Big Bazaar Direct ropes in payment service provider Oxigen

Big Bazaar Direct is enhancing it's omni -channel pr‎esence with this tie-up while further penetrating it's reach to Oxigen's 2 lakh retailers.
Big Bazaar

Big Bazaar Direct has tied up with India's largest payment service provider Oxigen. This partnership will help Big Bazaar Direct to leverage on the Oxigen Services extensive network of 2 lakh retailers across 16,000 pin codes.  

With this partnership Oxigen's retailers will be able to sell the wide assortment of Big Bazaar Direct through its network to end customers. The partnership is aimed at offering convenience to the end consumers by making its large product offering easily accessible at great prices within‎ their vicinity, at their neighbourhood store.

"Our partnership with Oxigen helps us to further penetrate deeper in the market by expanding our reach and network through Oxigen retailers. These retailers wil now have a dual advantage to not only sell the payment related various products and services but also sell the wide range of Big Bazaar products", said Kishore Biyani, Group CEO, Future Group.

The Oxigen Services ‎retailer wil be provided with a co-branded website login with the range of products listed. Customers can select the products from the website, place the order, Oxigen Services retailer can receive the payment in cash or Oxigen Wallet. Post this the goods will be delivered to the customer's doorstep by Big Bazaar Direct from its distribution centres across India. The Oxigen Services retailers will not need additional space to store the products. They will earn commission on every product they sell along with additional rewards and recognition program. Customers will also have rewards program from time to time in the form of Big Bazaar Direct Wallet for promotions.

"This partnership is one of its kind and is aimed to disrupt the assisted e-commerce segment in retailing. We believe Big Bazaar Direct and Oxigen together will add a whole new dimension to the entire ecosystem and increase the existing portfolio of services our retailers offer. Oxigen customers will now be able to shop online and yet pay cash over the counter for booking orders and get the delivery as per their convenience", said Pramod Saxena, Chairman and Managing Director, Oxigen Services.

Presently ‎the leading e-commers companies in the county are only able to supply to around 6,500 pin codes.

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