MUMBAI: Ethnic wear etailer Zohraa.com has launched sale to mark the occasion of Republic Day. The online retailer has a bouquet of offers for its customer in its 'Big Fat Zohraa Sale'.
Branded as the Royal Wardrobe, the company is offering discounts and other offers on their products.
'The sale is big because of the number of products involved and it's fat because of the depth of discounts offered on these products,' says Sanjeev Jain, Director, Zohraa.
The sale includes - up to 50% off on party wear heavy designer sarees online that are crafted using fine fabrics.
It also offers 70% off on exclusive designer celebrity suits and party wear anarkali suits online.
'We look at Zohraa's collection as one which enhances the beauty of the wearer. Royalty is about feeling elegant and yet standing apart from the crowd. You may be wearing a simple dress, but the nuances of what you are wearing makes it royal,' Vibhor Tikiya, partner Zohraa, said.
There has been an increase of 10-20% of traffic in recent times and the site has quickly entrenched itself among the top 100 e-commerce websites in the country, the company said in a statement.
'We are quite equipped to handle the increase of traffic anticipated during the Big Fat Zohraa sale,' said Darshit, Director, Zohraa.
Zohraa.com recently started its print advertisements as an attempt to reach out to newer customers.