Amazon has completely ruled out the chart by drawing maximum visitors on its web and mobile sites in the month of October at over 20 crore visitors.
As festive exams (for eCommerce players) are over and now its result time, various facts and figures have came out showcasing the phenomenal success of various online retailers during the festive bonanza. But it looks like eCommerce giant Amazon has completely ruled out the chart by drawing maximum visitors on its web and mobile sites in the month of October at over 20 crore visitors. The numbers were declared by Internet analytics firm comScore.
Though Amazon’s immediate rival Flipkart was somewhat close by scoring 16.4 visitors to its platform (web & mobile) followed by Snapdeal with 10.9 crore visitors.
Amid these festive results, Amazon has also been able to see the most rapid growth throughout the year (November 2014 to October 2015). The eCommerce portal saw a phenomenal growth in its visitor graph from 8.5 crore last year to ober 20 crore this year. Snapdeal saw a marginal growth from about 9 crore visitors, to about 11 crore visitors in the one year period.
Interestingly, even as more than 70 per cent of sales for Amazon reportedly take place through the mobile application, the company saw more than 30 million unique monthly visitors on the desktop site in October.
This is higher than other comparable e-commerce players, including Flipkart which saw 26.9 million unique desktop visitors, comScore numbers revealed.
The data corroborates Amazon's sales numbers that show its India business has quadrupled in the last year.The number of sellers on the platform has also grown by over 250 per cent, the company had reported last month. Amazon India, which now has over 21 fulfillment centres in the country, has tripled its capacity in the last year alone with a cumulative storage capacity of five million cubic feet.
Last year, the online retail giant had announced an investment of $2 billion to expand its operations in India and is committed to pump further investments in the country, which is a key market.
Amazon, which competes with Flipkart and Snapdeal among others in India, operates under a marketplace model here as regulations in the country do not allow foreign capital in business-to-consumer (B2C) e-commerce.
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