Ecommerce has become an integral part of the modern business world. It is an enormous, lucrative, ever-changing industry with many layers to explore and study. Research shows that global ecommerce sales reached nearly 3.5 trillion dollars last year. It is no wonder so many people are interested in the future of ecommerce.
Now bigger and more powerful than ever, the realm of ecommerce is here to stay. The ecommerce market has already seen many changes, and many more are yet to come. We’ll help you understand what the future holds for ecommerce and prepare your business for the next chapter.
Social media shopping
Social media platforms are shaping the way people shop across the globe. Social media channels are no longer just advertising channels. Since social media shopping has never been more convenient, online shoppers are gradually switching from native apps to social media shopping. Brands that have embraced social selling are already reaping the benefits. Social media giants like Instagram, Facebook, Twitter, Pinterest, and YouTube have enhanced their social selling features with the aim to reduce the time and effort needed to make a purchase on social media. The future of ecommerce already looks bright for the shopper, doesn’t it?
The western hemisphere will no longer be the center of ecommerce
In 2020, the US share of the total global ecommerce retail market is expected to decrease drastically due to globalization and the advancement of technology and infrastructure in non-western countries. The prognosis for the upcoming decade is that non-western regions will be the center of ecommerce.
To adapt to this ecommerce trend, businesses are starting to adopt an international approach. Therefore, you should work on your global accessibility and convenience. This global business model does not mean you must be physically present outside your own country. Just find partners you can trust and collaborate with in the countries where you have a high demand.
Voice commerce is the future of ecommerce
The number of people using voice-enabled search assistants is higher than ever. Consequently, more and more people, mostly millennial consumers, are using voice searches while shopping online. Smart devices, such as Google Home and Amazon Echo, are making it easier to shop online without using a screen. As a business, this is a sign to reconsider your selling strategy to meet the needs of your customers.
The use of keywords is the main difference between regular searches and voice searches. When typing in the search bar, people typically type keywords and related search phrases. When using their voice, however, people use queries, such as ’’Where is the nearest…’’ Voice search doesn’t reduce the significance of SEO for ecommerce, you just need a different approach. It’s all about optimizing content for voice searches.
Mobile shopping revolution
Keeping an eye on the latest trends and trying to stay ahead of the competition by being an early adopter is key to success in the era of ecommerce. Today’s online shoppers want to complete the transaction on their mobile devices, without having to use a desktop. Shoppers can now browse, research, and pay for products and services using their phones. The time and place are no longer an obstacle. To ensure the best customer experience, your mobile checkout must be speedy, seamless, and user-friendly.
If you don’t have your own mobile app yet, you should consider elevating your customers’ shopping experience and building one. As most people will be using an app for their shopping activities in the coming years, missing out on this opportunity would be a costly mistake. This applies to all brands, from industry leaders to small startups. Building an app isn’t that hard either. With the tools that are available today, you can easily convert your company’s online website into a mobile app. If you’ve prepared for the future of ecommerce and you already have your own app, apply ASO techniques to improve its visibility in the app store’s search results. It is a good idea to send push notifications, such as exclusive discounts or special promotions, to your customers. Push notifications are a great way to promote your brand and re-engage with inactive customers.
About the author
I am Angela Alwyn, a freelance writer from New York City. I work at moversdev.com, a New York based company, a part of the Digital Dot network. It was founded with the idea to provide moving companies with top-quality services and optimal solutions in Search Engine Optimization, Pay Per Clicks Advertising, Website Design and Development, and software tools.