream, hair color.
Biotique uses 5000-year-old Ayurveda science and today’s biotechnology to produce its products. It is a symbol of a perfect mixture of technology and ayurveda. It has Ayurveda recipes from Veda texts passed from generation to generation for fruitful results. It uses exotic plants and herbs to deliver excellence. The brand has advanced research labs for research and testing to provide fine and satisfactory products.
Unique features - Nourishment, shine, glow, Anti hair fall, add volume to hair.
Special Ingredients - honey, ashwagandha, saffron, wild turmeric, almond oil and more.
Signature products - Shampoo, conditioner, hair treatment kit, oil, hair color.
For all hair types, all products are made user-friendly and supported by salon professionals. Matrix has products for styling, texture and more hair-related issues. It uses cutting edge laboratories for hair care products. Whether it is coloring, styling, smoothing or growth. It treats dry, brittle and damaged hair.
Unique features - Improve hair manageability, moisturizer, detangle hair, soften hair quality.
Special Ingredients - Salicylic acid, aqua, carbomer, sodium benzoate and more.
Signature products - Shampoo, conditioner, serum, booster, masque.
Know more: Top 10 Sneaker Brands in India
Organic oil of jojoba, olive and avocado are best for straight hair. They are light oil for hydration and shine. Milk , banana , yogurt, egg are some foods that can be consumed as well applied to maintain and straighten your hair further.
Silk amino acid, himalayan pink salt and panthenol are some of the best nutrition for curly hair. Itt conditions and detangle hair, making curls look more fascinating. Pink salt give moisture, amino brings strength and panthenol brings shine.
Argan oil, shea butter, and aloe vera are the best choice ingredients for wavy hair. Providing vitamin E, moisturizing properties and hydration respectively.
Know more: This Festive Season Enjoy Shopping With These Top 10 Fashion E-Commerce Platforms In India
Explore the Top 10 Men's Formal Wear Brands in India
The rising demand of hair care brands in India has made drastic changes in the past 5 years. Indians are starting to take different measurements to protect and maintain their hair. Today, the hair care industry is also becoming big as an elephant. To help you understand which hair care brand caters to which need, this article includes three segments. You can go for organic based products or get your customized hair care kit or maybe go with what the professionals have to suggest. Happy hair care boys and girls!
The fashion industry is undergoing a transformative shift, with consumer preferences taking center stage. This trend is particularly evident in the ethnic wear segment, where traditional styles meet contemporary demands. According to a report by Technavio, the ethnic wear market is estimated to grow by $34.33 billion at a CAGR of 7.42 percent between 2022 and 2027. The growth of the market depends on several factors, including the expansion of the fashion industry, the increased presence on social media platforms, and the increased disposable income. These statistics underscore the immense potential and evolving nature of the ethnic wear industry, highlighting the need for a consumer-centric approach to capitalize on this growth and shape the future of fashion.
This article explores the significance of a consumer-focused strategy in ethnic wear fashion, backed by insights and statistics.
The ethnic wear industry, traditionally rooted in cultural heritage and craftsmanship, is undergoing a significant transformation. The modern consumer seeks more than just aesthetically pleasing garments; they demand products that align with their values, lifestyle, and individual expression. This shift necessitates a reimagining of how ethnic wear brands operate, design, and market their products.
Personalization has become a cornerstone of consumer-centric strategies across industries, and ethnic wear is no exception. By offering customization options, brands can create a deeper connection with their customers, fostering loyalty and satisfaction. Implementing personalization in ethnic wear can take various forms:
The growing awareness of environmental issues has led to a significant shift in consumer behavior. According to a report by McKinsey, 66 percent of global consumers consider sustainability when making a luxury purchase. This trend is particularly relevant in the ethnic wear industry, where traditional craftsmanship and natural materials have long been valued.
The digital revolution has transformed the fashion industry, and ethnic wear brands must adapt to meet the expectations of tech-savvy consumers. The integration of technology is revolutionizing the fashion industry, and ethnic wear is no exception. From virtual try-ons to AI-driven fashion recommendations, technology is enhancing the consumer experience. Ethnic wear brands can utilize augmented reality (AR) and virtual reality (VR) to offer virtual try-ons, allowing consumers to see how different outfits look on them without stepping into a store. Additionally, AI-driven recommendation engines can suggest personalized ethnic wear options based on consumers' past purchases and preferences, making the shopping experience more engaging and tailored.
Inclusivity has become a critical factor in consumer decision-making across the fashion industry. For ethnic wear brands, this means expanding their offerings to cater to a diverse range of body types, ages, and cultural backgrounds.
A truly consumer-centric approach involves actively seeking and incorporating customer feedback into the product development process. This iterative approach ensures that brands remain aligned with evolving consumer preferences and needs.
A consumer-centric approach is vital for the future of ethnic wear fashion. By understanding and adapting to consumer preferences, embracing technology, promoting sustainability, and balancing cultural authenticity with modern aesthetics, brands can stay ahead of the curve. Engaging with consumers through social media, offering personalization, enhancing the in-store experience, and building a strong community are key strategies for success. In an industry where tradition meets innovation, a consumer-focused strategy ensures that ethnic wear brands not only remain relevant but also thrive in an ever-evolving fashion landscape. By putting consumers at the heart of their operations, ethnic wear brands can shape a future that is both culturally rich and fashion-forward.
Authored By
Dinesh Talera, Founder, Mysore Saree Udyog
By 2024, the fashion industry will look very different thanks to new technologies and a focus on customers and the environment. Fashion brands are not just selling clothes or accessories anymore; they are creating exciting, personalized shopping experiences that make old retail models seem outdated.
Eliminating the Middleman for Value Maximization
The decision to go 100 percent direct-to-consumer (D2C) is a big deal. Traditional retail models have many middlemen, which increases the price of products. By cutting out these middle layers, brands can offer high-quality products at lower prices, passing on these savings to customers. This approach not only makes products more affordable but also allows them to maintain strict control over quality and customer service.
Personalized Shopping Experiences
Modern retail is all about personalization. Fashion brands now use AI-powered algorithms to analyze customer data, preferences, and past purchases to create highly personalized shopping experiences. Advanced AI offers tailor-made recommendations that match each customer’s style and taste. This makes shopping more enjoyable and satisfying for customers.
Virtual Try-Ons and Augmented Reality
Virtual try-ons and augmented reality (AR) have revolutionized online shopping. AI-powered apps let customers try on different styles virtually, giving them a realistic preview of how shoes will look on them. This technology enhances the online shopping experience and helps customers make better purchasing decisions. Virtual try-ons also help customers find the right fit and style, reducing returns and increasing satisfaction.
Immersive and Seamless Retail Experiences
Today's customers want experiences that blend the digital and physical worlds. Physical stores are becoming interactive spaces where customers can engage with products in unique ways. Stores feature interactive displays, in-store events, and workshops, creating a community-based shopping experience. Social commerce is also growing, with customers recommending products to their networks, building trust, and expanding the brand’s reach.
AI-Assisted Design Process
AI is not just improving shopping experiences but also transforming design and production. Fashion brands use AI for trend analysis and predictive modeling to create products that meet current fashion trends and customer expectations. AI algorithms help designers create innovative and trendy footwear, keeping them ahead in the competitive fashion industry. Smart Size and Fit Recommendations Sizing and fit are crucial for customer satisfaction. High return rates are often caused by sizing issues. AI-powered sizing algorithms analyze individual foot profiles to provide accurate sizing recommendations. This technology reduces sizing issues, minimizes returns, and enhances the overall shopping experience.
Predictive Inventory and Production Management
Efficient inventory management is essential for fashion brands, especially those following a Just-in-Time (JIT) fulfillment model. AI-powered predictive analytics provide insights into market trends and consumer demand, helping brands optimize their inventory levels. Internal ERP systems maintain just-in-time inventory, eliminating dead stock and reducing waste. This system ensures that popular styles are always available, meeting customer demand without production delays.
Sustainability Through Blockchain
Sustainability is now a core aspect of modern retail. Consumers increasingly demand products that are environmentally friendly and ethically produced. Commitment to sustainability through practices like using recycled materials and upcycling is growing. Blockchain technology plays a crucial role by providing transparency in the supply chain. Customers can trace the journey of their products from creation to purchase, ensuring that the brand’s sustainability claims are genuine. This transparency builds trust and aligns with the values of environmentally conscious consumers.
The True Essence of Luxury
In 2024, luxury is defined not just by opulence but by the experiences and values a brand represents. The minimalist nature of products reflects a commitment to thoughtfulness and creativity. This approach ensures that each product is not just a fashion statement but a reflection of dedication to quality and sustainability.
As we move into a new year, the retail landscape is evolving with technological advancements and changing consumer preferences. Fashion brands are leading this transformation, setting new standards for customer experience, personalization, and sustainability. By embracing innovative technologies and a customer-centric approach, these brands are redefining luxury fashion retail. The future of retail lies in creating meaningful and immersive experiences that resonate personally with customers, and these brands are at the forefront of this exciting new era.
Authored By
Ambud Sharma, CEO & Owner, Escaro Royale
Fast Fashion has democratized the fashion industry. For Millennials and Gen Z (the driving force for this industry), Fast Fashion has provided affordability combined with constant access to trendy styles making it a game-changing experience.
Redseer Strategy Consultants has released a comprehensive study shedding light on the rapid growth and evolving trends within India’s fast fashion sector. The study underscores significant growth prospects within India’s fast fashion industry, offering valuable insights into anticipated trends in the years ahead.
Imagine scrolling through endless feeds of affordable, trendy garments from online retailers or snagging that stylish trench coat at a big-box store’s sale price. It’s a quick and budget-friendly way to stay fashionable.
The fast fashion industry churns out clothes at a pace that’s hard to keep up with, even for the most dedicated shoppers. The aim? To get these trendy designs into wardrobes while they’re still hot, and at prices that seem too good to be true.
"Despite a year of sluggish consumption, Fast Fashion stood out as one of the few thriving sectors in India’s retail market. Brands excel by timely identifying trends, rapidly prototyping and producing, nimble supply chain, offering attractive pricing, and driving virality via effective engagement of consumers,” said Kushal Bhatnagar, Associate Partner, Redseer Strategy Consultants.
He further added “As the Fast Fashion sector continues to evolve, staying ahead of trends remains paramount. The time to build a Fast Fashion brand in India is NOW.”
Next time shoppers grab that eye-catching outfit at a bargain, they should remember there’s a fast-moving, trend-chasing world behind it, constantly evolving to keep wardrobes fresh.
In a year marred by slow consumption, fast fashion emerged as the outlier and remained one of the few outperforming sectors in India’s retail market. While fashion in India saw a flattish ~6 percent year-on-year growth in FY 24, fast fashion grew at a much faster rate of 30-40 percent. However, this is just the beginning for fast fashion in India. To put things into perspective, the ~$10 billion fast fashion market in India is still more than three times smaller than just one brand – Shein, which is one of the largest fast-fashion brands globally.
Driven by the immense headroom for growth, projections suggest that fast fashion could potentially be a massive $50 billion+ opportunity by FY 31.
But what exactly constitutes fast fashion? There are five key elements, which are essential to build a fast fashion brand:
Enabled by these factors, fast fashion brands can churn out more than 50 collections per year, unlike traditional fashion brands which produce only 2-3 collections per year.
ALSO READ: Fast Fashion's Role in Inclusivity Across Socio-Economic Boundaries
What will make brands successful in this exciting market? Based on their price-point, fast fashion brands are classified into three types: Ultra-Value, Mid-Value, or Premium. Each segment requires brands to build distinct business model and operating model strengths to create a successful play.
For an Ultra-Value brand, like Zudio, supply chain nimbleness becomes the single most important lever, enabling brands to launch low-priced products profitably. This is typically achieved by brands operating on a massive scale as it helps them outweigh certain costs. Therefore, building a scalable brand in this segment will require large-scale investments, and this segment is expected to be led by larger conglomerates.
For Premium brands, like Zara, their brand recall and loyalty are the biggest moat. Riding on the premiumization wave amongst India A consumers, this segment is expected to see a healthy flow of brands, including global brands and a few designer Indian brands.
The Mid-Value segment, which includes brands like H&M and Snitch, is the space where a high proliferation of digital-first brands is seen. In addition to the low entry barriers, the customers in this segment are also fairly experimental. As a result, the mid-value fast fashion space is expected to stay highly competitive, and brands with unique and value-adding positioning are expected to appeal strongly to customers.
Irrespective of which of the above segments they belong to, fast fashion brands in India have one core driver, which is the art and science of identifying new and upcoming viral fashion trends.
The Favourites for Millennials and Gen Z
A major trend in men’s fast fashion in FY 24 has been oversized T-shirts, graphic tees, printed shirts, trousers, and cargo pants. The next major fashion trend in men’s fast fashion could potentially be co-ords and summer/all-time jackets.
As far as women’s fast fashion trends in FY 24 are concerned, dresses, wide-legged trousers, and co-ords dominated buying choices. Occasional wear and shapewear are anticipated to be the next big disruptors in this category.
In a world where technology is seamlessly integrated into every aspect of modern life, the textile industry remains no exception. As the wave of innovation continues to sweep through the ecosystem, the advent of smart fabrics represents a remarkable revolution. At a pivotal juncture of technology and fashion, these fabrics carry the potential to reshape the clothes we wear, along with the way we interact with the environment.
Building up on tech-backed innovations, smart fabrics leverage materials that are incorporated with electronic components to deliver added functionality. Unlike traditional fabrics, smart fabrics can sense, react, and adapt to diverse external stimuli. With the integration of conductive materials, sensors, and microelectronics, smart fabrics boast endless possibilities. That said, the significant uptick in customer demands and technological advancements are bound to drive the growth of smart fabrics.
This rapidly evolving field is more than just about innovative fabrics but serves as a glimpse into advanced technologies that can be applied to the fashion industry. In tandem, the influence of smart fabrics is becoming more evident with the launch of smart clothing that makes garments fashionable and functional. With in-bult sensors these clothes are designed to monitor the wearer’s health, track movements, and communicate with other devices.
In addition, smart fabrics are being used to produce clothing that adapts to the wearer’s needs. This essentially means that a shirt could be designed with sensors that detect the temperature and maintain the insulation, which would keep the wearer comfortable in different climatic conditions. The widespread demand of smart fabrics can be attributed to their ability to change colour or patterns in response to external stimuli, namely heat, touch, and light.
Smart Fabrics are more than just a fashion statement, but an opportunity to reshape health monitoring. The same is actively being achieved with shirts that have in-built sensors that can effectively track the wearer’s heart rate, breathing, and other vitals, allowing them to gain real-time feedback about their body at all times. Smart fabrics are also being applied to design socks that are capable of detecting foot ulcers in diabetic patients, leading to the delivery of improved preventive healthcare.
Against growing environmental consciousness, smart fabrics also present the chance to create clothes that are eco-friendly. They can contribute to sustainable fashion by using ecologically safe materials like temperature-regulating fabrics that are adept at reducing the need for excessive heating or cooling. This in turn will promote efficient energy use and a smaller environmental footprint. Furthermore, clothes made with smart fabrics could be constructed to break down easily after use, mitigating the amount of waste produced by the fashion industry.
The convergence of technology and textiles has caused diverse industries to shift towards smart fabrics, especially fashion, fitness, and military sectors. For the fashion industry, smart fabrics are a testament to limitless creativity that emerges out of the blend between fashion and innovation and produces aesthetically pleasing yet tech-driven garments.
For the sports and fitness industry, smart fabrics empower athletes with robust monitoring which enhances training programs, reduces the risk of injuries, and provides crucial insights to both athletes and coaches. In addition, smart fabrics are poised to play a fundamental role in the defence sector by producing advanced uniforms that feature sensors for detecting chemical and biological threats and an adaptive camouflage for improved stealth.
Smart Fabrics symbolize a masterful blend between technology and textiles, designed to offer a multitude of possibilities across multiple industries. As smart fabrics continue to push the boundaries of innovation, the business ecosystem as a whole can expect new and inventive garments with each launch. Within the coming years, smart fabrics are estimated to become an integral component that will drive the development of a more connected and intelligent fashion world.
Authored By
Abhishek Sharma,Co-founder & COO - Fashinza
Positioned at the cliff of a transformative journey, the Indian textile industry is poised to emerge at the forefront of the global landscape. Backed by its rich cultural heritage, the industry is all set to foray into the avenues of innovation, sustainability, and global integration. Being a significant contributor to the nation’s economic boom, it weaves a detailed tapestry of fabrics, which ranges from traditional handloom to technologically advanced manufacturing units.
Nevertheless, the Indian textile industry is closely rooted in tradition, with the interplay between sustainable fibers and innovation capturing the attention of the global masses and markets. In tandem, India’s textile and apparel manufacturers market is expected to touch the $350 billion mark by 2030. As we navigate deeper, the dynamics of Indian textile and the global fashion industry are symbolic of a promising trajectory of growth and innovation in the next few years.
Visionary 5F Framework
In an attempt to bolster India’s ‘Make in India’ initiative, the government augmented the 5F Framework that gives a boost to the ideology, Farm to Fibre to Factory to Fashion to Foreign. Acting as the roadmap that guides India’s textile industry on a journey of paradigm shifts, this approach calls for a holistic integration of the production process to chart a new path from cultivating raw materials to presenting the final product on the global stage. When it comes to the factory-to-fashion facet, this approach emphasizes the importance of modernizing the manufacturing cycle and leveraging innovative technologies to enhance efficiency and quality.
Switch to Sustainable Fabrics
Amidst the steady rise in global eco-consciousness, India’s textile market has been striving to curate sustainable and ethical fashion narratives. Despite the long predominance of animal fibers and products, the textile industry has forayed into the landscape of green fibers, aimed at making use of available resources in an eco-friendly way. For instance, the invention of SeaCell, an innovative fiber made from seaweed-like material is a testament to sustainable innovations. The emphasis on organic dyes, and fair labor practices will further push the industry’s growth in an assiduous direction.
The popularity of Cultural Textile Artistry
For centuries, India’s textile landscape has been renowned for its rich cultural heritage, which embeds values closely associated with the diversity of garments, popular across different parts of the country. The conventional handloom technique is helmed for its intricate design and rich aesthetic appeal, while artistic craftsmanship is sought for its individualistic essence. Revving fashion designers and global textile houses, India’s textile industry acts as an inspiration for authentic creations, imbuing the industry with a distinctive charm.
Modernisation Powered by Digitised Technology
Stepping on the ladder of modernization, India’s textile ecosystem is actively embracing the rise of technological advancements, bringing forth digitization to give a complete makeover to the textile production process. Enhancing production efficiency and quality, the ascent of AI algorithms has also been instrumental in streamlining the entire supply chain, reducing production costs, and optimizing inventory management, enabling the textile industry to cater to the demands of a tech-savvy consumer base seamlessly.
Final Thoughts
Leveraging its strength in raw material cultivation, manufacturing, and design, India’s textile landscape backed by government initiatives continues to present promising opportunities. As we move ahead, the convergence of conventional techniques and modern technology will elevate India’s position as a global textile manufacturing hub. Within this journey from yarn to final product, India’s textile saga captivates the entire world in a tapestry of vibrant threads, permeated by innovation, and sustainability.
Authored By
Abhishek Sharma,Co-founder & COO - Fashinza
In recent years, the fashion industry has undergone a significant transformation, where technology is making waves and stealing the spotlight, with artificial intelligence (AI) at the epicenter of this transformation. This dynamic duo of fashion and AI is not just tweaking design processes and redefining our shopping experiences; it's also prompting some big questions about sustainability and ethics in the fashion industry.
Think about predicting fashion trends, and you have AI. Take IBM's Watson Trend App, for example. This intelligently designed tool analyzes heaps of online data to predict what styles were going to be trendy. So, instead of designers relying solely on gut feelings, they can use AI insights to create collections that match what people are buzzing about.
AI's impact on fashion design is nothing short of revolutionary. McKinsey's analysis suggests that within the next three to five years, generative AI has the potential to significantly boost operating profits in the apparel, fashion, and luxury sectors. Conservatively estimated, this could mean an addition of $150 billion, with the possibility of reaching up to $275 billion.
Furthermore, with AI stepping into design processes, it has put creativity on autopilot. Whether it's crafting design twists or playing with patterns and textures, AI is stretching the limits. The upshot? Speedier, more efficient design workflows, enabling fashion houses to stay nimble in keeping up with changing tastes.
AI is on the verge of revolutionizing industries, already making a significant impact across all sectors. According to Statista, global artificial intelligence in the fashion market amounted to $270 million in 2018 and is expected to reach $4.4 billion by 2027.
In the realm of online shopping, AI is revolutionizing personalization. It tailors your shopping journey based on preferences and behavior, offering recommendations that boost engagement. Moreover, AI-driven virtual try-on experiences bridge the gap between online and in-store shopping, allowing real-time product visualization.
But AI goes even beyond personalization; acting as your digital stylist, analyzing past purchases and trends to curate outfits tailored to your taste. Platforms like Heuritech leverage AI to analyze social media images, helping brands like Louis Vuitton and Dior anticipate trends and align production.
Influencer marketing has emerged as a cornerstone of marketing strategies for brands across all industries. With the rise of social media, consumers are increasingly turning to influencers for product recommendations and lifestyle inspiration. These digital tastemakers, with their large and engaged followings, have the power to sway consumer behavior and shape purchasing decisions.
In the fashion sector, where trends change rapidly and consumer tastes are diverse, AI is playing a crucial role in optimizing influencer collaborations. By analyzing vast amounts of data, AI identifies the most relevant influencers for brands, based on audience demographics, engagement rates, and content preferences.
This targeted approach ensures that brands collaborate with influencers who resonate with their target audience, maximizing the impact of their marketing efforts. Additionally, AI-powered tools help track and measure the effectiveness of influencer campaigns, providing valuable insights for future strategies.
The fashion industry ranks as the second most polluting sector, responsible for 8 percent of global carbon emissions and 20 percent of global wastewater, according to MDPI. In response to growing environmental worries, AI is becoming a crucial partner in promoting sustainability within the industry. AI algorithms can optimize supply chains, reduce waste, and aid in the creation of eco-friendly materials. By predicting demand more accurately, fashion brands can minimize overproduction and contribute to a more sustainable industry.
As technology progresses, ethical concerns take center stage, especially in AI's role in fashion. Questions arise about data privacy, labor ethics, and perpetuating biased beauty standards. Balancing innovation with ethical responsibility becomes crucial. Despite its transformative potential, integrating AI into fashion faces hurdles. Challenges include data security, algorithm biases, and the demand for skilled professionals to manage AI systems.
As AI advances, we're looking at a future where it plays a bigger role in making fashion more sustainable. With AI getting better and better, more companies might join in to tackle environmental issues and find new ways to be eco-friendly. This means we could see AI used more in designing clothes, running stores, and making fashion greener.
The blend of tech and fashion, especially AI, is changing things in big ways. AI helps predict trends, makes shopping cooler, and pushes for greener practices. As fashion keeps up with these changes, it's important to be smart and ethical about how we use technology.
With more than 50 brands associating with Godrej L’Affaire in its sixth edition, the experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies, received a tremendous response. The brand-agnostic owned media platform in the lifestyle space aims to bring together non-competing complementary brands in the lifestyle sector, conceptualized to celebrate the nuances of lifestyle in an experiential manner.
Aligned with the guiding concept of 'All Things Goodness,' the event is thoughtfully mapped across eight zones, aptly spelling out L'Affaire – Lifestyle, Awareness, Fashion, Flavor, Artistry, Innovation, Rejuvenation, and Environment.
Against the backdrop of Godrej L'Affaire, Tanya Dubash, Executive Director and Chief Brand Officer at Godrej Industries Limited and Associate Companies (GILAC), spoke in-depth about the motto behind Godrej L’Affaire and how Godrej is leveraging the trend of premiumization in India.
Dubash said, "Creating personalized, immersive, and authentic experiences for consumers in today's ever-evolving world is imperative for any brand. Godrej L'Affaire was launched to provide these opportunities for our in-house brands as well as external non-competing brands in the lifestyle sector. Our objective has been to create a community of lifestyle aficionados and drive meaningful conversations around the lifestyle space."
She further added, "Our theme for this year is Goodness, and we aim to underscore the significance of deliberate good choices that minimize negative impact and contribute positively to society.”
Wave of Premiumization
From FMCG to the automobile sector, the sale of premium products has grown tremendously. According to a Goldman Sachs report, between FY19 and FY23, the sales of Bata, an affordable footwear brand, grew close to 20 percent, while Metro, which focuses on the premium segment, saw its sales jump by over 70 percent in the same period.
Brands such as Titan in jewelry, Apollo Hospitals in healthcare, MakeMyTrip in travel, and Phoenix Mills in retail, which cater to the top end of the consumer pyramid, recorded strong compound annual growth rates—between 12 percent and 18 percent—in revenue between financial years 2019 and 2023.
When asked by IndianRetailer.com about the trend of premiumization in India and Godrej’s strategy for leveraging this trend, Tanya Dubash, ED and Chief Brand Officer at GILAC, said, “It is not only an Indian trend; globally, we are seeing the trend of Premiumization. Post-Covid, we have seen that in the ecosystem, the rich are getting richer while the poor are sadly getting poorer, which has accelerated the trend of premiumization. In India and around the world, the rich and the middle-income group individuals have become richer.”
Dubash further said, “Premium products are experiencing accelerated growth globally, with super-premium products growing the most, and mass products not performing well due to global economics. So, many companies are moving towards more premium products, which are more lucrative because they yield higher margins. The Maximum Retail Price (MRP) is higher, and so is the quality.”
She added, “Luckily, we have many brands in the premium space. We focus more on the upper end, and many companies are following the same trend. We anticipate this trend to continue growing for the next couple of years, and it is here to stay.”
The Label Life by Malaika Arora
The renowned fashionista, Malaika Arora, showcased her flagship brand, The Label Life. Making an exclusive debut for the brand's collection on the runway, Malaika showcased the Spring/Summer 2024 collection centered around iconic Picnic, Party, and Office looks.
Commenting on The Label Life's first-ever runway showcase, Malaika Arora, an Indian actress, entrepreneur, and Style Editor at The Label Life, said, "The Label Life has been a project very close to my heart since its inception. With our brand value centered on elevating wardrobe essentials for everyday smart dressing, when Godrej L'Affaire approached me for the runway showcase of our collection, I thought it would be the best strategic collaboration for us.”
Arora further said, “Over the years, this experiential property has created a niche for itself, bringing together like-minded brands and providing them with an opportunity to engage with the right audience—from KOLs to content creators, from CXOs to working professionals. With 60 percent of participation from women over the years for the soirée, I found a perfect synergy for showcasing our SS'24 collection.”
The fashion industry, once synonymous with rapid trends and disposable clothing, is undergoing a remarkable transformation with the rise of sustainable fashion. As environmental concerns take center stage, the textile industry is witnessing a wave of innovations that are not only changing the way we dress but also fostering a more responsible and eco-friendly approach to fashion. Based on data from the sustainable fashion industry, the market is projected to develop at a compound annual growth rate of 9.1 percent, reaching $9.81 billion in 2025 and $15.17 billion in 2030. This growth is attributed to the increasing awareness of ethical fashion.
One notable trend is the emergence of sustainable materials. Traditional textiles often involve the use of harmful chemicals and excessive water consumption. However, designers and manufacturers are increasingly turning to alternative materials with a lower environmental impact. Fabrics made from organic cotton, bamboo, and recycled polyester are gaining popularity, offering a more sustainable option without compromising on style or quality.
The concept of circular fashion is gaining traction, challenging the linear "take, make, dispose" model that has long been associated with the fashion industry. This approach emphasizes the importance of recycling and upcycling garments to minimize waste. Brands are exploring ways to design clothing with longevity in mind, using durable materials and timeless styles that can withstand the test of time, reducing the need for constant replacements.
Technology is playing a pivotal role in reshaping the textile industry. Innovations such as 3D knitting and 3D printing are revolutionizing the way clothing is produced. These technologies allow for more precise and efficient manufacturing processes, minimizing waste and energy consumption. Furthermore, advancements in dyeing techniques are reducing water usage and eliminating harmful chemicals traditionally associated with the coloring of fabrics.
Transparency in the supply chain is becoming a non-negotiable aspect of sustainable fashion. Consumers are increasingly conscious of the ethical implications of their clothing choices, prompting brands to provide more information about the production process. From the sourcing of raw materials to the working conditions in factories, transparency builds trust and empowers consumers to make informed decisions that align with their values. Transparency and traceability are being prioritized by the apparel industry in order to effectively manage value chains, solve labor and human rights breaches, combat counterfeits, and handle reputational issues. But a lot of businesses lose out on supplier information because they don't have a clear picture of all the business partners in their value chain. To solve this problem, industry partners must work together and develop common strategies and dependable technical solutions.
The upsurge of second-hand and vintage shopping is another indicator of the shift towards sustainable fashion. Consumers are embracing pre-loved garments as a way to reduce their environmental footprint. Online platforms and physical stores dedicated to second-hand clothing are thriving, creating a circular economy where fashion items enjoy multiple lives.
Fashion brands are also recognizing the importance of incorporating social responsibility into their business models. Initiatives such as fair labor practices, gender equality, and community engagement are becoming integral components of sustainable fashion. By prioritizing both environmental and social considerations, these brands are contributing to a more ethical and equitable industry.
In conclusion, the average person uses over 2,700 liters of water over the course of three years to create one cotton T-shirt. Sixty-seven percent of customers are now worried about the negative effects of their clothes consumption, according to the Mckinsey Report 2020: The Sustainable Fashion Statistics. Sixty percent of the users are starting to make an effort to recycle and reuse items rather than buy them on impulse. Though much more implementation and awareness needs to be distributed throughout our ecosystem, the future of sustainable fashion is undoubtedly gaining momentum among institutions, brands, and young people who are adopting the sustainable approach at a faster speed. The rise of sustainable fashion is reshaping the textile industry and challenging traditional norms. From eco-friendly materials to circular fashion practices, technology-driven innovations, and a commitment to transparency and social responsibility, the fashion landscape is evolving. As consumers increasingly demand environmentally conscious options, the industry is responding with creativity and determination, paving the way for a more sustainable and responsible future of fashion.
The fashion industry is in the midst of a digital revolution, with technology weaving its way into every aspect of retail, from design and production to marketing and customer experience. As we step into 2024, the pace of innovation continues to accelerate, presenting exciting opportunities for both established brands and emerging players. To stay ahead of the curve, understanding the key technology trends reshaping fashion retail is crucial.
This article dives deep into the top 15 trends that will have a significant impact in the coming year, providing insights and examples to help you leverage them for success. Whether you're a fashion designer, retailer, or simply an avid consumer, buckle up for a journey into the future of fashion.
Gone are the days of static images and basic product descriptions. Consumers crave engaging and interactive experiences, and technology is delivering. Here are the key drivers:
One-size-fits-all is a relic of the past. Consumers expect personalized experiences, and technology is making it possible:
Livestream shopping blends entertainment and real-time commerce, allowing brands to connect with audiences directly and generate instant sales. Expect to see:
The lines between physical and digital retail are blurring. Here's how:
Consumers are increasingly conscious of the environmental impact of fashion. Technology is helping brands become more sustainable:
Voice assistants like Alexa and Google Assistant are changing how we interact with technology, and fashion is no exception. Expect to see:
AI is automating tasks and boosting efficiency across the fashion value chain:
Social media platforms are evolving into powerful shopping destinations:
The metaverse, a virtual world where people can interact, shop, and socialize, is still in its early stages, but fashion brands are already experimenting.
Data is king, and fashion brands are leveraging it to gain insights and make informed decisions:
Robots are taking over repetitive tasks in warehouses and factories, improving efficiency and accuracy:
Brands are building stronger relationships with customers by fostering a sense of community and co-creation:
As technological advancements create new opportunities, cybersecurity threats also evolve. Brands need robust security measures:
The physical and digital worlds will converge further, creating seamless and engaging experiences.
The fashion industry is constantly evolving, and staying ahead of the curve requires embracing continuous innovation. Here are some key strategies:
By embracing these top 15 technology trends, fashion brands can unlock new opportunities, enhance customer experiences, and thrive in the ever-evolving retail landscape. Remember, this is just the beginning. The future of fashion is brimming with possibilities, and those who embrace technology will be the ones shaping it.
In the vibrant world of beauty and personal care, Recode Studios emerges not merely as a brand but as a transformative influence. Crafted by the visionary duo, Dheeraj Bansal and Rahul Sachdeva, in the heart of Ludhiana, this brand's journey unfolds with a story rich in resilience, innovation, and an unwavering commitment to quality. What began as a venture fueled by a shared vision has now blossomed into a beauty empire that stands out uniquely in the industry. Let's step into the enchanting tale of Recode Studios, discovering its humble beginnings, strategic choices, and the ambitious dreams it's weaving for the future.
Nestled in the heart of Ludhiana, Recode Studios was born from the dreams and aspirations of Dheeraj Bansal and Rahul Sachdeva. Their shared vision was to create a beauty brand that not only delivered top-notch cosmetics but also radiated innovation in an industry brimming with endless possibilities. The brand faced a pivotal moment during the unprecedented challenges of the COVID-19 pandemic. Confronted with the daunting task of selling products amidst stringent lockdowns, they embarked on a daring journey – offering their prized creations for just Rs 1. This audacious strategy, amplified through the powerful channels of social media and influential bloggers, not only successfully cleared inventory hurdles but also thrust Recode Studios into the radiant spotlight.

