Crepdog Crew rose the stakes of India’s sneaker scene high with the launch of the first experiential store at SV Road, Bandra in Mumbai on 30 April, 2023. The hippest of the crowd, who love wearing their opinion, opened the swanky white doors to India’s most unique collection of sneakers, apparel, T-shirts, cargos, rugs, caps, hats, balls, keychains, socks, sneaker cleaners and all that thumps.
The summer collection grabbed eyeballs as the Off White X Nike Dunk Low Lot 50 greeted shoppers with all 50 of the collection. That is inarguably the top highlight of the CDC Experience, said co-founder Anchit Kapil, adding that such a sneaker showcase is seen for the first time in India. “It took us 8 months to get all of them. Our vision is to provide consumers with finest limited-edition shoe and streetwear apparel,” quipped Kapil.
Apparel is always sold by touch-and-feel, and the CDC Experience Store in Mumbai is providing a grand chance to Indian homegrown artists and designers to make their mark. As the biggest streetwear aggregator, CDC also offers products with superior quality to that of fast fashion brands at a similar price point. Adding on to those advantages is the collaboration with Dope Coffee Roasters, that doubles the store up into a hang-out place for the streetwear community. “The vision of the in-store coffee shop is that we want people to come to the store, not only when they want to shop, but also be a part of the culture by planning great things on their own, for themselves, or with us. We want them to feel at home. That’s what Crew Love, our official trademark, stands for,” stated Kapil.
The co-founder is ecstatic about the momentous collaboration with German liquor brand Jäegermeister, and the tie-up is in the form of a single-stitch T-shirt range that was launched exclusively at the store in Mumbai. “Getting global approvals of such brands with such serious ethics is a tough nut to crack for any Indian brand. This single-stitch T-shirt is one of the toughest T-shirts to make and we are glad that the products got so much love from the Jäegermeister team, that they will soon be on display at the Jäegermeister museum,” concluded Kapil.