WOW Skin Science is a direct-to-consumer (D2C) brand focusing on the beauty and wellness market. The brand offers skin care, hair care, body care, and wellness products to consumers. The products are targeted at consumers in the age group of 15 to 50.
The brand leverages the digital platform to reach various markets across the country. It primarily continues to be sold through various e-commerce platforms. WOW Skin Science does have a presence in physical stores including large format beauty outlets, department stores, and health and wellness shops. The ratio is still over 70 percent digital and 30 percent physical.
One of the biggest successes of the brand has been the introduction of its paper tubes for face washes. This has helped it take a big step towards becoming a more sustainable brand. Also, the brand was able to expand its team and set up a special product innovation team that is constantly involved in working on new formulations and innovative SKUs.
“Going further, we plan to launch new products and new formats of skin and hair care solutions. Also, we are driving towards becoming a clean, green beauty brand. We will look at strengthening the same. Besides, we are also exploring international markets with our products,” Manish Chowdhary, Co-Founder, WOW Skin Science said.