Jabong appoints Sanjeev Mohanty as the new CEO

After various speculations being made about the former Benetton India MD, Sanjeev Mohanty to be the next CEO for Jabong, finally on Saturday, Rocket-Internet backed domestic marketplace has confirmed the same.
Jabong

After various speculations being made about the former Benetton India MD, Sanjeev Mohanty to be the next CEO for Jabong, finally on Saturday, Rocket-Internet backed domestic marketplace has confirmed the same. Effective from early December 2015, Mohanty will carry forward company’s growth in the coming phases.
Mohanty leaves Benetton after spearheading the Indian unit for 11 years, during which he made the Italian giant the largest international fashion brand in the country. Benetton India reported retail sales of about Rs 2,000 crore last fiscal.
Romain Voog, CEO of Jabong's parent company Global Fashion Group (GFG), said in an emailed statement, "Sanjeev brings unparalleled domain knowledge of the Indian fashion and retail industries spanning over two decades, as well as a solid track record of transforming businesses to achieve rapid growth and profitability. This, along with continued commitment from GFG's shareholders, will help strengthen Jabong's position as India's leading fashion destination." On his appointment, Mohanty said, "Online commerce is reshaping the Indian consumer's shopping habits and I am delighted to have the opportunity to spearhead an industry leader."
This is perhaps for the first time in history of retail, that a Chief Executive from traditional format of retail will head an online venture. Of late, Jabong has been making headlines owing to various reasons which includes selloffs, exit of senior management and quitting of Co-Founders Sinha and Chandra Mohan. 

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