Morgan Stanley ranked online hotel-booking engine and air aggregator Goibibo at No.1 position. According to Morgan Stanley It had been rated on top by hoteliers across parameters like confirmed bookings, higher booking volumes, backend and IT support, last-minute bookings, insights and market intelligence.
As per the report Goibibo is also the fastest-growing hotels' OTA (online travel agency) in India. Goibibo's hotels facing technologies is also the most used amongst hoteliers.
Ashish Kashyap, founder of ibibo (comprising Goibibo, redBus and Ryde) said that the company is excited for the No.1 position in India in the hotels category. Goibibo has been able to achieve the same by strengthening network effects, providing superior user experience on mobile and delivering powerful tools and technologies to thousands of hotels.
Hotel bookings on Goibibo are diversified and come from across categories and geographies: 45 percent comes from 0-2 star rated hotels, followed by 38 percent from 3 star category and 17percent from 4-5 star rated hotels.
Business destinations contribute close to 45 percent of hotel bookings, while leisure destinations constitute about 55 percent of volumes