Becoming India’s most visited and trusted online marketplace in just nine years is a testament to the numerous firsts that Amazon has introduced both for customers and sellers. Today, it has over 11 lakh sellers offering the largest selection to crores of customers with same-day deliveries across India. In 2022, it expanded same-day delivery within hours to 50 cities from 14 cities.
In terms of categories, the company is seeing remarkable momentum across Grocery, Smart Phones & Consumer Electronics, Fashion & Beauty, and more. "I am excited about the adoption of Prime in India—it continues to bring new customers to Amazon for shopping and entertainment. I believe that Prime Video is a significant benefit for our Prime members and a really important driver for Prime sign-ups. From my perspective, the three important levers for our long-term success are more customers, more Prime sign-ups, and more sellers. The good news—we are excelling on all these counts," said Manish Tiwary, Country Manager, India Consumer Business, Amazon India.
2023: The Year of Opportunities
Amazon will continue to delight customers and sellers in 2023 with its ‘marathon mindset’ while upping investments in all long-term, strategic initiatives.
As the company continues to build its core businesses, it also sees five exciting opportunities in 2023 to expand the benefits of e-commerce to both customers and sellers — Amazon Business, Amazon Pay, Amazon Fresh, Amazon Pharmacy, and GlowRoad.
Amazon Business is India’s largest GST store offering over 16 crore products from 650,000 sellers. Its total sales in 2022 grew 2X with a 42 percent increase in monthly transacting customers. Customers love Amazon Pay as digital payments simplify lives every day. Over 6 crore customers and 85 lakh merchants use Amazon Pay in 350 cities.
With Amazon Fresh, the company is excited about the opportunity of taking the full selection of groceries beyond the metros and is working on simplifying the customer experience. In 2022, Amazon Fresh was extended to more than 30 Tier II and III cities from 14 cities earlier. Amazon Pharmacy is now available in 23,000 pin codes across India. In May 2022, Amazon brought GlowRoad, to further its focus on digitizing lakhs of entrepreneurs across India and helping them delight customers with a great selection at price points they love. In the last six months, GlowRoad’s monthly transactions have been growing 30 percent month-on-month and its reseller base has grown 6-fold.
"Amazon has an innovator’s DNA and that holds us in good stead while building for Bharat. Already, 85 percent of new customer orders and 65 percent of all orders come from Tier II and III cities and towns," Tiwary asserted.
"Our focus on serving customers and sellers has brought us this far and will continue to drive us ahead. Customer Obsession is one of our key Leadership Principles and every Amazonian is encouraged to think and innovate on behalf of customers," he further added.