As per RedSeer Insights May'17 report stats the top trends in Indian e-commerce space.
E-tailing: With orders getting delivered faster than ever before, online shoppers have never had it so good.
E-tailers have brought down average delivery times (pan-India) to just above four days, with more than 18% orders getting delivered within two days of ordering itself. And the delivery speed differences across players are consistently coming down- thus ensuring a highly reliable experience as a customer.
E-tailing: Flipkart has the highest share of big-spending online shoppers on its platform.
Flipkart’s strong focus on high-value categories like mobiles and large goods has enabled it to have the highest % high-spending shoppers on its platform-something which also speaks volumes about the high trust placed on its platform by consumers.
Fashion E-tailing: Verticals have been narrowing the gap with horizontals in online fashion.
While the Flipkart's and Amazons of the world continue to a have an edge in the online fashion market during festive sale quarters, the market split nearly 50-50 for the other quarters as verticals are increasingly asserting themselves.Growing number of fashion-conscious consumers are attracted to verticals by their superior consumer experience and their collection of high quality and affordable private labels.
E-logistics: Players are fighting hard to adapt their cost structures to the slow-growth era.
RedSeer research shows that e-logistics players have been adapting to the slow growth era by effectively controlling their key cost levers over the past few quarters. The increase in the share of (low cost) surface mode shipments has brought down line-haul costs, with falling share of COD orders also benefiting the industry. Finally, players are experimenting with alternative delivery modes like Kirana stores for bringing down the last mile costs as well.
Online Mobility: Online cab players are punching bags for all and sundry. But what do consumers feel about them?
Ever since they arrived on the big stage, online cabs players have come to signify all that is wrong with the sharing economy and have become the punching bag for drivers, journalists et al. But what about that other stakeholder- the consumer? Research by RedSeer indicates that even during the strike-ridden months of JFM’17, booking and ride experience satisfaction for Indian consumers remain broadly stable or only slightly declining- a clear indication of the high value attached by the consumers to these services.
Mobile Wallets: Offline merchants continue to accept wallet payments but consumer preference for wallets has declined post re-monetisation.
Demonetization had forced huge swathes of consumers to quickly adapt to the digital wallets lifestyle. But post re-monetization, consumers are back to their beloved cash- as indicated by a fall in average wallet balance as well as average # of wallet transactions per month per consumer. Yet, it is not all bad news, as indicated by the continued high willingness of merchants to accept wallet payments.
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