Hands of Gold was started by Sadaf Syed in 2015. The casual pursuit of customizable paper mache products and their unavailability in the local market kindled her to initiate her entrepreneurial journey. With this endeavor of hers, she is trying to fill the vacuum by bringing the best of Kashmir to the world with bespoke offerings.
Hands of Gold’s retail store at Skyview by Empyrean, Patnitop houses one of the highest (in terms of ground clearance) gondolas in Asia. Tourists from across the country and niches visit the property and appreciate the product line.
“In addition to this, we are selling edible products online through our website and social media handles. We are also open to domestic bulk orders and exports. All these mediums help us reach customers in a very broad retail spectrum and allow us to give the best of Kashmir to the world,” asserted Sadaf Syed.
“Focusing on quality gives the value for money to the customer and therefore no drafted marketing strategy can beat the word of mouth by them,” Syed further added.
At present, the brand offers edibles and paper mache products and is looking forward to foray into wearable via its own label.
“These contemporary apparel will have the colors, fabrics and cuts played with while keeping them true to their originally handcrafted essence of tilla and aari embroidery. The idea behind this is to give everyone a bit of Kashmir which they celebrate donning,” Syed explained.
What Makes it Stand Apart
The brand believes that with handmade and local crafts introduced thousands of years ago, innovation in the products takes the essence out of them.
“We have however improved the quality and tried to keep the products closest to their standard and customary form. We have also introduced the contemporary designs and revived some of the oldest designs which the Karigars had stopped making,” Syed stated.
“We are at a nascent stage right now. It is too early to introduce technology but as we grow big and have more product lines introduced and market to sell, technology will be an intrinsic part of our brand,” Syed further added.
The brand has grown exponentially from a single person to a team and from a single product to a host of products and product lines. At present, the brand is also exporting to a few countries and plans to go slow going ahead as it doesn’t want to compromise on the quality as most of its products are handmade.
“In the next five years we plan to make Hands of Gold synonymous with Kashmir, when someone thinks of Kashmir, they think of Hands of Gold,” she concluded.