Dubai based Landmark Group’s, Max Fashion India has entered into a strategic collaboration with e-commerce player Flipkart. Besides, Max will now sell its product line comprising women’s wear, men’s wear and kids wear on a especially designed micro site on Flipkart.
With a widespread network of over 110 stores across 45 cities, Max ‘democratises fashion’ for the Indian customers by leveraging Flipkart’s reach combined with the convenience of home shopping to target its young audience. One of the prominent players in the value fashion segment, the brand is looking at targeting nearly 5 per cent to 6 per cent of its sales through the e-commerce route.
Sharing his views on the tie-up, Vasanth Kumar, Executive Director, Max, said: “Having established as a leader in the value fashion segment across 45 cities with over 110 stores, we wish to leverage e-commerce through this partnership by increasing market penetration in other cities as well. We believe through this partnership both Flipkart and Max will leverage on each other’s strength, technology and business acumen to benefit and reach out to a larger section of the audience."
Kumar added further, "We are of the strong opinion that the online shopping channels are growing at a steady pace in India and is particularly popular among the ‘Gen-M’ (millennial generation) customers who have a strong affinity towards digital technologies. We are sure that this association will only help the brand grow from strength to strength while building a larger pool of loyal customers."
Commenting on this occasion, Ankit Nagori, SVP, Retail, Flipkart, said: “We are working on constantly expanding our offerings under the fashion category - introducing the widest and most interesting ranges in lifestyle. Flipkart is the ultimate fashion destination for every shopper and Max is one of the leading fashion brands for the youth in India today. This association brings together the best of both worlds for our customers.”
The fashion brand continues to realign and restructure their models to cater to the evolving needs of this dynamic market. Visualising the future and reinventing trends has not only made Max the leading fashion value chain, but also the most profitable retail chains in the country.