Ekta Kapoor's TV fashion inspired clothing line exclusively on Snapdeal

Now customers can buy curated collection of designer wear and accessories worn by leading TV celebrities on Snapdeal's website. The fashion line will include sarees ranging from 1,500-11,000 and jewellery ranging from 650-10,000.
EK

One of India’s largest eCommerce giant Snapdeal has recently announced the lauch of television-turned-film producer, Ekta Kapoor’s fashion label ‘EK’ exclusively on its platform.
Now customers can buy curated collection of designer wear and accessories worn by leading TV celebrities on Snapdeal’s website. The fashion line will include sarees ranging from 1,500-11,000 and jewellery ranging from 650-10,000.
Commenting on the partnership, Rahul Taneja, Vice President, Category Management, Snapdeal said, "We are excited to partner with Ekta Kapoor for the launch of her maiden fashion collection exclusively on Snapdeal. The 'EK' collection is the perfect addition to our fashion portfolio, bringing our customers access to designer apparels and accessories for every occasion, selected from their favourite TV shows."
Ekta Kapoor is also planning to expand the collection to add Indo-western trends and accessories by January 2016. Additionally, Ekta Kapoor will expand the collection to add Indo-western trends and accessories by January 2016.
Ekta Kapoor, Joint Managing Director, Balaji Telefilms said, "The EK collection is an amalgamation of television and fashion, creating new style statements. Our partnership with Snapdeal is part of our strategic decision to foray into the ready-to-wear fashion market segment, and establish wider touch points for fashion-conscious consumers in India."
Looking at the increasing preference of female customers lapping up online shopping, eCommerce players will surely need to work towards luring female shoppers. Even women’s ethnic wear was the highest category for many eCommerce websites this Diwali after electronics.

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