Urban Ladder, a popular online furniture and home decor company today announced the appointment of Sanjay Gupta as its chief marketing officer. Having a vast twelve years experience in branding and marketing, Gupta has been instrumental in building brands in the consumer goods industry.
He will be heading company's marketing strategies, including branding, creative and content and digital and product marketing. He has previously worked with Accenture, Purple Squirrel and Marico.
Ashish Goel, CEO and co-founder, Urban Ladder said that in the last three years, Urban Ladder has made significant progress in creating a brand that customers strongly relate to. It is time for the brand to take the big leap towards becoming India's most loved consumer brand, and reach out to a much larger audience. Gupta will play a key role in company’s next phase of growth by integrating the marketing efforts and aligning them with company’s business strategy.
Talking about the appointment, Gupta said that Urban Ladder is making significant progress in its transformational journey. He strongly believes in the company's vision, and feels it has the potential of becoming a global success story. Gupta showed excitement for joining the team and being a part of the journey.
Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The online furniture and home decor company aims to provide a curated destination for home solutions. It has over 4,000 products and 35 categories such as wardrobes, sofas, beds, dining tables, storage shelves, etc.