Looking at country's whopping online shopping scenario, the Kolkata-headquartered Indian conglomerate ITC Group is now eyeing the online marketplace route to strengthen its lifestyle retail business with its apparel brand John Players. The company has also planned to expand the brand into other categories.
Commenting on the same ITC’s CEO for lifestyle retailing business, Atul Chand said that the company is planning to include John Players into other premium categories such as eyewear, footwear, backpacks and all of these will be sold exclusively online.
The company currently sells the brand through some of country’s leading online marketplaces including Snapdeal, Flipkart and Myntra and the moves comes ahead of the brand’s exponential online sales over the past 1 year. The sales growth rate of John Players has almost doubled to 20 per cent over the premium Wills Lifestyle Business, claims the company.
ITC is also planning to launch an exclusive range of clothing for John Players for ecommerce.
As per Chand, John Players is one of the most preferred apparel brands when it comes to the online horizon and if the online expansion went as planned the company would even take them to the brick-and-mortar stores. The brand will aggressively target younger customers for its online expansion.
Online sales through other marketplaces for Wills Lifestyle and John Players are way ahead in comparison to that what comes from its own exclusive online stores and the company will continues focusing more on partnering with such eRetailers.
ITC has already launched some apparel lines such as wind cheaters, message T-shirts and hoodies etc. under the John Players brand which will be sold only online. Currently, about 10 per cent of total revenue for ITC’s lifestyle retail business comes from online sales and the company is targeting 15 per cent for this financial year.