A Vision Beyond Profit - Customer Engagement and Loyalty
Recode Studios sets itself apart in the beauty and personal care industry by placing a strong emphasis on customer engagement and loyalty. In an era where transactions often overshadow relationships, the brand chose a different path. Training sessions became more than just a showcase of products; they transformed into immersive experiences. Customers were invited to 5-star hotels for educational sessions on effective product usage, turning them into brand ambassadors.
In the words of Dheeraj Bansal, "Our journey is not just about selling products; it's about creating a community. We believe in educating our customers, forging a connection that goes beyond the transaction. Our commitment to customer engagement has been a driving force in our growth."
Crafting Quality - Sourcing and Manufacturing Excellence
Sourcing and manufacturing are the backbone of Recode Studios. The brand strategically sources products from various countries, including Thailand, China, Germany, and Taiwan. Approximately 60 percent of their products, such as kajal, concealer, and foundation, are imported and rebranded. The remaining 40 percent percent which includes items like lipstick, face wash, and eyeliner, undergo meticulous manufacturing in Indian locations like Parwanoo, Pantnagar, and Rudrapur.
Sachdeva elaborated, "Our approach is to combine international excellence with local manufacturing. Our strategic partnerships allow us to offer a diverse range of high-quality products to our customers." This unique combination positions Recode Studios as a brand that brings global standards to local markets."
Bridging the Digital and Physical - Tech Integration for Enhanced Customer Experience
In a world where technology reshapes consumer experiences, Recode Studios has seamlessly integrated it into its operations. The brand boasts an online presence through its website and major e-commerce platforms like Amazon, Flipkart, and Nykaa. The online space is not just about transactions; it's an extension of their commitment to customer education.
Dheeraj Bansal emphasizes, "Our customers can conveniently access our products online, but we go beyond that. We organize training sessions that involve not only showcasing our products but also educating customers on effective product usage. This personalized approach, coupled with our online and offline channels, contributes to an improved customer experience and overall business efficiency."
The Pledge to Quality - Authenticity Assurance and Sustainability Initiatives
Recode Studios is unwavering in its commitment to delivering high-quality products. This commitment extends beyond borders, with a significant portion of products imported from countries renowned for their stringent quality standards, such as Germany and Taiwan. The brand's dedication to authenticity is not just a promise; it's an experience crafted through training sessions where customers can immerse themselves in the world of Recode Studios products.
Sachdeva highlighted, "Our international sourcing ensures that our products meet stringent quality benchmarks. But our commitment goes beyond quality; it's about sustainability too. While not explicitly mentioned, our focus on customer education is a potential avenue to promote responsible beauty practices and eco-friendly choices in the future."
Growth Trajectory and Future Aspirations
Recode Studios has not just thrived; it has flourished in the beauty and personal care market. The brand's growth trajectory is nothing short of impressive: from 25 lakhs in 2018 to a staggering 26 crores in 2022. This meteoric rise is a testament to the brand's resilience and strategic vision.
Bansal said, "Looking ahead, we have set ambitious targets for further growth. Our aim is to achieve a revenue of 50 crores by the end of the fiscal year 2023 and 2024. This growth trajectory reflects not just our rapid expansion but our success in navigating the competitive beauty market."
The Unfolding Legacy and Beyond
As Recode Studios stands on the cusp of a dynamic evolution, its journey is more than just about cosmetics. The brand envisions transitioning into a marketplace, expanding product offerings, and fostering collaborations. In the long term, the commitment to providing high-quality, affordable beauty products remains steadfast. Plans include making these products more accessible, particularly in tier 2 and tier 3 cities. The brand is set to establish 20 physical stores by the end of the year, accompanied by a significant increase in SKUs to offer a more diverse range of beauty products.
Rahul Sachdeva concluded, "Throughout this journey, our unwavering emphasis on customer education and engagement will continue to drive our future growth and success. Recode Studios is not just a brand; it's a revolution in the beauty industry, and we're only just beginning."
As the winter frost descends, safeguarding your skin becomes paramount. It's not just about updating your wardrobe; your skincare routine demands attention too. In the face of biting winds and plummeting temperatures, your skin's natural moisture is at risk, potentially leaving it parched and tight. Fear not, for the solution lies in a thoughtful adjustment to your winter skincare regimen.
The Indian cosmetics industry, witnessing consistent growth, boasts impressive figures. According to market reports, the Indian cosmetics market soared to a valuation of nearly $11.16 billion in 2017, with an anticipated compound annual growth rate (CAGR) of 5.91 percent projected during the 2017-2025 forecast period.
Navigating the winter months necessitates a slight tweaking of your skincare routine, considering the harsh conditions that challenge our skin's protective barrier. The elements – cold air, whipping winds, and reflective snow – expose our skin to extremes, exacerbated by the common low humidity in colder climates, sapping moisture relentlessly. In this context, a well-curated winter skincare routine becomes not just a luxury but a necessity. Here are the products you need to weather the winter and keep your skin radiant:
1. Fuschia Hyaluronic Acid Hydrating and Plumping Facial Serum

As the winter chill sets in, fortify your skin with Fuschia's Hyaluronic Acid Serum. Packed with antioxidants, this serum provides a robust defense against free radicals and UV rays. The infusion of vitamin C and E not only safeguards your skin but also contributes to a radiant complexion, maintaining the much-needed elasticity.
2. mCaffeine Green Tea Face Serum with Vitamin C 15 percent

In the battle against winter's harsh elements, arm yourself with mCaffeine's Green Tea Face Serum. While this serum may not contain SPF, it seamlessly complements your sunscreen. Layering with SPF is essential during the day to shield your skin from harmful UV rays. The lightweight texture ensures quick absorption, allowing for a smooth makeup application. Address specific morning skincare concerns with Meolaa's targeted serums, be it dark spots or redness.
3. Just Herbs Plant-based Retinol Anti-aging Day and Night Face Serum

Combat winter dryness effectively with Just Herbs' Plant-based Retinol Serum. Even if you already use a night cream, this serum goes the extra mile in providing essential moisturization. Packed with ingredients like shea butter, squalane, and niacinamide, it ensures your skin receives a hydration boost while addressing specific concerns. Explore Meolaa's night serums tailored to acne, hyperpigmentation, or sensitive skin, catering to your unique nighttime skincare needs.
4. mCaffeine Green Tea Face Serum with Niacinamide 10 percent

Prepare your skin for the night with mCaffeine's Green Tea Face Serum enriched with Niacinamide. Offering gentle exfoliation through niacinamide, this serum promotes skin cell turnover without compromising sensitivity. Prioritize skin tolerance when considering serums with exfoliating agents like alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in your nighttime routine. Meolaa's range of night serums further caters to specific concerns, ensuring a customized approach to your winter skincare.
In the quest for winter beauty, these four carefully selected serums stand as your frontline warriors, addressing diverse skincare needs and providing the protective shield your skin craves in the colder months. Embrace the winter glow with confidence, knowing that these beauty essentials have got you covered.
In the world of fashion retail, it becomes evident that each choice contributes to a larger narrative. From the hands-on experience of a brick-and-mortar store to the swift clicks in the digital marketplace, it boils down to the nuances that shape the preferences of modern shoppers and how they impact the industry in turn.
Offline vs Online
Offline shopping is an immersive experience, where the customer thoroughly tests and tries the product within the store often accompanied by friends or family. Typically, this experience translates into higher costs as offline retail involves the use of physical stores which means overheads such as rent associated with them. However, some consumers prefer retail therapy where the act of trying, testing, and purchasing in a store or a mall proves to be a great stress buster or an act of leisure.
On the flip side, the ease of infinite scrolls and doorstep deliveries–the online world beckons a different charm. It's a place where 'try, test, and keep or return/exchange' allows consumers to feel safe and the search bar is a ticket to the sea of options. But amid the speed and efficiency, customers shopping online primarily have complaints about being unhappy with what they eventually get delivered, in terms of fit, texture, color, and so on.
Sustainability
Sustainability is a major factor in influencing consumer decision-making as well, what was initially abundant in Western markets has now slowly percolated into the Indian market, especially in Tier 1 cities. Younger customers increasingly want to make conscious choices towards their purchases– be it climate-conscious materials or to support a social cause they feel connected to. We often see this demographic of customers who associate higher value with choices that give them a “feel good” vibe after their purchase.
Other Factors
Age
Age becomes a defining note as well. Gen Z’s customers prefer trends and unique fits to often overlook material quality. Millennials (usually with a higher spending power), opt for comfort and quality, while the Gen X remain loyal to the classics, finding comfort in the familiar aisles of offline stores.
Location
In Tier I and Tier II cities, premium products are in the spotlight and shopping is a year-round affair where price point doesn't inspire resistance. Meanwhile, in Tier III and Tier IV cities, value trumps all and the majority of purchases entail sale campaigns launched in the festive seasons like Dussehra, Diwali, and Christmas.
The fashion industry is fairly dynamic with the two sides both equally influencing the way people behave in the market. We understand that each click, scroll, and store reveals something new about consumers. I also like to believe that more than the garments; it's the narratives responsible for every purchase. The choices of online and offline purchases mirror the diverse tastes of our customers and their environment which is important to make note of while being in the competitive industry.
Authored By
Vedant Bang, Director of Thomas Scott India
Nykaaland, co-produced by Nykaa and BookMyShow, delivered an unparalleled blend of star-studded appearances, cutting-edge beauty brands, and an unforgettable blend of entertainment and education, setting a groundbreaking precedent in the beauty industry. The festival proved to be a resounding success, with more than 15,000 attendees who reveled in the wealth of activities, from product sampling and masterclasses to celebrity appearances, offering an unmatched opportunity to delve into the world of beauty.
However, the highlight of the event was the launch of two global giants in India - Urban Decay and MARS Cosmetics.
1. Urban Decay

The revolutionary beauty brand, Urban Decay, made its grand entrance into the Indian market exclusively through Nykaa at Nykaaland. Known for its cruelty-free, high-pigment makeup and ethos celebrating individuality and self-expression, Urban Decay has redefined the makeup world since its inception in 1996. With its iconic products like the All Nighter Setting Spray and Naked Palettes, Urban Decay encourages fearless expression, inviting individuals to explore new facets of themselves. Its arrival in India marks a significant milestone, providing Indian beauty lovers access to cutting-edge formulations and a bold, inclusive approach that's set to revolutionize the Indian beauty scene.
2. MARS Cosmetics:

The innovative MARS Cosmetics introduced its exclusive festive gifting hampers designed for beauty enthusiasts at Nykaaland. Under the theme "MARS Beautiverse," the brand aims to demonstrate that "beauty has no limit, much like the cosmos itself." MARS Cosmetics envisions creating a beauty cosmos that showcases its unique products and narrates its brand story. The festival was the ideal platform for beauty enthusiasts to mingle with global icons from the beauty and lifestyle industry. As part of the celebrations, MARS organized a thrilling social media giveaway, offering 10 lucky winners free Nykaaland exclusive passes with all-access to the beauty extravaganza.
As the festive season draws near, there is an unspoken rule that one's skin should shine as brilliantly as the dazzling celebrations. In this quest for luminous radiance and a vibrant glow, one need not go it alone. We have curated a list of five must-have beauty products that are poised to become one's skin's best allies, ensuring it radiates with the same brilliance and confidence as one's carefully chosen festive attire and accessories.
It is essential to note that the beauty and personal care market in India has been on an impressive upward trajectory. In 2022, the market reached a staggering size of $26.3 billion, setting the stage for even greater heights in the future. Market size of $38.0 billion by 2028, with a robust compound annual growth rate (CAGR) of 6.45 percent expected during the period 2023-2028, as per a report. Several factors contribute to this growth, including a diverse product range, a rising demand for natural and organic products, and the increased presence of e-commerce platforms in the market.
In this festive season, let's ensure your radiance outshines the clothing:

Elevate your skincare routine with The Body Shop's Vitamin C Glow Revealing Serum, a revolutionary product infused with a remarkable 10 percent natural origin vitamin C concentration, strategically enriched with bakuchiol. Comprising an impressive 92 percent natural ingredients, this serum is meticulously designed to enhance the appearance of uneven skin tone and texture, ultimately bestowing newfound radiance upon your complexion. Our extensive tests, conducted with 112 women, unequivocally demonstrated a significant 33 percent increase in radiance after a dedicated 8-week regimen of use.

