One of India’s well known eCommerce player Paytm recently started offering free wifi service, Paytm Wifi, to its customers and merchants to access their online Paytm account. This initiative has been initiated at a metro station in Noida and will soon be available across all metro stations in Delhi.
The pilot program will allow users to connect to 'Paytm Wi-Fi' for 15 minutes and access Paytm account only. Vijay Shekhar Sharma, founder of the company said they are building avenues for their merchants and consumers who do not have access to internet at all times to stay connected with Paytm. Sharma further added that initially Paytm is looking at metros because they are key locations for its consumers and merchants, especially the auto-rickshaw walas.
This is the first time that an eCommerce company is looking at this opportunity. However last year, taxi aggregators Ola and Uber launched free wifi service for its consumers. Sharma said that the program is in its beta version, so the company is still learning. After a point, Paytm can expect its consumers to buy these services.
On Friday, Sharma posted a screenshot on Facebook and Twitter indicating that the device is connected to a Wi-Fi named "PayTM Wi-Fi." The screenshot further reveals that PayTM Wi-Fi is already in service at Noida Sector - 18 under the metro station.