Sales of 55’’ TV Sets Go up by 135 pc, Demand for Refrigerators Double Up
Sales of 55’’ TV Sets Go up by 135 pc, Demand for Refrigerators Double Up

2022 brought more than half of all Indian families closer as they preferred watching movies together in their living rooms on TV. The claim is sealed with a whopping 135 percent increase in sales of 55" TV. 

People also seemed to upgrade their appliances to a smarter choice, as sales of washer-dryers increased by 53 percent. It also made them realize that we Indians tend to forget money in our pockets more often than anything else.

Croma, India’s nationwide omnichannel electronics retailer, announced Unboxed 2022 – a collection of unique insights on from the year gone by, that showcases the fast-changing lifestyle shifts and highlights rapidly evolving tastes and preferences across the consumer spectrum.

The Unboxed 2022 not only gives highlights of last year but also sets the tone as we delve into a New Year full of possibilities.  

In the wearable electronics segment, wireless headphones sales increased eightfold, while 60 percent of the customers were quick to reveal that they used headphones or earbuds to block out the noise around them
Indians got smarter in 2022 as smartwatch sales alone increased by 4 times 2022, with almost 1/3rd buying it just to look cool. 23 percent of consumers also confirmed they relied on their smart speakers to wake them up on time. 

Black returned as the favorite color for smartphones defeating blue in 2021, while 60 percent of the customers kept up with the habit of dropping phones on the floor. With an interesting shift, consumers preferred nature photography over selfies with their camera phones.

Two-thirds of the customers from Croma’s survey, turned out to be braving the cold as they claimed to keep the fans on even during freezing winter days. 

AC owners, on the other hand, settled the forever debate of the most preferred AC temperature to be 24 degrees. Looking at the various trends that different cities across the country set, here are the highlights for the year gone by 

  • Hyderabadis preferred the traditional cooling mode and bought more ceiling fans than others. 
  • New Delhi acquired the most chargers among any other cities, whereas Mumbaikars were warier about their devices as they purchased screen guards three times more than Delhiites or Bangaloreans. 
  • Delhi led the party segment with the highest share at 11 percent for DJ equipment sold. 
  • Lucknow took baking more seriously with demand for microwaves going up by 170 percent. 
  • In the gaming laptop category, gamers from smaller towns outdid the ones from metros with a 115 percent increase in purchases.

Additionally, a host of interesting insights are revealed in Croma’s Unboxed 2022:

  • 63 percent of customers said they preferred to cover their laptops’ webcams.
  • 40 percent of users have multiple phone chargers, in case one is lost.
  • 75 percent of customers used screen protectors and coverings to protect their devices.
  • Energy-efficient air conditioner sales increased by 129 percent 
  • Demand for less than 300L refrigerators more than double by 2022.
  • Action and Sports camera sales doubled

“We captured the evolving consumer trends and interesting insights through Unboxed 2022, which is in its second year now. The eventful year saw consumers’ growing appetites for electronic gadgets and household appliances. The post-pandemic pent-up demand, increasing disposable incomes, and consumers’ urge for upgrading their lives were visible through purchases at Croma’s online and offline platforms. While we worked on ensuring the right range and benefits for the consumers, they came out with great enthusiasm to pick up products across categories. Unboxed 2022 is a tribute to the changing aspirations of the Indian consumers,” said Shibashish Roy, Chief Business Officer – Marketing and E-Commerce, Croma.

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