Embrace the sun with confidence, thanks to Derma Co's 1 percent Hyaluronic Sunscreen Aqua Gel. This remarkable sunscreen offers formidable SPF 50 and PA++++ protection, ensuring your skin is shielded from the sun's harmful rays and the detrimental effects of blue light. The lightweight and fragrance-free formula dissolves effortlessly on your skin, almost like water, while the infusion of Hyaluronic Acid and Vitamin E collaborates to combat sun damage, reduce fine lines and wrinkles, leaving your skin as soft as butter.
L’Oréal Paris presents the Glycolic Bright Skin Brightening Serum, a game-changing skincare solution meticulously formulated with glycolic acid. This serum seamlessly penetrates the skin, stimulating cell renewal and evening out the layer where melanin accumulates, unveiling a visibly brighter and more even complexion. Clinical studies have unequivocally proven its remarkable ability to eliminate up to five years of dark spots in just a few weeks.
Elevate your skincare experience with Dr. Batra’s PRO+ EverYoung Face Sheet Mask, a product featuring natural Collagen Fiber, designed to significantly improve skin health, reduce wrinkles, prevent dryness, and maintain an even skin tone. Infused with Berberis Aquifolium, this innovative mask not only enhances skin radiance but also deeply cleanses, reduces the appearance of acne scars, and ensures a harmonious and blemish-free complexion.
Embark on a journey to radiant skin with T.A.C, The Ayurveda Company’s 100 percent Pure Kumkumadi Face Oil. This exquisite elixir is a harmonious blend of 24 Ayurvedic herbs, milk, and oils, meticulously certified by WHO, GMP, and ISO standards. It is specifically crafted to reduce dark spots, pigmentation, and blemishes, while providing profound hydration and moisturization for your skin.
Blackberrys, the Indian-born fashion brand, has been setting trends and dressing men to help them present their best selves for over three decades. The self-made brand holds itself to international standards. As the country experiences tremendous growth and boundless opportunities, the brand is committed to being an integral part of the new India story. As part of its growth strategy, Blackberrys joined hands with the Paralympic Committee of India (PCI) as the “Official Ceremonial Partner” for the upcoming fourth Asian Para Games to be held in Hangzhou, China later this month.
As part of this collaboration, the clothing brand, known for the impeccable quality of its innovative, stylish, and sharp-fitting range, will dress Paralympic athletes and representatives of India travelling to China for the championship scheduled between Oct 22 and Oct 28, 2023.
Blackberrys unveiled and handed over the Official Ceremonial Suit to the attending athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw) and PCI delegates. Among the dignitaries who graced the event were Mr. Gursharan Singh, Chef de Mission, Mr. Satyanarayana, Chairperson - Para Athletics, Mr. Nikhil Mohan- Co-Founder and Director of Blackberrys; Mr. Rajesh Sethuraman Vice President- Brand Experience at Blackberrys; Mr. Praveen Gupta General Manager – Supply Chain at Blackberrys and para-athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw).
“Embracing the inspirational ethos of 'Keep Rising,' Blackberrys takes immense pride in its partnership with the Paralympic Committee of India (PCI) as the 'Official Ceremonial Partner' for the 4th Asian Para Games. Our brand's essence mirrors the unwavering spirit of para-athletes who consistently shatter boundaries and overcome the odds. Crafting the ceremonial suit for the Indian contingent is a moment of profound aspiration. We are fervently committed to celebrating the extraordinary journey of these athletes, who epitomize the triumph of determination and resilience. With every stitch, we weave a symbol of strength, style, and achievement, inspiring Team India's path to glory”, says Nikhil Mohan Founder & Director, Blackberrys. The ceremonial suit, designed and meticulously constructed by the brand, showcases India’s monogram blending fashion and functionality.
Foraying into Tier III and IV Cities
The growth of the brand mirrors the growth of the country and its economy. To tap into the burgeoning potential of Tier III and IV cities, Blackberrys is partnering with franchisees who are eager to take on the mantle of growth in these areas. While the brand has already established its presence in many regions, Mohan believes that there is still much untapped potential in these towns, which are experiencing a surge in purchasing power and interest in the digital world.
Digital Engagement and New Categories
In the digital age, the brand recognizes the importance of leveraging digital media to excite and engage with new customers. Their approach isn't solely transactional but center around building brand awareness and fostering trust. While e-commerce platforms serve as transactional marketplaces, Blackberrys' own website caters to its loyal customers who understand and trust the brand. This approach allows for the penetration of new product categories and lifestyles, ensuring that the brand’s existing customers feel connected to them.
Differentiation in a Competitive Market
The Indian fashion landscape is hyper-competitive, with numerous options available to consumers. Everyone is on screens, accessing fashion 24/7, making it a challenging environment for brands like Blackberrys. However, the brand differentiates itself by offering a unique "fit" tailored to the Indian body type. For instance, their shirts are designed to accommodate a slightly fuller midsection while maintaining slim and flattering shoulders. This design philosophy not only ensures comfort but also makes wearers look smarter and more athletic. The clothing allows individuals to look their best without the need for a gym, and this unique selling point sets them apart in a crowded market.
The safety and security of personal belongings and tech products are always paramount considerations for individuals when purchasing a backpack. Alongside comfort features, the assurance of theft-proof quality is essential. Recognizing this need, Lavie Sport has recently unveiled its latest collection of Anti-Theft Laptop Backpacks—an innovation that truly transforms the game for modern nomads who prioritize both style and security. This new collection from our brand has seamlessly combined fashion and functionality, enabling you to enhance your style while keeping your belongings securely protected.
Lavie Sport as a brand deeply comprehends the significance of making a fashion statement without compromising on practicality. The Anti-Theft Laptop Backpacks transcend the realm of mere accessories; they serve as your ultimate partners in preventing thefts and safeguarding your valuables. Every aspect of these backpacks has been carefully crafted to elevate your style while ensuring the utmost safety of your valuable electronics and personal items.
Here are the Fab Five products of Lavie Sport’s Anti-theft backpack range:
These Anti-Theft Laptop Backpacks from Lavie Sport are not just ordinary bags – they're your best companion through life's adventures. Whether you're hustling on campus, conquering the corporate world, or exploring new horizons, these backpacks will elevate your style while keeping your belongings secure. With their cutting-edge design elements and rock-solid security features, they are a must-have for the modern nomad.
Ayush Tainwala, CEO of Bagzone Lifestyle Private Limited, is a go-getter entrepreneur with a background in Economics and an MBA from Columbia Business School. Under his leadership, Bagzone Lifestyle has become the largest seller of branded accessories in India, with its brand 'Lavie' catering to fashion-conscious women.

When it comes to sturdy shoes, Woodland is a name that all of us recall easily, be it as part of our customer experience or their catchy advertisements. Aero Group, the parent brand of Woodland, has also been promoting a streetwear brand titled fancifully as A Skating Monk. And CEO Gagandeep Singh is confident that the brand, with its zany mix of shoes and clever promotional techniques, is set to skyrocket India’s streetwear scene.
Skating into pandemic-ridden Indian market
It all started during Gaganpreet’s undergrad in the UK, when he and his Japanese friend created the blueprint of the brand. The idea didn’t take flight until Gaganpreet returned to India and sought an opportunity to enter a fresh market interspersed with very few brands that created their own products. The footwear brand took a daunting challenge of selling products in late 2020, right in the middle of the pandemic, and is growing in leaps and bounds countrywide today.
Although the ownership is the same, A Skating Monk collaborates with Woodland and is a different entity that is growing within and outside the comfort zone of Woodland’s domestic retail network. “A Skating Monk has a different target audience of 16-25-year-olds, but they get the same qualitative assurance of Woodland. A Skating Monk shoes are made in the same factories as that of Woodland and have very similar workforce, whose products have been known to be sturdy. We mix fashion with high quality,” he said.
Exclusive focus on footwear innovation & promotion
There are streetwear resellers doubling up as brands, and there are entities such as A Skating Monk, which focuses only on footwear. “Other brands are mostly into apparel and T-shirts. Some of them bulk-buy from China, and often fail to showcase variety in the long run. We, on the other hand, manufacture our products and hence have a command on variety. Once we know the styles raging in the market, we launch multiple colors on the respective designs and have been getting phenomenal responses,” the CEO maintained.
In terms of product innovation, having their own tannery helps the brand play around with colors. Gaganpreet finds color customisation interesting, and the brand’s latest line of footwear has layers of colors stacked on its surface, only to be unveiled with usage over time. “The first layer of color wears out to reveal the next. You can also customize by applying sanitisers on the products to reveal interesting colors.
In marketing, A Skating Monk follows the guerrilla technique, in which the brand assembles 18-20 social media influencers to create a wave of chatter around the brand once every two months. This sustains social sharing and discussion about the brand for a good 20-30 days, which gives the brand enough market insight to plan the next campaign.
Pop-ups, multi-brand outlets, & abroad
Ambitious, A Skating Monk had started as a D2C brand with limited inventory and access to few multi-brand outlets during the pandemic. The brand was testing the market and sending their products to artisanal brands across Kolkata, Jaipur, and Delhi back then. Chandigarh used to bring the lion’s share of business at that time, but Bombay, Kochi, and Kolkata are hogging the limelight since the past one year.
They continued with an annual sales threshold of Rs 1 crores the first year, which, according to Gaganpreet, will reach Rs 10 crores shortly. The brand is currently present in 60 Woodland stores as pop-ups across tier 1 and 2 cities in India, in which 13 have the entire A Skating Monk range. The rest are pulling crowd with their popular multi-color SKUs. Other than that, the brand is available in 4 multi-brand outlets.
“We would like to achieve 10% of Woodland’s revenue in 3 years from now. We are looking forward to open new pop-ups. A lot of work remains to be done in India and plans are on to expand in Hong Kong, South Africa. Canada where Woodland is already present,” said Gaganpreet.

The apparel industry in India is witnessing an upsurge of indigenous craftsmanship. Zouk, a powerhouse of an online bag player, flung its doors open to its first flagship store in India, at Nexus Seawoods Mall, Navi Mumbai, recently. The brand represents itself by the handcrafted brilliance of its artisans, and therefore, Co-founders Disha Singh and Pradeep Krishnakumar inaugurated the store with a cake-cutting ceremony with the artisans. Disha spoke in detail about the new targets of the D2C apparel entity.
Choosing Cruelty-free Fashion
Back in 2017, the Indian market was seeing an influx of foreign apparel brands, which flaunted handcrafted product lines. India, being the epitome of handicrafts, hadn’t found a curious risk-taker. It was then that Pradeep and Disha’s brainchild, which used premium fabric and vegan leather to be the first cruelty-free, vegan bag brand in the country, was launched online.
“India always had great products but lacked proper branding for a wide exposure of indigenous work. An India-first brand, Zouk now has over 800 artisans across the board, who look after the supply chain. We have also upgraded conditions for the workers with a proper factory set-up,” said Disha.
Since Disha and Pradeep belonged to engineering backgrounds, their decision to manufacture bags entailed detailed market study of the fashionable leather industry. A deep insight into the treatment meted out to animals propelled the co-founders to take the leap of faith with a pioneering product base of vegan leather. This demanded the team to constantly train and upgrade manufacturing processes of workers, who were understanding the nuances and benefits of vegan leather for the first time.
Five years ago, Zouk became the first PETA-certified vegan bag brand in India and overturned stereotypes about vegan lifestyle being confined to just the diet. With several agencies educating the target audience, people now understand that there is a choice for fashionistas to go cruelty-free in high fashion as well.
Offline Expansion
Serving countrywide, Zouk prides on having over 6 lakh happy customers for their India-inspired designs. With more than 150 strong workforce, the brand is poised to launch at least five new stores across Tier I cities in the next 6-12 months. International expansion will follow.
The flagship store serves as an attraction for the latest design launches. The products, such as Zouk Daypacks, will be launched first at the store, and then distributed online. Apart from this, the founders have associated the retail space with an umbrella CSR initiative titled, ‘Zouk Empowers’, which will come up with new associations to give back to the society.
“We started Zouk Empowers with ‘Teach for India’, an NGO initiative on core skill development of senior secondary students. This time, Teach for India has presented skill demonstrations in the form of worksheets to help senior students sail through internships and interviews,” said Disha. She added that projects on women empowerment and upskilling are also on the cards, so that the benefactors get to earn livelihood and Zouk gets to be a part of their promising professional journeys ahead.
To wear high-quality fashion, and be confident about the choice of garments, is something that every Indian woman aspires to do. With one of the largest consumer bases in the world, the Indian fashion industry is rapidly growing. However, many of the core problems such as size mismatch, poor quality of fabrics, and lack of customer support, continue to mar the experience for most customers. This is where LDU’s customer-centric approach, and commitment to bringing about a revolution in the fashion world through unique design, quality, and cutting-edge technologies, significantly impact the Indian apparel sector. The new-generation fashion brand offers an extensive and ever-expanding product range, India’s size chart, and the promise of offering clothes that fit every woman -- USPs that have made it a one-of-its-kind fashion label in the market.
Challenges Faced by the fashion industry
Fashion is a $100-billion market in India and over $1 trillion globally. Yet, it is broken across all segments. Almost 2 out of 3 Indians are unhappy with the clothes they buy and struggle to find the size in their desired styles. As a result, the rate of return in the fashion industry is the highest at ~30%-40%. Manufacturers generally face a huge working capital issue due to large credit cycles. Approximately 50% of the capacity still needs to be utilized at any given point of time in a year. Almost ~65% of clothes burnt or dumped in the first year itself; ~10% of carbon emissions and ~20% of wastewater come from the fashion industry.
These longstanding challenges continue to remain unaddressed. Even the biggest fashion brands in India don’t make any efforts to address the core challenges faced by consumers and the fashion industry alike. Identifying the need and the potential that remains untapped, LDU has embarked on a journey to address these challenges in a full-stack manner.
Customer-centric innovation at LDU
LDU has built the first India-specific size chart by analyzing data gathered from more than 3000 women nationwide. It is a smart size chart that constantly refines and updates its accuracy with each new customer order, enabling a fitment that other brands offering European, US, or UK size charts fail to offer. Further, it has become the most inclusive brand by offering XS-8XL, with 100s of new styles every week at less than INR 1000.
Ecosystem enhancement by LDU
LDU has worked closely with manufacturers and actively changed the quarterly to half-yearly to weekly payment cycles. By doing this, it has solved the working capital issues while helping them better utilize their capacity. LDU is also building with a zero dead inventory model by leveraging technology to ensure that the design-to-execution cycle is less than a week, compared to the industry average of 3-4 months. Technology also enables the company to track the unutilized capacity and help them better utilize it. In this process, they do not create anything the users never really wanted.
By adopting a lean manufacturing approach, they have managed to solve the wastage problem. LDU also has the ‘Blockbuster Friday’ offering, wherein they unveil new fashion products every Friday to ensure its customers never run out of dressing options. Conventionally, brands launch new fashion ranges as per the season. However, as a brand with many firsts to its credit, this move will be highly beneficial for consumers as they do not have to wait for a long time to find something new and trendy to wear.
Further, LDU uses cotton as the core fabric for its products, which helps reduce resource consumption in the manufacturing process. They use no harmful chemicals or colors to produce the garments and focus on maintaining digitally driven transparency with their manufacturers and retail partners.
Achieving Revolutionary Results
LDU has a return rate of less than 3% compared to the industry average of approx. 30% to 40%, and that’s something that even the most prominent fashion labels in the world haven’t managed to come close to. The brand has been witnessing a great reception and has already formed a community of over 40,000 women who have loved the brand’s products. With the ability to introduce 100s of new designs every week, and affordable prices starting from around 1000 rupees, LDU has become a brand with something to offer every Indian woman irrespective of her preferences.
The company has turned EBITDA+ and crossed the ~15 crores annualized revenue mark. The Indian textile and apparel market is expected to reach $387.3 billion by 2028, exhibiting a growth rate (CAGR) of 14.59% from 2023 to 2028. Growing at ~50% MoM, LDU is on its way to reaching the next milestone of ~100 crore mark in the next ~12 months and 1000 crore in the next 3-4 years, eventually headed towards IPO.
With a healthy unit economics, unbeatable size range, an understanding of the needs of Indian women, and a diversity of design offerings, LDU is well on its way to becoming the “Shein” from India, for India!
Dr. Drishti Anand is the co-founder of LetsDressUp (LDU), India’s fastest-growing fashion-tech company. A doctor-turned-entrepreneur, Anand is on a mission to bring about a renaissance in the apparel sector by building India’s most size-inclusive and sustainable fashion platform for Bharat.
The significance of innerwear, particularly underwear, cannot be understated when it comes to men's everyday comfort and well-being. Often overlooked, the right choice of underwear can provide essential support, freedom of movement, and moisture control, enhancing overall confidence and maintaining optimal hygiene. Understanding the importance of selecting quality innerwear is vital for every man seeking the utmost comfort and a solid foundation for their daily activities.
But the world has moved on today and we have exciting new trends coming up regarding innerwear. One of the most important movements within the industry is the rise of specialized innerwear for sports and athletics. What do I mean by that?
Most of us have experienced the discomfort that arises from wearing regular underwear throughout the day. Although it may seem fresh and appealing in the morning, it often proves to be problematic and painful by the day's end. This common issue stems from the fact that regular innerwear is primarily designed for typical everyday use.
However, when subjected to physical activities or increased stress, it fails to meet the required standards. Problems such as chafing, rashes, and elastic burn frequently occur. Clearly, regular innerwear does not cater to those seeking a more specialized and optimal solution.
This perspective underscores the belief that the future of the innerwear industry lies in specialized products tailored for sports and exercise. This conviction drove the creation of TRYB, a brand dedicated to crafting innerwear designed explicitly for men who consistently strive to surpass their physical boundaries.
Recognizing the inadequacy of conventional innerwear options, TRYB was established to meet the unique requirements of active individuals. Amidst the clamor generated by various brands, TRYB distinguishes itself by prioritizing key principles that form the bedrock of exceptional sports innerwear. These principles remain the focal point of daily endeavors at TRYB, fueling the brand's commitment to producing unparalleled athletic innerwear.
How are sports underwear different from regular ones?
One key feature of specialized sports innerwear like TRYB is the use of mesh fabric. This breathable material promotes airflow, allowing heat and moisture to escape, keeping the body cool and dry during intense workouts. It also enhances ventilation, preventing the build-up of sweat and reducing the risk of skin irritation.
Another significant advantage when you choose specialized innerwear from brands like TRYB is its anti-chafing properties. These garments are designed with smooth seams and strategically placed panels to minimize friction and rubbing against the skin. By reducing chafing, athletes can exercise comfortably for longer durations, without worrying about painful skin irritations.
Anti-bacterial fabric is a huge deal today. Having fabric that is treated to inhibit the growth of odor-causing bacteria, keeps the garment fresh and minimizes unpleasant smells. This is particularly beneficial during intense workouts when sweat accumulates, ensuring a more hygienic and comfortable experience.
High spandex content is another notable feature. The inclusion of spandex provides excellent stretch and elasticity, allowing for unrestricted movement during physical activities. The fabric conforms to the body's shape, providing a snug and supportive fit without feeling constricting.
Another thing that is underrated when it comes to comfort is the use of high-quality elastic bands. These bands are designed to provide optimal support and maintain the garment's position, preventing uncomfortable shifting or bunching during movement.
The use of durable elastic ensures that the innerwear retains its shape and elasticity even after repeated use and washing. Lastly, specialized sports innerwear excels in moisture management. The fabric wicks away sweat from the body, preventing moisture accumulation and aiding in quick drying.
The Future of Innerwear
One notable shift that has transpired over time is the remarkable breadth of options available to individuals regarding innerwear. From a spectrum encompassing colors, types, fits, materials, and more, the range of choices has expanded exponentially.
At TRYB, the objective has always been to offer customers extensive choices while upholding meticulous attention to detail and unwavering quality. Envisioning a future where innerwear assumes the status of any other garment, such as wearing tuxedos for weddings or sportswear during exercise, TRYB strives to spearhead the diversification of innerwear to serve specific purposes. It stands as a significant stride in this transformative direction.
Vikranth Reddy has been in the Garment export industry since 2006 and has shipped garments to multiple international brands such as Marvel, DC, Walmart, Macy’s, Bloomingdale etc. Having shipped over 1000 containers of goods to various customers in all his years in the business, he has the experience in Mens, Womens and Kids garments. He has also shipped goods to NBA & NFL teams as part of their merchandise.
Sridharan Jayabal is the founder of Solo Fashions. With over 20 years of experience in the Innerwear industry and strengths in using different innovative fabrics , Sridharan is the other co-founder of TRYB. Known for creating a name in fabric whiteness as “Solo White” within Tirupur and with the highest index value in the garment industry, Sridharan comes with an expertise that is technically sound in different fabric and yarn. He was also the first to launch the Walt Disney brand in India for kids through a Licensee model, and a pioneer in launching the perfume finish in underwear.

mCaffeine is spreading its expertise in skin and personal care across the globe. Incepted in 2016, the brand is currently the largest single-ingredient brand in terms of sales and valuation, which was Rs 1000 crores last year. They have an aggregate of 90% positive ratings across platforms and their app has over a million downloads. Alia Bhatt was their first celebrity face, according to Tarun Sharma, Co-Founder and CEO, mCaffeine, they are just getting started.
Although neem, coconut and almond have been popular for their health benefits in India, caffeine hasn’t had a spotlight. However, this miracle ingredient first got Tarun’s attention in 2015 when a friend suggested he apply a green teabag and lukewarm water on his puffy eyes. “It worked surprisingly and we began researching and found that caffeine and green tea were excellent diuretics, i.e, they extract excess fluid from your membranes! Caffeine’s in hair care were documented in an 18th century Persian book titled ‘The Canon of Medicine’. Topical application of caffeine blocked skin pores with DHT, and strengthened hair strands. It was also a natural UV blocker, even-toning the skin, and one of the most powerful antioxidants supporting skincare,” said Tarun.
The physiological capabilities of caffeine have found a strong footing alongside millennials’ love for coffee. “They bond over coffee, chocolate, or Red Bull. So, we started a brand with a link between physiological and psychological connect of the target audience in a cluttered market such as India. On the other hand, the e-commerce boom during the pandemic scaled up India’s online economy threefold, and now people have started paying attention to themselves, which has benefited the domestic personal care industry. This year, we estimate that about Rs 550 crores will be spent by Indians on our products,” he stated.
However, scaling up at a high rate required unique selling points that resonated with experience-oriented Indian buyers. This prompted mCaffeine to focus on its principle of ‘4 E’s – efficacy, ethos, experience, and emotion. For the first four years, Tarun had his personal contact mentioned as customer care number on every mCaffeine package. Learning directly from the customers helped the CEO gain acute knowledge of consumer behavior and guidance on product quality. mCaffeine is now a PETA-certified, vegan, plastic-free and gender-neutral brand that caters to buyers with healthy purchasing power. Starting from the packaging, product texture, fragrance, to onboarding Bollywood superstar Alia Bhatt as the face of the brand, mCaffeine has lived up to its own standards of becoming an upbeat, edgy, and effective entity.
When it comes to representing the brand to the masses, Bhatt’s presence helped mCaffeine become formidable. Matching the brand persona was a young youth icon who had single handedly commanded complex films to super successes, and thus, proved to be the right intersection. “Since our celeb campaign featuring Alia last year, our awareness index has doubled in the last 8 months along with the media reach,” he added.
Omnichannel Expansion Plans
mCaffeine has a fairly equal digital reach across India, serving at least 20,000 pin codes digitally, while being present in 11 countries. Offline, it’s present in 25,000 stores. Geographically, western states have a better penetration of the brand, followed by eastern and north-eastern states. Tarun’s idea is to keep expanding footprints for the next 3-5 years so as to get involved deeply into digital ecosystems of European, GCC, Southern and the US markets, instead of sticking to exports only.
However, those numbers can rise further if Indian users increase their per capita expenditure on personal care, he believes. “We are at a very early stage of spending in beauty and personal care with a per capita expenditure of $6 - $10, as opposed to $340 in the United States and $400-500 in South Asian markets. India is still exploring form factors that are already present in developed countries. GCC is similar to India with a higher spending per capita and organized offline distribution because of lower e-commerce penetration. Discovery still happens online through TikTok and Instagram. If India goes up to at least $25 per capita, the domestic industry will benefit,” Tarun concluded.

