Flying Machine is one of the indigenously grown brands started by garment division of Arvind mills. The brand was incepted in 80’s; Flying Machine is among few early brands which started the denim category in India though consumption was pretty low. The brand had the positioning of ‘guaranteed brand’ due to its unique pricing and product innovation. However, with the growing penetration of online retail and multiple retail channels, the brand started experiencing operational huddle in managing inventory as it goes on multiple channels. Let’s shed light on same…
As Flying Machine began to grow, and experience increased online success, the brand realized that to continue the same growth trajectory, it needed to expand its presence across multiple marketplaces. Doing so would require more tech prowess and smart algorithms that would help in enabling a single enterprise view of inventory across multiple sales channels.
What was required..
How did they resolve the same..
Ace Turtle’s omnichannel platform Rubicon enabled Flying Machine to handle increased inventory levels while simultaneously automating and optimizing catalogue across multiple marketplaces. The platform integrated all the stock points of Flying Machine and provided a single view of inventory to multiple marketplaces. With Ace Turtle, Flying Machine was able to increase its inventory significantly and expand its presence across multiple marketplaces.
Since integrating with the Rubicon platform, Flying Machine has increased its online visibility, strengthened its marketplace business and grown its sales quite significantly. Moreover, the platform allowed Flying Machine to showcase all their categories and reach out to newer marketplaces and significantly increase their sell-throughs.
Following are the few impacts that Rubicon enabled for Flying Machine from Q1 17-18 to Q4 17-18.
23 times rise in GMV
22 times rise in orders across marketplaces
Fulfilment rate increased to 98.99%
Sell through increased by 25%