{D2C 100} Amrutam: Betting Big on Commerce
{D2C 100} Amrutam: Betting Big on Commerce

Amrutam is a preventive and therapeutic brand, offering both application-based and consumable products focusing on holistic healing and addressing the root cause. Its goal has always been to bring together a community of individuals who are as passionate about Ayurveda and natural living as the brand. 

Currently, the brand has 100+ products listed on its website in different categories - hair, skin, and health. It started amrutam.global as a side project in 2019 to offer Ayurveda consultations to its customers who would often call it and ask it to connect them with its Ayurveda docs and although it has been running in stealth mode since then - it helped the brand understand the pain points of customers and how a large segment of audience from Tier-1 cities are shifting to ayurvedic consultations and making them as their first choice when dealing with lifestyle concerns.

The Step Forward 

The brand has been working on and building a mobile app. “With this app, we plan to include Commerce, Community, Content & Consultations at play - where commerce remains the majority stakeholder like always,” Agnim Gupta, Principal: Tech & Growth, and Stuti Ashok Gupta, Principal: Brand & Vision, Amrutam said.

The app would offer features where - Ayurveda experts/ Yoga professionals listed on its platform would be able to offer consultations, produce content, build their own audience and engage with them on the platform itself. 

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