Can social media help you build a scalable business? While the sentence reads very similar to commonly used long-tailed keywords on search engines, SoleSearch, a street culture brand founded by Param Minhas, Prabal Baghla, and actor Rannvijay Singha, affirms that question with their first physical store launched at Khar, Mumbai on 8 June.
Activating Brand Through Social Media
It all started with an Instagram page by Prabal right after the first lockdown. Prabal, a third-generation lawyer, had an unwavering love for the mushrooming hip hop and street culture in India and had a shot at his dream of starting a brand with his brother’s support. “My brother came up with this idea of getting early into streetwear category after studying trends in the market. SoleSearch began as an Instagram aggregator account wherein we collaborated with about 50 odd sneakers reseller pages to share their stories for free on our platform and help them grow. Eventually, SoleSearch attained that goodwill of a one-stop information shop for all things sneakers, be it price, size, or brand comparison,” said Prabal, co-founder, SoleSearch, sharing how consistent highlights about top-selling sneaker brands such as Yeezy and Jordan on Instagram for about 8 months built traction.
Slowly, SoleSearch ventured into D2C by adding various categories such as t-shirts, caps, and other accessories. Stellar support from fellow entrepreneurs customizing merchandises helped SoleSearch reach the right audience — Gen Z. The store launch was accompanied by an event with skateboards, vinyls, and a teaser of an app that will soon open vistas of gamification, engagement, and value addition for users through Sole coins!
“Our app will have an exclusive rewards section where every activity such as logging in daily and purchasing can be rewarded with Sole coins. These coins, in turn, can be redeemed through purchases as well as our ‘Drop section’ where we are giving away sneakers for free. One can only participate basis the sole coins they have, so it’s a gamification of customer journey that will lead to a lot of engagement,” Prabal explained.
All-inclusive Positioning for Streetwear
Prabal was all praises for the store design by Prakhar, principal architect of Meta-noia Designs LLP, who has judiciously used 550 square feet of space to guide visitors through a meandering wall of products. “A top-down view from the terrace of the building will give you the shape of an ‘S’. The store is positioned at a prime spot in the middle of Khar, below Social, Raasta, and opposite Silly, which attract our audience,” he said. The brand strives to be all-inclusive to promote the culture and hence is expanding its products as compared to legacy retail brands that promote a comparatively smaller selection of SKUs.
Born online, the brand has done quite a number of interesting offline activation programs to build hype around the launch, beyond Instagram promotions and WhatsApp blasts to Mumbai-based customers. “Starting from our public launch on 9 June, we begin a contest for the first 200 customers, who get a chance to grab a pair of sneakers worth Rs 1.5 lacs. For the next one week from 6pm to 8pm, all our sneakers will be sold on retail MRPs, which is a huge crowd-puller for the sneaker community getting their loved products at a premium of at least 2x-3x anywhere else,” he mentioned.
That’s not all, as this brand is coming up with their second store as a shop-in-shop conventional retail format at Jubilee Hills in Hyderabad in July. SoleSearch, as the name implies, has its soul search for streetwear on track!

The posh Colaba area of Mumbai just got better with the launch of the flagship store of My Perfumes Select. The Dubai-based luxury perfume brand, which has been tantalising numerous markets across the US, Europe, and Middle East for 30 years, embarked its India journey from Mumbai with a fabulous and rare retail experience.
Talking about how they customise the customer experience across the world, Mustafa Firoz, MD, My Perfumes Group, said, “Every country has a different mindset when it comes to perfumery. Therefore, the fragrance palette is different. We’ve studied the market in India and come up with fragrances that will resonate beautifully in this region.”
The store showcased an ever-expanding display of high-quality, precious absolutes such as rose, jasmine, oudh, and amber – the notes that command the aesthetical brilliance of this brand. My Perfumes Select combines the best of the ingredients with state-of-the-art processes to create a vast range of fragrances that mesmerise people with their individuality and elegance. The brand appeals to the next-gen fashionistas and perfumery connoisseurs, who have discerning preferences in perfumery and want to stand out with their individual style statements.
“We are from Dubai. People have a perception that fragrances from Dubai are all about luxury. They think that Oudh is from Dubai, which is not true, as it is from India. So, we are using ingredients available here, taking them back to Dubai, creating our product and bringing them together with exotic inventory from across the world,” Firoz added, maintaining that the SKUs, all uniform in 100 ml containers, range from Rs 6,500 to Rs 30,000.
Although My Perfumes Select has spread the buzz across digital channels, the products are their celebrity, and they have been gaining love and customer stickiness solely based on their quality. Even in terms of retail experience, the brand has onboarded a global design agency to create the interior décor, and the result has been opulence aplenty for every perfumer lover who is bold, confident, and young at heart.
This is because it’s no longer an age of conformism, reflects Firoz, and it is the brand’s duty to craft inventory that blends with individual aspirations and preferences of ‘cognoscentis’. Therefore, it is the enfleurage of global cultural diversities that has gone into designing the retail experience.
Mumbai is just the first stop, as Firoz’s aim is to expand pan-India. “Based on customer experiences, we are looking at reaching the 100 store-mark in the next 3 years,” Firoz signed off.
It was in the pre-pandemic era, more than five-six years ago, when we set foot into the ever-growing world of clean, nature-oriented, and plant-based beauty. Despite a foresighted vision and a sustainable approach, what we came across in the market was a lack of know-how pertaining to the efficacies of plant-based formulations. As a matter of fact, clean and plant-based beauty was then a budding concept even in the West. The concept was in such a nascent stage in India that we had no option but to invest nearly three years solely in intense research and develop plant-based formulations before manufacturing even the first product.
The situation, however, changed drastically just a few years down the line, especially post the outbreak of the pandemic. A study conducted by Statista Market Research in 2022 estimates the natural cosmetics industry in India to be growing at a phenomenal rate of 3.41 percent per annum. There are most certainly a number of factors for the evolved scenario, with informed consumers being the key drivers of growth. While increased awareness among end-users has resulted in a more conscious approach by brands, it has led to the advent of several home-grown as well as multinational industry players into the space.
With so much to attribute to the consumers, it becomes imperative for brands to build a trust factor in the community as a whole, alongside maximizing the benefits of plant-based ingredients and formulations. Certification for products, or a brand as a whole, has proven to be quite effective in this regard. A difficult feat to achieve for manufacturers, owing to multiple steps of inspection and formalities, it goes a long way in laying a formidable foundation in the ethical space of clean & plant-based beauty. For instance, a certification by bodies such as PETA attributes a sense of credibility to the brand while an Ecocert certification manifests a brand’s commitment towards sustainability.
Coming to the predominant trend in the Indian clean beauty space, we can vouch for the widespread adaptation of superfoods as ingredients for nature-oriented products, especially among consumers who seek true makeup-skincare hybrid solutions in their personal care regimen. Effective superfoods such as chamomile, squalene, watermelon, kiwi, etc have emerged as some of the most-preferred ingredients among modern-day consumers. Gone are the days when consumers overlooked the list of ingredients on the foil of a product. This is primarily because such superfoods are infused with active ingredients, bio-actives, amino acids, antioxidants, and anti-inflammatory properties.
While going natural and resorting to vegetable extracts definitely appears a wise step, clean beauty brands also need to understand that women today do not have more than 15-20 minutes before heading out. Hence, the solutions need to be developed strictly on a need-based proposition and taking into consideration the efficacies of plant-based formulations. There is a greater understanding that of the makeup applied, nearly 60% is absorbed by the skin; hence it becomes all the more critical for brands to not compromise on formulations during manufacturing. Brands that adhere to such basic principles of clean beauty are the ones giving a new dimension to the beauty industry.
Fashion has forever been captivated by the interplay of light and shadow, constantly seeking inspiration from diverse subcultures that challenge societal norms. Among these subcultures, the enigmatic and bewitching allure of the Gothic movement has cast its spell on the fashion world. With its brooding aesthetics and unconventional sensibilities, Gothic subculture has left an indelible mark on the realm of fashion, transcending boundaries and redefining the mainstream. In this article, we delve into the mystical depths of Gothic fashion, exploring its dominance of the color black, its symbolism and subcultural references, its fascination with the Victorian era, the androgynous expressions it embraces, the DIY ethos that fosters individualism, the captivating drama of its silhouettes, and the statement accessories that complete its enchanting allure.
The Enigma of Ebony: Black as the Gateway to Gothic Fashion
At the core of the Gothic subculture lies the color black. Black is synonymous with mystery, mourning, and darkness, which are prevailing themes within Gothic aesthetics. The Gothic fashion movement popularized black as the primary color choice, extending beyond clothing to encompass accessories, makeup, and even hairstyles. The striking dominance of black not only embodies the subculture's fascination with the macabre but also serves as a visual expression of individuality and rebellion against mainstream fashion's vibrant and cheerful hues.
Mystical Manifestations: Symbolism and Subcultural Allusions in Gothic Fashion
Gothic fashion thrives on symbolism and subcultural references. Clothing and accessories adorned with symbols evoking themes of death, spirituality, and the macabre are emblematic of the Gothic subculture. Skulls, occult symbols, bats, spiders, crosses, and other mystic motifs are commonly incorporated into Gothic fashion, adding a sense of mystique and intrigue to the overall aesthetic.
Resurrecting Elegance: Victorian and Romantic Reverberations in Gothic Attire
Gothic fashion draws inspiration from the elegance and opulence of the Victorian and Romantic eras. Elements such as corsets, laces, ruffles, and high collars reminiscent of Victorian fashion find their way into Gothic attire. The fusion of these historical influences with the subculture's darker sensibilities creates a unique blend of romanticism and gothic allure, appealing to those who seek a balance between darkness and beauty.
Beyond Binary: Unveiling Androgyny and Gender Fluidity in Gothic Fashion
Gothic fashion challenges traditional gender norms by embracing androgyny and gender fluidity. It transcends the boundaries of gendered clothing, allowing both men and women to explore styles and incorporate elements traditionally associated with the opposite gender. This inclusive approach fosters a sense of freedom and self-expression within the subculture, empowering individuals to fashion their own unique identities through clothing.
Unleashing Creativity: DIY Ethos and the Quest for Individualism in Gothic Style
The Gothic subculture embraces the Do-It-Yourself (DIY) ethos, encouraging its members to create and customize their own clothing and accessories. This emphasis on individualism and uniqueness sets Gothic fashion apart from mainstream trends. DIY practices enable Goths to craft personalized garments, often incorporating unconventional materials and designs, further establishing their distinct presence within the fashion landscape.
Shadows and Silhouettes: The Dramatic Dance of Gothic Fashion
Dramatic silhouettes are a hallmark of Gothic fashion. Long flowing skirts, fitted bodices, billowing sleeves, and oversized accessories contribute to the subculture's air of mystery and elegance. The juxtaposition of fitted and flowing garments creates visually striking ensembles, enhancing the wearer's aura of individuality and theatricality.
Adornments of the Night: Accessories as Gothic Fashion's Bold Statements
Accessories play a pivotal role in Gothic fashion, serving as statement pieces that complement and enhance the overall aesthetic. Wide-brimmed hats, chokers, gloves, fishnet stockings, boots, and ornate jewelry are commonly used to amplify the subculture's dark allure. These accessories not only complete the look but also serve as powerful symbols of the wearer's devotion to the Gothic aesthetic.
Conclusion
The Gothic subculture's influence on fashion extends far beyond its origins, permeating mainstream trends and inspiring designers around the world.
People are increasingly seeking skincare solutions rooted in nature. The urban population's awareness of the potential risks associated with synthetic chemicals has sparked a profound shift towards natural ingredients. Ayurveda, with its emphasis on herbs and botanical extracts, gracefully guides us back to our ancestral wisdom. This growing preference for natural skincare has made Ayurveda more accessible and sought-after. With products such as Cleanse, Ayurvedic skincare offers sustainable and organic alternatives, devoid of harmful chemicals. Embracing Ayurveda empowers individuals to adopt a holistic approach to skincare, fostering overall well-being and a profound connection with the natural world.
Let me tell you a story about a young Nawab's concern over falling hair before his coronation. A wise sage conceptualized a master haircare solution, known as Kasvi, which proved transformative. This non-sticky, non-greasy formulation promoted hair regeneration and reduced hair fall, leaving the young Nawab with a crown of lush hair befitting his regal status.
These stories, echoing since 1881, have fueled Rahat Rooh's mission to introduce the time-honored solutions of Ayurveda to a world that now embraces the importance of natural ingredients in skincare and haircare.
The 140-year-old formula is at the heart of all our Cleanse products. It's a treasure trove of Ayurvedic wisdom that has been passed down through generations. Each skincare solution is carefully curated, comprising of carefully selected ingredients that have stood the test of time in resolving skincare and haircare issues naturally. We believe in blending the power of tradition with modern advancements. It's a beautiful synergy between time-honored wisdom and cutting-edge innovation.
One of the significant aspects of our natural products is that they carry minimal risk of hyper-reactions. The use of natural ingredients ensures that our products benefit the skin without causing any harm. We understand the importance of providing a safe and nourishing experience for our customers.
Cleanse stands at the crossroads of tradition and innovation, blending modern scientific solutions with Ayurvedic wisdom. By harnessing the latest scientific advancements alongside the ancient principles of Ayurveda, Cleanse creates products that offer the best of both realms. This harmonious combination ensures effective and innovative solutions, while honoring the natural essence of Ayurveda.
The competition in Ayurvedic care has really helped raise awareness and demand for the category compared to chemical-based products. With more brands entering the market, people are starting to pay attention to the natural and holistic approach of Ayurveda. They're becoming more cautious about the potential side effects of chemical products. Competition has also pushed brands to step up their game in marketing, innovation, and educating consumers. Personally, I feel it's great to see more people learning about the benefits of Ayurveda and the power of natural ingredients.
Rising over competition, we believe that Ayurvedic brands serve the broader purpose of providing skincare. Cleanse, however, stands by the legacy and the trust of India. We incorporate traditional Ayurvedic remedies with modern scientific solutions to offer safe and effective skincare products. Our products are made from natural ingredients, which have been used in Ayurveda for centuries, and we maintain the natural properties of these ingredients with a carefully curated mix of scientific ingredients.
Our products are suitable for all skin types. By focusing on natural formulations, we break the myth that skincare has to be complicated. Our goal is to make skincare accessible and enjoyable for everyone, because taking care of your skin should be a simple pleasure.
Cleanse offers a comprehensive range of skincare and haircare solutions. In skincare, our serums cater to specific needs such as Acne, Moisturisation, and Skin Radiance. Our Neem Face Wash harnesses the natural power of neem for deep pore cleansing, while our Mud Face Pack nourishes the skin and unclogs pores. The Cleansing Hydrating Moisturizer is a revolutionary serum-moisturiser hybrid that deeply nourishes and hydrates the skin for long-lasting results.
In haircare, our star product is Kasvi, a hair remedy with a remarkable 140-year history. It is prepared using the traditional kshir pak vidhi method. To enhance its benefits, we provide a tamba katori, which allows the oil to be ionized with the goodness of copper before applying it to the hair. Kasvi is known for its effectiveness in hair regrowth and reduction of hair fall.
The vision of the brand is to be easily accessible to the modern-day audience and inspire them to believe in the value of real herbs without any preservatives and the positive impact of ayurvedic products. Cleanse is a D2C brand that plans on reaching every city with different strategies. It is tapping today’s generation which is moving towards the direction of Ayurvedic products and are embracing the effects of old techniques by understanding the value of quality and sustainable products. In terms of consumer hotspots and evolving markets for the brand in India, it is North and Kolkata, majorly.
Every customer is an influencer and we prioritize building a strong community. Our focus is on creating exceptional experiences that inspire customers to try the goodness of Ayurveda through our products and share genuine feedback. While we value the opinions of skincare experts, we truly believe in the power of first-hand experience. It's these real experiences that matter most and contribute to the growth of our vibrant Cleanse community.
Pink has always been associated with female fashion. Gradually, the stereotype has broken and colored the men’s wardrobe pink. Many Bollywood celebrities such as Ranveer Singh, Kartik Aaryan, Varun Dhawan, and Abhishek Bachchan have aced their look in pink outfits. Recently, Ranveer Singh created a tizzy on social media by wearing an all-neon pink outfit including a t-shirt, pants, jacket, and shoes. Even Kartik Aaryan looked dapper in a light pink suit with a white shirt for a magazine cover.
On the other hand, Varun Dhawan was seen in a striped pink shirt paired with light pink pants for the promotional event of his film. Abhishek Bachchan was one of the first actors who wore a bright pink blazer for an award function pairing it with blue jeans.
By seeing their favorite celebrity wearing pink outfits, their fans also try to follow their fashion trends. This is also a color that can be styled for any occasion from office formal to casual wear or for a party. It is also a color which would enhance your cheerful and fun-loving personality. It is as masculine as any blue, black, or white outfit in your wardrobe. It would not be wrong to say that men are flaunting shades of pink in a better way.
We spoke to the Fashion Experts at Mufti and understood how the trend of pink is taking over different genres of clothing. Here’s Mufti’s Guide to splashing a bit of pink into your monochromatic wardrobe.
Formal wear:
Most of the office wear for men is in blue, black, grey or white. So, to break the monotony and to get a new look, try wearing a shirt or a polo on Fridays in tones of pink. This can never go wrong for an office day. A check or striped pink shirt styled with white or light-shaded formal chinos on a relaxed day or navy, if you feel only halfway relaxed. Let the pink add the zag to your zig at work.
Casual Wear:
If you want to spend a lazy weekend by going to a movie or just spending time with your friends, a pink t-shirt paired with khaki shorts or chinos or even white pants is just what you need. Even a white t-shirt and jeans styled with a pink unbuttoned shirt goes well for a lunch date.
Party Wear:
To look different from the rest at a party, pair a white shirt and baggy jeans topped with a light pink jacket. Complete the look by wearing some accessories like rings or a statement neckpiece.
Vacation Wear:
Pink is also the color that surely has a charm for holidays. Be it the French Riviera or grand Italian sunsets, a floral-printed pink shirt paired with white shorts goes beautifully with such locations. Even a pink bottom can be styled with any neutral or light-shaded shirt or t-shirt. Pink top wear paired with cargo pants looks amazing as well.

Ayurveda has an authority over skincare and beauty since centuries in India. When it comes to enchanting the info-savvy, discerning youth base, it takes the right minds to brainstorm a product that glams up the look while retaining pristine natural gifts. The Ayurveda Co. (T.A.C) did just that by collaborating with actor-entrepreneur Kajal Aggarwal for ‘Kajal by Kajal’, a personally curated product line-up, at Taj Lands End, Mumbai, on May 12, 2023.
T.A.C as a brand was conceived when co-founder Shreedha Singh received amazing results from Ayurveda during personal treatment. "When we wanted to bring the benefits of Ayurveda on a mass scale, we were cognizant of the stigmas and barrier to coolness quotient related to this discipline. That’s when we rebranded The Ayurveda Co. to T.A.C for the younger audience,” Shreedha said.
"The task was to build a connection between the younger audience and Ayurveda, just the way they associate with any new-age brand,” said founder Param Bhargava. “The three prime factors for T.A.C to be recognized have been its products that are effective, affordable, and give results fast,” he added.
“To co-create the product, understand its operations and the science behind it has been a massive eye-opener. The project is very personal to me,” said Kajal, whose association with T.A.C goes back to April 2022 following an investment and a long-term partnership with the brand. Talking about the influential campaign of #NazariyaBadlo, the actor harped on the importance of every individual’s pressing need to stand up for respective spaces and causes they believe in.
The Brand Journey
When asked about T.A.C’s quest to prominence, Shreedha Singh said, “We started our journey around May-June 2021. The objective was to make high-quality Ayurvedic products accessible to every household through transparent brand messaging about ingredients used.”
The ‘Kajal by Kajal’ product fits perfectly in this proposition, as Kajal has predominantly been integral to Indian women beauty sessions and are getting inspiring attention from men today. “Kajal has truly gone beyond genders and geographies, and the idea was to reach countless households through Ayurveda, that is being followed by people since ages. Kajal being the co-creator, brand ambassador, and the face of the product line shows the degree of enthusiasm, confidence, and commitment to the product,” she maintained.
The brand has been the first in India to ever receive investment in the seed stage by Wipro in March 2022. Having secured their INR 100-crore series A round recently, T.A.C. is slated to maximize its online and offline presence. “We are targeting a INR 180 crore turnover in this financial year,” Shreedha signed off.

