Amazon India rolls out household supplies store as new category

Amazon India has launched household supplies as a new category. Through the store, it will sell products including detergents, household cleaners, laundry detergents, paper, plastic wraps as well as puja supplies, the company said.
Amazon India rolls out household supplies store as new category
Amazon India has launched household supplies as a new category. Through the store, it will sell products including detergents, household cleaners, laundry detergents, paper, plastic wraps as well as puja supplies, the company said.
 
More than 40 household supplies brands including Vim, Surf and others will now sell on Amazon.
 
Amazon will also vouch for timely delivery and the expiry dates of "Amazon fulfilled" products. In April 2014, the company had launched health was launched health and personal care as a separate category. With the household supplies store, the category will now offer 40,000 products from 5000 Indian & international brands, Amazon said.
 
The store has grown 400 % year on year, Amazon said without disclosing actual sales.
 
Household supplies is a category where companies like Bigbasket and others already operate but larger ecommerce players like Flipkart and Snapdeal are yet to enter in a big way.
 
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