Within a decade, eCommerce in India has come a long way and its marching growth has made every big and small business to think of going the eCommerce way. The rapid growth of technology has enhanced the features of eCommerce and made it the most efficient way to grow both from company and customer standpoint. High Internet penetration and easy availability of smartphones pan-India has made online shopping one of the basic necessities of life.
Understanding the role of Digital influence
Going digital is one of the key enabling way for this competitive and an interconnected market which is more consumer centric these days. SMEs are going digital these days by creating their online stores, integrating with payment gateways and logistics, generating traffic to the online store and driving conversion to actual orders. But the question that lies in front is, how a physical store’s e-Commerce platform be propelled and ranked atop in this competitive market along with other regular operations and business growth? And the answer to this is getting an end-to-end e-Commerce assistance. Many companies these days foster to provide “Complete e-Commerce Solutions” that has a global appeal.
Acquiring a Digital Infrastructure
The change in consumer’s buying behaviour has resulted in a shift in business from a physical presence to having a digital infrastructure and this has led to the increasing demand of e-Commerce portals. Looking at the need of the hour, many digital marketing firms have come up with such end-to-end e-Commerce offerings. “We had to convince brands to go online when we started 2 years ago. Now we can barely keep up with the brands that want us to take them online. We have seen it go from a difficult sale to a very easy sale over a span of two years” says Mangesh Panditrao, Co-Founder & CEO, Shoptimize, an end-to-end e-Commerce solution provider that helps brands to build and grow their offline business by creating their online store, integrating with payment gateways and logistics, generating traffic to the online store and driving conversion to actual orders.
Why outsourcing eCommerce operations is better
The trend of outsourcing the entire eCommerce operations is slowly but steadily picking up pace in the market. The idea behind is not just to save time but to focus on other opportunities that lie in front. As per Anurudh Gupta , Director, Kartmagic, “We relate it to what is already happening in larger IT context in global arena, companies worldwide outsourced their IT operations to IT Services Company to focus on their core business model to have better price optimisation and better supply chain control. By outsourcing eCommerce, they also get the benefit of incorporation of Industry best practices in their eCommerce model and not reinvent the wheel.” Kartmagic is a pacesetter in rendering eCommerce Solutions that helps create your own online store and takes your business to the next level of making it a brand.
Outsourcing also caters to other aspects of Digital Marketing such as SEO (Search Engine Optimisation), PPC (Pay Per Click) and Social Media Marketing etc. Expert assessment and consultation in search engine placement and brand management are the add-ons provided by these solution providers.
That’s not it! Value-add is Mobile presence
The best value-add provided by these solution providers is mCommerce assistance. With a seamless omni-channel retailing experience, a solution provider will look over all the possibilities and medium that can boost up sales. It takes offline SMEs on hand to provide best suited mobile and tablet commerce solutions.
A mobile friendly website and an app are all needed to give customers a real-time shopping experience. With a paradigm shift of eCommerce towards mCommerce, getting a mobile application along with responsive designs, easy payment gateways, location-based tracking and reporting, becomes a go-grab-it deal for SMEs.
Getting a Virtual Store in tune with Global scenario
Gone are the days when SMEs did not bother about having online presence. Now there’s a burgeoning new trend of brick-and-click business. And this is one strong factor that has led to the transformation of physical stores into a virtual store online changing the global online scenario. As per Forrester report, Indian online retail spending will reach $16 billion and the number of Indian online buyers is expected to grow to 128 million by 2018. This digital transformation is expected to have impact on almost all industries and provide humongous opportunities to SMEs to gain recognition by innovations and providing a phenomenal growth.