Photo credit: RENÉE Cosmetics, Shweta Mukherjee, and Beej Lakhani
Kids are stylish, and given a chance, they can give the hippest influencers a run for their money! Don’t take us otherwise, because the sprawling kids luxury fashion industry is not a joke. Indian brands see humongous scope in unravelling this target audience. There are dedicated teams for understanding how kids want to style themselves and how often would they like to change over for a new avatar. Love The World Today (LTWT), a young clothing brand founded in 2015, has developed a strong market for homegrown luxury kids clothing with an impressive value addition of sustainability.
Dipna Daryanani, Co-founder, LTWT, talks about the challenges the brand faced in educating people about sustainability and the benefits of a homegrown brand. The pride in homegrown entities is recent, which is advantageous for a brand founded by two sisters, rooting for transparent operations.
Baking on functionality, comfort and quality
“Children until the age of 2 years are dependent on their caregivers for washing themselves. So, functionality, comfort and quality are fundamental aspects of design for kids’ clothes. One of our ethnic wear collections, ‘The Earth Laughs in Flowers’, is made of handwoven cotton by artisans in Madhya Pradesh. As a textile, this fabric hasn’t been explored in the kidswear segment. It immediately looks rich and luxurious without compromising on simplicity and comfort. It allows them to move,” says Dipna.
‘Majama’ is one such exquisite range by LTWT that consists of kurta pajamas in daily wear, play wear and lounge wear categories, made of handwoven cotton from West Bengal. Purpose-led production was a conscious choice for LTWT, which explored India’s rich history in textiles that can’t be mass-produced and are only possible by honed artisans down generations. “Hand-weaving, block printing, and handmade textile are time-consuming processes. You also need to think of upcycling programmes of products of such high emotional value. So, we chose high-quality clothing that also survives wear-and-tear from children’s use,” Dipna maintains, adding that the brand also uses third-party tech to buy back the used LTWT products once the child outgrows the garments, thus completing the sustainability circle.
As consumers tend to spend more on kidswear with a lot of foreign brands in the market now, LTWT is upholding Indian textiles and enjoying the value and appreciation of dresses made with thought and care. Majama was launched mid-2021 and was sold out in a couple of weeks. Shipping worldwide, LTWT is experimenting with handblock prints based on children’s tales, on 100 percent cotton. There is another ethnicwear range on organic cotton and natural dyes that LTWT targets for the July-August festive season.
Cosmetics that glam up safely
Taking the experimentation a notch higher is RENÉE Cosmetics, as co-founder and Director Aashka Goradia Goble has a surprise for pre-teens. Princess by RENÉE is the only brand today in the Indian beauty industry that has researched and created an exclusive cosmetics product range for pre-teens. Inspiration struck after closely studying the amazement children have with their mother’s lipsticks and cosmetics. Devising a scope to turn that adorable plaything into a conscious makeup range for sensitive skin of children, Princess is a range that parents won’t find any trouble with their children indulging in.
Answering the pertinent questions on safety concerns, RENÉE Cosmetics uses products that are dermatologically tested, free from nasty chemicals, paraben-free, cruelty-free, and vegan. Apart from that, each product has multiple nourishing ingredients, making them mild and safe on delicate skin.
“Indian markets are becoming more dynamic each passing day and so is the inclusivity and awareness about global trends and lifestyles. Due to this, there’s also a rise in new brands coming up every now and then giving parents several options to choose from. Hence, we are seeing more brands catering to kids' luxury fashion,” states Aashka.

Crepdog Crew rose the stakes of India’s sneaker scene high with the launch of the first experiential store at SV Road, Bandra in Mumbai on 30 April, 2023. The hippest of the crowd, who love wearing their opinion, opened the swanky white doors to India’s most unique collection of sneakers, apparel, T-shirts, cargos, rugs, caps, hats, balls, keychains, socks, sneaker cleaners and all that thumps.
The summer collection grabbed eyeballs as the Off White X Nike Dunk Low Lot 50 greeted shoppers with all 50 of the collection. That is inarguably the top highlight of the CDC Experience, said co-founder Anchit Kapil, adding that such a sneaker showcase is seen for the first time in India. “It took us 8 months to get all of them. Our vision is to provide consumers with finest limited-edition shoe and streetwear apparel,” quipped Kapil.
Apparel is always sold by touch-and-feel, and the CDC Experience Store in Mumbai is providing a grand chance to Indian homegrown artists and designers to make their mark. As the biggest streetwear aggregator, CDC also offers products with superior quality to that of fast fashion brands at a similar price point. Adding on to those advantages is the collaboration with Dope Coffee Roasters, that doubles the store up into a hang-out place for the streetwear community. “The vision of the in-store coffee shop is that we want people to come to the store, not only when they want to shop, but also be a part of the culture by planning great things on their own, for themselves, or with us. We want them to feel at home. That’s what Crew Love, our official trademark, stands for,” stated Kapil.
The co-founder is ecstatic about the momentous collaboration with German liquor brand Jäegermeister, and the tie-up is in the form of a single-stitch T-shirt range that was launched exclusively at the store in Mumbai. “Getting global approvals of such brands with such serious ethics is a tough nut to crack for any Indian brand. This single-stitch T-shirt is one of the toughest T-shirts to make and we are glad that the products got so much love from the Jäegermeister team, that they will soon be on display at the Jäegermeister museum,” concluded Kapil.
Diversity is the basis of fashion. That’s why there are clothes in innumerable designs, colors, patterns, textures, and styles. That is also what makes fashion one of the biggest global industries, and one with a universal appeal.
But, paradoxically, fashion has also stayed uniformly and stubborn for a long time. It has demanded that humans reshape their bodies to fit into limited clothes sizes – S, M, L, XL, XXL. The models on fashion runways are of the same body type which is generally not the reality.
Is it time for a change, time to make fashion more inclusive? The change has already started happening.
The Rise of Inclusive Fashion
Inclusive fashion is a growing trend that emphasizes the importance of catering to all body types. For years, fashion has been synonymous with a single, thin body type. The tide is finally changing and brands are starting to understand the importance of inclusivity.
This means that fashion brands make people of all shapes and sizes feel included and comfortable in the clothes they wear. Brands are starting to realize that by expanding their size range, they can appeal to a larger market and offer more choices to their customers.
The size-inclusive market has been growing at a faster rate than the straight-size market, leading to a rise in demand for more size-inclusive clothing. Independent fashion brands and multinational corporations alike are responding to it by offering more sizes and styles that fit the needs of not only the fashion-conscious but people in general.
The benefits are clear. Brands that cater to a wider range of body types increase customer satisfaction, build a better brand reputation, and ultimately increase sales.
The Modeling Industry Leads Inclusivity
The lead representative of fashion is the modeling industry. While it is doing a tremendous job in making fashion popular, it has long been associated with a certain standard of beauty. For decades, models were young, thin, and mostly white, with a specific set of physical attributes that were deemed necessary, or made necessary, for success in the industry.
But as times change, the modeling world is slowly acknowledging that it needs to reflect what the majority of consumers want to wear and to become more diverse and inclusive.
A promising move in this direction has been the appearance of plus-size models on the global fashion runways. These models are breaking the traditional mold and paving the way to welcome more models of all sizes, shapes, and backgrounds, and are increasingly becoming popular. They have also had a positive impact on society's changing perception of beauty.
With this brands are catering to the demand for plus-size offerings and promoting a more diverse and inclusive standard of beauty. Among the recommendations for change and growth for brands, The State of Diversity, Equity & Inclusion in Fashion report by PVH Corp. and the Council of Fashion Designers of America, recommends that brands include a diverse range of models in their communication.
Social Media is Bringing Body Positivity to The Forefront
Social media also has a significant role to play. Over the past decade, it has brought about significant changes in the way the fashion industry operates, bringing connectedness, innovation, and diversity to the forefront. Through social media, people can follow influencers and models who represent their body type and lifestyle, making it easier for them to find fashion trends that work for them. This is a significant shift from the past when mainstream fashion magazines were the primary source of fashion inspiration, and plus-sized individuals often had trouble finding clothing that fit them properly.
Despite the many benefits, there are still challenges that need to be addressed. For instance, while social media has enabled more diversity in the industry, there is still work to be done in terms of representation. Brands need to continue to diversify their models and showcase different body types and skin tones to truly promote inclusivity.
Tech-Driven Fashion Revolution: Making Plus-Size Fashion Accessible
There are more changes to be made to how clothes are manufactured for diverse body types. One reason why plus-sized clothing has traditionally fit consumers poorly is the grading process used by fashion brands. This process involves taking the standard-size fit model and scaling up or down to create a range of sizes. This is not the best approach.
Human bodies don't scale up or down in a linear fashion, so this method usually results in poorly fitting clothing for plus-sized consumers. Brands should instead use plus-size fit models when designing their clothing and determining their grading to ensure a better fit for all consumers.
Another mistake made is designing for a single body shape, which leaves many consumers with fit issues. To design clothing that fits a wide range of body types, brands must ensure that their garments cater to all shapes and sizes by carefully selecting styles and fabrics.
Finding fit models to match all body shapes and sizes can be challenging and expensive, but technology is changing that. One example is mobile 3-D body scanning allows consumers to scan themselves with their smartphones, which then uses their body dimensions to make personalized size recommendations.
This technology not only helps consumers find a better fit when shopping online but also provides brands with a database of anonymized consumer 3-D body models that can be used to optimize sizing standards based on the actual body shapes and metrics of their customers. By digitizing the technical design operation, brands can ensure a better fit for consumers, reduce returns and carbon footprint, and contribute to sustainable brand initiatives.
The Future of Inclusive Fashion
The rapid growth of the plus-size fashion market is indicative of a larger trend in the fashion industry. The one-size-fits mold is ready to be thrown out of the window. The change in consumption habits, especially over the past pandemic years, is making consumers re-evaluate how they want to spend their money and what they want to demand from brands.
Fashion brands that take the necessary steps to get it right early on will benefit from brand loyalty among their new customers. They will need to focus on using plus-size fit models and accounting for multiple body types when designing their clothing, while also leveraging 3-D technology tools to simulate garment samples on 3-D avatars.
Leading retailers and brands have already begun to develop extended sizing, but smaller brands are showing that catering to all body shapes and sizes can lead to immense success. They are an indicator of how the market is evolving and demonstrate that the fashion industry needs to continue to evolve its practices to meet the needs of its diverse customer base. In the end, the most successful brands will be those that prioritize inclusivity and make it a central tenet of their business philosophy.

As a D2C online brand, FableStreet began its journey in 2016, addressing the pain point of India’s body types and the resultant struggle with fittings. ‘Get Fits Like Nothing Else’ is what their tagline promises, and Adarsh Sharma, Chief Revenue Officer, FS Life (prev. FableStreet), outlines that the combination of work wear, modern ethnic wear, and ‘maximally minimalist’ silver jewellery keeps its clientele fashion forward without compromising on comfort.
Umbrella of Sub-brands
Careful assessment of the market revealed why traditional Indian ethnic wear were losing touch with millennials and the Gen Z. “In essence, such brands were set up about 20-25 years ago. Their positioning no longer entices Indian women aged 25-30 years. They seek a dash of modern designs and aesthetics, which FableStreet and Pink Fort provide,” said Sharma.
In fact, workwear was also in its nascent stage in 2016 when FableStreet entered the market. However, it was only during the pandemic, when the brand achieved breakthrough responses in this category, which was a very contradictory market behavior in itself, given the lockdowns and the inevitable rise of work-from-home module.
“In March 2020, there were existential questions about how work wear as a category would remain relevant as people stopped going to office. But, our approach of working backwards with the customers helped our research and development. We reached out to them and learned about the changes they would like in their outfits during this period, what were their lifestyle and requirements in the new normal. We were flexible with the feedback and modified designs accordingly. We saw a 10x growth in business from March 2020 to 2022,” he maintained.
The brand operated as a single entity of workwear dresses till 2020. Meanwhile, it entered the industry of semi-precious jewelry. In 2022, FableStreet decided to form an umbrella of sub-brands, titled FS Life with FableStreet; Pink Fort, its fusion wear brand; and Mikoto, the jewelry brand. Recently, the brand upscaled its jewelry positioning with premium silver ranges, rebranding Mikoto to March.
This has brought in organizational alignment based on team structure, back end, production and operation capabilities.
Silver Linings
FS Life now follows a common trajectory of satisfying its audience with pret-wear across its verticals. When it comes to jewelry, their level-up draws a parallel with increasing use cases of jewelry in professional circles as well. Sharma believes that people want to wear jewelry that look grand on a daily basis, and is easy on the price.
Silver jewelry fits their scheme of things very well and enhances the personalities of the 20-30 somethings who are mainly working professionals. Tapping that market has benefited FS Life’s March, which gets repeat purchases once every three months from the same customer. In terms of buyer persona, they are still concentrated in metropolitan and Tier II cities, with Tier III providing traction and showing a lot of promise.
Predicting Performance
What delights the customer is that their issues must be solved and demands served accurately. That’s only possible with cut-throat data analysis, and for an online-first brand such as FS Life, it is mandatory. The data points from 1000+ women have helped FS Life solve the sizing issue with its products. The brand also uses data analytics to predict their next set of bestsellers across verticals and that creates a lean and efficient supply chain model.
Their first store at DLF Promenade, established in early 2020, had to be shut because of the pandemic. In the coming year, FS Life will go big on retail with 10 stores across major cities such as Delhi, Mumbai, and Bengaluru. “Right now, the plan is to grow big in India for the next 5 years. We definitely see a bigger role of online to offline trade. Omnichannel will be important for us in the next 2 years,” stated Sharma.

When it comes to casual wear, denim takes the crown as a fabric. It is easy to dress up, dress down, and fits varies style statements. Numero Uno has carved a new niche in the Indian denim fashion space with affordable style as its mojo. Manjula Gandhi, Chief Product Officer, Numero Uno, explains how.
Re-engineering Denim
Denim has come a long way from being a commodity-driven to a fashion-driven lifestyle product for all genders and age groups. There has been a barrage of new washes, dyes, and colours in the mood board, inspiring designers to experiment and break barriers in wearability. Over the years, Numero Uno has created a ripple effect in the denim industry with steadfast technological progress. Today, the brand offers eight product categories such as T-shirts, shirts, sweatshirts, and Knit & Sweaters, some of which were not experimented in this sector by any other brand before.
The key to their innovation is a state-of-the-art laundry which upped the level of washing quality for denim. In addition to that, a collaboration with Jeanologia, a Spanish washing expert brand, has been maintaining an edge over competition based on washes and dyes for 15 years and counting. “Laundry is the backbone of denim and Numero Uno’s tech-first approach helped adopt sustainable practices such as ozone fading, while making all sorts of trendy washes. We don’t use bleach. We use mineral dyes that induce natural colours, along with green chemicals and washing agents,” says Gandhi.
On grounds of eco-friendly manufacturing, the CPO also draws attention to the installation of an advanced, zero-liquid discharge Effluent treatment Plant (ETP). This ETP ensures complete recycling and reuse of water used during manufacture.
How Numero Uno bagged Market Share
Numero Uno was the brainchild of Narinder Singh Dhingra, the managing director, who started Hi Fashion Clothing in 1987 as a small denim product manufacturing system, which was supplying to few retailers. Recall value increased as customers and trade peers asked for the attractive customized washes and fabric that the brand had been developing and using exclusively. Renamed as Numero Uno, the brand now caters to an entire wardrobe with its verticals and is constantly pushing boundaries with this fabric.
No longer is denim a style-high but comfort-poor choice. With power stretches, knitted denim, and blended denim comprising soft yarns, a soft feel and ease of movement are given. According to Gandhi, the brand conducts thorough social listening and market research to execute designs that are high on style yet affordable, thus satisfying the price-conscious Indian market. This involves pricing the products reasonably during inflationary times, which has helped maximize market share by understanding and aligning with consumer spending behavior.
Demand uptick Post Pandemic
Denim enjoys a wide consumer base and has done consistently well in India. There were two instances during the pandemic when competition from cargoes and chinos on one hand, and athleisure on the other, slumped denim’s demand temporarily. That’s because a strictly indoor lifestyle prioritized comfort that a fabric meant for outdoor wear couldn’t fulfil back then.
As lockdowns were lifted and people got back to office, India witnessed drastic casualization of fashion. Power stretches in denim helped the vertical compete with athleisure. “Today, denim is more acceptable in offices and professional spaces. Easy wearability and high durability are two factors ensuring value for money, which is very important in Indian market,” Gandhi maintains.
Consumer product centricity is altering after pandemic and Numero Uno is evolving its production, marketing, and communication strategies. “We have expanded from print, radio, television to influencer marketing across social and digital platforms, which promotes our brand to the target audience effectively. Actor Jim Sarbh was one of the faces of our collection launches and media events.
“Instead of having mega celebs as brand ambassadors, Numero Uno works on enhancing the boy-next-door image with upcoming artists and models, which resonate amazingly with our audience,” concludes Gandhi, as she talks about the adventurous, colorful Summer 2023 collection available now, and the upcoming Winter ‘23 range.

Corneliani has impacted the fancy of Indian elite clientele with its elaborate socks-to-shoes model. The brand vouches for its strikingly international blend of exotic fabric and fresh style to deck up the Indian male wardrobe ever since Blues Clothing Company introduced Corneliani to India in 2009. With OSL Luxury taking over Corneliani’s India wing in 2012, the growth has been reassuring. Salesh Grover, Business head, OSL Luxury, Corneliani, harps on the classic products that stay popular the year round.
Passion for Fashion
With OSL, Corneliani took a 360-degree distribution model as a mono, boutique brand. From neck-ties, knitwear, jeans, Polos, coats, suits, shoes to shirts, the brand flooded the market with exquisite style for pretty much everything a man needs to look suave, casually or formally. To stay strong and emerge successful in an already competitive industry, Corneliani appealed to the high fashion sensibilities of its target audience, who found an absolute lack of Italian fashion in the domestic market.
“Back in 2009, the market was in its nascent stage and people were travelling abroad for luxury shopping. With Corneliani, we personalized fashion for every individual firstly with the ‘Made to Order’, and then, the ‘Made to Measure’ facilities,” said Grover.
As small leather goods, belts, and accessories impressed the bustling buyer bases in Mumbai and Bengaluru, Corneliani floated its masterpieces such as the Identity jacket and the Field Jacket. The lightweight ID jacket comes with a detachable insert and a multitude of handy pockets that helps the wearer don dual roles of casual wear and business-friendly attire, and is a bestseller to this day.
On the other hand, the field jacket with a warm, soft padding, gave a comfy waistline regulation with a drawcord, detachable hood, patch pouch inner wallet pockets for sheer comfort.
Made to Measure, from Italy
“One often finds a two-button closure better than the three-button closure in a suit. If we do a deep dive, there is so much room for customising one’s look while dealing with a premium label such as ours. So, five years before, we decided to initiate a sea change in the wardrobe of our patrons, loyal and new, with this facility of designing one’s own garment,” maintained Grover.
Evolving from the made-to-order facility, the brand provided an exclusive customisation in retail spaces. The brand nurtured its existing clientele with this offering to make one’s own silhouette from scratch. Soon, fashion-conscious customers realized the extraordinary value on offer through personalised fittings and are now praising the same with their reviews. “Twice a year, our Indian clientele gets to experience some fabric that are exclusive to Corneliani and can only be shipped directly from Italy. Coupled with the new collections and 200+ new SKUs, we have been satisfying our consumer base effectively every year,” added Grover.
A successful retail-only exposure has now diversified into e-commerce, as Corneliani explores slow commerce with Tata CLiQ Luxury on accessories and garments.
Dressing Up
The pandemic presented unforeseen circumstances, for which Corneliani shut its retail base in India. Starting afresh, the brand finds strong traction in Mumbai and Delhi now. “We see a very valid and strong business proposition in Mumbai as we feel needed in the hub of Indian fashion. Mumbai is a haven for glamor with Bollywood, and there is a decent understanding of luxury fashion in the city.
With Corneliani, OSL Luxury has been exposed to a thriving national market, and is looking to expand onwards and upwards. “In five years’ time, we plan to involve a minimum of two more luxury brands into the OSL Luxury domain,” Grover concluded.

