Demand for Heating Appliances Witness a Growth of 33 pc in Comparison to 2022
Demand for Heating Appliances Witness a Growth of 33 pc in Comparison to 2022

With the onset of winter season, heating appliances are becoming necessities in certain parts of the country and consumers are increasingly willing to spend on products with smart and safety features. This winter saw a record-breaking increase in the sale of heating appliances.

According to the latest insight from Flipkart, the demand for the heating appliances segment has seen a spike of 33 percent during the October-December period as compared to the same period last year. 

With temperatures in North India reaching record lows and Flipkart focusing on next-day delivery, the demand for heating appliances has reportedly increased across the country including Tier II, and III cities and beyond, such as Arrah, Darbhanga, Delhi, Gaya, Ghaziabad, Lucknow, Motahari, Muzaffarpur, and Patna. 

The rising demand for efficient heating appliances has also led to advancements in technology that are fostering the expansion of the market as a whole. Consumers are now opting for smart features such as auto-cut capability, dehumidifiers, and cloth hangers on room heaters over conventional ones.

Here, given their low power consumption, oil-filled radiating heaters have become a popular choice among customers and witnessed tremendous growth of around 35-40 percent. There has also been an increase in energy-efficient appliances with 4-star and 5-star water geysers being preferred by customers across the country.

“Over the past three months as we’ve stepped into the winter season, the demand for heating appliances has grown by a third among customers across the country and particularly in the North. We are witnessing a greater predisposition among consumers to buy smart heating appliances that make their lives easier while being energy efficient. This is an extension of the larger trend of greater acceptance of appliances among customers to make their lives easier," said Hari Kumar, Vice President – Large Appliances, Flipkart.

He further added, "As a customer-focused organization, Flipkart is committed to offering the widest selection of smart heating appliances with smart features from top-selling brands to meet customers’ evolving needs and choices, thereby bringing true customer delight.”

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Differences Between Store Retail and Non-Store Retail
Differences Between Store Retail and Non-Store Retail

In today's dynamic retail environment, understanding the nuances between store retail and non-store retail is crucial for entrepreneurs and business owners. These two retail models cater to different customer needs and preferences, shaping the way we think about shopping and commerce.

Store Retail: The Traditional Touchpoint

Store retail, often synonymous with brick-and-mortar stores, offers a tangible shopping experience. Customers value the sensory engagement – the ability to touch, feel, and try products. This model thrives on personal interaction and immediate gratification. A customer in Chennai shared, "I prefer store shopping for clothes, as I can try them on for the perfect fit." Indeed, a 2023 survey revealed that 65% of shoppers prefer buying certain items in-store due to these factors.

Moreover, store retail supports the local economy. Small businesses and retailers form the backbone of communities, offering personalized services. A study by the Retailers Association of India highlighted that small retail businesses contribute significantly to local employment, accounting for about 10% of the workforce.

Non-Store Retail: The Convenience Revolution

On the flip side, non-store retail, which includes online shopping, direct selling, and telemarketing, has transformed the retail landscape. The ease of shopping from anywhere at any time is its biggest allure. A Bengaluru-based entrepreneur mentioned, "Online shopping has been a game changer for my business, allowing me to reach customers nationwide."

Statistics reinforce this trend. In 2023, e-commerce in India saw a 30% growth, indicating a shift in consumer behavior. This model also offers wider selections and competitive pricing, driven by lower overhead costs.

Balancing Both Worlds

For businesses, the key is in balancing both models. A hybrid approach caters to diverse customer preferences. An innovative example is a Mumbai retailer who integrated QR codes in their physical store, enabling customers to scan and learn more about products online.

Comparative Overview of Store vs. Non-Store Retail

Here's a tabular comparison highlighting key differences:

Aspect Store Retail Non-Store Retail
Customer Experience Sensory engagement, personal interaction, immediate gratification. Shopping from anywhere, anytime convenience.
Economic Contribution Contributes to local employment (approx. 10% of workforce in India). Rapid growth (30% increase in e-commerce in India, 2023).
Product Interaction Ability to touch, feel, and try products. Often relies on product descriptions and reviews.
Customer Preference Preferred for certain items (65% of shoppers for clothes, as per 2023 survey). Increasingly popular for a wide range of products.
Business Model Requires physical space, higher overhead costs. Lower overhead costs, wider reach.
Local Impact Supports local economy, community-centric. Less direct local economic impact, but broader market access.
Adaptation Innovating with technology integration (e.g., in-store QR codes). Continuously evolving platforms and delivery methods.

In summary, the retail terrain is characterized by the unique yet harmonious functions of store-based and non-store retailing. Store retail, celebrated for its tactile experience and instant satisfaction, remains a favored choice for many shoppers, especially for items where physical interaction is key. Conversely, non-store retail has transformed the way we shop through its unparalleled ease and extensive scope, propelled by the expansion of digital platforms.


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