Amazon.in, one of India's largest online stores in order to make international fashion easily accessible to Indian consumers, recently announced the launch of an exciting portfolio of international brands on Amazon Fashion store.
Courtesy these mergers, Amazon.in has become the first online store in India to offer a wide selection of merchandise from Bjorn Borg, Drunknmunky and Rockland luggage across the country. The store also plans to launch a selection from the iconic brand Replay soon. Consumers can now shop from over 4,000 selections from close to 20 international brands on Amazon.in.
Bjorn Borg, a Swedish brand having stores in seven European countries, forays into India on Amazon.in with the launch of the brand's latest leather sneakers' selection ranging from INR 5999-7999. Drunknmunky, a popular fashion brand, also makes its debut in India only on Amazon.in with a selection of the brand's running shoes and vibrant sneakers for both men and women ranging from INR 3999-6999. Also, Rockland, a popular US brand known for luggage sets, steps in the Indian market with the launch of their eclectic luggage collection on Amazon.in.
Amazon Fashion store will also boast of housing the iconic Italian brand REPLAY, a name synonymous with jeans for more than 30 years. The brand offers close to 300 styles with a collection of T-shirts, shirts, jeans, and footwear on Amazon.in.
Mayank Shivam, categorylLeader, Amazon Fashion, India, said that they are happy to further enhance their fashion portfolio by launching an exciting line-up of these international premium brands. The brand has also expanded its fashion store offerings from 5,000 to over 11,000 brands with two million fashion products in a short span of a year. Amazon Fashion now offers brands and merchandize across the fashion spectrum which reinforces its vision to make Amazon Fashion a one-stop fashion destination. The brand will continue to expand its selection so customers can easily find and buy exactly what they are looking for and enjoy the latest global fashion trends.
Commenting on the debut launch of the brand on Amazon.in, Drunknmunky spokesperson said that the brand is very excited about the opportunity to showcase its brand on Amazon.in, and to bring its legacy to the Indian customers through an e-commerce channel. India is one of the fastest growing economies, including the pace at which the digital economy is growing. The brand is delighted to be launched online in order to provide maximum possible reach for its customers.