A lot has gone behind building the reputation of O3+ as a top professional skincare brand. It’s one of the few homegrown Indian brands that picked up pace from as early as the early 1960s. Today, they enjoy the coveted generational loyalty as a premium brand, whose salon facial experience is used as an industry benchmark. Third-generation businessman Vidur Kapur, Director, O3+ Professional Skincare, discusses the milestones of a brand, which is flourishing for decades solely on the might of its offerings, devoid of any form of discounting.
The Black-and-White Era
Although Vineet Kapur founded 03+ Skincare in 2004, the brand has a glorious 60 years heritage with Vidur’s grandfather launching a state-of-the-art salon in Delhi in the year 1963. Garnering the rising Bollywood black-and-white glamor, which had ripple effects in Karnataka, Tamil Nadu, Delhi, and Maharashtra, the salon offered premium facial and hair care services.
“We had a lot of international exposure. Most of the basic product supply was imported from abroad as black-and-white movies started coming in and we sensed a strong demand for salon services. We began to bring in international beauty brands in the salon segment, such as AINHOA in the late 1980s, and also distributed haircare brands in those days,” says Vidur Kapur, taking pride in the fact that families have styled themselves at 03+ for generations, and have always found their services ahead of the times.
Today, the highest turnover comes from the salon side for O3+. New platforms in the salon space always respect O3+ for its legacy and ceaseless value addition to every service they offer with technological advancement.
Sustainable Packaging
While chalking out the blueprint for 2030, Kapur shared a sneak-peek of the initiatives undertaken to enforce sustainability in the brand fabric. According to him, O3+ attained its sustainability goals percentage by percentage, year on year. “We started by using Forest Stewardship Council (FSC) certified boards. About 50-55 percent of our manufactured products use these boards. We are looking at replenishing the inventory with all FSC-certified products. The packaging also retains the FSC stamp for customer trust,” he added.
The brand is also on its way to replace plastic packaging with thermo-foamed laminated structures and recycled pulp trays. The products with the recycled pulp trays have been in the market since 2021, and been well received by the consumers. An important factor behind high acceptance level of such transitions is the feedback received from close to 300-400 consumer surveys via call centres. Even after receiving sufficiently positive feedbacks, the brand took four months to replace plastic trays with recyclable counterparts.
In the coming year, Kapur plans to focus on making O3+ products available via 100 percent recyclable packaging. In that direction, he is supervising the use of recycled hexy-cut wraps, which will soon replace bubble wraps and EPE foam. Cost isn’t a huge barrier for O3+ because of its premium clientele who understand that any form of eco-friendly innovation comes at an added price.
R&D on Patented Tech
The trump card of O3+ is its adoption to latest technology and becoming first movers in the salon space. “Hyaluronic and lactic acids were used by us in the late 1980s and 90s. However, hyaluronic acid became popular in India after the pandemic,” states Kapur, who also stressed on the exclusive salon gizmos by O3+, designed and developed to cater to Indian preferences.
A lot of research and development goes into understanding the Indian consumer and therefore, the brand manufactures machines in-house. Devices such as the ultrasonic machines add a world of difference to skin solutions by O3+, and this helps them dominate the market.
Diversifying with Evolving Demands
The pandemic prompted O3+ to explore general and modern trade wings as customers started demanding the in-salon skincare services at home. There was a demand to use O3+ products regularly, as opposed to during an occasional salon visit. “Each of these developments were propelled by existing consumer demand. So, we diversified from a salon-first brand to a larger consumer base for facial, skin solution, and retail,” Kapur added.
Currently, male grooming has assumed prominence. Tapping that demand, O3+ upped the ante with the O3+ Alpha Men range. “It is a complete D2C product wherein we priced it keeping in mind the spending capacity of men who want to get into the skincare and beauty game. We are widely distributing it to over 5,000 stores across India. The first launch has been so successful that this vertical of O3+ will grow independently,” maintained Kapur.
Riding high on the impressive gratification level of skincare solutions, O3+ also ventured into a complete hair care vertical named Biozoma in the last two years. The aim was to create a niche space in the hair category for salon with nutritional products such as quinoa, vitamin C, and amino acids that protect hair from harmful treatments.

Cutting-edge, cool, and glamorous, Italian eyewear brand Safilo’s Carrera recently partnered with Bollywood action star Tiger Shroff and his active lifestyle brand, Prowl. The Carrera X Prowl collection, as a result, has been on a full throttle with Shroff launching the collection at Inorbit Mall, Malad, in Mumbai. Ashutosh Vaidya, Managing Director, Safilo India Pvt. Ltd, shared his insights about the brand’s journey onwards and upwards in India.
Prowl a Boon for Carrera
The collection has been designed keeping in mind the young and active urban population with their unique requirements in terms of comfort, materials, colors, styling and value propositions. Opticians and sunglass specialist retailers all across India pegged it to be a category-leading range amongst the Indian target audience and vouched for Carrera’s growth potential.
In keeping with global trends as exhibited at MIDO Eyewear Show 2023 Milan, the Carrera X Prowl range embodies bold frames in fun, geometric shapes. According to Vaidya, such trends were lapped up by the Indian markets with a local design spin, such as a funky hexagonal or octagonal frame. “This trend is advancing by incorporating these geometric shapes with styles like aviators to create a modern look with a '60s influence. Design is based on products with meaning, and a purpose, in support of sustainable innovation. Tending toward pastels, the harmonious color palette expresses calmness through the hues of nature,” he said.
State-of-the-art Tech Aid
Innovation is the key for the Safilo Group, whether in production techniques or materials. Its global innovation center is the hub of all macro-trend analyses and technological advancements through industrial engineering.
“From the sketch of an idea to the final eyewear piece that is to be admired and worn, the most advanced technologies (hardware and software) for 3D design, CAD-CAM, technical development and prototypes ensure maximum precision, and allow us to meticulously check the technical feasibility, comfort and fit of each pair of glasses,” stated Vaidya.
The brand uses traditional materials including acetate and metal, besides patented materials to curate ranges that are robust, environment-friendly, light, comfortable and most importantly, outstanding in its ethics and aesthetics.
Cashing in on Star Power
With Tiger Shroff as the face of Carrera Prowl, the new collection will have an integrated pan-channel promotional campaign to expand the Carrera network of stores across all tiers of cities and towns in India. “We are going full power with Tiger Shroff, starting with the top cities OOH campaign, followed by national-level print, digital and social media campaigns. The recent consumer engagement event at Inorbit mall was successful and the next one is in Delhi. So, it's going to be massive,” Vaidya maintained.
High Performance in the Indian Market
The Prowl collection is a vital milestone that Carrera has achieved in enhancing its relevance in India and improving its local product assortment strategy. Safilo India has already been delivering consistently high double-digit growth numbers even throughout pandemic.
It is all set to double the business in three years and acquire significant market share supported by the high performance of core brands such as Carrera, Polaroid and Seventh Street, and core license brands such as Hugo Boss, David Beckham, and Marc Jacobs.
To further deepen its market penetration, Safilo India has recently launched its outlook collection with a unique value proposition of branded products at attractive price points. Flaunting an amazing range in collaboration with ace Venezuelan fashion designer Carolina Herrera’s label, Safilo has geared up to induce seismic shifts in India’s eyewear scene.
The global beauty industry is a behemoth, projected to reach a staggering $716 billion by 2025. But in a realm as dynamic as beauty, stagnation means obsolescence. So, what's brewing beneath the surface, ready to define the retail landscape in 2024 and beyond? Buckle up, beauty enthusiasts, because we're diving into the top 5 trends that will reshape the industry you know and love.
Hyper-personalization is no longer a buzzword; it's the key to unlocking deeper customer connections and boosting loyalty. Here's how it's playing out:
Sustainability is no longer a niche concern; it's a core value for today's conscious consumers. The beauty industry is responding with:
Impact and Statistics:
Technology is seamlessly blending the online and offline worlds, creating immersive and engaging shopping experiences. Here's how:
Impact and Statistics:
The beauty industry is finally shedding its narrow definitions and embracing diversity in all its forms. Here's what to expect:
Impact and Statistics:
The lines between inner and outer wellness are blurring. Here's how beauty is embracing this holistic approach:
Impact and Statistics:
Remember, this is just a glimpse into the exciting future of the retail beauty industry. As these trends continue to evolve, one thing is certain: the beauty experience will be more personalized, sustainable, tech-driven, inclusive, and holistic than ever before. So, buckle up and get ready for a beauty revolution!

Arrow India has reached an inflection point in its overall brand positioning. Although under-distributed in India, as Suman Saha, CEO, Arrow - Arvind Fashions Limited, says, the India-first international fashion brand is prioritizing premium product quality over retail expansion. That’s because the processes are in place for Arrow’s core team to focus on quality improvement, while technology takes care of the production.
Optimizing Core Product Portfolio
With every passing day, user experience is becoming multi-dimensional with different channels of communication giving the consumer a concrete idea of the product they might purchase. On that note, Arrow India is upgrading its abilities dramatically to become omni-enabled. “Any Arrow store that you walk in has a seamless integrated experience, irrespective of its physical size. On production and supply, we are thrashing out every cue to understand consumer preferences. One needs to delve deep into the science of retail merchandising to see how assortment for a given store influences supply,” explains Saha.
Every SKU gives the scope to gauge consumer pattern to a retailer, and Arrow India picks every insight on current trends in order to reassess the supply chain. That’s because the industry is series-specific and thrives on standard product demand.
“For products with in-built similarity, we supply based on standard demand. Then there are products with higher demand than supply, creating an anomaly at the warehouse level. Our core product portfolio has performed superbly by boosting production and inventory by over 50 percent and thus, solving that gap,” said the CEO.
Saha mentioned two important processes that catalyze this back-end demand fulfilment. The first is the 24-hour replenishment done without manual intervention. The system picks up the sales stream and pushes it to the front-end, based on an algorithm. Once that is done, the system triggers the back-end to refill automatically. This automated system brings huge delight to customers. The other process is analyses of sharply defined sales data. “We point out what type of product will work at which store, and will have a high sales rate. So, the relevance of the assortment helps in demand forecast,” Saha opined.
Visual Aggregation
Product assortment is made easier with trailblazing tools to visually aggregate assortments of favorable products, and visual dis-aggregation of SKUs not working for the brand. This means that the traditional way of designers and product heads brainstorming on CAD designs, photographs, and chart boards are now passé.
“The system identifies the features working for or against a product line, thus notifying the supply chain to produce the required quantity at the earliest, with much less man hours applied, and the unchecked consumer demand met in the process. The fashion vertical is the only manually handled division in this regard,” he said.
There are a host of pilot tech programs that Arrow India is running to evaluate new ways of hooking the fickle customer. One of them is a video calling feature that enables a user to video call a showroom in another city, pick the desired product from localized inventory and purchase instantly.
Joining the Dots on a Failproof Supply Chain
If ideation and manufacturing are exciting, customers lap up the product easily. No matter how intricate the traditional process, it starts with Saha’s brief on a certain product range, containing consumer dimensions, financial metrices, and merchandising KPIs (key performance indicators). Based on that, the marketing team presents insights on consumer interactions. The product team then showcases analyses of past projects, highlighting what worked and what did not. Product design and the retail team receive all these information.
Parallelly, the marketing team studies global trends to spot new entrants in the product category or any new demand in terms of fitting, fabric, and other factors. The product team creates a tentative merchandise grid on products, their price points, necessary channels and sends them to the design team, which in turn comes up with concepts on product excellence. The final step involves advance notification about trade shows, which helps customers plan their purchases according to estimated date of supply. Customer orders then direct inventory projections across respective channels for warehousing and shipping.
Moving on to the digital format, Arrow India is going for digital sampling, wherein high-definition 3D images of the product are sent to customers overseas. Besides eliminating the cost of physical sample production, it also expedites conversion.
Sub-brands and Their Customer Cohorts
Arrow India has three sub brands, namely Arrow Mainline, Arrow Sport, and Arrow New York. “Mainline is the largest business and the heart of Arrow. It has three sub-lines of architecture - first being Arrow Original, which is formal and workwear. The next is Arrow Modern that focuses on formal wear with fashion with brighter colours and expressive patterns. The third is the ceremony line of Arrow, because today more formal wear are being consumed in Indian ceremonies,” said Saha.
The Arrow Sport, which is a clean casual workwear category offering high-quality yarn, superior finish, user experience, and a plethora of other features, being compiled in a sophisticated product line. Arrow New York scores high on fashion code, athleisure line, and thus wins the acknowledgement of the younger consumer base. “Arrow New York comprises 15 percent of the business. Arrow Mainline has the majority share of 50 percent, and the rest is Arrow Sport,” he said.
Franchise Opportunities Across National & Global Markets
Domestically, Arrow India plans to dedicate the next 12 months to add 100 more stores. “There are a lot of latent opportunities in Tier I and II cities. Without saturating this segment, I’m not thinking of venturing into Tier III regions. The only exception to that decision would be for compelling markets in Tier III areas,” Saha said.
Internationally, the 5 retail doors are doing really well under the management of Arrow India’s long-time franchise partners. The brand is also in talks with parties in Sri Lanka, Nepal, and Bangladesh, where they hold the distribution licenses.
A Favorable Budget for Fashion
Saha believes that consumption is going to sustain, and promising reactions to the Budget 2023-24 from across strata motivate Arrow India to capitalize on this growth momentum. The brand is already aspirational and has decided against creating unnecessary clutter through new verticals. “We want to push the brand to be more premium. My brief to the team is that 5% of Arrow’s products should be the best in the world,” Saha concluded.

Shoppers Stop is betting big on its young beauty sub-brand, SS Beauty. The recent collaboration with Earthi, a four-decades-old Ayurvedic skincare brand, brings the departmental store conglomerate to a blend of time-tested herbal benefits and modern technology. That’s exactly what any health-conscious young customer seeks across the market.
SS Beauty: Then and Now
A concept that was conceived pre-pandemic, SS Beauty now has 10 retail doors out of Shoppers Stop’s total retail footprint of 271 doors across 50 cities. One can also walk into an SS Beauty outlet at major international airports. Having Earthi share the same in-store and digital space with luxury makeup brands such as Bobbi Brown and M.A.C Cosmetics, SS Beauty seems to embark on an inclusive space for every skincare requirement. Biju Kassim, Customer Care Associate & President Beauty, Shoppers Stop, decodes the trend ahead.
An offshoot of Shoppers Stop, SS Beauty enjoys the crucial business insights and customer recall of its parent brand for over three decades in the departmental store space, independent stores, and shop-in-shops. “SS Beauty began with a couple of stores pre-pandemic. The pandemic provided special circumstances to the world, challenging the young brand with new ways to approach the target audience. Post-pandemic, the brand is pursuing this target group aggressively with intuitive collaborations and a holistic product offering,” Kassim said.
Diversification with Ayurveda
With Earthi Ayurveda, SS Beauty explores the efficacy of herbal skincare treatment through a simple, user-friendly mode of application.
“In its true form, application of Ayurveda is slow, tough, and cumbersome, although its benefits are of the highest level. Today, few D2C brands have managed to successfully offer a solution that is easy to use, comfortable, and effective. That is where Ayurveda stands out,” said Kassim.
Such a product range also finds traction among the millennials and Gen Z consumers who root for cruelty-free, eco-friendly, vegan products that are devoid of harmful chemicals. Earthi brings the right story of a product range that is clean, and provides more options for skincare enthusiasts to choose from. Kassim shares that Earthi products will have a complete omnichannel availability within SS Beauty.
Unique Omnichannel Experience
SS Beauty is strategizing towards a seamless offline and online journey, not only because of current consumer shopping trends, but also because beauty as a vertical, demands a lot of touch-and-feel factor for the products offered and services rendered. Therefore, besides being a true omnichannel player, SS Beauty is more indexed on brick-and-mortar retail stores.
However, that opens new scopes for improvement in customer care, which the brand is ensuring with in-store product customization services such as ‘make your own lipstick’, ‘hair and skin analyzers’, and ‘make your own fragrance’. “We are currently at Stage 1 of the engagement and these are happening at physical stores because of the availability of gadgets and instant demonstration before customers in-store. This depends in retail consumer behavior. While virtual try-ons will be online, skin and hair analyzers and will be at the store level,” he said.
Since online is synonymous with user convenience, the brand is also developing an independent beauty app called SSBeauty.in. They have also enabled endless aisle, wherein a customer can walk in, make their choice based on preferences and book products at the store for at-home or at-store delivery as per convenience.
Such variegated services have created favourable factors influencing retail consumers as well as digital trends. They now nurture a media mix for a heterogenous customer base, some of whom prefer shopping online, and the others prefer to walk in to explore latest in-store experiences.
“Online was highly indexed during pandemic. Now, customers want to return to the shops for new purchases, while repurchases keep happening online. Although preferences have become more dynamic post-pandemic, digital will stay at the core, because we all believe in a phygital concept that is being executed fast. That is the new world order. Transformation is rapid,” Kassim maintained.
Loyalty programs and at-home care
Shoppers Stop has one of the most successful loyalty programs in the name of First Citizen, which provides no-queue billing, reward points across the year, and a whole lot of other benefits. The brand innovated significantly with their White Glove feature aiding conversions massively during lockdowns. It enabled a customer to have a shopper help him/her in her specific buying journey on WhatsApp through secure payment.
Then there is a program called Personal Shopper, wherein a customer can book an appointment in advance, come, get the curation he/she is looking at, buy the products, get the services at dedicated lounges and check-out counters. All these ecosystems are translating into the SS Beauty concept where we have beauty tools and services.
“We’ve always kept customers at the center across all retail/online elements. Our studies conducted give rise to qualitative and quantitative aspects of consumers’ thought processes. We upgrade those based on the voice of the customer methodology,” said Kassim. The loyalty program, engagement tools, and brand offerings have now empowered Shoppers Stop to create a separate loyalty program for SS Beauty as well.
Retail, Digital Revenue Mix
Currently, SS Beauty is around 8-9 percent of online penetration, and aims to steadily scale this up to 12-15 percent in the next stage, and the 25 percent mark in the prestige product segment. “As the metrics depend on the existing product mix, we are looking at a 12-13 percent online penetration for mass products, which can go up to 25 percent in the next 5 years,” he added.
Growth Predictions for FY 23-24
SS Beauty is gearing up for a breakthrough expansion spree, and the numbers do the talking. “We are working on a couple of large projects, one of which is a large 3,800 square ft store coming up in Terminal 2, Bengaluru. We are also working on an 8,800 square ft mall coming up in Quest Mall, Kolkata. This will probably be the largest beauty store in the country. We also have 8 projects in the pipeline for 2024. So, we should close this fiscal with 12 doors and about 25 by the next fiscal,” Kassim maintained.

