Food-tech players like Zomato and Swiggy have witnessed 70% drop in the food orders in the last 10 days to under 1 million a day, due to Covid-19 virus outbreak..
In the first two weeks of March, which was before the lockdown, food delivery orders declined 20%, according to RedSeer Consulting, which has forecast a further drop in future, without specifying the actual number.
According to Swiggy about 60 to 70% of its cities are still shut for food delivery including few prominent ones like Vizag, Vadodara, Guwahati, Indore. However, the businesses now also face other challenges, including winning back customer trust about food hygiene and bringing back more restaurants on to their platforms.
Not only this, both Swiggy and Zomato have expressed interest in delivering grocery and essential items as a service. Zomato also launched Zomato marketplace in Delhi-NCR to deliver essentials to its valued customers. It has also partnered with Punjab government to deliver essentials and has also struck a partnership with Grofers to do delivery from kirana stores.
Also, Marico has partnered with Swiggy and Zomato to distribute some of the essential products from its portfolio, termed ‘Saffola Store’, directly to consumers. This comes at a time when customers are finding it difficult to get essential items in grocery stores.
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