Jabong to launch a "Party Store" shop for this celebratory season

Jabong's Party Store-shop will have a wide collection of latest trends styles and will also assist on what and how to wear during the celebratory season.

One of India’s leading online fashion retailers, Jabong, is coming up with an all new “Party Store” shop on December 8. This store will crown Jabong as a go-to destination for fashion during the party season to boost the excitement of Christmas and New Year celebrations.
The Party Store-shop will have a wide collection of latest trends and styles and will also assist on what and how to wear for the party. The product line in the store will start from Rs. 499 onwards.
Latest collection from various fashion brands such as Jack & Jones, Vero Moda, Faballey, Femella, Kaaryah, Lakme, Colourlab, Maybelline, Bluesaint, Basics and others will feature in the Party Store and will also give consumers tips ontrends and looks for the season and the liberty to choose from a wide range of brands.
A 360-degree marketing campaign has been launch by the online marketplace that extend across paid, owned and earned mediums. This offers the participating brands the opportunity to display party collections along with high online and digital visibility.
Jabong will also aggressively use its mobile app and social media platforms to reach out to its existing customer base. Here brands will directly interact with the consumers via various online contests and chat sessions.
In order to ensure an effective customer engagement, Jabong will run weekly contests over the social media with party wardrobe worth Rs 20,000 to be won. Jabong has also roped in leading fashion bloggers such as Purushu Arie and Magali Vaz of 'Magalic' for the review of products on the Party Store and weekly online chats with customers to help them select the perfect wardrobe for the season.
This week, Jabong ran an app-only sale in line with its festive celebrations offering ‘Minimum 25 percent + extra 25 percent off’.
As per research by a major business media that surveyed 7,200 consumers, Nielsen ranked Jabong as the leading fashion retailer among India's most trusted ecommerce brands in 2015.

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