Today’s consumer has changed; he is very busy, impulsive, online and connected. This has created a whole new world of opportunity for enterprises that are customer centric and focus on its delivery of promise to the consumer. For enterprises to act fast, fulfill its promises, mobility has become inevitable part of their today’s operations.
Winning the future will require companies across industries to embrace mobility platforms that unlock productivity and give them an edge to gain competitive advantage by optimizing the ongoing process changes that span the core operating model.
The three things which an enterprise strives to achieve is increased productivity, more revenue and enhance customer experience within the available resources. With tremendous increase in field-force, day-to-day operational activities matter the most and delays in execution has direct impact on the productivity and customer experience.
Consider a use case for a delivery executive who suppose to deliver maximum shipments at committed time with the best user experience. He starts with collecting the run sheets from the managers which typically take 45 minutes in the morning. He plans his route and starts from the hub. Locating customer addresses in the present day takes away the major portion of the day and also irritates today’s consumer by repeated calls for the location. At the end of the day, runner will go back to the hub and update the manager about the total successful deliveries, recipient’s details, collected cash and unsuccessful deliveries with their reasons. On an average, a delivery guy spends 60 minutes to one and half hours in submitting the report to the manager. In the entire process, almost three hours to four hours are going unproductive and wasted.
To optimize the operations, managers engage their field workforce on high admin work to prevent pilferage, have transparency and better reporting, overlooking the time spent and the impact in productivity.
In the mobile world today, Enterprise Mobility is a tool that automates processes and field workforce for increasing productivity and revenues. Automated scheduling and dispatch utility eliminates thinking and reaction time, ensuring faster movement of the goods and services. Live field view features provides managers with complete control of operations and timely messaging to its consumer. It totally eliminates the admin and reporting work, making workers focus on their core job and creates extra hours to do more. Payments-the most critical and time consuming activity, also gets smooth and well managed. Most importantly, it help companies to listen to its consumer at doorstep, decreases response time and increases experience multifold.
According to the research done by FarEye., enterprises using a robust enterprise mobility solution gets a decrease in delivery complaint calls by 73%, field service cost by 40% and fuel expenses by about 28%. With reduced admin and mobility utility in the hands of field workforce, it leads to an increase in the productivity by 21% jobs per day and with better communication 23% increase in the first success attempt.
Right Enterprise Mobility transformative technology can make your business more flexible, transparent and productive. It provides you with business insights and analytical tools for business forecasting and gain competitive advantage by making customers delighted.
Authored by: Kushal Nahata, CEO & Co-Founder, FarEye, a Mobile Workforce Management Platform