To match up with evolved consumer behavior, ethnic brands are transforming and becoming more conscious towards many things like making environment-friendly product, chemical free dyes and material, and so on.
Obtaining varied styles from different designers to cater to a fashion forward consumer base is one of the difficult parts of this industry. Staying up to date with the fashion world, understanding the current demand and predicting the future trends only
Women spend more time browsing their favourite shopping sites and apps and looking out for more. We take a longer time to arrive at a decision and are used to multiple choices unlike men. Men usually shop when necessary and stick to whatever is available