A unique business proposition is the lifeblood of any brand that wants to make its presence felt. Boundaries of customer cohorts are overlapping faster than we realize, as users with exposure to similar facilities, have similar needs. Health has become one such fundamental aspect in the daily lives of young India and HRX, since inception in 2013, has been diversifying from athleisure clothing to a spectrum of verticals that inspire people to be their best selves.
Beyond usual product launches, HRX decided to strategically collaborate with Baccarose, a globally renowned fragrance brand. The result is a successful category of HRX FRAGRANCE that is leaping fast towards the top priority of Indian fitness connoisseurs today.
Spotting Opportunity with Perfumery for Everyday Athletes
When asked how does athleisure gel with perfumery, Pallavi Barman - Business Head at HRX, shares the core concept of locker room strategy, which fuels product development bottom-up. Sports or athleisure brands predominantly cater to footwear or apparel. But HRX has been different since the start, projecting itself as a holistic fitness brand.
"When we saw the scope for value addition in sports, fitness, and lifestyle, we zeroed in on our core locker-room strategy. Picturise yourself after a swim, sport, or workout session. You’ll need towel, clothes, innerwear, fragrance, shower gel, cream, and fragrance or deodorant before stepping out,” she says. HRX found a scope for category diversification that aligns with their locker room strategy. Thus, HRX FRAGRANCE was crafted by Baccarose Perfumes that serve everyday athletes better.
Why Baccarose? It’s because valuable partnerships thrive on existing market value, manufacturing muscle, brand recall, and most importantly, a shared vision to make the most out of a particular user base. Baccarose resonated with the conformity and legacy of HRX in terms of reach, distribution muscle, and an elaborate product repertoire from entry to premium levels. What followed is rigorous research and development by both the players to create a superior mix in packaging, artwork, quality and price point. Together, HRX and Baccarose created a niche for its deodorants and Eau De Toilettes in terms of their touch-and-feel factor.
For a homegrown brand relying heavily on digital platforms and e-tailers, selling a sensitive product such as fragrance posed its own challenges on value and logistics. HRX FRAGRANCE demanded a very strong offline presence, where consumers get to try the product. Even in offline, it was a conscious call to choose certain distribution channels such as Shoppers Stop, Health & Glow, Lifestyle, and Central to introduce the product with the right in-store experience. The product also underwent significant change in appearance with the cans being broader than peer categories.
Offline worked for HRX FRAGRANCE, with the company getting reorders within a month of launch and Southern markets responding well. The next step is to bring it online where one can order boxes of deodorants, EDTs, or combos.
Building the HRX Tribe
Pallavi explains how building a community for HRX involved motivation at the heart of every communication. To tap into the pulse of their prospective audience, the brand decided to de-clutter the pre-existing segregations in the world of fitness, with special attention to the evolving Indian fitness landscape.
“Although fitness was gaining ground in our country, India took to fitness seriously post-pandemic. Looking at this trend, we identified a segment who are into athletic pursuit, sprinting, running, and racing. Studying that segment, we found that a large part of Indian fitness enthusiasts is still in the beginner to intermediate athletic zone, as compared to western countries. So, we started addressing the bottom and intermediary levels of the pyramid, meaning the everyday athletes,” she opines.
With HRX tribe, the brand created a clarion call to anyone identifying as everyday athlete, who had to qualify two basic standards. One is showing up to a particular fitness routine, applying to the beginner level. The second is sustained discipline to manage that routine, for the intermediary level. Thereafter, every category HRX forayed into started talking this language to the target audience, appealing to them and diminishing the entry barriers for both these levels.
“For instance, we do sportswear and gear in clothing, but not for professional athletes. We understand that getting into a physically demanding activity comes with a lot of baggage and demand for motivation. So, we minimize those entry barriers for our customers, be it for our smart wearables or bicycles or accessories,” Pallavi maintains.
HRX vouches for its closely-knit group of super-users, right from actor and co-owner Hrithik Roshan at the macro level, to users and influencers at the community level. “At a national level, we have Hrithik Roshan, who inspires people with his journey and stresses on the importance of fitness through hard work. At the ground level, there exists multiple communities as touch-points where the super-users coordinate with customers closely. We train with them, run with them, work out and meet very often. Over time, we have built a strong sense of belonging with the community. Some of our super-users also turn out to be influencers of the brand,” she says.
Round-the-clock Product Analyses by Super Users
In the athleisure space, it’s mandatory to track durability and dynamics of the product regularly. HRX deputes its super users to use the products, inculcate their findings, and innovate. In case of footwear, the brand closely monitors the changing dynamics of footwear after every 200-500 km run through laboratory tests. Everything from vanity to functionality matters, which reflects in the intuitive product design of the vests that accentuate the collar bone area for a better look overall. “Functionally, we discuss how breathable the fabric of the vest should be. When women run, the transparency of their vests change due to sweating, which is why fabric grammage is very important. Us super-users bring our feedback to the table for analyses,” Pallavi says.
Omnichannel Approach and Marketing
The brand inaugurated its first exclusive offline touchpoint with a boutique store at Phoenix Market City in Bengaluru. This puts HRX in an advantageous position in terms of its omnichannel journey. At times when brands go the D2C or e-commerce way, and then take the experience offline, HRX enjoys strong customer recall in a plethora of verticals already accessible offline or online since years. Therefore, it becomes easy for the brand to integrate the offerings with a grand experience at the boutique store. One can walk in, shop offline or browse through an online catalogue and shop online, having tried out the products offline, thus enjoying an omnichannel salesforce.
In terms of marketing, HRX checks all boxes from ATL campaigns to on YouTube, TV, and billboards. Word-of-mouth promotion works effectively in the community level through the insights and recommendations of key opinion makers and super-users. “We get a lot of user-generated content. People have sold their content to us and we have made beautiful films, winning awards on YouTube and many other platforms,” Pallavi says.
Growth Targets for 2023
At present, the brand has reached a 920-crore revenue and 2023, which marks the 10th year of HRX, aims at a 1000 CR+ revenue mark. In terms of market acquisition, the brand has built a focus on Middle East and several other neighbouring countries. “As far as India is concerned, the idea is to touch 1.5 billion lives across categories,” Pallavi signs off.
The beauty and personal care industry driven by a demand for cosmetics and skin care products is undergoing radical change. The industry has been thriving as a result of technological and product innovations, in addition to high-profile mergers and acquisitions, the introduction of virtual try-on, and the rise of online marketplaces.
Personal care products, cosmetics, and even aesthetically pleasing makeup have a long and storied history in India. A growing number of domestic and international manufacturers have gradually expanded their presence, and the Indian beauty and retail market as a whole has seen newer products introduced over the years as a result of the heavy influence of western trends plus the growth of Indian entrepreneurs.
The rising number of working women, shifts in consumer preferences, and higher disposable incomes are all contributing to the sector's rapid expansion.
In 2018, the global market for skin care products was estimated at $134.8 billion, and it is expected to grow at a CAGR of 4.4 percent till 2025, demonstrating the rapid expansion of the global cosmetics market. Zion Market Research predicts that by 2024, the global beauty industry will be worth $863 billion.
Fast-paced growth
The demand for premium products is growing in India as Indian consumers are moving from functional products to more advanced and specialized cosmetic products. Although the market is highly saturated, it is still one of the best investment bets for market players as consumers understand the need to look flawless. But the rising priority placed on health is inspiring new developments in industry and commerce. The increasing interest in sun protection items like sunscreen, lotions, and face creams along with products like liquid collagen is also contributing to the upbeat outlook. Skincare accounts for about 45 percent of the personal care market.
Naturally-derived ingredients from plants and other natural sources are becoming increasingly popular in the skincare industry. These products are favored because they effectively transport the antioxidant benefits of superfoods without irritating the skin. As a result of the global fallout from the pandemic, many shoppers started giving ethically sourced, packaged, and manufactured goods more thought. The market for natural and organic cosmetics is expected to grow to $22 billion by 2024. The modern consumer, empowered by digital technologies, is savvy, environmentally conscientious, and picky about the brands they support.
Improved product knowledge
The level of product knowledge among consumers has undoubtedly increased. Consumers today pay more attention to the information about who and what a product is meant to serve than they do to the marketing strategies used to sell it. Well-informed consumers prefer products that adhere to scientific principles. It's also changing because companies have started making everything from face washes and moisturizers to eye creams, face masks, sunscreen, and even makeup for men, who were previously ignored by the beauty industry. These products are available in ever-expanding varieties, and they all seem to have reworked packaging and distribution to win over a younger audience.
The belief of the next generation in a non-binary gender classification has prompted the cosmetics industry to adopt gender-neutral makeup lines to be more accepting of all people. There are a lot of new products out there that don't make any effort to target a specific gender. Unisexual products that are designed to meet the needs of both sexes are replacing the once-popular practice of marketing to a specific gender.
Moving beyond metros
While it's true that the global pandemic has slowed the country's cosmetics industry's development, the widespread growth of the digital and manufacturing sectors has led to a booming demand for cosmetic products that isn't confined to metro and mini-metro urban centers. Considering how rapidly e-commerce has grown, several fresh, cutting-edge companies have sprung up to meet consumer demand.
The beauty industry has continued to thrive, albeit at a slower rate, despite the difficulties caused by the pandemic. The personal care market in India experienced an immediate boom as a result of the country's improved standard of living, with Euro monitor international projecting 9.7 percent annual growth between 2018 and 2023 before the pandemic struck. The preferences of consumers have shifted significantly over the past two years, with an increasing preference for online shopping as a result.
There has been a rise in the demand for the on-demand delivery of highly customized goods and services. A lot of people have different skin tones, hair textures, and preferred fragrances, so there's a real demand for customized cosmetics in the health and beauty industry. The success of cosmetics and hygiene product manufacturers depends on their ability to provide a unified, personalized, and convenient omnichannel shopping experience.
Brands need a quick capture of newly formed consumer expectations and shifting behaviors and an effective response to the evolving market if they are to remain competitive and have economies of scale. The expansion of consumer-friendly e-commerce options like clickable brand websites and social media platforms for advertising personal care products can only be good for business. The digitization of customer approach channels allows for the capture of new customers and the provision of a great customer journey to existing ones.
Understanding of self-care
Younger generations like Gen Z, who are acutely aware of social and environmental issues, will have a profound impact on the future of the personal care industry, which will become more proactive, mindful, and motivated toward well-being. The cosmetics business could not be in a better position right now. The self-care segment of India's beauty market is growing rapidly. There has been a recent uptick in the number of consumers actively seeking a more long-term, eco-friendly, and holistic beauty routine.
Due to increased global awareness and exposure, consumers have taken an ethical approach to their habits. These days, a product's ingredients are where the action is in terms of establishing its worth. This bodes well for those who are conscious of their beauty products, whose popularity we can expect to soar. The emphasis has shifted from superficial improvements to more fundamental ones like self-care, hygiene, and security.
Consumers' heightened sensitivity to the quality of the goods they purchase and the reputation of the brands they favor play a significant role. It's not just about the item itself, but also about the history of the company. Healthy and environmentally friendly alternatives that don't break the bank have become a top priority.
Looking further into the future, we can also anticipate that cosmetics will serve dual purposes as skincare products. Hybrid cosmetics with skin benefits are a growing beauty category that is expected to explode next year, according to a recent Mintel report. Cosmetics with skincare benefits are a hot commodity, and both indie and mainstream brands are racing to be the first to market.
There's potential for growth in the personal care industry, but it'll have to adjust to meet consumers' shifting tastes. Data-driven customization can help make the strategy more customer-centric and responsive. As the cosmetics industry takes the lead in advocating for diversity and inclusion, we can expect to see a meteoric rise in the popularity of organic and all-natural products going forward.
Throughout history, shoes have served the functional purpose of protecting the feet from various environmental and climatic factors. However, it is worth noting that the use of shoes as a means of indicating social status dates back to ancient civilizations such as Egypt and Greece, where the climate and landscape did not necessarily require the use of shoes for protection. In modern times, the priority for many individuals when choosing a shoe is not only the style but also the comfort it provides. It is important to prioritize comfort in order to ensure the feet are properly supported and protected during daily activities. The global footwear market was valued at a staggering $859 billion in 2021 and is projected to grow at a CAGR of 7.8 percent between 2022 and 2031, reaching a total of $1.09 trillion.
The footwear industry has undergone significant transformation in recent years, due in part to the incorporation of advanced technologies such as AI, VR, and 3D printing into the manufacturing process. These technologies have allowed for a wider range of raw materials, machine usage, and customization options in the industry. In addition, there has been a growing focus on sustainability within the footwear industry, as brands work to reduce pollution and carbon emissions in light of worsening climate conditions.
Consumers today are looking for footwear that not only offers comfort but also serves as an accessory that reflects their personal style. In response, footwear brands, particularly start-ups, are striving to create technologically advanced shoes that meet these demands. It is clear that the footwear industry has evolved in multiple ways, from manufacturing processes to the materials and techniques used, and the increasing emphasis on sustainability.
Factors That Footwear Industry Is Focusing On:
Tech-enabled: The advent of new technologies has greatly impacted the footwear industry, leading to more efficient production processes and personalized experiences for customers. By utilizing tools such as augmented reality and artificial intelligence, companies are able to visualize and validate their products before mass production, reducing costs and waste. This, in turn, allows them to focus on foot health and the natural shape of the foot while also staying up-to-date with market trends and designs. Additionally, research is being conducted on introducing new sizes to provide comfort to a wider customer base. Overall, these technological innovations have significantly improved the quality and accessibility of footwear products.
Advanced technologies such as 3D CAD modeling allow consumers to customize their shoes with printable designs, unique to their individual foot shapes. In addition, advances in technology have enabled the development of adjustable footwear that can adapt and grow with a child's growing feet while maintaining their natural shape and promoting proper growth. These innovations have revolutionized the shoe industry and offer a range of options for personalized and comfortable footwear.
Sustainability: The footwear industry has been witnessing a growing shift towards sustainable or green design in recent years, as companies aim to reduce their carbon footprint. One way they are doing this is through the use of additive manufacturing, which helps minimize waste generation. Additionally, the industry is looking for eco-friendly materials such as cork leather, wool, algae, and coconut coir fiber to meet the demands of environmentally conscious consumers. By incorporating sustainable and recyclable materials into their products, footwear companies are taking steps towards greater sustainability and responsibility to the planet.
Bottomline
Keeping sustainability and technology at the forefront, the footwear industry is sparing no effort to offer ergonomic products to their customer. Keeping a tech-first and customer-centric approach, the industry is evolving every single day. With the rapid adoption of new technologies, the footwear industry is not only making quality products but also eliminating extensive manufacturing with automation. While the industry is undergoing a massive revolution, the primary focus remains to offer ergonomic design to ensure optimum comfort for the wearer.
TRYB, a first-of-its-kind sports innerwear brand in India, was specifically launched for the everyday athlete. The products offered by the brand are best suited for anyone leading an active lifestyle.
The brand is known for its sports-specific innerwear with the highest spandex content as compared to any other brand in the country. The products have unique fabric blends (Nylon Spandex, Kooltex Spandex) - 36TX stretch, allowing the wearer to stretch to their maximum capacity without any hindrance. It also has the DRYTEK feature - quick-drying fabric quality allowing the wearer to stay dry even during their most intense workout.
“We at TRYB have combined fashion and functionality. The idea came about after noticing international athletes making embarrassing adjustments to their innerwear on the global stage. This is a need not many people know they had. We are here to disrupt the market by introducing garments made with the highest quality standards, ideal fabric blends, and superior packaging,” asserted the founders Sridharan Jayabal and Vikranth Reddy.
Currently, consumers can choose from options like Activ Briefs, Activ Squarecut, Activ H-Trunk, Pro Short boxer, Pro Squarecut, and Pro Compression. “We have plans to expand our product portfolio in 2023 with the addition of 3 more products in a wide assortment of colors”, informed Reddy.
Currently, TRYB is trying to reach its target audience through social media and micro-influencer marketing. Additionally, the brand is available across all the major marketplaces such as (Amazon, Flipkart, Snapdeal, Tata CLIQ, and Jiomart.
Expanding the customer base has been a fun and challenging experience. “We have carved a niche in the market and created our TRYB. Our products are introduced at one-third of the price of its international competitors, and this was an intentional move as we are a D2C brand and we offer all the savings back to the customers,” Reddy said.
Betting Big on Sustainability
As a safe and sustainable brand, TRYB doesn’t use any plastic in its packaging, and its packaging is reusable.
“Along with this, our products are long-lasting and durable hence generating fewer repeat purchases and less waste on Earth. Underwear usage is like that of a toothbrush. Users don’t know when to replace them and we are here for that very purpose to educate the Indian market on the need for innerwear that moves along with your body without causing any hindrance in movement. TRYB was born ready to walk the talk – challenging norms and shinning compromise,” informed Jayabal.
Combining Technology with Quality
The brand swears by its product quality as the materials used in manufacturing are specially engineered to impart a unique fiber profile. The moisture management property is inherent in the fiber leading to a long-lasting performance of the product. R|Elan™ Kooltex has been specially engineered to encourage physical activities and enhance performance which happens due to its rapid moisture management process wherein the sweat is absorbed and wicked rapidly to the fabric’s outer surface and gets dispersed over a large surface area to speed up evaporation.
The rapid 3-step moisture removal transports sweat to fabric’s outer surface and spreads sweat over a larger area which helps it getting evaporated swiftly keeping the fabric cool and dry. Due to the enhanced comfort fabric becomes more breathable and comfortable to wear even during intense physical activities.
“It’s imperative for the men of today to understand what comfort means to them and we as a brand are determined to create a viable and marketable solution for men engaged in sports and athletics,” asserted Reddy.
Future Plans
Currently, TRYB is bootstrapped and is looking forward to a YOY growth of 350 percent.
“We are looking forward to launching the latest line ‘New York Collection’ by February 2023 and we are also in the R&D phase for introducing a women’s sports innerwear line in the future,” they concluded.
With the eventful year of 2022 coming to an end, every Indian can be seen to rejoice and prep for the new year as the same is happening after a pandemic-struck hiatus of 2 long years.
With festivities around the corner, there has been a significant surge in demand in the markets which are flooded with consumers. Every industry is witnessing the surge, and Beauty and Personal Care is not behind. However, the stiff competition for customers between online and offline brands has become more prominent than ever.
To understand the commotion among the brands this season, these brands give us an insight into their 2022 journey and their 2023 growth plans.
SUGAR Cosmetics

This year SUGAR Cosmetics touched larger milestones, becoming one of the select few brands that have launched 120+ of their own stores in retail, reaching a total of 45000+ retail touchpoints across 550+ cities.
SUGAR’s IG page garnered 2.4M+ followers, becoming the largest consumer brand in India on the platform, along with our experiment into gamified AR filters that hit virality on platforms like Instagram and Moj.
The brand’s #ShukarHaiSUGARHai Campaign with campaign ambassadors Ranveer Singh and Tamannaah Bhatia was also a huge viral success allowing the brand to receive support from impactful investors namely LCatterton and Ranveer Singh.
“At SUGAR in 2022, we managed to almost double our sales over the previous year, achieved the target of being one of the Top 3 brands in color cosmetics in India, and are looking at another year of massive growth,” said Vineeta Singh, Co-founder, and CEO, SUGAR Cosmetics.
She further added, “Our plans for 2023 include targeting and achieving a 100 percent Y-O-Y revenue growth over last year, expansion to more than 60,000 retail outlets, making our D2C platform base stronger and larger, and growing our team size to 3,000 employees.”
Keeping its audience in mind, SUGAR is looking forward to tapping into different categories of the beauty industry. The brand will also focus on creating solid content to keep educating and engaging its community across all platforms–digital and others.
The Body Shop
"We at The Body Shop are embarking upon a new strategy of ‘Change Making Beauty’, which means that we aim to empower customers, employees, and partners to drive positive change for the world through our channels, our products, and our activism," stated Vishal Chaturvedi, Vice President, The Body Shop, South Asia.
With this vision, the brand is aligned to reach its goal of 25 new stores in 2022 at various locations. Currently, having 200 highly visible and accessible stores all over India, including Tier I and II cities, with the latest additions in Itanagar, Surat, and Indore.
The brand's current product portfolio is already over 60 percent Vegan, aiming to become 100 percent Vegan by 2023. This aim is the natural next step forward for the brand's Cruelty-Free commitment, including reformulating all our core products from 100 percent Vegetarian to 100 percent Vegan, while focusing on making its product packaging 100 percent recyclable thus reducing its environmental impact.
"We are strengthening our retail and e-commerce channels by opening more workshop stores and launching new digital experiences. We are expanding our retail footprint with a clear focus on smaller cities and towns. Rolling out the new Workshop store format in as many stores as possible: 30+ new ACTIVIST Workshop stores per year, every year till 2025 bringing the brand to people where they love to shop," added Chaturvedi.
Plum

Plum would be closing the financial year at over 2x the revenue of the previous FY, complemented by the 44 percent growth seen in its overall customer base with a 96.54 percent increase in repeat buyers which is a great win in the D2C space.
“We raised $35 million (Rs 270 crore) in a Series C round in March 2022 totaling our funding to over $50 million. With this, our efforts have been towards bringing in more salient brand communication, growing our omnichannel presence and onboarding high-quality talent with a focus on investments in marketing and technology,” said Shankar Prasad, Founder & CEO, Plum
Having launched over 8 exclusive brand outlets in the last year across cities, the brand plans to scale this up to 50 in the coming year. Furthermore, Plum onboarded Rashmika Mandanna and Mithila Palkar as its brand ambassadors for the Plum skincare range and Ananya Panday for the Plum Body Lovin’ fragrance range.
“We would be expanding our makeup range aggressively with a host of innovative product formats in the coming year. We would also be launching a line of products in the essentials and advanced ranges under both skincare and haircare categories,” added Prasad.
Colorbar

The post-pandemic period has witnessed a radical shift in consumer behavior and expectations. As per research, the total retail sale is expected to reach $5.5 trillion by 2027 with online sales making up 30 percent of the market.
The retail industry has been largely shadowed by challenges across the supply chain, economic uncertainty, and geo-political factors. I feel that going forward, the only way for retailers to sail through is by exhibiting strong levels of adaptability, agility, and flexibility.
"As we graduate into the next year, we can expect a renewed focus on enhancing the customer shopping journey by providing a seamless experience for hybrid shopping. Re-invention of physical store designs along with a robust omnichannel strategy would, however, emerge as a top priority. Many companies will be seen adding features to support new shopping initiatives while integrating technologies supporting AR/VR advancements. We are aligned to lead the change and have a strong conviction that our strategy would create benchmarks of excellence in 2023,” stated Samir Kumaar Modi, Founder, and Managing Director, Colorbar Cosmetics.
Kapiva

“We have been relentlessly working towards improving the health and wellness quotient of Indians with Ayurveda. Recently, we expanded in the US and UAE to enable this for the global audience as well. Our focus this year was on increasing the effectiveness of our products. We’ve moved the needle on that front by successfully conducting a clinical trial for our Dia Free Juice. It has also proven to be effective in decreasing HbA1c to an extent of 11 percent and increasing insulin production in the body by up to 25-30 percent. However, the highlight of the year was definitely the recognition by Honorable PM Modi,” said Ameve Sharma, Founder, Kapiva.
In the upcoming year, Kapiva aims to double down, concurrently increasing brand awareness and recall to become a household name.
Modern consumers are less concerned with outward appearance than they once were, and are more concerned with their complete well-being, which encompasses physical, mental, and emotional health. In order to capitalize on this trend, Kapiva is constantly creating consumer awareness by keeping the emphasis on the paramount importance of Ayurveda and how it can enable people to live a holistic lifestyle.
Earth Rhythm

2022 was a favorable year for Earth Rhythm, as it brought in a lot of positive changes in terms of organization, growth, and product. At an organizational level, the brand was able to double the size of the team with its customer base growing 4x times compared to the previous financial year.
The brand also went offline with the launch of its exclusive kiosks at 12 different locations across India. “We are expanding our makeup category which will go on to strengthen Earth Rhythm’s wide-ranging portfolio, we have also been intensifying the existing categories. True to our digital-first identity, it was also a natural step for us to continue investing in technology in a bid to further streamline operations and give our customers every convenience they desire. We successfully launched our very own mobile App for both Android and iOS platforms this year and have been gaining steady traction on it. Next year, we plan to further build our portfolio by deepening the makeup category launched in 2022. We reckon 2x growth over FY 2021-22,” said Harini Sivakumar, Founder, and CEO, Earth Rhythm.
In keeping with this shift in the consumer’s preference, the brand aims to reinforce its multifunctional product range in both makeup and personal care (face, body, hair), aimed at eliminating the need for and use of multiple products in everyday makeup and skincare routines.
ARATA

This year at Arata launched over 20 products and 30 offline stores across India, steadily growing 10 percent month on month with respect to GMV.
“In the upcoming year, we will go full throttle to bridge the gaps in our product line and be a one-stop shop for all hair care needs. We have already begun our groundwork and have set processes to create formulas in the anti-hair fall, hair colorants, and hair styling segments,” said Dhruv Madhok, Co-Founder, ARATA.
BlushBee

2022 has been the year of the first full-fledged operations for Blushbee. Beginning with just three products and later expanding to 10 categories with 64 unique SKUs, the brand has witnessed massive organic growth in its customer base.
BlushBee as a cosmetics line is a product of careful decisions in choosing what it wants, the other advantage is that being a clean and green beauty brand which is an important factor in the value proposition.
“We hope to grow into a one-stop shop for all things related to color cosmetics, so we are actively looking into introducing new products like foundations, gloss, and so on. We have also discussed extending our horizons beyond just the realm of color cosmetics very soon,” stated Shobana and Navneethan, Founders, BlushBee Organic Beauty Brand.
Crazy Owl - Your Skin Co

The brand was launched in 2022 with the mindset of embracing the true self and exploring the crazy side. The brand is PETA and IFRA certified, FDA approved, and currently provides the best possible sensorial experience in Hair Care with India's First Date Seed Oil Shampoo, Conditioner, and Hair Oil.
“In the short term, we are working towards expanding on two fronts- launching more affordable luxury products across categories in which we operate. With the right set of team, products, and marketing strategy we were able to launch our brand, and today, 6 months post the launch we are happy to serve more than 2000+ households,” commented Damanjit Kohli and Karishma Sahni, Founders, Crazy Owl - Your Skin Co.
Increasing its touchpoint and interaction with the product, currently, Crazy Owl has signed up on all major marketplace platforms – Amazon Launchpad, Flipkart Propel Program, Purple, Snapdeal, Tata 1 mg, First cry, Myntra, Nykaa, Bigbasket and will be launching itself on Blink it, Paytm, Pharmeasy and Shopperstop planning to grow its channel every month.
Pilgrim

“As one of the fastest growing personal care brands in India, we have seen significant growth in the last 12 months and clocked a sale of Rs 10 crore per month along with a growth of 6X. With the trust that the brand has built throughout, we have had some great partnerships this year for our campaigns. Celebrity shout-outs from personalities like Soha Ali Khan, and Vidya Balan, and association with Kalki Koechlin in our most recent commercial have been one of the key highlights,” said Anurag, Co-Founder and CEO, Pilgrim.
With a strong consumer base of 1 million, the brand aims to improve its interaction and thus upgraded its technology. Along with updating its technology, the brand is also using innovative ways to reach its target audience.
Pilgrim aims to be a Rs 1,000 crore brand in the next 3-4 years by facilitating new product and category launches and exploring newer international markets like the Middle East. Moreover, planning to double down on its R&D capabilities and increase brand investments by bringing in global experiences for its customers, both online and offline.
Along with establishing its presence internationally, Pilgrim aims to achieve an annualized run rate of Rs 500 crore by December 2023.
iluvia Professional

