Actor Anita Hassanandani has joined hands with Vanity Wagon, India’s first only Clean Beauty Market, as part of a seed round of $200k.
Founded by Naina Ruhail, Prateek Ruhail, and Sahil Shrestha in September 2018, the startup claims to have sold over 1,20,000 products since its launch and has grown 5x since 2019.
Vanity Wagon is building a cohesive market in the clean beauty industry, which is a one-stop destination for Clean Beauty enthusiasts. At present, its operations extend to over 50,000 pin codes across India with 85 brands. Vanity Wagon now plans to onboard 70 more brands and 50,000 new users by 2021.
Anita said, “Being a believer in Clean Beauty, I realised that now it’s time for India to have its own clean beauty destination. When I spoke with the founders of Vanity Wagon, I realised how good a team they are to implement this and immediately knew this is going to be big. Further embarking on my journey as a mother I wish to use only safe and certified products for my baby and shopping these become much easier with Vanity Wagon.”
The clean beauty industry has been growing steadily at over 50% year on year and with the advent of a host of new brands, space is looking to jump the growth even further. With a large number of investments flowing in clean beauty brands, such as mamaearth, moms co, and Arata, the future of Clean Beauty in India definitely looks bright.
Anita has been an active investor in startups, with bets on companies such as Nature’s Tattva and TheBagTalk.