Flipkart-owned online fashion retail Myntra has recently said that it expects near about 15-20 per cent of its sales to come from its desktop website which is about to make a comeback next month. Its been almost a year since Myntra decided to shut its website and go app-only, but looking at the current scenario, the company will re-launch its website from June 1.
The company recently rolled out a statement that said, the re-launch of a full-fledged site is aimed to provide convenience to a segment of customers, especially women customers, who have a marked preference for browsing and shopping on multiple platforms such as mobile, tablet & desktop.
The Bengaluru-based eCommerce firm has backed its decision to go to app-only on the multifold growth it saw in traffic from smartphones.
Stating that its mobile strategy had witnessed huge success, Myntra said it had seen 70 per cent growth and become the most loved mobile app amongst leading Indian e-commerce firms over the last year.
Despite the many clear positives, the company has decided to revisit its strategy and re-launch the desktop site. The biggest reason for this is the feedback from Myntra's consumers, the company said. As per an external study it is expected that Myntra could expand its customer base by 20 per cent if it allowed users the flexibility of using multiple platforms for shopping.
We expect 15-20 per cent of its sales to come from the website, claims the company.
Commenting upon the same, Ananth Narayanan, CEO, Myntra said that while it is still true that the mobile experience is far superior to the web, the company has realised that some consumers still want the option to shop on the web and it is humble enough to listen to its customers.