Myntra's Ex-COO Ganesh Subramanian plans a technology firm to track fashion trends

Former Myntra COO, Ganesh Subramanian has now planned to come up with his own venture called 'Stylumia Intelligence Technology'. This is a data-driven technology to analyse various fashion trends in the retail and eRetail space.
Stylumia Intelligence Technology

Ganesh Subramanian, the former Chief Operating Officer at online fashion marketplace, Myntra, has now planned to come up with his own venture called Stylumia Intelligence Technology. This is a data-driven technology to analyse various fashion trends in the retail and eRetail space.
Speaking about Stylumia, CEO, Subramanian said, "As a fashion professional, I have struggled with some unresolved questions: how much to buy? what to observe/spot in terms of trends/inspirations? What products/medium to choose for my brand/business?."
Stylumia, which was incorporated this month, will help companies prepare the next season's collection based on evaluation of consumer behaviour. The company aims to help fashion and lifestyle businesses take decisions on the basis of data mined from user behavior and social media activity, among other tools.
Stylumia is the brainchild of Subramanian along with entrepreneur Ram Prakash H. Apart from Myntra, Subramanian has also worked with retail giants such as Walmart and Reliance Retail. In his tenure of four-years at Myntra, he has work in the capacity of CMO, COO and Head of new initiatives.
"Fashion brands currently predict designs for the next season collection on their gut feeling or follow other brands, as there is no comprehensive data available on consumer shopping behaviour and future trends," Subramanian said, adding that the company plans to roll out the initiative in India before tapping markets overseas. It will launch its first version of the tool in Indian by early 2016.
According to Subramanian, less than half of clothes manufactured are sold at a discount. This is due to disconnect between demand and the forecast demand. "What we are trying to work on is how to help a fashion professional take an informed decision using intelligence. If companies determine the trend early, they will be able to increase revenue and profits," he said.

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