The Indian eyewear industry has witnessed a notable transformation, from a traditional market to a promising consumer-centric market over the last few decades – thanks to the evolving technological innovations in eye-care along with a thorough focus on design, aesthetics, and transition in people’s choice of accessorizing themselves.
The style-conscious consumers wish to pick the best pair of eyeglasses for themselves that do not compromise on their style quotient – the eyewear industry has understood this need and has come forward to aid different vision requirements whilst also satisfying the fashionistas with innovative solutions in the latest styles and designs.
The wide array of eyewear products like powered eyeglasses in fashionable frames, uber-chic sunglasses, advanced lenses – is witnessing a growing demand among discerning consumers, leading to an industrial boost for the sector.
India’s face fashion is being reinvented and it has become an absolute eye-opener for today’s youth to explore an area of fashion and beauty that goes beyond stereotypical clothing fashion or traditional bling. Accessorizing yourself in the best possible way is the new in-thing in fashion and when it comes to accessorizing your face, the eyewear industry is pouring it all. Putting on stylish eyewear can give a complete makeover to one’s appearance and elevate the style quotient. A new pair of modern, eye-catching eyeglasses can seriously refresh your look, whether you wear them following the medical prescription, or simply as a fashion statement.
Eye-fashion is the chic style statement for the millennials, and the eyewear industry is thriving with new designs and technologies to cater to the visual as well as fashion needs of all ages. As eyewear is becoming increasingly commoditized, there is a visible difference in selling patterns of eyewear – this is giving impetus to the devising of new types of eyewear with advanced technology and design. As the concept of fashion has emerged and synchronized with the need and comfort of an individual, the choice of eye fashion holds an important place to serve the purpose of well-being. Be it ultra-modern like UV blocking lenses, blue cut lenses, or driving friendly eyewear there are a plethora of choices for consumers to proceed towards a fashionable and safe life.
Eyewear style statement is no more restricted to one’s facial structure or shape; it has evolved ten folds in terms of functionality and fashion game. The color of lenses is beyond usual grey and brown. Today one can choose from a wide range of tints such as yellow, red, blue and green, etc. These days even neon-tinted lenses are also in trend owned to various influencers and celebrity stylists. Eyeglasses with transparent frames are also clear winners in creating an effortlessly chic look for both men and women.
Face fashion is all about framing your face and enhancing the features – you can choose a style that varies from bold to basic. There has been a significant increase in screen exposure during the pandemic; work from home culture and online learning on PCs and laptops has been hurting eyes – this is resulting in the demand for blue light protective (Nova Blumax) lenses. A UV-protected (Nova) sunglass can be your go-to partner for any casual or occasional day out. Again, for a smooth ride behind the wheel, a special lens (Nova Drive) is a definitive choice for clear vision and fashion on the road for a safe and comfortable drive/ride.
According to a survey, approximately 45 percent of people believe that wearing glasses makes them look smarter or can enhance their appearance. Many people in the eyewear industry insist that finding the most flattering frames is a matter of trying on different shapes while keeping an open mind and an honest eye. Hence, highlighting your style with the elegance of eyewear is a way forward in fashion.