‘Conscious Indulgence’ Will be The Flavor of this Diwali
‘Conscious Indulgence’ Will be The Flavor of this Diwali

With the return of the festivities post-pandemic, an increase in the ceremonial festival exchange of sweets and snacks in larger numbers is anticipated. People are more receptive to both Ready-to-Eat and Ready-to-Cook options but with mindfulness of health and the environment. After two years of subduing sentiment due to the pandemic, consumers and industry are looking forward to the festive season this year.

The Godrej Foods Trends Report 2022 - Collector’s Edition highlights trends that will shape up people’s choices this Diwali. The report lists trends that indicate how Diwali will be all about ‘conscious indulgence’ with people prioritizing health and going back to their regional roots. 

Some of the findings that emerged in the report indicating ‘conscious indulgences’ for Diwali are as follows:

Dining Out Preferences

As people dine out, the findings below indicate the choices they are likely to make

  • 56.3 percent of food experts believe diners will seek regional cuisine-based concepts, that deliver on the wealth of nutrition and flavor traditional culinary heritage holds
  • 54.7 percent panel foresee diners gravitating towards farm-to-table concepts that support their growing desire to eat fresh, local, and seasonal produce and support local farmers and food producers

Snacking and Mithais for Gifting or Home Consumption

As people buy or prepare snacks and sweets at home, this is how their choices are likely to be made.

  • 61.7  percent of experts agree that sweets with healthier claims will be preferred by consumers
  • 50  percent of the panel believe that demand for gourmet mithai will grow
  • 57.4 percent panel indicates that bite-sized, portion-controlled sweets will be sought more by people 
  • 55.6 percent of food experts see people choosing Millet-based snacks, while an equal number have put their votes on non-fried snack options.

Kitchen Appliances and Gadgets

Owing to the biggest discounts and sales, Diwali is an ideal occasion to buy appliances and gadgets at home. This also applies to purchasing products for the kitchen:

  • 65.1 percent of food experts see increasing pride and preference amongst people for traditional Indian cookware
  • 55.6 percent of experts predict that people will invest in kitchen appliances that support healthy cooking
  • 52.4 percent of food experts forecast time-saving convenience cooking gadgets to be in demand as well

“Over the last two years, consumers have held back on celebrations, but also reflected on their health and the environment and are more conscious of the impact of their choices than before. The preference for homegrown, local and healthy is very evident. This Diwali, conscious choices in celebrating be it with food, gifting, sweets or household gadget buys, is the flavor. Consumers want to know their roots. There is also a strong move towards traditional options – bother with festive snacks and sweets as well as cookware. Because we recognize that there was a lot if mindfulness in the traditional practices of our heritage cuisines” said Rushina Munshaw Ghildiyal, Curator and Editor in Chief, Godrej Food Trends Report 2022.

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