How VingaJoy is Integrating Tech to Engage with New-Age Consumers

All of VingaJoy's products are mechanized and made from the most advanced technology with the best materials available in the market.
How VingaJoy is Integrating Tech to Engage with New-Age Consumers

The journey of VingaJoy started from a wholesale outlet in selling earphones for Walkmens, and it graduated to the peripherals business in the year 2000. In order to expand and meet the consumers’ everyday growing demand for gadgets with new features, the brand switched to rigorous R&D and came out with new products in 2009, and opened an exclusive store at Karol Bagh in 2011. Having seen a gap in the market, it ventured into its own manufacturing unit for screen guards in 2012. From there having inspired, it never looked back and initiated setting up factories for power banks, data cables, and chargers.

“Having been launched in the year 2004, VingaJoy has made significant progress. During the research and development of consumer electronics, it was discovered that Indian consumers needed high-quality, innovative products at an affordable price, hence we came out with VingaJoy to cater to their needs,” explained Lalit Arora, Co-founder,  VingaJoy.

The brand has been driving profit and gaining a competitive advantage by providing positive customer experiences both before and after the sale.

“We believe in offering quality products at an affordable rate, lucrative offers and discounts, and constant customer support to win the consumer’s confidence,” he stated.

Marketing Strategy

In order to promote the brand offline, it works with distributors and retailers across the country.

“Due to today's internet-based world, VingaJoy has mastered the art of digital marketing, which involves offering regular product updates and offers via creative Google and Facebook advertisements. Additionally, we focus on mobile and email marketing in addition to Facebook and Google ads,” he said.

“Using influencer marketing to influence people was not an afterthought for VingaJoy. In order to increase brand value and promote our products, we teamed up with Bollywood actress Jacqueline Fernandez,” he further added.

Apart from this, for better customer service and support, VingaJoy focuses on establishing direct relationships with consumers

Options Galore

When it comes to product offerings, VingaJoy has gone beyond headphones - to power banks and smartwatches and all of these categories became the leading products in the growth of the company. As a consumer electronics company, it embraces regular innovations and the integration of new technology. 

All of VingaJoy's products are mechanized and made from the most advanced technology with the best materials available in the market. 

“We introduced the ‘Hum Safar W-300’, a smartwatch that integrates an advanced health sensor for monitoring health and tracking fitness levels and enhances the customer experience. That is not all we introduce products that are powered by technology and automation such as wireless neckbands; wireless portable speakers; pen drives, trimmers, chargers, power banks, etc.,” he asserted.

Future Plans

The brand is expecting 10-12 percent revenue growth for this fiscal end.

“In order to strengthen our current position, we plan to increase the number of distributors. Along with this, apart from India, we are currently targeting other Asian countries,” he concluded.

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