In a recent news flash it has been observed that one of India’s eCommerce majors Flipkart has filed a case against Madhya- Pradesh based FlipkartDiscounts.net accusing the firm of copyright and trademark violation.
FlipkartDiscount provides several discounted products on its site including fashion accessories to electronics items and directs consumers to various other shopping portals such as Amazon, Snapdeal, Paytm and even Flipkart.
As per a spokesperson from Flipkart, the court has granted an injunction against the website (FlipkartDiscount) from operating under the current name and transferring the same to any third party.
The Delhi High Court in an interim order has also restrained it from providing links to eCommerce sites.
According to the high court bench after hearing the plea from eCommerce major said that the grievance of the plaintiffs is that the defendants are using the domain name www.flipkartdiscounts.net which infringes the pretender’s registered trademark ‘Flipkart’.
The plaintiffs are operating the website www.flipkart.com since 2007, which is very popular for making online purchases for a variety of products,” the bench added.
The exponential success of eCommerce portals like Flikart and Snapdeal has made the online market a copycat environment where a bunch of such startups have picked similar names to woo customers.
The at present there are various such eCommerce sites that have used same suffix to their names which includes better known portals like Mebelkart and LensKart to lesser know portals like SafetyKart, VeggiesKart, AllKart, FamilyKart, EazyKart, WatchKart. Does adding a ‘Kart’ to your name make you a Flipkart?
We at Flipkart take stringent steps to safeguard our brand and trademarks said the company spokesperson said. Flipkart has also accused FlipkartDiscounts of using similar logo.
"The defendants, on their website, are using the name and logo of the plaintiffs and selling the same products as offered by the plaintiffs, with discounts and at prices offered by the plaintiffs, by creating links to the plaintiffs' website and displaying the same on their own website," the Delhi High Court interim order said.