As a new-age, self-care brand pioneering product-driven innovation and technology, during the course of the year iluvia witnessed growth across different channels, and new launches, and hit several milestones.
The organization has grown 25x in revenue between October 2021 and 2022 along with a 20x growth in its online consumer base, currently present across key marketplaces and in over 1800 salons in India across 70+ cities.
“It is a very exciting time for us as we are working on introducing new patented treatment technologies and new launches in the haircare category. We also expect a positive growth trajectory of 6x to 7x in the coming year,” stated Nishant Gupta and Palash Pandey, Directors, Renaura Wellness Pvt. Ltd.
Beauty and Skincare, as a category, has burst forth since the onset of the pandemic in late 2019. The D2C space, especially, has seen remarkable growth which we expect will continue in 2023 and beyond. Moreover, The Indian beauty and personal care segment, which stood above Rs 54,500 crore only two years ago, is expected to grow at a CAGR of 11 percent over the next five years.
Hands of Gold was started by Sadaf Syed in 2015. The casual pursuit of customizable paper mache products and their unavailability in the local market kindled her to initiate her entrepreneurial journey. With this endeavor of hers, she is trying to fill the vacuum by bringing the best of Kashmir to the world with bespoke offerings.
Hands of Gold’s retail store at Skyview by Empyrean, Patnitop houses one of the highest (in terms of ground clearance) gondolas in Asia. Tourists from across the country and niches visit the property and appreciate the product line.
“In addition to this, we are selling edible products online through our website and social media handles. We are also open to domestic bulk orders and exports. All these mediums help us reach customers in a very broad retail spectrum and allow us to give the best of Kashmir to the world,” asserted Sadaf Syed.
“Focusing on quality gives the value for money to the customer and therefore no drafted marketing strategy can beat the word of mouth by them,” Syed further added.
At present, the brand offers edibles and paper mache products and is looking forward to foray into wearable via its own label.
“These contemporary apparel will have the colors, fabrics and cuts played with while keeping them true to their originally handcrafted essence of tilla and aari embroidery. The idea behind this is to give everyone a bit of Kashmir which they celebrate donning,” Syed explained.
What Makes it Stand Apart
The brand believes that with handmade and local crafts introduced thousands of years ago, innovation in the products takes the essence out of them.
“We have however improved the quality and tried to keep the products closest to their standard and customary form. We have also introduced the contemporary designs and revived some of the oldest designs which the Karigars had stopped making,” Syed stated.
“We are at a nascent stage right now. It is too early to introduce technology but as we grow big and have more product lines introduced and market to sell, technology will be an intrinsic part of our brand,” Syed further added.
Future Plans
The brand has grown exponentially from a single person to a team and from a single product to a host of products and product lines. At present, the brand is also exporting to a few countries and plans to go slow going ahead as it doesn’t want to compromise on the quality as most of its products are handmade.
“In the next five years we plan to make Hands of Gold synonymous with Kashmir, when someone thinks of Kashmir, they think of Hands of Gold,” she concluded.
Under the parent company, Ccigmaa Lifestyle Pvt. Ltd., KT Professional was launched to provide both salons and individual users with keratin protein-focused products with natural ingredients to solve 18 different hair challenges along with products that were sulfate-free, paraben-free, sodium chloride free, cruelty-free, and 100 percent vegan.
In a few years, the brand has expanded its presence across 28 states, 86 cities, 27,000 plus salons, 150+ beauty stores, and 18+ e-commerce platforms. It has over 36+ products exclusively for salon use and over 100+ SKUs for retail, which include shampoos and conditioners such as keratin shampoos for different hair types and hair repair.
“Covid helped us build a stronger relationship with clients and understand the changing requirements in the B2B channel which in turn led to the introduction of some new SKUs in line with salon needs. The impact in 2020 was large across the salon sector, but our D2C presence helped it keep revenues flowing during 2020 and 2021,” asserted Dhruv Sayani, Managing Director, Ccigmaa Lifestyle Pvt. Ltd.
“However, it is the need of the hour that rather than only having a D2C presence, it is necessary to have a real sustainable business being built on an offline presence. And that's something that the world is realizing today and something that KT Professional, that's our brand and Ccigmaa Lifestyle, understood early in the game when we even started off our journey in 2016-17, where we wanted to build a business with a solid offline presence. No one can deny the fact that the brand's physical presence, and touch and feel have higher customer retention, higher customer appeal, and also turns out important for the brand to have a solid offline presence, which can become the future of the company,” he further added.
At present, salons contribute 60 percent of its sales, offline stores contribute 20 percent, and the rest 20 percent comes from e-commerce marketplaces.
Options Galore
The journey of the brand began with solving specific problems of customers at salons by providing them solutions for hair straightening, smoothing, hair botox, as well as other hair protein infusion treatments, followed by post-care shampoos and conditioners to solve the protein infusion problem for customers who preferred to use it at home.
“KT is India's first keratine protein brand with natural ingredients to solve 18 specific hair challenges, starting from early graying of hair, to split end control, loss of hair, volume in the hair, hair thinning, and damage repair. So these are some of the most specific things we've solved, keeping in mind that water and weather conditions in India change every 100 kilometers,” he stated.
“Our products are made in India but our formulations are from the USA. We have one manufacturing unit in Mumbai and we do outsource manufacturing to third-party manufacturers who manufacture our patented formulations,” he further added.
The price range of the products ranges from Rs 300 to Rs 27,000 catering to the masses as well as a high-end aspirational segment of salon users.
Marketing Strategies
The brand places a strong bet on word-of-mouth advertising while building within a community.
“For the last 5 years, word of mouth has taken our brand to a point today where we are very well known in tier I, II, and III cities through the salon network. However, social commerce and e-commerce have been, will be, and continue to be important aspect of brand promotion and marketing. We have aligned ourselves on three strategies:-
- To ensure that we're able to communicate with our end consumers using social commerce by giving them the availability of the product in their neighborhood.
- We are also tying up with celebrities and leading Bollywood actresses for brand endorsement
- We believe that every end consumer is our real brand face because today we also understand that the end consumers’ demands and needs are constantly changing and evolving with the changing patterns, changing styles, and of course, access to more and more information. The end consumer is way smarter than what it was 4-5 years ago. And I think that those are our real heroes and we have a very strong strategy of driving our end consumers as brand faces,” he asserted.
Technology: Strengthening Relationships
Technology is eventually the winner for any brand. The key word is KYC - Know Your Customer.
“Many years ago, there used to be a very simple strategy run by MNCs, where it was a one-way communication, where you are using technology or information only to sell or do push sales. We've turned it around now to a position where we're looking at listening to our clients and consumers. So, we are using technology in a very simple format where consumers can get onto KTs website not only to buy products but also at the same time chat with our customer executives live,” he explained.
Future Plans
Since the last 5 years, the brand has grown 200 percent year-on-year and incrementally, it has grown 1,500 percent. The brand is looking forward to closing this year at close to Rs 100 crore.
Going ahead, the brand is also planning to foray into several new categories like skincare, makeup, and hair accessories as hair tools and hair equipment provide a huge opportunity.
“KT has always been built with a very single-minded focus of only getting new products where we can bring in change or we can bring in innovation. So when we entered the hair domain, instead of being just another shampoo, we introduced protein-infused products. In the same way, when we look at skincare and makeup, we are only going to be looking at these domains, if we're able to bring in something unique, bring in change, and bring in something that is sustainable, environment-friendly, healthy, and effective. And these are the four major mantras that we follow in our brand to enter any foray,” he asserted.
“By January 2023, we will foray into skincare with a niche range of exclusive products, at value-for-money price points. We are also looking at entering into the hair equipment market by February 2023. And we are also opening doors to exports because KT has seen a major surge in demand for protein-based products, not in India, but across the world. So, we have begun our export journey and we want to ensure that KT is available in 20 countries globally as well in the next six months,” he further added.
For international markets, the brand will be again betting big upon offline presence through a solid distribution channel.
“We will be entering the foreign land through salon chains again and I feel that the trust factor that comes in when salons and skin technicians approve your product is far higher than just a client acquired through ad spend,” he concluded.
Just like youngsters are becoming fashion enthusiasts with each passing year, kids these days are also seen rocking the floor with a high fashion sense. Gone are the days when Indian parents used to make their kids wear outfits of their choice, now it is the time for fashionable kids.
Changing lifestyles of people, especially in the metro cities, are increasing the demand for kidswear in the country. Let’s have a look at some of the factors that lead to the growing kidswear market in India:
Brands Creating Unique Customer Experience - Realising the fact that these days more exposure is being given to kids, many brands whether it's a startup or well-known brands, are trying their hands at promoting the kid's collection exclusively in the market. Brands are creating unique customer experiences by bringing out different lines of kidswear. They are stepping in to create and nurture a new segment in the Indian kidswear market.
Kids Become More Fashionable - Our modern culture and society have made children more fashionable and chic. As a matter of fact, kidswear shopping these days is no less than youngsters’ shopping. New fashion trends of children in the Indian market are just pulling their parents to go shopping.
Bollywood Kid's Fashion In Vogue - Bollywood kid's fashion is also one of the major reasons for the growing kidswear market in India. Celebrities’ kids always get as much attention and limelight as their celebrity parents get as people want to know more about them. Paparazzi are always chasing the little ones to get exclusive pictures of their outfits. Whether they go to birthday parties, vacations, or even their visits to relatives’ places, people are always intrigued in knowing what their favorite B-town kid is wearing. Saif Ali Khan and Kareen Kapoor Khan’s little bundle of joys Taimur and Jeh to Soha Ali Khan and Kunal Kemmu’s princess Inaaya, every detail about the star’s kids interest people especially what they are wearing on different occasions. The style and brands used by Bollywood kids have automatically become the latest fashion trend in the kidswear market.
Companies have very well understood the psyche of the Indian millennials and manage to create new trends by roping in celebrities’ kids to be associated with their brands.
Sustainability Ruling the Market - A greater awareness of sustainability is driving growth. Parents are choosing 100 percent cotton and linens over synthetic blends, and avoiding heavy textile chemicals and mass-produced items.
Bioderma is one of the 3 NAOS brands founded by Jean-Noël Thorel, a pharmacist-biologist in 1977and it specializes in medication for dermatological and hair/scalp conditions, as well as for Pediatry, and cell regeneration. At a very early stage, he conquered the established understanding of the beauty industry. Starting from the principle that – ‘when skin is suffering, rather than over-treat it, it must be taught to function properly’, he created innovative product concepts with the support of renowned dermatology and biology researchers and registered his first patents.
The brand is a part of the NAOS' universal ambition with a specific commitment to make dermatology accessible to the widest possible public, with care and special attention to all skin sensitivities. The brand is passionate about caring for, supporting, and improving the quality of life of everyone through its patented formulas and industry excellence. It believes in constant innovation to offer effective dermatological solutions that truly respect the skin and are easy for daily use.
“Our approach put simply and in two words, is ‘Care First’. We begin by taking care of the skin, and by caring for the skin, we hope to do more, in our own humble way,” asserted Sanjay Sahu, Managing Director, NAOS-India (Bioderma).
“Through a unique ‘Ecobiology Approach’, Bioderma products help strengthen and preserve one’s natural skin structure. We have adopted this approach with an aim to heal the skin from deep underneath and restore it therapeutically,” he further added.
At present, the brand’s product portfolio is divided into hygiene, skincare, sun care, and baby products. Based on the patient's requirements, dermatologists prescribe the products and regime.
Catering to Ever-Evolving Consumer Needs
The evolved beauty consumers of today are more informed, engaged, and connected than ever before.
“These consumers who are more focused on holistic wellness are also mindfulness-oriented and more likely to seek out and adhere to daily routines that they can trust and rely upon. In this context, skincare routines not only become an important ritual but also something that drives higher retention and lifetime value for the brands,” he explained.
“The rise of the informed Indian skincare consumer has seen a significant increase in skincare consumption since the recent COVID-19 pandemic. Consumers are growing more selective and aware of the skin products they use. This change in consumer preference has led to a substantial shift towards the increase in demand for clinically tested products and Bioderma having expertise in offering products based on the patented technologies has a bright future in the market,” he further added.
Future Plans
Bioderma is focused on expanding its footprint across Tier II and III cities and increasing its customer base. With this strategy on board, it has consciously reduced the price of some of its bestseller hygiene products, reducing the profit margins with a vision to make skincare affordable to all. Additionally, the brand also has the strategy to multiply its modern trade presence across the nation.
As the brand has an aggressive expansion plan for FY23 with multiple innovative products being launched for the Indian market, it is looking at doubling its business revenue in FY23.
“The H1 2022 growth has been very encouraging for the brand, and we have registered a steep spike with multiple new innovative launches across all the product ranges, which has been accepted well by the consumers and dermatologists. We have achieved triple-digit growth vs pre-Covid numbers, witnessing a significant growth for our core categories – Sebium and Atoderm,” asserted Sahu.
Going ahead, the brand is looking forward to increasing its presence and awareness amongst the customers and educating them about why they should choose science-based dermatologically tested products for their skin-related problems.
Online fashion brand Myntra collaborated with Saif Ali Khan to launch House of Pataudi – an ethnic fashion brand to enable the vision of creating a bridge-to-luxury brand. The brand offers shoppers intricate and regal ethnic wear at accessible price points. The idea behind launching the brand on Myntra was to present fashion-forward customers of Myntra a brand that gives them a collection ranging from everyday to occasion wear with a dash of tradition married to an ethereal old-world charm.
A lifestyle proposition to the consumers, House of Pataudi currently consists of apparel and footwear across men, women, and kids’ categories as well as soft furnishings in the home segment.
The brand is an extension of Saif’s keen eye for design with exquisite craft and Indian heritage at the heart of it. Star power brings with it the advantage of visibility and reaches at an exponential rate, allowing the brand to establish itself very quickly in the minds and hearts of consumers. The love of people for Saif Ali Khan and his legacy has surely been one of the driving factors for the success of the brand.
After marking a mark amongst consumers, the brand has recently forayed into the offline space. Elaborating on the same, Manohar Kamath, CXO, and Chief, Myntra Fashion Brands said, “House of Pataudi has been one of the most consistent and sought-after ethnic brands on Myntra, with the brand observing a solid double-digit growth momentum, prompting a venture into the offline channel as well. The collection has now grown by more than 10X since its launch, while the establishment of brick-and-mortar stores across Bengaluru, Goa, Lucknow, Chennai, and the fifth and most recent one in Mumbai, will enable us to reach a wider audience that has a high affinity towards the brand.”
Offering an Immersive Shopping Experience
The stores are designed to give consumers an immersive shopping experience, letting them soak in the culture and heritage of a forgotten old-world charm while drawing inspiration from the enchanting Indian architecture that reflects the rich story and history of Indian royalty.
“Technology and innovation are crucial to the success of a brand as it allows us to create a unique experience for the consumers on the back of unparalleled access, speed, and convenience interventions. Myntra's pioneering social commerce initiatives help in shaping brand identity and visibility, while engaging with shoppers via visual content, thus integrating at different tiers paves way for the success of a brand,” he asserted.
“Myntra has been at the forefront of enabling the creator economy with its immersive social commerce propositions. Myntra Studio hosts 1,000+ creators, while the platform's ingenious live shopping proposition, M-Live, allows hundreds of creators to effectively engage fashion and beauty enthusiasts. Style Squad, Myntra's army of stylish, loved, trusted, relatable, diverse, and high-performing content creators, consistently churn out compelling content that further elevates the shopping experience on Myntra,” he further added.
The recent edition of the Big Fashion Festival saw Myntra host ~350 M-Lives, which had a mix of both brand-led and celeb-led engagements to entice consumers effectively. On average, M-Live has been witnessing a 100 percent engagement rate across its planned sessions, while witnessing significant growth in its live-streaming traffic.
“We are witnessing disproportionate value being drawn out of social commerce across brands and creators alike.
The importance of social commerce propositions also played out in the launch of the creator pass, a first-of-its-kind shopping pass for budding content creators with more than 2K followers on any social media platform to avail added benefits during the platform's recent marquee festive shopping event, the BFF.
A Complete Lifestyle Brand
House of Pataudi was conceptualized to offer a lifestyle proposition and the brand currently offers apparel (men, women, and kids), footwear (men and women), and soft furnishings in the home segment. In apparel, it currently offers 2,500-3,000 styles across the apparel, footwear, and home verticals. Broadly classifying, the brand has a smart everyday ethnic line called Rozana, a festive and exquisite indulgence offering called Jashn, and an extravagant and exclusive wedding range called Riwayat.
“Each season, the team works hard to find crafts and designs which speak truth to the brand's aesthetics and language and works with the finest craftsmen to bring these designs and patterns to life. This season, our customers are in for a treat with some exquisite designs with crafts like Kantha, Kashidakari (Kashmiri embroideries), mirror work, and Gota Patti along with traditional Indian fabrics like Kota and Banarasi brocades, among others,” he elaborated.
Future Plans
House of Pataudi has been one of the leading occasion-wear brands on Myntra. In the course of the years, it has witnessed high double-digit growth for the brand. With the amount of love the brand has received from patrons, it has seen an accelerating growth trajectory on the Myntra platform in the ethnic wear portfolio and has also received some industry recognition.
“House of Pataudi has been a digital-first brand operating in the e-commerce space until recently. August saw the brand venture into its first physical outlet in Bengaluru’s Phoenix Market City and has now launched the fifth retailing outlet in Mumbai, following stores in Goa, Chennai, and Lucknow. The expansion has been an outcome of the customers’ expectations, admiration, and demand for the brand to be able to cater to their needs across multiple touch points and solve for accessibility,” he concluded.
If we look back two to three decades ago, single-use plastic was not as rampant as it is today. While people largely carried shopping bags from home, products like milk and soft drinks were packaged in reusable glass bottles; hygiene and sanitary products were reused too. The Indian plastics industry started burgeoning in the year 1957. However, plastic consumption as a part of our lifestyles soared during the late 80s. If we were to term these 30 years as the ‘plastic era’, one would observe a gradual shift in consumer preferences for single-use plastic items towards the end of this decade.
With the rising number of global organizations and initiatives taken towards spreading awareness and curbing plastic pollution, we are soon to witness an era of planet-friendly consumerism in the retail sector. The Global Sustainability study conducted by global strategy and pricing consultancy, Simon-Kucher & Partners reveals, more than a third of global consumers are willing to pay more for sustainable products, as demand grows for environmentally-friendly alternatives.
Also with a rise in purchasing power parity, the modern-day urban consumer is transitioning from pocket-friendly or affordable to eco-friendly and sustainable. At least 60 percent of consumers in India are willing to pay a premium for planet-friendly products, while 52 percent of urban Indians expect to increase spending on planet-friendly brands in the next 3 years, according to a new survey by consulting firm Bain & Company.
Global organizations and initiatives are also key in bringing about a gradual shift in consumer demand for products that serve the purpose of sustainable living.
The Challenges
Even though there is growing awareness amongst the urban population, rural villages and tier II and III cities are rooted in price-conscious buying. While single-use products are widely available at highly affordable prices, there is the scarce availability of consciously manufactured products and they are generally priced at a premium.
‘Use and throw’ products are more convenient to use and discard than sustainable products, which generally need washing and maintenance. Throwing away plastic bottles, used plastic toothbrushes and buds is a common practice, resulting in landfills and also the level of awareness around eco-friendly practices like segregation of waste into dry and wet waste is low.
There is also a conflict of opinion on the concept of sustainability. Paper products marketed as alternatives to plastic products are still harming the environment, as they involve cutting down trees and forest reserves. Most consumers even face trouble identifying sustainable products and are unclear about their credibility of those. Very few branded sustainable consumer products are available and hence, they are forced to choose single-use products off the shelf.
All of the above factors act as deterrents to sustainable buying and conscious choices to be made by an ecologically aware consumer.
The Underlying Barriers to Change
India’s recycling rates are low viz-a-viz the volumes of waste we generate. Plastic recycling is done at a very small scale and the number of recyclers is not very well documented. Waste disposal is a growing concern as waste is seen as a challenge and not as a resource. The concept of segregation of waste is not implemented at the household level. Eventually, these factors impact the planet-conscious buying decisions of consumers, as there is a sense of all efforts going in vain.
The Silver Lining
Positively, larger chunks of educated and aware citizens are connecting through communities on social media platforms with co-activists and believers, who have made sustainability a way of living. They consciously choose products only with environmental benefits, live a plastic-free life, and do not buy products that pose a danger to wildlife. These buyers pay attention to labels and packaging and practice the concept of green homes.
How Brands are Shifting Focus to Manufacturing and Marketing Sustainable Products?
The growing level of awareness and acceptance have created huge opportunities for companies to bring to the fore sustainable solutions for consumers. Upcycled, ethically-made, reusable products are the way forward for brands wanting to influence the ’conscious’ consumer. Brands are bringing together zero-waste design, small-scale production, and time-tested Indian traditions and centuries-old practices of recycling and up-cycling to cater to consumers.
These consumers have made conscious changes in their products of day-to-day consumption, right from replacing plastic toothbrushes, combs, earbuds, shaving brushes, bottles, scrubs, and containers with products made out of natural raw materials like bamboo and wood. Hygiene and sanitation products that are planet-friendly and reusable are also catching acceptance widely.
The fashion industry is focused on sourcing sustainable raw materials. Concepts like ‘eco-wool’ (yarn made out of recycled plastic bottles) are adopted by signature fashion brands.
From consumer products to the fashion and automobile industry, companies are designing planet-friendly solutions and also adopting conscious practices in the process.
Brands offering such solutions are also increasingly creating awareness campaigns on social and mass media platforms for the acceptance of their products and promoting sustainability at large. Influencers are promoting eco-friendly practices as a trend and the digital era is playing a key role in influencing young minds. Companies studying consumer trends are well aware of the fact that consumers share an emotional connection with products or organizations that demonstrate eco-friendly qualities.
The challenge lies for the single-use plastic industry and organizations involved in manufacturing single-use plastic-based products and other products causing serious harm to the environment. It is imperative for them to upgrade to sustainable solutions as this gradual shift in consumer behavior may catch momentum with tighter regulations and initiatives by the government and also environmental changes. On the other hand, there is a need for strong government support for these industries to be able to adapt to change and set up infrastructure for sustainable alternative products and solutions.
Rightly said that change is inevitable, there is a need for collective participation from government bodies, businesses, and consumers altogether, to create avenues for a sea change towards environment-friendly behaviors and practices to attain the larger goal of saving the environment.
Copyright © 2009 - 2026 Franchiseindia.com Ltd